Main Beach

The Melbourne-based Stamoulis Property Group, led by rich-lister Harry Stamoulis, has launched their first ever Gold Coast apartment project.

The blue-chip location – a triple block with a 30-metre frontage to the sand and surf at 3555 Main Beach Parade – is a rarity along the Gold Coast’s sought-after beachfront strip..

They've just launched ARI, a collection of 26 half and full-floor apartments, three full-floor sky homes, and a sprawling penthouse with a private rooftop terrace and pool. That's set to launch next week.

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Bayden Goddard’s BGD Architects designed the resident-only, 19-level tower, creating apartments that include everything a buyer would expect to find in a high-end house.&nbsp;

The half-floor apartments start at a generous 288 sqm and range up to 325 sqm in size. Each has three bedrooms, three bathrooms, and two car spaces.

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Whole-floor apartments start from a massive 567 sqm and have four bedrooms, four bathrooms, and four car spaces. Crowning the building is the 759 sqm two-level penthouse with four bedrooms, five bathrooms, five car spaces, and a private rooftop with sweeping views up and down the Gold Coast.

Every apartment will feature sophisticated interior finishes, with thick marble benchtops balanced by natural timber textures and classic chrome tapware.&nbsp;Inviting the outdoors in, generously glazed main living zones seamlessly extend to expansive beach-facing balconies, creating even grander living spaces and opening up view lines throughout.

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Resort-inspired amenities feature on Level one of ARI, including a 25-metre heated lap pool, a gym, steam room and sauna, plunge pool, residents lounge, and a business centre.&nbsp;

Stamoulis Property Group, founded by Harry's father Spyros Stamoulis, has amassed a diverse portfolio of residential, commercial, and mixed-use developments and property assets across Australia over three decades.

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A triple block on absolute beachfront sets the stage for Main Beach development ARI to shine




Joel Robinson

Stamoulis Group launch beachfront ARI, Main Beach apartment development

The Masthead Ocean Club is set to redefine coastal living in Australia in a&nbsp;creative collaboration between industry leaders formed to deliver an exclusive lifestyle proposition, global in scale and ambition.

Designed by an internationally-renowned team, the Masthead Ocean Club is expected to appeal to the most discerning buyers, with a collection of only 28 whole floor apartments available. These will include a quad-level super penthouse, two dual level sky homes, five sky residences, and 20 further residences, all offering sweeping views of the Pacific Ocean, Broadwater, and Hinterland.

Each whole floor apartment will provide 317 sqm of living space, with picturesque views from every room, private direct and secure lift access, double garaging, luxury interior design, and state-of-the-art technology.&nbsp;

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Rory O’Brien, one of the developers of the project, said the creative skills of BDA Architects harnessed with Banda Design London and Melbourne's Mim Design have produced a balance of quality, subtlety, and design excellence.

“The results are world-class and truly spectacular; it has to be seen to be believed,” O’Brien said.

Principal of Mim Design, Miriam (Mim) Fanning and Edo Mapelli Mozzi of UK-based Banda Design Studio, who both possess a longstanding working relationship with O’Brien, were invited to design Masthead’s luxury apartments and shared amenities, which includes the private residents ‘Ocean Club’.

Mim Design has planned each single-level apartment to maximise view corridors of sunrise views over the pacific and sunset views across the hinterland.

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When asked about developing a signature language for Masthead’s apartments, design associate of Mim Design Stephen Tieppo said they were inspired by the nearby Southport Yacht Club and superyacht marina, evoking imagery of smooth, streamlined forms, billowing sails and seamless detailing.

“Each detail was carefully considered and customised, similar to the curated design of a luxury yacht,” Tieppo said.&nbsp;

BDA Architecture – who designed the tower’s exterior – have also referenced the luxury yachts dotted along Main Beach to create a one-of-a-kind building unrivalled on the Gold Coast.

A highly articulated facade of white concrete forms and subtly curved blade walls creates a linear expression, with a well-proportioned podium lifting the mass of the building from the ground plane.

Mim Design folded the architecture’s fluted wall panelling and honed crazy paving into the entry lobby, creating an internal courtyard of sorts contrasted by a striking, double-height wall of ocean-green marble.

Banda Design Studio, which are designing Masthead Ocean Club’s five sky residences, two sky homes and one super penthouse, have also ensured the design was relevant to its surroundings, with Head of Banda, Edo Mapelli Mozzi saying context is everything.&nbsp;

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“It’s not just the culture of the Gold Coast but the uniqueness of the surroundings that had a huge influence on our design," Mozzi said.&nbsp;

“The East/West axis of the building gives views over the sea, city, hinterland and estuary – four very different topographies – so more than ever the design needed to be relevant to the surroundings.”

Banda designed the kitchen island with a bold, fluidly veined, green sequoia Verde marble that speaks as one with the hinterland and the sea views beyond, whilst the rest of the kitchen is very understated and pared back with travertine and plaster so as not to jostle for supremacy with the views.

The colour palette of the powder room is an unexpected addition to the design that pays homage to the red tones of central Australia. The vanity unit is clad in travertine rossa with a plaster tadelakt in deep burgundy.

“It’s fun and playful, and totally unexpected,” Mozzi added.&nbsp;

Masthead has all approvals in place and construction is anticipated to commence in the coming months with completion scheduled for 2025.

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Masthead has all approvals in place and construction is anticipated to commence in the coming months with completion scheduled for 2025

alisonwarters@gmail.com

World class team combine to design $250m Masthead Ocean Club

The recently released $250 million Masthead Ocean Club on the Gold Coast's Main Beach has been developed to target the premium downsizer.

With locals making up the biggest share of the Gold Coast’s downsizer market in recent years, developers Banda and Rory O'Brien&nbsp;have sought to capture those wanting to live the Main Beach lifestyle.

Sydney-based project marketing agency Highland are handling the sales of Masthead.&nbsp;Highland CEO David Highland said Gold Coasters are taking the lead when it comes to scaling back to focus on lifestyle.&nbsp;

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“We’re increasingly seeing buyers selling up large family homes they have owned for years on the Gold Coast and looking to replace them with a large, luxury, low-maintenance apartment that is much closer to lifestyle conveniences and amenities,” Highland said.

“Masthead Ocean Club is clearly a game-changer when it comes to meeting the demands of these buyers. This is a premium development that offers all, if not more, of the amenities and facilities they have in their current home, far exceeding those in any other building every built to date or planned on the Gold Coast.”

Located in a prime position, Masthead Ocean Club sits just a stone’s throw from Main Beach’s premier destinations such as waterways parklands, beaches, and coastline, ticking all the lifestyle aspect boxes for a downsizer.

“Northern Main Beach, where Masthead is positioned, is a quite enclave and perfect for downsizers who want access to everything but don’t want to be in the centre of the fast paced, hustle and bustle of Gold Coast living,” Highland added.

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With all this at their doorstep, Masthead Ocean Club leverages its location to offer a seven-star resort experience and ultra-luxe amenities within the development itself.

“Downsizers still want a pool, gym, wine storage and the views they currently have and don’t want to compromise on space. Masthead has all of this,” he said.

“When they’re home, downsizers still like to entertain or accommodate family, so they require multiple living zones and multi-purpose spaces which has all been thoughtfully introduced into every residence at Masthead.

“They may need a home office as they may still be involved in business. Masthead has a versatile multi-purpose room perfect for a study, home office or additional living space."

Privacy and security are also an important factor to downsizers as well as the number of apartments within the building.

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Masthead only has 28 apartments, one per floor with no horizontal neighbours.

Highland says downsizers want to be surrounded by like-minded people.

“Masthead residents will have the opportunity to mingle and attend social events together through the partner affiliates associated with the building.”

Masthead will see the delivery of an in-house residents’ only club to be known as ‘The Ocean Club’.

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With membership only accessible via a Masthead apartment purchase, the Ocean Club&nbsp;spans two full floors, some 650 sqm, and will feature a sophisticated wine and champagne lounge, whiskey and cigar room, private dining space, coffee bar, sky high library and business meeting areas, all with&nbsp;panoramic ocean, coastal and Hinterland views.

Residents will also have 24/7 access to a health and wellness club with a wet edge pool, spa, steam room and sauna, as well as a state-of- the-art gym and yoga and pilates studios.

Developer Rory O'Brien said no other project in Australia offers residents such extensive private and secure luxury facilities, shared amongst so few people.

“Masthead Ocean Club’s facilities will re-shape the way residents experience their new beachside home and lifestyle,” O'Brien said.

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Members will also receive additional benefits from luxury brands including Chairman’s Club membership to Levantine Hill Winery in The Yarra Valley, participation in Newgate’s 2023 racing syndicate, which will also include attendance at select race days in Newgate’s own suite at Randwick Racecourse, and a complimentary new BMW electric car.

“Masthead has certainly been designed to offer a unique lifestyle that is enriched by a sophisticated design, amenities, and social engagement in one of the best locations on the Gold Coast,” Highland said.&nbsp;

“It is truly one of a kind.”

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The upside to downsizing at Masthead Ocean Club

The Marina Mirage, the longtime hub of popular Gold Coast beachside suburb Main Beach, is set for a $500 million redevelopment by its owner, South Australian shopping centre tycoon Con Makris.

Makris, who has owned the Marina Mirage at&nbsp;74 SeaWorld Drive, Main Beach, since 2013, has filed plans for a full redevelopment which will turn it into a world-class destination for both Australian and international tourism.

<img alt="Marina Mirage" data-entity-type="file" data-entity-uuid="7f736e58-8b58-4726-acfa-800d7a221567" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-08%20at%208.27.12%20am.png?VersionId=g5p9LoSWWh8cQs0Rml8cP.1s99jFsnhg" />

There's a limited opportunity to buy into the exclusive project which fronts SeaWorld Drive, Palazzo Versace, Mariners Cove and Broadwater.

As well as an extensive retail and dining precinct and a 110-room hotel, which will come with all the trimmings expected of a high-end hotel, on offer will be 44 apartments and 46 villas.&nbsp;

There will be just four four-bedroom offerings, 56 three-bed residences, and 32 two-beds.The villas will be spread across four buildings, either side of the central pool, and the two residential buildings pointing toward the hotel block.

<img alt="Marina Mirage" data-entity-type="file" data-entity-uuid="b6d2cd86-c292-40fb-b269-b734ee2c84c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-08%20at%208.19.09%20am.png?VersionId=z.u1erTfnV0CII3vHPvaVP39eJVoNDez" />

Extensive amenity is spread across a number of areas. A ground floor pool will dissect the whole development. A further three swimming pools are planned, across three different rooftops, one of which (crowning the hotel) will have a bar and a seating lounge.

Melbourne architect Elenberg Fraser has handled the design of the seven-building project, with each structure having a height limit of 15 metres, or three levels.

The architecture firm, who have designed Vitale's mixed-use project The Mondrian in Burleigh Heads, will be keeping the iconic Marina Mirage sails. They will be reintroduced as part of the development at the same height as they currently are. They've been the entry point to Main Beach since the Marina Mirage opened in 1998.

<img alt="Marina Mirage" data-entity-type="file" data-entity-uuid="4d1b0fad-d487-4436-846c-13cfd6c83393" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-08%20at%208.27.24%20am.png?VersionId=dl5LwF1TKbmV4BIu0q1tqrEwlF2cUfml" />

The buyer profile of the apartments and villas has also been highlighted in the documentation submitted to the Gold Coast City Council.

Makris expects the project to suit retirees, independent and affluent buyers, well established couples, and families.

They will enjoy beach leisure, fine dining, museums and galleries, and cultural exploration.

The report even goes as far as what they desire. Health and well being, quality family time, reduced maintenance, and ownership and freedom are the key desires of the future buyers.

Elenberg Fraser wanted to bring a level of coastal ecology to the project.

<img alt="Marina Mirage" data-entity-type="file" data-entity-uuid="45cb1407-e971-4a73-a28d-4bb95a73bbe4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-08%20at%208.26.32%20am.png?VersionId=dU70UBYic2yvDBjVJ76swYzcPY96MMvu" />

"Historically, the relationship between people, plants and animals has been one of dependence and happy coexistence," the report by Elenberg Fraser noted.

"However, since colonisation people have become increasingly isolated from both plants and animals in their natural habitat. Instead of vegetated landscapes teeming with life, animals and plants have been pushed out of the hard urban environment of our cities."

They say Marina Mirage will reconstruct this ecosystem.

I"t will be a cohesive, wholistic environment, where people live in the landscape with animals, forming relationships with place.

"This re-wilded site will be heavily planted with native species, allowing native animals to return home, co-existing harmoniously with people."

<img alt="Marina Mirage" data-entity-type="file" data-entity-uuid="634ca1c9-3809-42cf-83b3-2b601f9ec808" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-08%20at%208.26.42%20am.png?VersionId=08lMJ6iG75722Y.xWC9EJ3KVwqZsD1Dq" />

Outdoor spaces were also a key element in the design process of both the apartments and the wider project.

"With more than 300 ‘comfortable’ days in Gold Coasts subtropical climate, outdoor spaces are critical in making the most out of our environment.

"Green spaces, balconies, terraces, laneways and water areas provide a seamless transition from indoor to outdoor, public and private and generate a greater thermal environment.

"The consideration to city rooms encourages occupation with public congregation spaces that have access to natural air and subtropical vegetation. Balconies laneways and terraces allow for indoor and outdoor spaces to be protected by natural elements; sun, wind and rain, and transforms the areas by creating private and public spaces.

"Outdoor spaces are especially relevant in ensuring the typology is activated and engaged by the city and its occupants. It encourages outdoor spaces within the building to create habitable green and elevated areas for entertainment."

Fast facts about the Marine Mirage redevelopment

<ul>
	<li>2,421 sqm of retail</li>
	<li>6,591 sqm of resort area</li>
	<li>10,852 sqm of villa area</li>
	<li>7,397 sqm of residential area</li>
	<li>4,695 sqm of landscaping</li>
	<li>110 resort rooms</li>
	<li>44 apartments</li>
	<li>46 villas</li>
	<li>381 carparks</li>
</ul>

Makris expects the project to suit retirees, independent and affluent buyers, well established couples, and families

Inside look: Residential opportunity at new $500 million Marina Mirage, Main Beach redevelopment

With limited land available in popular suburbs in southeast Queensland, skinny apartment towers have become a popular choice for developers seeking to make the most of small sites.

International architecture firm, Plus Architecture, has designed six slender towers in some of the Gold Coast's most desirable areas, with the projects set to be built within the next five years, demonstrating a new wave of high-rise design that optimises limited land to create luxurious living experiences.

According to Plus Architecture Principal, Chrisney Formosa, the slender tower concept is well-suited to luxury multi-residential projects. The design allows for full floor or two-story apartments with 360-degree views, providing residents with the benefits of a standalone house, plus more.

“Very small sites present an opportunity for unique architectural solutions as they require an individualised design approach. In the high-end property market, being able to deliver a boutique design that is highly customised to the site is what helps a project truly stand out,” Formosa said.

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“Beyond that, skinny towers also easily allow for full floor or two-story apartments with 360-degree views, making them a prime solution for luxury multi-residential coastal living – offering all the benefits of a standalone house and more.”

When it comes to boutique apartment tower design, we need to think out of the ordinary, Formosa said.

“That means exploring doing things differently – reimagining how we can use those smaller sites to their best potential to ensure they become a valuable addition to the urban streetscape. La Mer is a great example of this.”

The boutique apartment tower at La Mer, a joint venture between Polites Property Group and QNY Group in Main Beach, is a prime example of the skinny tower trend.

The boutique apartment tower is located in arguably one of the Gold Coast’s most iconic locations: Main Beach, a small enclave of properties in an exclusive reserve surrounded by water.

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Redesigned by Plus Architecture, La Mer features 20 apartments, including one of the largest penthouses in Main Beach, each oriented to capture ocean views.

“Unique to La Mer is that half the tower comprises double-storey, fully customisable sub penthouses, a boutique approach made possible by the slender design. More of a ‘sky home’ and less of an apartment, these vertical residences are elevated far above the typical apartment living experience.”

At Nineteen First Avenue, a 38-story development of 35 apartments in the beachside precinct of Broadbeach, every aspect of the architecture has been designed to deliver luxury.

The pinched-in tower shape maximises views and light, while the overlapping rippled forms, inspired by the interaction of water, wind, and sand, deliver a dynamic and graceful design.

A design palette of soft textures, vertical aluminium screening, textured concrete, and a verdant landscaped ground floor entry combine to deliver a luxurious residential experience.

When it comes to boutique apartment tower design, we need to think out of the ordinary, Plus Architecture Principal, Chrisney Formosa says

Why Queensland’s skinny tower trend is redefining luxury apartment design

One of the most prestigious residential apartment projects to hit the shores of Australia has officially launched to market.&nbsp;

The $250 million Masthead Ocean Club has already been inundated with inquiry,&nbsp;developed in a joint venture by the highly-credentialed Australian businessman, Rory O'Brien and UK-based Banda, which is a world leading interior design studio and development business, founded by the husband of Princess Beatrice, Edo Mapelli Mozzi.

Edo Mapelli Mozzi founded Banda in 2007 and has grown the company from niche London developer into burgeoning global design practice, known for crafting environments which are both intrinsically beautiful and functional.

“This project forms part of Banda’s evolution and global expansion journey. We currently have projects underway in London, New York, Doha, San Salvador, Alps, and all over Europe,” said Mozzi.

“We had been looking for the right opportunity to bring us to Australia and Masthead is absolutely the project we’ve been waiting for.”

<img alt="Render of Masthead" data-entity-type="file" data-entity-uuid="6d3625e8-a224-4626-9979-cbb182dec5c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Masthead.jpg?VersionId=xbW_7RiAJumRs3qMhBSAr5xiXxR0Stmq" />Render of Masthead Ocean Club. Image supplied.&nbsp;

28 whole-floor apartments are on offer in the project, including one penthouse, two sub penthouses and five Sky Homes, which have been exclusively designed by Banda, with the further 20 residences, which capture sweeping and protected views of the Pacific Ocean, Broadwater and Hinterland, designed by Australian-based group, Mim Design.

Each whole floor apartment in Masthead Ocean Club will provide 317 sqm of luxury living, picturesque views from every room, private direct and secure lift access, double garaging, outstanding interior design, and state-of-the-art technology.&nbsp;

The two ultra-deluxe sub penthouses crown the development, spanning a massive 634 sqm each, topped by the grand penthouse, which flaunts over 1000 sqm of living, including its own pool, gym, golf putting green and more.&nbsp;

BDA Architects have also been appointed as architects on the project, with O'Brien saying they have all worked merticulously as a team to create a truly spectacular development that promises a 7-star resort experience and ultra-luxe amenities.&nbsp;

“I am truly delighted to be working alongside Edo to launch this unprecedented product to the Gold Coast residential market, the likes of which has never been seen before in Australia," O'Brien said.&nbsp;

The development will be set in a prime position, adjacent to the beachfront at the highly coveted northern end of Main Beach, dubbed the ‘Golden Triangle’ for its proximity to premier lifestyle destinations.

The Southport Yacht Club and Superyacht Marina, Main Beach Surf Club, and Spit parklands each sit within a stone’s throw of the development, as well as Marina Mirage and the latest dining and entertainment precincts currently in the pipeline.

Masthead will also see the delivery of one of the world’s most elite in-house residents’ only clubs providing an ultra-luxe comprehensive amenities range, to be known as ‘The Ocean Club’.

With membership only accessible via a Masthead apartment purchase, the “Ocean Club” will encompass premium in-home facilities including a sophisticated wine and champagne lounge, whiskey and cigar room, private dining space, coffee bar, sky high library, and business meeting areas – all with panoramic ocean, coastal, and Hinterland views.

Members will also receive additional benefits from distinguished luxury brands including Chairman’s Club membership to Levantine Hill Winery in The Yarra Valley, participation in Newgate’s 2023 racing syndicate, which will also include attendance at select race days in Newgate’s own suite at Randwick Racecourse, and a complimentary new gleaming BMW electric car.

Residents will have 24/7 access to a health and wellness club where they can rejuvenate in a wet edge pool, spa, steam room, and sauna, while fitness enthusiasts can relish in a state-of- the-art world class gym and unwind in yoga and Pilates studios.

“No other project in Australia offers residents such extensive private and secure luxury facilities but shared amongst so few people - in our case just 28 owners. This is true prestige,” O’Brien added.&nbsp;

Highland, a full-service real estate company with more than 40 projects currently in market along the eastern seaboard from southern Sydney to the Gold Coast, has been appointed as the exclusive selling agent for Masthead Ocean Club, with CEO David Highland saying Masthead is the most exclusive residential offering available in Australia.&nbsp;

“In my view, members of Masthead Ocean Club will receive premium living, spectacular picturesque coastal views, state-of-the-art amenities, exclusive club membership, and real value for money," said Highland

“A purchase in Masthead which includes 650 sqm of Ocean Club, is like getting two apartments for the price of one."

“Never again will a product of this calibre be delivered to the Gold Coast. Masthead Ocean Club will offer buyers something very special and unique.”

Masthead has all approvals in place and construction is anticipated to commence in the coming months with completion scheduled for 2024.

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The development will be set in a prime position, adjacent to the beachfront at the highly coveted northern end of Main Beach, dubbed the ‘Golden Triangle’ for its proximity to premier lifestyle destinations.

$250 million Masthead Ocean Club officially launches to market 

Main Beach is&nbsp;one of those areas that people don't drive through, they drive to.

That's what Plus Architecture Director Danny Juric says, having recently redesigned La Mer, the newest luxury development to hit Main Beach.

Located at 3580 Main Beach Parade, on the corner of the dress circle street that dissects Main Beach and Beulah Lane, La Mer has been redesigned by the Plus Architecture team, with Juric saying they were inspired by the supreme location.

"Within the Main Beach precinct, we have one of the most amazing sites," Juric says.

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“The process of redesigning La Mer posed a unique opportunity to create an elevated level of luxury while improving the liveability and accessibility of the building’s features taking into consideration its idyllic beachside location."

Developers Polites Property Group, led by Alex Polites, and Anthony Quinn's QNY Group, have also committed to improving the immediate vicinity of La Mer which will further benefit future residents, as well as the local community.

They've commissioned Urbis, who Juric says is one of the best landscape designers in the country, to completely redevelop Beulah Lane, which will make residents feel like they have their own private walkway.

Juric says it essentially increases the yard space of La Mer.

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"Urbis are working through&nbsp;creating an environment which is pedestrianised," Juric says.

"It gives the La Mer building curtilage. It gives it space, something which is rarely afforded in developments along the Gold Coast."

After undergoing a redesign by Plus, La Mer&nbsp;will now have 22 apartments, compared to the previously knocked back plans for 30 apartments by a different architecture firm. Prices start from $4.055 million.

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Each apartment has 299 sqm of internal and external living space. The lower level apartments will have three ensuited bedrooms, a multi-purpose room, and a kitchen with a butler's pantry and a bar. They've been oriented to face the ocean, with the kitchen, living and dining area opening up to a water-facing balcony.

Knight Frank Gold Coast agent James Elliott, who is handling the sales of La Mer, says the luxury development brings something different to the suburb.

"Not everyone wants the beach," Elliott says.

"The beach is what attracts people to Main Beach, and it's maybe more of a drawcard for those interstate, holidaymaker buyers. But after people live on the Gold Coast, often they want to take a step back, which brings a bit more privacy while still being less than 100 metres or so from the sand."

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La Mer will feature one of the the largest penthouses in Main Beach. The three level penthouse will offer 360 degree views over Main Beach, the Broadwater, hinterland, and the city.

The sprawling apartment, fully customisable, will feature an&nbsp;ocean facing rooftop retreat with a heated pool, full outdoor barbecue kitchen, and a sauna.

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There are four double-storey, sub penthouse sky homes, also fully customisable, will feature their own gym and heated plunge pool. They will have four bedrooms, a media room, cinema room, and a home office, as well as two balconies, one off the upstairs living space and another off the master retreat.

A swimming pool, day beds and outdoor dining areas, are all available to resident's on the amenity level of the building.

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After undergoing a redesign by Plus, La Mer will now have 22 apartments, compared to the previously knocked back plans for 30 apartments by a different architecture firm

"Inspired by the supreme location" - Why La Mer sits in one of Main Beach's best pockets

After securing $120 million in sales, Drew Group has teamed up with Hutchinson Builders and global investors to commence construction on the company’s Lagoon Main Beach project.

The partnership brings on board YieldStack, which manages the international funding of global investors and Australia’s largest privately owned builder, to deliver the $395 million twin-tower project which is earmarked for a near 4,000 sqm site at 11-23 Cronin Avenue in the heart of Main Beach.

Hutchinson Builders, a diverse construction company with a comprehensive portfolio of residential and commercial projects, brings to Lagoon Main Beach more than 110 years of construction experience and a completed workbook totalling more than $35 billion.

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Hutchinson's has an unparalleled industry reputation for project delivery with a strong balance sheet of more than $388 million, which Chairman Scott Hutchinson says underpins the group’s performance.&nbsp;

“We currently have an extensive workbook of projects on the Gold Coast, and we are delighted to be working closely with Drew Group to bring a development of this calibre to Main Beach,” Hutchinson said.&nbsp;

Lagoon Main Beach will comprise of two buildings - the Sunrise Tower and Sunset Tower - each positioned to capture sweeping views across the length of the Broadwater and the Hinterland, as well as aspects to the Pacific Ocean, from Stradbroke Island to Coolangatta.

The Sunrise Tower will offer a combination of two and three-bedroom apartments and Drew Group’s Signature Collection residences across 31 levels, whereas the Sunset Tower will rise 24 levels and feature 116 apartments comprising of one, two and three-bedroom configurations.

Lagoon will offer generously sized apartments and a swathe of high-end amenities designed to complement the coastal lifestyle planned, located just 50 metres from the famed Tedder Avenue dining and entertainment precinct while also being just 150 metres to the beach.

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A secluded lagoon pool oasis with private cabanas will find a place within the development, along with indoor and outdoor lounges, a fitness centre, yoga deck, a heated spa, surfboard and wet item storage and a business hub.&nbsp;

Lagoon Main Beach is being marketed by Jayde Pezet and Todd Matheson of Pezet Matheson who have overseen the $120 million worth of sales so far.&nbsp;

“We’ve seen incredibly strong traction from interstate and local buyers who appreciate the high quality of Lagoon Main Beach and the fundamental appeal to the area. The fact that Lagoon Main Beach is fully funded and poised for construction commencement in January 2023, is very appealing to purchasers and provides them with complete certainty,” Pezet said.&nbsp;

Established in 1982, the Main Beach-based Drew Group is a family-owned property developer with Managing Director, Jon Drew saying he was excited to bring Lagoon Main Beach to fruition with the support of YieldStack and Hutchinson Builders.

“Hutchinson has an enviable reputation as a builder with a quality of standards that gives our buyers confidence to commit to the project off the plan,” said Drew.

[smartcode_project:default project_id=108747 project_image_fid=198829]

“The preliminary market response to Lagoon Main Beach and the pivotal partnerships we have now forged have positioned us to begin construction, with the demolition of the site complete and building to commence immediately.”

“With the financial backing of YieldStack, we now have a world-class team to deliver our vision for this wonderful site.”

Yield Stack’s Investment Director, Neil Kumar said they see Lagoon Main Beach as a significant opportunity on the Gold Coast, with the market only continuing to be well supported by strong fundamentals.&nbsp;

“Our partnership with Drew Group on this project is founded on the company’s excellent track record of premium developments within the Gold Coast market,” said Kumar.

[smartcode_project_cta:default project_id=108747]

Established in 1982, the Main Beach-based Drew Group is a family-owned property developer with Managing Director, Jon Drew saying he was excited to bring Lagoon Main Beach to fruition with the support of YieldStack and Hutchinson Builders.

Hutchinson Builders appointed to construct $395 million Lagoon, Main Beach apartments

Local developers Polites Property Group and QNY Group have received development approval for their luxury Main Beach project La Mer following a highly publicised battle with council.

The residential development’s application was knocked back in December 2021, after which the developers appealed the decision with the Planning and Environment Court. After extensive negotiation and a redesign of the project, council have given it the green light, with construction set to commence in May, 2023.

While the original design saw La Mer standing at 35-storeys with 30 apartments, the new and improved design will see the building take on a more boutique offering, topping out at just 25-levels.&nbsp;

<img alt="Architectural intent render of the Main Beach project, La Mer" data-entity-type="file" data-entity-uuid="be5ac639-60b0-4aaa-b087-a710ee14fee9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/LA%20MER_25%20LEVEL_%20PERSP%201_Architectural%20intent%20Render.png?VersionId=GnFtNDl4bXWMMgVO0osUGCFnouikyFc1" />Architectural intent render of the Main Beach project, La Mer. Image supplied

22 apartments will be on offer within the project, with floorplans comprising three-bedrooms, plus a multi-purpose room and three-bathrooms.

Polites Property Group Director, Alex Polites said the negotiations with council instigated a new and improved design for the project and a far superior offering.

“Our decision to appeal the council’s decision was a time consuming and tedious process with a host of challenges and negotiations including additional changes on our revised designs, however, we stayed patient and positive throughout the process in order to ensure the best possible outcome for our buyers,” said Polites.

“It would have been easier just to walk away and sell the site, but we took comfort knowing we were not the only developer facing such difficulties with an unprecedented amount of code assessable developments going through the appeal process at the time.

The group took the opportunity to get a new team on board, appointing renowned architecture firm, Plus to handle the new designs, in collaboration with landscape architects, Urbis.&nbsp;

Plus Architecture’s Director, Danny Juric said La Mer has now taken on a grand new form that exudes an air of exclusivity and refinement.

“The process of redesigning La Mer posed a unique opportunity to create an elevated level of luxury while improving the liveability and accessibility of the building’s features taking into consideration its idyllic beachside location,” said Juric.

“Having fewer apartments meant we could indulge the process of refinement to really hone the design elements that allude to luxury such as elevated interiors, organic sculptural elements, and an inviting ground floor and lobby that blends effortlessly with the surrounding lush ground floor landscaping.

<img alt="Montage of La Mer" data-entity-type="file" data-entity-uuid="5a43d4f4-38f6-4cc7-a223-cd4af17ccada" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/VP10%20-%20Montage.jpg?VersionId=6ruDWjqjU1k75W4V4_ztLc5DG8_yXe_4" />Montage of La Mer, prepared by court approved experts. Image supplied

With a number of the neighbouring buildings unable to utilise their balconies due to high wind, Plus decided to make this a focal point of difference in the new design, ensuring the southeastern corner of the building protrudes forward, which will in turn protect the north eastern corner from wind.&nbsp;

“The revised design also includes a significant upgrade to Beluah Lane which will be refurbished into a shared zone, resurfaced with full depth coloured concrete and honed concrete, along with landscaping and lighting, adding to the amenity of not only the project but the surrounding community as well,” Juric added.&nbsp;

NPA Projects director Andrew Erwin said the developers and sales team are currently in consultation with existing buyers, with the remaining apartments set to be launched to the market in the new year.

“La Mer represents an exclusive opportunity for buyers to share in a boutique, high-end offering in one of the Gold Coast’s most sought-after beachside suburbs,” Erwin said.&nbsp;

“Not only has the building itself been crafted to positively contribute to the current gentrification of Main Beach, but residents and locals alike will benefit from the unique laneway design that has been integrated into the new plans.”

The new laneway design will provide direct pedestrian access from the famed Tedder Avenue to the beach, which is set to become a welcome addition to the ongoing rejuvenation of the suburb.&nbsp;

La Mer will now join a host of already successful projects which are planned for the sandy strip. Raptis are currently developing Pearl in Main Beach, where 80 per cent of the two and three-bedroom apartments have already been sold, while a $480 million redevelopment of Mariners Cove will include a new superyacht marina and a Ritz-Carlton hotel.

The ultra-luxe Masthead Ocean Club will also make a home of Main Beach, with the joint venture between Rory O’Brien and UK-based Banda tipped as one of the most exclusive projects to come to Australia.&nbsp;

[smartcode_project_cta:default project_id=95606]

While the original design saw La Mer standing at 35-storeys with 30 apartments, the new and improved design will see the building take on a more boutique offering, topping out at just 25-levels. 



Main Beach's La Mer green-lit by council following revised plans 

Since the onset of COVID-19, there's simply not been enough apartment stock on the Gold Coast.

The Coast was well placed in the lead up to 2019, but an influx of demand, both locally and interstate when COVID-19 grabbed hold of the local market in mid-2019, demand has heavily outstripped supply.

The lack of stock has seen a new trend emerge. Established stock has been commanding similar prices to off the plan stock. It's a trend that&nbsp;Evan Raptis, the joint managing director of longtime Gold Coast developer Raptis, believes won't change for the next three to five years.

"We’ve never seen the gap close like this on the Gold Coast before," Raptis says.

"The trend has come about because there's not enough finished stock coming to market between Coolangatta and Hope Island.

"Southerners who have relocated to the Gold Coast post-COVID have had to look to resales to get into the market, and that’s pushed up the price of established stock."

[smartcode_project:default project_id=106752 project_image_fid=182210]

Two-bed apartments under 100 sqm have been selling in some of Broadbeach's better towers for $1.2 million, which Raptis says is&nbsp;comparable to what developers are taking deposits on for planned and under construction projects.

Broadbeach is where Raptis will be turning their focus to next, while they complete Pearl at Main Beach.

In early 2023 they'll be launching The Sterling at 6-8 George Avenue. Raptis has just gone back to the drawing board however to amend the application, with the aim of wanting to meet market demand earlier than they previously forecasted. The tower has been&nbsp;designed by the prominent architect Koichi Takada, who only has a handful of Gold Coast developments to his name.

Raptis says Broadbeach has&nbsp;evolved heavily since 2007, when he followed in the footsteps of his father Jim, co-founding developer Emandar Group alongside Aniko Group's George Mastrocostas.

[smartcode_project:default project_id=106752 project_image_fid=169993]

"Broadbeach has seen a lot of regeneration with Star Entertainment Group’s opening of The Dorsett hotel and the light rail now allowing people to travel to Surfers Paradise and Southport via the light rail network, as well as south. The new Langham Hotel has opened up as well which will bring more global travellers to the suburb."

Raptis are currently developing Pearl in Main Beach, and have sold 80 per cent of the two and three-bedroom apartments.

Apartments have been snapped up largely by owner-occupiers, both locals who are looking to downsize from their family home, and interstate couples who are pre-retirement age.

Two sub-penthouses have sold, and Raptis will be releasing more to the booming penthouse market soon.

[smartcode_project:default project_id=106752 project_image_fid=182207]

Raptis has now reached level 17 of construction of the 29-level building at 3550-3552 Main Beach Parade.

Raptis says Main Beach will feel like Australia's own version of Monaco, with the future $480 million redevelopment of Mariners Cove which will include a new superyacht marina and a Ritz-Carlton hotel.

Despite the country working its way back to normal in the post pandemic world, Raptis says there's still strong&nbsp;interest in the Gold Coast lifestyle and the desire for new premium apartments with premium amenities in desirable locations.

Raptis has considerable faith in the Gold Coast market, suggesting the city is&nbsp;in a better position to manage national price moderations than it has been in previous cycles.

[smartcode_project:default project_id=106752 project_image_fid=182214]

"The city’s economy has matured significantly with investment in health and knowledge, film and creative industries, sports and digital industries," Raptis notes.

"The Work from Home movement has enabled professionals to hold national roles and still live on the Gold Coast. You can even have a role in a global team with the international terminal at Coolangatta Airport opening recently."

Raptis says the 2032 Olympics and Paralympics will further promote the Gold Coast lifestyle, with considerable planned infrastructure to transform the wider South East Queensland location.

"The coastal strip will be beamed around-the-world and we’ll see a new wave of global hotel brands wanting to establish themselves here."

Broadbeach is where Raptis will be turning their focus to next, while they complete Pearl at Main Beach.

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