Wee Hur launches new student accommodation brand Y Suites in Adelaide
Singapore-based developer Wee Hur Holdings Ltd has announced the launch of Y Suites, the brand of their Australian purpose build student accommodation (PBSA) portfolio.
Y Suites’ portfolio will include 5,609 beds across their seven projects in various stages of development in Sydney, Melbourne, Canberra, Adelaide and Brisbane.
The first property to be launched, 124 Waymouth Street, which was purchased for $9.275 million, will be Wee Hur’s second PBSA in Adelaide.
Operational from January 2021, the residence will include 811 rooms.
Wee Hur Holdings’ focused PBSA portfolio includes two operational residences run by student accommodation operator UniLodge.
Y Suites will partner with UniLodge under a white-label arrangement, which will see it as the strategic brand driver for marketing, sales and reservations.
The two operational PBSAS, Unilodge Park Central at Brisbane and Unilodge City Gardens in Adelaide, are currently operating under UniLodge branding.
Both buildings will operate under Y Suites in 2021 with UniLodge continuing with property management.
The remaining four PBSAs in the Wee Hur portfolio are scheduled to be operational between 2022 and 2023.
One of which includes the under-construction Y Suites on A’Beckett in Melbourne, which will have 888 rooms upon completion.
Executive chairman Goh Yeow Lian said he was happy to see the birth of Y Suites after it was conceptualised one year ago.
“We have built up a sizable PBSA portfolio in Australia since we embarked on this business 5 year ago, and developing our own brand was a logical next step for us,” Lian said.
