Vendor Discounting

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Apartment vendors across the major capital cities have been securing close to their asking prices, according to CoreLogic

The latest data shows that Canberra is the apartment market where vendors do not need to discount their asking prices by that much.

The median required discount in Canberra is 1.7 percent.

Across the other capital cities there is a prospect that apartment vendors require to adjust their asking prices by between 2.2 percent to 2.6 percent in order to secure a sale.

[smartcode_project:default project_id=2772]

Hobart is the fastest selling city for both apartments and houses.

<img alt="" height="458" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cl_2021_apt_vendors.jpg" width="643">

House vendors are a little more ambitious in their asking prices with the required discount needing to be offered to buyers sitting in the range of 2.2 percent to 3 percent.
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Apartment vendors across the major capital cities have been securing close to their asking prices, according to CoreLogic

jchancellor

Apartment vendors selling at close to asking prices: CoreLogic

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A pick up in Queensland is being widely predicted, and SQM Research’s Louis Christopher expects 4% to 7% price rises for 2015.
However, there are still a number of properties in the state with strongly discounted homes.
Here are SQM Research’s top five vendor discounted properties in Queensland.
<a href="https://www.domain.com.au/property/for-sale/townhouse/qld/morayfield/?adid=2011132763" target="_blank">15/35 Kenneth Street, Morayfield</a>
<img src="/images/2014/10/15/d1.jpg" alt="">
Type: Townhouse
Current asking price: $239,000
Initial asking price: $340,000
Discount: 30%
Days on market: 169
<a href="https://www.homesales.com.au/buy/19-aminya-street/hs562185.aspx" target="_blank">19 Aminya, Coochiemudlo Island</a>
<img src="/images/2014/10/15/d2.jpg" alt="">
Type: House
Current asking price: $329,000
Initial asking price: $465,000
Discount: 29%
Days on market: 1,462
<a href="https://www.domain.com.au/property/for-sale/house/qld/west-end/?adid=2010559610" target="_blank">8 Stagpole Street, West End</a>
<img src="/images/2014/10/15/d3.jpg" alt="">
Type: House
Current asking price: $850,000
Initial asking price: $1,200,000
Discount: 29%
Days on market: 455
<a href="https://www.propertyobserver.com.au/https://www.raineandhorne.com.au/rural/properties/18022" target="_blank">87 Coondooropa Drive, Macleay Island</a>
<img src="/images/2014/10/15/d4.jpg" alt="">
Current asking price: $489,000
Initial asking price: $689,000
Discount: 29%
Days on market: 1,757
<a href="https://www.domain.com.au/property/for-sale/house/qld/narangba/?adid=2011192941" target="_blank">713 Old Gympie Road, Narangba</a>
<img src="/images/2014/10/15/d5.jpg" alt="">
Type: Land
Current asking price: $319,000
Initial asking price: $449,000
Discount: 29%
Days on market: 134
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jduke-EHk3XBmHkn

Despite predicted Queensland pick up, top five properties discounted by 26% plus

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The latest days on market and vendor discounting data from Australian Property Monitors suggest Sydney remains the private treaty powerhouse. 
Canberra enjoyed a strong month in the September data, with an improvement in both categories.
<img src="/images/2014/09/29/apm-good-1.jpg" alt="">
Source: APM Domain Group
This article continues on the next page. To see APM's average discount figures, click below.
<hr class="system-pagebreak">
 Canberra's 3.5% September discount was the lowest among the recorded capitals, with Sydney remaining at 4.9%.
<img src="/images/2014/09/29/diujscount.jpg" alt="">
Source: APM Domain Group
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jchancellor-FAypfDUnLy

Sydney remains the private treaty powerhouse: APM

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Vendor discounting, or the amount that a seller reduces their asking price by, is an interesting gauge of what is occurring in the markets across the country.
Property Observer casts our gaze at the latest Real Estate Institute of Queensland statistics, for the June 2014 quarter, and compared them to the June 2013 quarter to see which areas are worse off than 12 months ago.
Note: all figures represent a discount (that is, a negative percentage).
<ul>
<li>Brisbane SD</li>
</ul>
June 2014: 5.7% June 2013: 9.9% Decrease in discounting on last year
<ul>
<li>Brisbane</li>
</ul>
June 2014: 5.6% June 2013: 8.9% Decrease in discounting on last year
<ul>
<li>Gold Coast</li>
</ul>
June 2014: 6.1% June 2013: 12.9% Decrease in discounting on last year
<ul>
<li>Sunshine Coast (including Noosa)</li>
</ul>
June 2014: 6% June 2013: 13% Decrease in discounting on last year
<ul>
<li>Gladstone</li>
</ul>
June 2014: 9.8% June 2013: 9.1% Increase in discounting on last year
<ul>
<li>Fraser Coast</li>
</ul>
June 2014: 7.5% June 2013: 12.8% Decrease in discounting on last year
<ul>
<li>Cairns</li>
</ul>
June 2014: 6% June 2013: 11.6% Decrease in discounting on last year
<ul>
<li>Toowoomba</li>
</ul>
June 2014: 4.6% June 2013: 7.3% Decrease in discounting on last year
<ul>
<li>Mackay</li>
</ul>
June 2014: 8.5% June 2013: 7.5% Increase in discounting on last year
<ul>
<li>Bundaberg</li>
</ul>
June 2014: 7% June 2013: 9.7% Decrease in discounting on last year
<ul>
<li>Rockhampton</li>
</ul>
June 2014: 7.7% June 2013: 9.8% Decrease in discounting on last year
<ul>
<li>Townsville</li>
</ul>
June 2014: 7.4% June 2013: 9.7% Decrease in discounting on last year
Source: REIQ 
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Queensland’s vendor discounting: Which areas are worse than last year?

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August property market offerings had a marked trend to less discounting before being sold by vendors.
The latest APM heat chart showed only Canberra and Perth went against the trend of lower discount required for the private treaty markets in the survey.
Sydney property showed the key indicator of the required discount for private treaty vendors at down to 4.6%, the lowest level for several years. 
 
<a href="/images/2015/09/07/apm2done.jpg" target="_blank">Click to enlarge</a>
<img src="/images/2015/09/07/apm2done.jpg" alt="">
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Sydney discounting at lowest level for years: APM heat chart

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The median time on market for a private treaty house listing in Sydney is 28 days with units at 26, according to CoreLogic RP Data. 
Vendors discounting for Sydney homes sits at around 4.4% and units at 4.2% for the week ending 8 November.
Canberra homes are taking around 28 days to sell.
The median time on market for Brisbane homes is 57 days and units 62 days. 
<a href="/images/2015/11/9/Screen%20Shot%202015-11-09%20at%2012.32.52%20PM.png" target="_blank">Click to enlarge</a>
<img src="/images/2015/11/9/Screen%20Shot%202015-11-09%20at%2012.32.52%20PM.png" alt="">
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mick.cee-iDmgDDAmu8

Sydney, Canberra homes still selling in under a month: CoreLogic RP Data

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Perth vendors are needing to discount asking prices by 7.7%, the highest level since 2011, according to Australian Property Monitors.
There was only one capital, Adelaide where vendor discounting eased during October. 
<a href="/images/2015/12/Average_discount.jpg" target="_blank">Click to enlarge</a>
<img src="/images/2015/12/Average_discount.jpg" alt="">
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Perth vendors needing to discount asking prices by 7.7%: APM 

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EXPERT OBSERVER
The vendor discount metric measures, for properties that sell below the initial list price, the difference between the original list price and the ultimate sale price. The metric is calculated as a median across a rolling 3 months of data.
Within the past 3 months, housing conditions have started to stabilise but there has been no noticeable reduction in discounting levels. As at July 2019, the median vendor discount nationally, was 5.9% and as the chart shows, discounting has steadied over recent months.
At the same time a year ago, discounting levels were recorded at 4.9% and the last time discounts were as large as they are currently was August 2011. The heightened discounting is reflective of the weaker housing conditions over the past year and the increasing level of discount has recently ceased as housing conditions have improved.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%201.JPG" target="_blank">click here</a>.
<img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%201.JPG" alt="">
The combined capital cities have recorded a slight reduction in discounting levels over recent months.
As at July 2019, vendor discounting was recorded at 6.1%, which was slightly lower than the recent peak of 6.3%. Discounting levels have increased from 5.1% a year ago and haven’t reached their recent heights any time in the past 12 years.
Across the combined regional markets, discounting has increased from 4.7% a year ago to 5.6% as conditions have deteriorated.
Although discounting levels across the regional markets are lower than those in the capital cities, there is no sign of a reduction and the last time discounting was this high was March 2013.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%202.JPG" target="_blank">click here</a>.
 <img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%202.JPG" alt="">
Sydney has seen discounting levels fall from a peak of 7.7% in February 2019 to 6.3% in July 2019.
The recent reduction in discounting mirrors the ongoing improvement in housing market conditions through 2019.
Although discounting levels are reducing, they remain higher than they’ve been any time previously over the past 12 years.
The median vendor discount in regional NSW has increased to 5.5% in July 2019 from 4.4% at the same time in 2018. Although discounting levels haven’t reduced, they have steadied over recent months however, they are at their highest levels since February 2013.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%203.JPG" target="_blank">click here</a>.
<img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%203.JPG" alt="">
The level of vendor discounting in Melbourne has fallen from a peak of 7.1% in February 2019 to 6.5% in July 2019.
The reduction has followed the improvement in housing market conditions over the period. Despite the recent improvement, discounting is much higher than the 4.4% a year earlier and remains higher than it has previously been over the past 12 years.
Although discounting levels remain relatively low in regional Vic, they have continued to climb over the past year and are at their highest level since August 2013.
As at July 2018, vendor discounting was recorded at 3.8% and by July 2019, this had increased to 5.4%.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%204.JPG" target="_blank">click here</a>.
<img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%204.JPG" alt="">
Over the past year, there has been an ongoing increase in the level of discounting by vendors in Brisbane.
As at July 2019, the median discount was 5.0% compared to 4.3% a year earlier.
Although discounting is still quite low, the 5.0% in July 2019 is the largest median discount since April 2013.
The level of vendor discounting in regional Qld has increased from 5.4% in July 2018 to 5.7% in July 2019. The level of discounting has reduced slightly over recent months however, the last time discounting levels were as high as they are currently was August 2013.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%205.JPG" target="_blank">click here</a>.
 <img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%205.JPG" alt="">
As the housing market has seen values fall in Adelaide, the level of discounting has increased.
As at July 2019, the median vendor discount was 5.7% compared to 5.0% a year earlier. At 5.7%, vendor discounting hasn’t been as high as it is currently since August 2013.
In regional SA there has been a slight reduction in the magnitude of discounting over recent months.
As at July 2019, the median discount was recorded at 6.0%, which was slightly higher than the 5.8% discount a year earlier.
The level of discounting in Perth has been elevated for a number of years as housing demand has remained weak and values have continued to decline since mid-2014. As at July 2019, the median vendor discount was 6.9% compared to 6.5% a year earlier. The last time discount levels were this high was early 2009.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%206.JPG" target="_blank">click here</a>.
 <img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%206.JPG" alt="">
In regional WA, the median vendor discount has continued to trend higher over recent years as housing market conditions have deteriorated.
As at July 2019, the median discount was 8.8%, up from 8.3% a year earlier.
The 8.8% discount is the highest in regional WA since the beginning of 2009.
As value growth in Hobart has slowed over the past year, there has been an increase in discounting. In July 2018, median vendor discounting was 3.5% compared to 3.8% currently.
Over recent months, discounting levels have started to reduce again suggesting that buyers and sellers are closer aligned with their price expectations.
As value growth has slowed in regional Tas over the past year, there has been a moderate increase in discounting. A year ago, discounting was recorded at 4.3% compared to 4.6% currently. Mid 2017 was the last time discounting levels were as high as they are currently.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%207.JPG" target="_blank">click here</a>.
 <img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%207.JPG" alt="">
The weak housing market over recent years in Darwin has seen an elevated level of discounting occurring.
As at July 2018, the median vendor discount was already high at 7.7% and it increased to 8.2% by July 2019.
Across regional NT the level of discounting by vendors remains low however, it is currently higher than it was a year ago. In July 2019, median vendor discounting was recorded at 3.9% compared to 2.9% a year earlier. Because of low volume of sales, the level of discounting in regional NT tends to be quite volatile.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%208.JPG" target="_blank">click here</a>.
<img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%208.JPG" alt="">
Canberra has recorded a slight increase in the median vendor discount over the past year however, discounting levels remain extremely low across the city.
A year ago, vendor discounting was recorded at 2.5% compared to 3.1% currently.
The increase reflects the slowing housing market.
To enlarge, <a href="https://www.propertyobserver.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%209.JPG" target="_blank">click here</a>.
<img src="https://www.urban.com.au/images/2019/8/23/CL%20Median%20Vendor%20Discount%209.JPG" alt="">
The increase in discounting levels over the past year is reflective of the weakening housing market conditions.
Certain capital cities are already showing signs that discounting levels are reducing and with a housing recovery expected to continue, discounts should reduce further.
Of course, lower interest rates and changed lending rules have enabled more buyers in the market and at this point, the volume for stock remains low.
As a result, negotiations in the marketplace are swinging from being in favour of the buyer to being more in favour of the seller and that is likely to also contribute to reduced levels of discounting over the coming year.
CAMERON KUSHER is the head of research for the Australian branch of CoreLogic
Kusher regularly posts on the <a href="https://www.corelogic.com.au/news" target="_blank">CoreLogic website</a>.
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