Coff Property secure permit for luxury Prahran townhouses

Coff Property secure permit for luxury Prahran townhouses
Joel Robinson December 19, 2024PLANNING ALERT

Coff Property Group has secured approval for its $46 million townhouse project in Prahran. 

The development is a partnership between Coff PropertyGroup and Monark Property Partners, a non-bank lender with over $1 billion in funds under management. 

The Stonnington Council’s approval process has been remarkably swift, an impressive turnaround for a project of this scale on a small side street.

There will be 17 townhouses on a 2,200 sqm site at 113–115 Chomley Street - a rare addition to Prahran's apartment-dominated market.

“Prahran is a place that is dear to our team, and we’re committed to ensuring what we do with this site will contribute positively to this cherished neighbourhood,” Adam Coff said.

Expected to be priced between $2.35 million and $3.2 million, the residences will add much-needed stock to the inner south market and will benefit from recent stamp duty changes announced by the Victorian Government, and were designed as an urban retreat with three-metre high ceilings, private gardens, open living spaces, private internal elevators and rooftop terraces.

Each townhouse is limited to two or three levels, with a single-level basement providing two parking spaces per residence to reduce street congestion. 

The ground floor features an open living, dining and kitchen area that extends to a private terrace.

Select residences will have north-facing exposure and city views from third-floor balconies and will be enhanced by private individual elevators from the side-by-side lockable garages.

Designed in collaboration with Cera Stribley Architects and Andrew Panton Design, the project takes inspiration from Prahran’s urban and eclectic character while incorporating modernist design elements and prioritising green spaces and community integration. 

Materials such as bricks and metal detailing have been selected to create a contemporary yet understated aesthetic. 

The development is divided into three clusters, allowing for landscaped spaces that maintain the residential scale of Chomley Street and soften the visual impact of the buildings.

Landscaping includes private gardens, deep soil planting, and a shared green pathway designed to enhance the streetscape and provide a more open feel compared to the existing structures on the site.

Located near High Street, the site offers excellent connectivity to local amenities. Residents will be within walking distance of some of Melbourne’s best parks, cafés, and restaurants, with Toorak Park and Victoria Gardens nearby. 

The site is also a short drive from St Kilda Beach and approximately 30 minutes from the CBD.

The development will join other notable projects in the area, including Kincrest's parkside development The Osment, which is set to launch next year.

The Osment will bring 22 two, three and four-bedroom apartments across a seven-level building at 3-7 Grattan Street, a site with a 35-metre frontage to the popular Prahran park.

The mixed-use plans by Cheah Saw Architecture will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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