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MAB’s recently completed commercial development - CubeOne - has attracted local business owners seeking to capitalise on the building's central location, excellent transport links and Narre Warren's thriving commercial precinct. According to MAB, the Narre Warren business precinct is within Australia’s 12th fastest growing city, with a projected population increase of almost 200,000 by 2041. 

Located at 55 Victor Crescent in Melbourne's South-East, the $10m building has been designed by architects Watson Young to accommodate 5,000 sqm of strata office space across four-storeys, while promoting walkability and a sense of community.

CubeOne features 40 strata office suites upwards of 45 sqm capable of accommodating a 300 strong workforce, in addition to a standalone restaurant tenancy,156 secure carparks, and expansive landscaped areas.. An illuminated external façade provides businesses with a strong visibility.

Danny Lavigne, Managing Director of Blynx Insurance Services, is one of the first businesses to move into CubeOne. Lavigne’s company services many of those who live in the local area, taking advantage of the proximity to Fountain Gate Shopping Centre, the City of Casey Municipal Offices and nearby walking trails and cycle tracks.

Ashwin Pandit, owner of Mocha Mojo Café &amp; Lounge in Berwick, is another local business owner who made the decision to purchase into CubeOne. He was looking to expand his business, opening a new site close to his existing cafe to minimise commuting hours and mobilise existing staff. His new café, Butlers Kitchen at CubeOne, will open early 2019 and includes an outdoor seating area, capable of hosting up to 100 patrons.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mab_cube-2.jpg" rel="gallery-all" title="The four storey building offers 5,000 sqm of strata office space in Melbourne's South East. Image: MAB"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mab_cube-2.jpg?itok=_cbtWFSS" title="The four storey building offers 5,000 sqm of strata office space in Melbourne's South East. Image: MAB" width="580"></a>

<figcaption>The four storey building offers 5,000 sqm of strata office space in Melbourne's South East. Image: MAB</figcaption></figure><h2>What they say...</h2>

<blockquote>
CubeOne follows a trend in commercial property developments decentralising Melbourne and providing businesses with affordable commercial offerings, reduced travel time and greater work/life balance.

We’re seeing record sales at CubeOne because of a growing need for spaces outside the central city where small business owners can invest in their own premises in an environment that is conducive to a modern, mobile and integrated lifestyle.

With limited CubeOne suites remaining, we’re seeing interest from a range of small businesses including accountants, medical professionals and investors who wish to own their own office and take greater control of their business investments.

- Michael Martin, Director Business Parks at MAB
</blockquote>

 

<blockquote>
Business is booming in the South East and there’s not many office spaces that provide a high-quality and affordable offering. The office space is not only a great environment for employees and clients, but I have confidence there’s a huge business opportunity in the area, which is why I chose to invest, rather than lease.

I think CubeOne will provide greater control over the future of my venture and we’ve got the capacity to grow and accommodate another 10 staff. It was essential to have a space that would provide future expansion and flexibility over time, that was convenient for employees to commute to and would be attractive to future employees looking for greater work, life balance. 

CubeOne certainly gives us all of that, allowing us to avoid the daily city traffic grind and we have all the amenities like parkland, cafes and secure parking right on our doorstep.

- Danny Lavigne, Managing Director of Blynx Insurance Services
</blockquote>

 

<blockquote>
With the local economy growing and not many business park cafes catering to the growing number of local office workers, I jumped at the chance to invest.

- Ashwin Pandit, owner of Mocha Mojo Café &amp; Lounge in Berwick
</blockquote>
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Laurence Dragomir

MAB’s CubeOne attracts businesses to Narre Warren’s burgeoning commercial hub

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Urban.com.au <a href="https://www.urban.com.au/news/a-double-design-delight-for-docklands">recently highlighted</a> two projects within <a href="https://www.urban.com.au/new-apartments/docklands-vic">Docklands</a> that have strong design credentials which stand to add to the ever-evolving precinct's body of architecture. One project in particular, <a href="https://www.urban.com.au/projects/escala-newquay-381-docklands-drive-docklands">Escala</a> - <a href="https://www.urban.com.au/developers/mab-corporation">MAB's</a> latest offering at its NewQuay development - has sought a different approach to previous residential buildings in the area, with the aim of introducing some <a href="https://www.urban.com.au/new-apartments/melbourne-vic">Melbourne CBD</a> fine grain and character to the eastern precinct. 

To that end, MAB Corporation tasked architects <a href="https://www.urban.com.au/new-apartments/melbourne-vic">Six Degrees</a> - synonymous with the rebirth of Melbourne's laneway culture - to design a set of buildings which not only meet rigorous design criteria for apartments but also provide a unique mixed-use development which capitalises on its location and changing context.

Urban.com.au recently asked David Allt-Graham, General Manager Residential at MAB to provide a bit of background on the approach and process for conceiving Escala, and what it will add to the precinct. This will be followed by a piece with Six Degree's Mark Healy who will discuss the design in greater detail.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/180108_lot_5_new_quay_v02_tower_hero_final.jpg" rel="gallery-all" title="Escala will add a unique dimension to the NewQuay precinct. Image : Supplied"><img alt="" class="image-article-full-width-580px" height="670" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/180108_lot_5_new_quay_v02_tower_hero_final.jpg?itok=habFA7tR" title="Escala will add a unique dimension to the NewQuay precinct. Image : Supplied" width="580"></a>

<figcaption>Escala will add a unique dimension to the NewQuay precinct. Image : Supplied</figcaption></figure>Urban.com.au: NewQuay has continued to evolve over nearly 20 years, with greater diversity in the architecture and product offering, with buildings by <a href="https://www.urban.com.au/architects/plus-architecture">Plus Architecture</a>, McBride Charles Ryan, <a href="https://www.urban.com.au/architects/dko-architecture">DKO Architecture</a>, <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a> and now <a href="https://www.urban.com.au/architects/six-degrees-architects">Six Degrees</a> making their mark on the precinct. How has MAB's vision for the precinct evolved and have you had to revisit it over the course of 20 years?

David Allt-Graham: In 1997, MAB saw the opportunity to bring NewQuay to life, with a vision of creating a 24-hour city for Melburnians to live, play, work and stay on the shores of Victoria Harbour. This was extremely bold thinking, as, at the time, the Harbour was surrounded by dilapidated sheds and the <a href="https://www.urban.com.au/new-apartments/docklands-vic">Docklands</a> looked very different. Now, more than twenty years later, MAB’s vision is realising its full potential. The important elements are falling into place, with a new primary school, supermarket, cinema complex and two hotels being only some of the new additions due to be built in NewQuay over the next few years.

Our vision for NewQuay remains unchanged, however our approach has become more sophisticated as we respond to a maturing suburb and an evolving housing market. Escala is arguably the best example of MAB’s adaptability as it includes a proprietary, split-level internal design which was developed to offer affordable, double height living spaces within apartments.

UM: What was it about Six Degrees' work that attracted MAB to engage the practice for Escala? 

DA-G: MAB’s open-minded approach to art and design has produced some remarkable collaborations. An example of this is the creation of ‘Monument Park’ and the multi award-winning ‘The Quays’.

Escala is the result of a new collaboration between MAB and Six Degrees. Six Degrees is a practice that, like MAB, has over 20 years’ experience in the industry as well as a passion for city living in Melbourne. Six Degrees are undoubtedly the pioneers of transforming Melbourne’s city into a liveable place. Their work is synonymous with Melbourne’s laneway culture and it is exciting to see their ideas being translated into a tower development. Working with Six Degrees has inclined our team to think more about scale and has also helped us to further understand how people use and enjoy different spaces.

Six Degrees’ work is timeless and it aligns with our mission for integrity over fashion in the final product.  

UM: The approach to Escala differs slightly from some of the previous buildings in NewQuay particularly with multiple buildings which form the podium -  what was the brief to Six Degrees?

DA-G: The intention of designing Escala as a collection of buildings was so to deliver a development which presents variety, as well as one that presents an idea of spaces being built over time. This approach saw Six Degrees prioritise materiality, scale, and to embrace diversity.  This concept is clearly expressed in the uniqueness of each streetscape of Escala, with buildings of different character.

Simple, robust materials, including brick and bluestone are integral to each streetscape.  These materials are carried into the interiors of the building, with concrete ceilings in the apartment living areas and corridors lit from stain glass feature windows.  We also expressed to Six Degrees that we wanted to offer some relief from plasterboard and carpet at Escala.

UM: Will Escala be the final residential development completing NewQuay East?

DA-G: Escala is MAB’s thirteenth boutique project in NewQuay and we have subsequently learnt a great deal about apartment living over this journey.

Escala is the final stage of development in the Eastern precinct and it will be a ‘keystone’ project that unifies the neighbouring developments in the area.  Escala will deliver a new piazza on Docklands Drive, which will become a focal point for street life and provide a sunny and restful space to simply hang out in or to have lunch at.  There is a great buzz around Escala and the feedback from everyone who has seen it, including Council planners, has been fantastic and positive. We look forward to completing it!

UM: What impact do you think the proposed Docklands Primary School, the overhaul of the former Harbour Town retail and entertainment precinct which will include a Fresh Food Market, Supermarket and cinemas, will have on the attractiveness of not only Escala but NewQuay?

DA-G: These amenities have been in planning for a long time and NewQuay is currently experiencing a major ‘step change’ as they each come through construction over the next few years.  We’re not selling the dream anymore, it is now happening.

NewQuay is becoming increasingly diverse, with expanding retail in the District Docklands (including a new H&amp;M store), entertainment areas, a modern school, and sophisticated new residences like Escala and <a href="https://www.urban.com.au/buildings/banksia-newquay-429-docklands-drive-docklands">Banksia</a>.  This means that we can cater to a much broader cohort of residents and businesses.  This further expands our markets and makes the whole precinct more vibrant – it is a virtuous circle.
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