<ul>
	<li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>

The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

<ul><li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

The Watson by Kincrest - 1 Thorn Street, Essendon

Stanhope by Kincrest - 1 Stanhope Court, South Yarra

St Henri - 12 Farnan Street Northcote

Arthur - Arthur Street, South Yarra

Quartet - 364 Toorak Road, South Yarra

Melbourne’s off the plan apartment market received a major boost in October when the Victorian Government announced the immediate abolition of stamp duty, effective for the next 12 months until October 2025.

The surprise announcement quickly ignited a flurry of activity among developers who had previously been holding off launching projects, waiting for a range of unpredictable factors to align before launching new projects.

With this new incentive expected to increase buyer demand, many developers are now eager to get their projects into the market as soon as possible.

As a result, Melbourne is set to see a significant influx of new projects in 2025, from towering CBD developments — which have largely been absent in the past five years — to boutique buildings in some of the city’s trendiest suburbs.

In this article, we explore where, what, and who is driving the most exciting new developments coming to Melbourne in 2025.

<h2>Who:&nbsp;Far East Consortium</h2>

<h2>What: 640Bourke</h2>

<h2>Where: Melbourne</h2>

One of the first CBD tower launches in recent memory is set to hit the market in 2025 with&nbsp;<a href="https://www.urban.com.au/developers/far-east-consortium">Far East Consortium</a>, the developer of the four-tower, $1 billion West Side Place on Spencer Street, seeking to again change the Melbourne CBD skyline.

Early next year they'll launch Monument, just over 600 apartments at 640 Bourke Street, at the eastern end of the long street and a stone's throw from Flinders Station.

[smartcode_project:default project_id=509 project_image_fid=316025]

Monument has been designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a> and will integrate four levels of amenities, gallery spaces, and a revitalised Langs Lane which will be in the redeveloped Eliza Tinsley building which dates back to 1925.

One, two and three-bedroom apartments will start from $640,000.

<h2>Who: S P Setia</h2>

<h2>What: Atlas, Melbourne</h2>

<h2>Where: Melbourne</h2>

Malaysian developer <a href="https://www.urban.com.au/developers/s-p-setia">S P Setia</a>, who has been behind the likes of UNO Melbourne, Sapphire by The Gardens, and Fulton Lane, is also set to launch a new tower in the CBD.

<a href="https://www.urban.com.au/new-apartments/atlas-melbourne-383-la-trobe-street-melbourne">Atlas Melbourne</a>, a 71-level skyscraper at 383 La Trobe Street, just down the road from UNO, will have just shy of 800 apartments.&nbsp;

<img alt="S P Setia" data-entity-type="file" data-entity-uuid="86b6dfc7-9a0d-440c-a7fd-d4c907b82078" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%209.55.11%E2%80%AFAM.png?VersionId=4ahW0zLY5_UnBUM5O3xqc5LEH_y8o4Ki" />

<a href="https://www.urban.com.au/architects/cox-architecture">Cox Architecture</a> has worked with <a href="https://www.urban.com.au/architects/fender-katsalidis-architects">FK Australia</a> to create what it being pitched as "something new for Melbourne, while being entirely of Melbourne.

It pays homage to the history of the 2,850 sqm site, formerly the home of the Royal Mint.

There will be around 163 studio apartments on offer, 373 one-beds, 206 two's, and 55 three-bed apartments, located above a two-level arcade with eight retail tenancies.

<h2>Who: CASA</h2>

<h2>What: 671 Chapel Street</h2>

<h2>Where: South Yarra</h2>

South Yarra's famous Chapel Street is set for an injection of new apartments, and it's not Gurner's Jam Factory redevelopment.

Developer CASA has taken over a site at 671 Chapel Street, a site which has had several planning approvals over the years, the most recent coming earlier this year when Daniel Grollo's HOME was approved for a build-to-rent project.

CASA has grabbed the reigns and will launch a collection of one, two and three-bedroom apartments designed by <a href="https://www.urban.com.au/architects/bates-smart">Bates Smart</a> and in landscaping by <a href="https://www.urban.com.au/landscape-architect/jack-merlo">Jack Merlo</a>.

<img alt="Chapel St" data-entity-type="file" data-entity-uuid="6cb508a2-c62e-445b-adaa-09273a4e6406" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-04%20at%209.55.34%E2%80%AFPM.png?VersionId=8uC1zmQ_gMSTovkfO0qeTBSDgrkmf82W" />

&nbsp;

The Chapel St site is just behind Melbourne High School, which means protected viewlines to the CBD.

CASA is led by Renato Calandro, a former executive of Grollo's Grocon and HOME. CASA is also working on projects in Fitzroy, Port Melbourne, and a development in North Sydney in a joint venture with Podia.

<h2>Who:&nbsp;Abadeen</h2>

<h2>Where: Prahran</h2>

The VIC arm of luxury Sydney developer <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> has been active in the market since entering it around 12 months ago.

Currently developing <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Malae</a>, a boutique collection of seven apartments in <a href="https://www.urban.com.au/developments/malvern-east-vic-3145">Malvern East</a>, of which more than half are spoken for, will kick off 2025 by launching their second Melbourne project.

<img alt="Prahran" data-entity-type="file" data-entity-uuid="6f269a9d-5dc4-4f58-902d-dfb09c2b893b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%202.38.07%E2%80%AFPM.png?VersionId=1s7os5l9aSLwjGABPuUN34woFNMpQFzx" />

Earlier this year Abadeen, who is being led locally by former CBRE executive and developer Andrew Leoncelli, secured a prime 2,198 sqm site at <a href="https://www.urban.com.au/new-apartments/616-646-high-street-prahran">616-646 High Street</a>&nbsp;in Prahran. They had Carr put together the designs for the build which curves around a national trust significant Smookt Bark Apple tree.

The four-level building will have 26 large-scale aparments, with the two-beds starting from around 100 sqm and the three's ranging in size to 269 sqm.

Pending council approval which should come in the next week, they will launch the project

<h2>Who:&nbsp;Abadeen</h2>

<h2>Where: Caulfield North</h2>

Abadeen is going large-scale again next year, and another parkside project.

Later in the year they're hoping to launch a new project in&nbsp;<a href="https://www.urban.com.au/developments/caulfield-north-vic-3161?sort=">Caulfield North</a>, predominantly made up of large three-bedroom apartments.

The 1,060 sqm site at <a href="https://www.urban.com.au/new-apartments/219-229-balaclava-road-caulfield-north">219-229 Balaclava Road</a>, directly across from Caulfield Park, came with approved plans for a seven-level building.

Abadeen brought in architecture firm Powell &amp; Glenn to alter the apartment makeup and tweak the design to give it a "New York-style feel".

Large apartments for the downsizer is the path Abadeen is taking in Melbourne, following the blueprint of what Abadeen has created for decades across Sydney's most affluent suburbs in the Lower North Shore.

<h2>Who: Hamton</h2>

<h2>What: Scotch Hill Gardens</h2>

<h2>Where: Hawthorn</h2>

Community developer <a href="https://www.urban.com.au/developers/hamton">Hamton</a> will launch Scotch Hill Gardens, its highly anticipated Hawthorn masterplan on the former home of the University of Melbourne, early next year.

The six-building, low-rise precinct will comprise 365 residences, a mix of apartments and townhouses, as well as 5,500 sqm of new publicly-accessible green space and a new retail village to <a href="https://www.urban.com.au/developments/hawthorn-vic-3122">Hawthorn</a>.

The major residential development <a href="https://www.urban.com.au/new-apartments/442-auburn-road-hawthorn">Auburn Road</a> is one of the largest to be approved under the Allan government’s accelerated Development Facilitation Program, which seeks to reduce the application timeframe for eligible projects.

<img alt="Hamton" data-entity-type="file" data-entity-uuid="ac68e533-8dca-40e9-baf3-66208388e980" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%2012.26.19%E2%80%AFPM.png?VersionId=H8GgTZQM4C5rsSPVg3X_FP1iu2UN_cd8" />

After a joint application from <a href="https://www.urban.com.au/developers/hamton">Hamton</a> and the University of Melbourne in March 2022, the Planning Minister oversaw the rezoning of the site from public use to enable residential development and approved a detailed development plan to govern planning outcomes for the 1.6ha site.

Hamton’s Founder and Executive Chairman, Paul Hameister OAM, said the project will create a rare opportunity for buyers in a premium suburb that is highly sought-after.

Sales are expected to launch in February.

<h2>Who:&nbsp;Time &amp; Place</h2>

<h2>What: Glen Iris Village Corner</h2>

<h2>Where: Glen Iris</h2>

Diversified property developer <a href="https://www.urban.com.au/developers/time-and-place">Time &amp; Place</a>, in partnership with Woolworths Group, is expected to launch sales of its recently approved $150 million mixed-use development in Glen Iris.

The five-level project at 173 Burke Road will comprise 60 apartments targeted at downsizers and young and multi-generational families.

<img alt="First look: Time &amp; Place and Woolworths greenlit for Glen Iris mixed-use precinct" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-10-25%20at%204.22.55%E2%80%AFPM.png?VersionId=g6dEr7RH5iiSXAiBdostA8ZkM5Na.ISi" />

The development's ground floor will feature a brand-new Woolworths supermarket, designed to provide a convenient, fresh retail offer for the local Glen Iris community, including a six-bay Direct to Boot facility.&nbsp;

Time &amp; Place Founder and Director, Tim Price, says one of the primary focuses of the project has been addressing the need for diversification in housing typologies of Glen Iris.

<h2>Who:&nbsp;Goldfields</h2>

<h2>Where: Richmond</h2>

Diversified national property developer <a href="https://www.urban.com.au/developers/goldfields-group">Goldfields</a> is heading to <a href="https://www.urban.com.au/developments/richmond-vic-3121">Richmond</a> for its latest residential development.

The plan is for a 12-level, mixed-use building with 125 apartments above ground floor retail at 9-15 Brighton Street, near&nbsp;

<img alt="Goldfields ready new $150 million mixed-use development in Richmond" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Richmond%20Site%202.jpg?VersionId=vxKyRwoFAeVSG58o3XXX7E7KTR3UEbEj" />

Rob Granger, Goldfields General Manager – Built Form, said the new project&nbsp;will bring another high-quality residential development to Richmond.

Cera Stribley has designed the building which will sit in landscaping by <a href="https://www.urban.com.au/landscape-architect/jack-merlo">Jack Merlo</a>.

<h2>Who: Kincrest</h2>

<h2>What: The Osment</h2>

<h2>Where: Prahran</h2>

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> will be bringing one of the best parkside developments to <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>, on a prime 1,613 sqm site on Grattan Gardens.

They'll be launching 22 two, three and four-bedroom apartments across a seven-level building at 3-7 Grattan Street, a site with a 35-metre frontage to the popular Prahran park.

<img alt="The 10 hottest off the plan apartment developments coming to Melbourne in 2024 " data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a> will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life," Kincrest Director Tom Howgate says.

"We see this development as contributing to a world-class location."

<h2>Who:&nbsp;Milieu</h2>

<h2>What:&nbsp;Saxon Street by Milieu</h2>

<h2>Where: Brunswick</h2>

Design-driven developer <a href="https://www.urban.com.au/developers/milieu-property">Milieu</a>&nbsp;is returning to <a href="https://www.urban.com.au/developments/brunswick-vic-3056">Brunswick</a> for its next development, Saxon Street by Milieu, which will launch in early 2025.

Adjacent to the Brunswick Baths and Library, Saxon Street by Milieu will offer a mix of 80 one, two, and three-bedroom apartments designed by <a href="https://www.urban.com.au/architects/jackson-clements-burrows-architects">Jackson Clements Burrows Architects</a>, with interiors by DesignOffice and landscaping by Oculus.

This will be Milieu’s eighth project with DesignOffice and alongside sustainability as standard, Milieu says the apartments "will embody the layers of thought of how people really live in apartments and how good design has a positive impact on our everyday lives."

[smartcode_project:default project_id=136434 project_image_fid=306343]

Saxon Street by Milieu will sit within the Merri-bek Arts and Culture Precinct and will contribute to the public realm through improved pedestrian access and enhancements to local infrastructure.&nbsp;

Its emphasis on community impact aligns with the precinct’s evolution as a hub for arts, wellness, and cultural initiatives, complemented by nearby projects like Siteworks, which will support the local creative scene.

Milieu is currently developing <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens</a> on a landmark 1.1-hectare site neighbouring Rippon Lea Estate. Later next year they'll also be launching a new project on Derby Street, Collingwood and are also part of a consortium developing the Fitzroy Gasworks site.

<h2>Who:&nbsp;Cbus Property</h2>

<h2>Where: Melbourne</h2>

<a href="https://www.urban.com.au/developers/cbus-property">Cbus Property</a>, a wholly owned entity of Cbus Super, has its eyes on launching its new St Kilda Road project next year.

Having snapped up a 3,036 sqm site at 437 St Kilda Road last year, Cbus is planning a 17-level building with just over 80 apartments.

<img alt="Cbus Property set for first St Kilda Road apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/437%20St%20Kilda%20Road.jpg?VersionId=FG_zho7Kvfgz9nrse0vISvy57P4TGZwk" />

Describing the site as one of Melbourne's premier undeveloped residential opportunities, Cbus Property's CEO Adrian Pozzo highlighted its prime location, offering views across Fawkner Park and proximity to the CBD, Toorak Road, South Yarra, and Albert Park.&nbsp;

The development will include various residential amenities such as an indoor pool, gym, residents' lounge, and private dining room.&nbsp;

The project represents Cbus Property's fourth collaboration with Bates Smart, following ventures like Classic East Melbourne, 35 Spring St, and 17 Spring St.

<h2>Who:&nbsp;Piccolo</h2>

<h2>What:&nbsp;A Piccolo House, Barry Street</h2>

<h2>Where: Kew</h2>

Downsizer-focused developer&nbsp;<a href="https://www.urban.com.au/developers/piccolo">Piccolo</a>&nbsp;has its latest installment of A Piccolo House, its brand that is resonating with downsizers.

Currently delivering <a href="https://www.urban.com.au/new-apartments/a-piccolo-house-gore-st-fitzroy-385-gore-street-fitzroy">A Piccolo House Gore Street</a> in <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>, Piccolo looks set to launch its <a href="https://www.urban.com.au/developments/kew-vic">Kew</a>&nbsp;apartment development at 18 Barry Street,&nbsp;transforming the 8,475 sqm site near Kew Junction into another high-end residential development.&nbsp;

[smartcode_project:default project_id=141498 project_image_fid=290942]

A Piccolo House, Barry Street will comprise&nbsp;five three-level buildings designed by <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a>&nbsp;with&nbsp;60 two, three, and four-bedroom apartments.&nbsp;

Landscaped by ACRE, the buildings will surround a central communal area, with features like private outdoor spaces, a north-facing courtyard, and an amenities building called "The Meadow."

Residents will enjoy a range of shared facilities, including a wine cellar, rooftop garden, gym, yoga room, spa, golf simulator, and a guest studio.&nbsp;

In this article, we explore where, what, and who is driving the most exciting new developments coming to Melbourne in 2025.

Joel Robinson

The top 12 new apartment developments launching in Melbourne in 2025

While established markets tend to take a breather over winter as agents head overseas, it's a busy time in the off the plan development space.

Developers, media agencies and project marketers start to firm up plans for a spring launch of their developments, giving prospective buyers the biggest hit of supply they'll see all year.

Anecdotal feedback from developers and project marketers is that there's enough demand for new apartments at the moment, based on the lack of supply and as long as the product is being delivered by a team with a strong background in development.&nbsp; Many of those who make this list have been in the development game for decades.

We've wrapped up the top developments that are set to launch before the end of 2024.

<h2>Who:&nbsp;Milieu</h2>

<h2>What: Elsternwick Gardens by Milieu</h2>

<h2>Where: 8 Gordon Street, Elsternwick</h2>

Having secured the 11,740 sqm site of the former ABC Studios on Gordon Street in Elsternwick back in 2022, design-focussed developer Milieu has spent the last two years working alongside <a href="https:/www.urban.com.au/architects/woods-bagot">Woods Bagot</a>, K.P.D.O., Flack Studio, OCULUS, Broached Commissions and March Studio to create a garden-centric community they’re calling <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens by Milieu</a>.

Elsternwick Gardens by Milieu is a low-rise, campus-style development of six buildings and over half a hectare of green open space.

[smartcode_project:default project_id=136535 project_image_fid=288414]

One of the biggest considerations in the planning phase was how to not only incorporate, but celebrate and take advantage of the neighbouring Rippon Lea Estate, the landmark 19th century mansion surrounded by seven hectares of gardens that are deemed some of the best in the country. The estate is listed on the National Heritage Register as one of the finest examples of original suburban estates in Australia.

Elsternwick Gardens by Milieu residents will have private access to the heritage gardens through a gate that can only be accessed by its occupants.

[smartcode_project:default project_id=136535 project_image_fid=288420]

Milieu Managing Director Michael McCormack said Elsternwick Gardens is a once-in-a-generation opportunity.

“The sheer scale of the project, alongside the historical and cultural importance of the site, renders this our most significant undertaking to date. Close to our hearts and planted firmly front of mind, it’s the project that we believe will define our legacy as a creative developer."

<h2>Who:&nbsp;ANGLE</h2>

<h2>What: Fernhurst, 20 apartments and homes&nbsp;</h2>

<h2>Where: Fernhurst Grove, Studley Park Kew</h2>

Boutique apartment developer <a href="https://www.urban.com.au/developers/angle">ANGLE</a> is set to launch its Kew apartment development, <a href="https://www.urban.com.au/new-apartments/fernhurst-11-15-fernhurst-grove-kew">Fernhurst</a>, in the coming months, having received development approval for the luxury 20-residence project late last year.

The development, on a 4,000 sqm site on the corner of Stawell Street and Fernhurst Grove in Studley Park, will comprise 17 apartments and three homes, ranging in price between $2 million and $7 million.

The site has around 113 metres of frontage to Fernhurst Grove and Stawell Street. Every ground-floor apartment will have an average garden area of over 150 sqm, ANGLE’s most extensively landscaped project to date.

<img alt="ANGLE" data-entity-type="file" data-entity-uuid="246001fb-e79f-43f7-9a0a-9aff444919ae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%2012.54.04%E2%80%AFPM.png?VersionId=kF88TNHudK4SzCOzGmC.SYV9LmR58yhB" />

Having successfully developed the award-winning Fenwick project together just over 500 metres away, ANGLE is once again partnering with architecture practice Edition Office and landscape designer Eckersley Garden Architecture to deliver Fernhurst.

Director Lachie Gibson says Fernhurst will follow in the footsteps of ANGLE’s nearby projects, representing another opportunity for the team to demonstrate its industry-leading focus on design, landscaping and architecture.

Jellis Craig Projects Director Stephen Bowtell is handling the sales.

<h2>Who:&nbsp;DARE Property Group</h2>

<h2>What: St David</h2>

<h2>Where: 33 St David Street, Fitzroy</h2>

Sydney-based developer DARE Property Group is breaking into the high-end residential market in Melbourne.

Its debut development will be in Fitzroy where they're soon to launch <a href="https://www.urban.com.au/new-apartments/saint-david-33-st-david-street-fitzroy">St David</a>, just 17 apartments named after its prime position on St David Street, between Smith and Brunswick streets.

<img alt="St David" data-entity-type="file" data-entity-uuid="7ffa4d4c-aa34-43b8-947d-0237d9865eda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-02%20at%2010.02.30%E2%80%AFPM.png?VersionId=J9PA7SR2URyiXowjP8pfmYOBOKGfUk5B" />

Designed by Cera Stribley, St David will have five two-bedroom apartments, nine three-bed apartments, and three penthouses.

Cera Stribley says 33 St David St "demands a structure of architectural distinction."

"Our design draws inspiration from the rich local context, specifically the iconic Rojo Stools from the former furniture factory. The proposed fluted facade pays homage to the curved form of the stool's seat, creating a simple yet striking architectural tectonic."

<h2>Who: Kincrest</h2>

<h2>What: The Osment - 22 apartments on Grattan Gardens</h2>

<h2>Where: 3-7 Grattan Street, Prahran</h2>

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> will be bringing one of the best parkside developments to Prahran in Spring after they put together a prime 1,613 sqm site on Grattan Gardens.

They'll be launching 22 two, three and four-bedroom apartments across a seven-level building at <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a>, a site with a 35-metre frontage to the popular <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a> park.

<img alt="Exclusive first look: Kincrest plots new Prahran apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a>&nbsp;will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life," Kincrest Director Tom Howgate says.

"We see this development as contributing to a world-class location."

<h2>Who:&nbsp;Abadeen</h2>

<h2>What: 26 apartments by Carr</h2>

<h2>Where: 616-646 High Street, Prahran</h2>

The Victorian division of Sydney's longtime luxury Lower North Shore development company Abadeen, is continuing its push into Melbourne's owner-occupier market.

<a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, led locally by former CBRE Director Andrew Leoncelli, is looking to launch its Prahran apartment development, subject to council approval.

<img alt="First look: Abadeen lodge plans for second Melbourne apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-17%20at%2011.05.29%20am.png?VersionId=79fVjZ.l2snAFEPFAw3RuGyQuZFmK7pW" />

Abadeen will be developing a boutique building at 616-646 High Street, on the corner of Airlie Avenue and High Street near Toorak Park and Orrong Romanis Reserve.

They had <a href="https://www.urban.com.au/architects/carr-design">Carr</a> design a four-level building that curves around a Smooth Bark Apple tree, immovable as it's listed as a national trust significant tree.

There will be 26 apartments across the four levels, a mix of two-beds, two-bed plus study's, and three-bed apartments.

Abadeen announced itself to the Melbourne owner-occupier market with <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Maléa</a>, just seven parkside apartments on Malvern East's Central Park.

<h2>Who: Salvo</h2>

<h2>What: Moray House, 305 apartments</h2>

<h2>Where: 42 Moray Street and 11-13 Hancock Street, Southbank</h2>

Prominent Melbourne fringe developer <a href="https://www.urban.com.au/developers/salvo">Salvo</a> is set to kick off the demolition phase of its recently-unveiled Southbank tower, <a href="https://www.urban.com.au/new-apartments/moray-house-42-moray-street-southbank">Moray House</a>.

Rising 56 levels on a prime corner site across 42 Moray Street and 11-13 Hancock Street, Moray House will comprise 305 apartments. More than 240 of the apartments&nbsp;have already been snapped up by a variety of demographics, from parents purchasing apartments for their children, professionals seeking a city base, families moving back to inner Melbourne post-COVID, and investors.

The $200 million project is primarily made up of two and three-bedroom apartments designed by interior designer David Hicks, as well as two double-level penthouses with never-to-be-built-out views. Moray House also comprises eight levels of office space, hi-tech co-working facilities and two floors of residential amenity with wellness and relaxation at its core.

<img alt="First look: Salvo set to launch Southbank apartment tower Moray House" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-01%20at%2010.37.30%20am.png?VersionId=LJb_JYW9EVD0758ZDbTu4jdOV640X6Ca" />

<a href="https://www.urban.com.au/developers/salvo">Salvo</a>&nbsp;Managing Partner James Maitland said&nbsp;<a href="https://www.urban.com.au/developers/salvo" target="">Salvo</a>’s&nbsp;Now Generation&nbsp;blueprint underscores the project’s design approach to how people live, work and relax today, based around health and wellness, connectivity, work-life balance, and practical luxuries.

“The pandemic accelerated a shift in the way people live and awareness of the critical role that internal and external environments play in our physical and mental health and wellbeing," Maitland said.

“Traditional apartment living has evolved to vertical communities and urban placemaking where residents can make new social connections in various communal indoor and outdoor spaces. They also expect resort-style amenities and connectivity with their local environment."

<h2>Who:&nbsp;Second Nature Developments</h2>

<h2>What: 21 sustainable apartments and townhouses</h2>

<h2>Where:&nbsp;197-205 St Georges Road, Fitzroy North</h2>

Later this year Fitzroy North will welcome its first fossil-fuel-free apartment development with the recent approval of a boutique mixed-use building on St Georges Road.

Second Nature Developments is behind the unique project that features 21 dwellings and three retail tenancies across a part two-level, part six-level development.

<img alt="First look: Approval secured for new fossil fuel-free Fitzroy apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-22%20at%204.17.25%20am.png?VersionId=Ny54GyIyU8s5nV_Sb298zLnN8ptNcm5X" />

The building will sit across 197-201 and 203-205 St Georges Road, a 989 sqm block near Edinburgh Gardens.

Austin Maynard Architects are behind the designs for the new project which will have 17 apartments two and three-bedroom apartments and four double-storey townhouses to the western side of the building.

Project by Buxton Director Heath Thompson will be marketing the development.&nbsp;

<h2>Who: Wickton</h2>

<h2>What: Seven apartments above retail and offices</h2>

<h2>Where: 387-403 Malvern Road, South Yarra</h2>

Property developer <a href="https://www.urban.com.au/developers/wickton">Wickton</a> is continuing to move fast in Melbourne's development space.

Wickton, led by Blanco Norton and architect Will Leaf, will be taking to market their mixed-use development in the Hawksburn Village precinct, on the border of South Yarra and Prahran.

Leaf’s architecture practice <a href="https://www.urban.com.au/architects/ewert-leaf">Ewert Leaf</a> redesigned the plans to create seven two and three-bedroom luxury apartments above a vibrant ground floor retail with premium hospitality and retail spaces that will anchor three levels of strata offices.

<img alt="First look exclusive: Wickton look to South Yarra for latest mixed-use development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-23%20at%2010.49.55%20am.png?VersionId=vAFBrjQB3nIdlo6ep0roVh2Se0zTQl6L" />

The designs were altered from the previous plans so the floorplates expanded, which meant the apartments sat above the building's large privacy screens and the adjoining buildings so both levels of apartments take in uninterrupted views across Melbourne and back to the city skyline.

Wickton is expecting to start demolition of the bottle shop and adjoining commercial building on the site later this year and start the build in early 2025.&nbsp;

<h2>Who: Sun Property Group</h2>

<h2>What: 18 apartments by Cera Stribley</h2>

<h2>Where: 226-228 Williams Road, Toorak</h2>

National apartment developer <a href="https://www.urban.com.au/developers/sun-property-group">Sun Property Group</a>&nbsp;(SPG) is continuing its push into Melbourne with their second project in the city's most affluent postcode.

SPG's latest development, on a double block at 226-228 Williams Road in Toorak, will comprise 18 apartments in a three-level building designed by&nbsp;<a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>. There will be a&nbsp;mix of 10 two-bedroom apartments, four three-beds, and four penthouses on offer.

<img alt="SPG" data-entity-type="file" data-entity-uuid="c4766722-ccb6-479c-af46-eea637d2389e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%205.21.13%E2%80%AFPM.png?VersionId=Z8ItfTh4zF5B3dgJAmFRugfGZrTtXPVw" />

"This intersection seamlessly blends the charm of <a href="https://www.urban.com.au/new-apartments/toorak-vic">Toorak</a>’s leafy streets, Prahran’s urban lifestyle, and South Yarra’s cosmopolitan atmosphere," Cera Stribley said in their submissions to the local council.

The new development is around&nbsp;500 metres away from SPG's debut Melbourne development, The Brookville.

<h2>Who: Ondas</h2>

<h2>What: Shoptop development with 16 apartments</h2>

<h2>Where: 3-15 Fitzroy Street, St Kilda</h2>

Billionaire tech entrepreneur Robin Khuda's development arm <a href="https://www.urban.com.au/developers/ondas">Ondas</a>&nbsp;will too be planning the launch of their Fitzroy St, St Kilda shoptop development after securing approval earlier this year.

Designed by <a href="https://www.urban.com.au/architects/warren-and-mahoney">Warren &amp; Mahony</a>, the $22 million project will encompass 16 apartments, predominantly three-bedders, above 244 sqm of commercial space and 327 sqm of retail space across the four amalgamated sites which will span 3-15 Fitzroy Street, just down the road from Fortis.

<img alt="Robin Khuda's Ondas gets greenlight for $22 million St Kilda apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-02-28%20at%201.24.37%20pm.png?VersionId=Y.yNxKuhgCRHCgsy_C5UnztOm2rmtwI_" />

In their Urban Context Report submitted to the City of Port Phillip Bay Council, Warren and Mahoney said the apartments are designed as "urban villas".

"The villas are all planned with private open spaces in mind; to host families, friends or colleagues."

The 10 hottest off the plan apartment developments coming to Melbourne in 2024 

Units in Melbourne continued to outperform it's house market counterpart.

Unit values rose 0.2 per cent, according to CoreLogic Monthly Hedonic Index, a modest gain, but considerably higher than the -0.3 per cent decline in the house market.

It was the fourth month in a row that unit values in Melbourne outperformed.

The median value for units in Melbourne is now at $610,000.

<h2>What happened in Melbourne’s off the plan apartment market in June</h2>

One of Melbourne's biggest off the plan apartment developments achieved a major milestone in June.

Nine months after its official launch,&nbsp;<a href="https://www.urban.com.au/developers/osk-property" target="">OSK Property</a>&nbsp;and&nbsp;<a href="https://www.urban.com.au/builders/multiplex">Multiplex</a>&nbsp;broke ground on BLVD, the latest tower at the $3 billion <a>Southbank</a> precinct, <a href="https://www.urban.com.au/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a>.

<img alt="OSK Property and Multiplex break ground at BLVD, Melbourne Square" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-13%20at%206.08.44%20pm.png?VersionId=B_649xLFaYD1Nw78JdyaL31BROFSTDns" />

<a href="https://www.urban.com.au/new-apartments/blvd-at-melbourne-square-19-hoff-boulevard-southbank">BLVD</a> will deliver much-needed residential stock to <a href="https://www.urban.com.au/developments/southbank-vic-3006">Southbank</a>, just over 600 apartments across a 74-level that will also home private dining rooms, state-of-the-art gyms, a 25m indoor swimming pool, spa, sauna, golf simulator, entertainment and lounge spaces, and a two-level co-working area on levels 55 and 56.&nbsp;

Multiplex is expecting to complete the building in Q1 2028.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/osk-property-and-multiplex-break-ground-at-blvd-melbourne-square">OSK Property and Multiplex break ground at BLVD, Melbourne Square</a>

[smartcode_project:default project_id=107714 project_image_fid=214125]

There were two residential developments launched last month, in Hampton and South Kingsville.

Melbourne developer <a href="https://www.urban.com.au/new-apartments/noetic-place-hampton-28-34-service-street-hampton">Noetic Place</a>&nbsp;revealed its eponymous Hampton apartment development, <a href="https://www.urban.com.au/developers/noetic-places">Noetic Places</a>, offering some of the largest apartments on the market in the burgeoning Bayside suburb.

Noetic Place, led by Stephen Barrow-Yu, worked extensively with the local council and community to bring 33 two, three and four-bedroom apartments designed to appear as three individual homes, mimicking the scale of nearby houses on the tree-lined Service Street, within a stroll of <a href="https://www.urban.com.au/developments/hampton-vic-3188">Hampton</a>'s beach, village and station.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/noetic-place-hampton-a-celebration-of-design-landscaping-and-community">Noetic Place Hampton: A celebration of design, landscaping and community</a>

[smartcode_project:default project_id=134934 project_image_fid=277880]

Over in&nbsp;<a href="https://www.urban.com.au/developments/south-kingsville-vic" target="">South Kingsville</a>, developer Blue Run launched&nbsp;<a href="https://www.urban.com.au/new-townhouses/kings-lane-56-new-street-south-kingsville">Kings Lane</a>, its boutique townhouse development comprising just 25 three and four-bedroom townhouses designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>.

The two and three-level townhouses will sit on New Street, tucked away conveniently off Blackshaws Road and near Edwards Reserve.

[smartcode_project:default project_id=145042 project_image_fid=279554]

While supply still remains one of the largest constraints in the off the plan apartment market, there were some notable projects mooted for the future.

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a>&nbsp;submitted plans to the Stonnington Council for a mixed-use building on Grattan Gardens in <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>.

<img alt="Exclusive first look: Kincrest plots new Prahran apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

Kincrest, led by Tom Howgate, secured <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a> market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park.

The plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a> are for 22 apartments across a seven-level building. The two three and four-bedroom apartments, offering larger than standard sizes, something which is built into Kincrest's development ethos, will sit above two levels of strata offices and a ground-floor cafe and retail space that will face the park.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/exclusive-first-look-kincrest-plots-new-prahran-apartments">Exclusive first look: Kincrest plots new Prahran apartments</a>

Camberwell is also set for a new development with the&nbsp;City of Boroondara approving a new 12-level mixed-use development that will become the second tallest building in the area.

The project, at 697-699 Burke Road, Camberwell, has been designed by <a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>&nbsp;for property developer <a href="https://www.urban.com.au/developers/above-zero">Above Zero</a> and will have 36 apartments set above five levels of office space and retail on the ground level.

The approval follows an extensive planning process that has been ongoing since 2015 when the City of Boroondara first refused a 15-level, 62-unit development on the 1,950 sqm site.&nbsp;

<img alt="Camberwell set for Cera Stribley-designed mixed-use development after green light" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Cera%20Stribley.jpg?VersionId=GaQwaEBcX2BWEZQzTKwU.SdnNkueblPj" />

The final design, which gained support from both the council and previous objectors, includes office spaces on levels one to five, apartments on levels six to eleven, and a communal rooftop terrace on level 12.

The Camberwell Junction area is expected to need a further 1,500 additional new dwellings by 2051 to keep up with population growth, the planning documentation suggested.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/camberwell-set-for-cera-stribley-designed-mixed-use-development-after-green-light">Camberwell set for Cera Stribley-designed mixed-use development after green light</a>

Developer <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> also has its eyes on its future development pipeline. Keen to focus on Melbourne's premium owner-occupier market since its expansion from Sydney's Lower Norht Shore, Abadeen, led locally by Andrew Leoncelli, grabbed a parkside development site in <a href="https://www.urban.com.au/developments/caulfield-north-vic-3161?sort=">Caulfield North</a>.

Abadeen&nbsp;beat out several other developers to secure 1,060 sqm on Caulfield Park.

<img alt="Exclusive: Abadeen grab next Melbourne off the plan apartment development site" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-06%20at%2010.23.39%20am.png?VersionId=8WDEAS_ndB64HRdLt_hIy5tccDe9dBYB" />

The site at 219-229 Balaclava Road is north-facing and offers uninterrupted views to the north and northwest, over the park and out to the city.

It was offered by JLL with permit-approved plans for a new seven-level apartment development designed by <a href="https://www.urban.com.au/architects/cht-architects" target="">CHT</a> Architects.

Abadeen will go back to the drawing board and is engaging a leading architect to tweak the plans to make the apartments larger, but they will stay within the same envelope of what's been approved.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/exclusive-abadeen-grab-next-melbourne-off-the-plan-apartment-development-site">Exclusive: Abadeen grab next Melbourne off the plan apartment development site</a>

City Beat July 2024: Performance gap widening between units and houses

Boutique off the plan apartments have been few and far between in Prahran in recent years.

The cool suburb, known for its cafes, markets and bars, looks set to welcome one, and on arguably on one of the best sites in the area.

Developer Kincrest, who is currently developing The Watson in Essendon and&nbsp;Armytage in South Yarra and has previously delivered three projects in South Yarra, has submitted plans to the Stonnington Council for a mixed-use building on Grattan Gardens.

<img alt="Gratan St" data-entity-type="file" data-entity-uuid="08401620-6eec-42f4-b546-8199c18b36a3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.36.45%20am.png?VersionId=ENF5HWQAoWKM4sfuZkfDItLa59Fbgp_P" />

Kincrest, led by Tom Howgate, secured <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a> off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park.

The plans by Cheah Saw Architecture are for 22 apartments across a seven-level building. The two three and four-bedroom apartments, offering larger than standard sizes, something which is built into Kincrest's development ethos, will sit above two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life. We see this development as contributing to a world-class location" Howgate says.

"Both the apartments and the offices will be desirable for a lot of people. There's transport on the doorstep with the Prahran Station, access to Punt Road, and every service you could want within 200 metres. That's on top of being directly opposite the park, an opportunity that rarely presents itself."

<img alt="Kincrest" data-entity-type="file" data-entity-uuid="41b5f516-e2d8-44eb-921e-2837b6638535" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.37.00%20am.png?VersionId=Ox1IDQzk6.073ZDOTq3FD4rLnx4aF8uy" />

Howgate says there's not been apartments or office spaces&nbsp;like this in Prahran before.

"We have a lot of confidence in the location and what's on offer, and we believe it will resonate with several buyer demographics."

Cheah Saw cleverly designed the building on an irregularly shaped block to step down from its roof, creating a green topography.

"The building is intended to be an extension of the park, a sloping green hill stepping down to Grattan Gardens.," the architecture firm noted in their documentation submitted as part of the planning process.

"The terraces are framed by greenery above and below, framing views to the park and utilising the concept of borrowed scenery, connecting the building to the park and beyond."

There's a maximum of six apartments per floor. The majority of the apartments are well over 150 sqm, something which Howgate says has stood them in good stead in a challenging market.

There will be four two-bedroom apartments, 17 three-beds, and a single four-bedroom penthouse that will share the top level with a communal terrace.

Howgate is hoping to launch the Grattan St project later this year.

Kincrest, led by Tom Howgate, secured 3-7 Grattan Street off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park

Exclusive first look: Kincrest plots new Prahran apartments

More and more homeowners are making the decision to downsize to an apartment, and with good reason. The benefits of downsizing are numerous, particularly when you find the right location and amenities.

One of the most common reasons for downsizing is to simplify life and reduce the time and energy required to maintain a large home. When moving to a smaller space, homeowners can free up time to pursue other interests, such as travel, hobbies, and spending time with loved ones. In essence, downsizing allows individuals to focus on the things that matter most in life.

Of course, location is also a critical factor in the decision to downsize. The location of a property can impact everything from lifestyle to accessibility to value.&nbsp;

One development that has caught the attention of many downsizers due to it's location is Essendon project, The Watson by Kincrest.

[smartcode_project:default project_id=135737 project_image_fid=207820]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road.&nbsp;

"We're downsizing, which is something we've thought about for a couple of years, and we looked at townhouses but the stairs put us off," Matt said.

"We're looking at this for the long term, so the apartment with off-street parking, that's what appealed to us.

[smartcode_project:default project_id=135737 project_image_fid=207837]

"When we were looking we had a 500 metre radius, because you can virtually live on this strip. There's doctors, florists, green grocers, seven restaurants I think there is, and cafes, so we always wanted to stay around this area."

Matt said he spoke to a few friends who have downsized, and they said you'll be surprised with how much time you've got on your hands.

"So I hope I'll be using the cafes more than I normally do and not trimming the hedges," Matt said.

[smartcode_project:default project_id=135737 project_image_fid=207846]

The Watson floorspace measures around 20 per cent larger than apartments within the surrounding area, making it perfect for downsizers.

Two and three-bedroom apartments are still available in The Watson, with floorplans spanning from 108 sqm through to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road

alisonwarters@gmail.com

Why The Watson by Kincrest is ticking all the boxes for downsizers

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building.&nbsp;

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from&nbsp;$795,000 for a two-bed townhouse.&nbsp;The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair.&nbsp;

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers.&nbsp;

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at&nbsp;1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

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The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.&nbsp;&nbsp;

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Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Builder appointed to construct Essendon's The Watson by Kincrest

The Watson, a residential development by Kincrest, is setting the bar high in Essendon's real estate market.&nbsp;

The building's exterior was crafted by the renowned architect firm Rothelowman, featuring spacious balconies and floor-to-ceiling windows that take full advantage of the city and bay views, while the interiors of The Watson have been curated by Melbourne-based architecture studio Telha Clarke.

“Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials,” Kincrest say. &nbsp;

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Offering just 37 residences, each one has been designed with owner-occupiers in mind, boasting an average internal size of 122 sqm.

With a choice of light or dark colour schemes, residents can customise their apartment to their personal style, with the neutral colour palette serving as a blank canvas, making it easy to add a touch of individuality.

Light and airy, the open-plan living and dining areas are ideal for entertaining and family gatherings, while functionality and design are blended in the kitchens, which are equipped with high-quality materials and appliances, as well as ample storage space.&nbsp;

The bedrooms also feature tasteful and practical storage solutions, as well as large windows to let in natural light.&nbsp;

LED recessed downlights feature in the living areas and bedrooms, while ducted heating and cooling, and video and intercom surveillance are other additions found in each of the homes.

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The expansive balconies adjoin the open plan living spaces, offering residents the opportunity to enjoy the peace and quiet of the outdoors, in addition to views of the city or the sea.&nbsp;

The Penthouse Collection incorporates the same light or dark colour scheme with all of the standard inclusions, in addition to select upgrades, including a built-in Miele coffee machines, fully-integrated Miele fridge and freezer, a Vintec wine fridge, three car spaces, a Miele washer and dryer, a built-in Miele speed oven, as well as a wine locker.&nbsp;

A two-bedroom townhouse is also available in the development. With just four featured in The Watson, the remaining townhouse spans 109 sqm, with one-bathroom and two car spaces.&nbsp;

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Inside the Telha Clarke designed apartments at The Watson by Kincrest 

The inner-city suburb of Essendon has long been known for its leafy green landscape, dotted with parks, playgrounds and reserves. Home to AFL’s Essendon Bombers, recreational pursuits are aplenty amongst the verdant locale, while the architectural homes lining the streets date back to the early 1900’s, lending the community its heritage charm.&nbsp;

Property developers, Kincrest have tapped into the suburb’s character for their latest residential development, The Watson, with the 37-apartment project situated in the heart.

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Day to day essentials are just steps from the 1 Thorn Street site, with boutique clothing stores, hair salons and even a monthly farmer’s market on hand too.&nbsp;

It’s only a minutes walk to the North Essendon neighbourhood precinct, from The Watson, which is home to over 200 shops, including cafes, restaurants, gyms, banks, an Australian Post and a range of retail outlets.&nbsp; 
&nbsp; 
Capturing the rural heritage of the area, Essendon and its surrounding suburbs are brimming with parks and reserves, with Lincoln Park and Allison Park both just a one-minute from The Watson.&nbsp;

Connections to the city are a breeze, with Tram 59 only one minute from the site, while the Glenbervie Train Station and Essendon Train Station are only a 10-minute walk away.

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Families can settle into the suburb as well, with half a dozen primary and secondary schools scattered around, including St Vincent de Paul Primary School and Strathmore Secondary College.&nbsp;

One, two and three-bedroom apartments can still be purchased in The Watson, with floorplans spanning from 76 sqm to 294 sqm.&nbsp;

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Around the Essendon residences, The Watson by Kincrest 

Recently we visited Essendon to check out the display suite of Kincrest's The Watson. The development features just 37 luxury residences designed by an industry-leading team and boasting incredible views.&nbsp;

Take a look at our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/aJkGszRzom8" title="YouTube video player" width="660"></iframe>

<h2 style="line-height: 1.38; text-align: justify;">THE WATSON AT A GLANCE</h2>

Address: 1 Thorne Street, Essendon 
Developer: Kincrest 
Architect: Rothelowman 
Interior designer: Telha Clarke

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Located at 1 Thorn Street, Essendon, you're just 20 minutes from Flinders Station, with convenient access to the M2. The Watson is only 3 minutes to the DFO, a 12-minute walk to Essendon Station, and you've got trams on your doorstep that run every 8 minutes. You'll also love exploring North Essendon Village for local retail and dining.

One of the drawcards to buying into a suburb as established as Essendon is you're spoilt for choice, with many great retail stores, eateries and amenities within minutes from your home.

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The Watson's striking facade is the work of award-winning architect, Rothelowman, which will see an abundance of floor-to-ceiling glazing, vertical greenery and elegant panelling, providing a visually appealing structure to the prominent corner site.&nbsp;

Interior designer, Telha Clarke, has curated living spaces that make the most of the incredible city skyline views, with quality materials selected to stand the test of time structurally and style-wise.&nbsp;

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In the kitchen, you've got top-of-the-line Miele appliances. The homes also feature a neutral tonal palette with timber flooring throughout and plenty of space for entertaining.

The Watson is also set to achieve a 7-star green star rating* for environmental sustainability.

The development includes:

<ul>
	<li aria-level="1">45k L water tank</li>
	<li aria-level="1">Solar power</li>
	<li aria-level="1">EV charging accessibility</li>
	<li aria-level="1">Thermal and acoustic treated double glazing</li>
	<li aria-level="1">Individually monitored and temperature-controlled rooms</li>
	<li aria-level="1">Secure bike storage</li>
</ul>

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Whichever apartment you opt for, each room captures a unique vista - overlooking the city, Lincoln Park, the Californian-style palm trees, and even the bay.

All homes are also sold with a minimum of 2 carparks situated within the secure basement.

Kincrest has a soundtrack record as a developer, having already sold out multi-residential developments Stanhope and Armytage.

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If you want to be one of the 37 lucky buyers to secure a home at The Watson, then submit your enquiry today via Urban. And if you'd love to catch more videos in our display suite tour series, then subscribe to our Youtube channel.&nbsp;

Olivia Round

Display Suite Tour Video: The Watson by Kincrest at 1 Thorn Street, Essendon

Prominent developers Kincrest are rolling into the new year with a sold out project.&nbsp;

The group’s South Yarra development, Stanhope has been a hit among buyers, attracting prices from $1.7 million all the way through to $5 million,&nbsp;

Progressing through the significant Covid lockdowns, which saw many developers shut down throughout the state, Kincrest held firm, experiencing only a slight delay in delivering the final product.

Externally, Stanhope takes on its surrounding context, with architects Telha Clarke finding inspiration in the expansive landscape of trees and green spaces. Internally, world renowned Swedish designer, Lotta Agaton drew inspiration from Scandinavian light and minimalism, incorporating natural materials throughout, such as high quality solid wooden floors and handpicked sand coloured stone.

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Kincrest are now looking to the future having recently launched their Essendon project, The Watson to market, along with another South Yarra development, Armytage.

Kincrest’s Owner and Director, Tom Howgate said the move to deliver new products, even in the current market climate, demonstrates the group’s ability to meander around constraints and difficulties.

“We’re very proud of Stanhope and the accomplishment to sell out in what has been and currently remains a difficult market. We have held firm in our values and beliefs in delivering the project and that is what has been recognised by our purchasers in the end,” Howgate said.&nbsp;

Construction on Armytage by Kincrest is slated for February, with all but one of the five apartments already sold.&nbsp;

Located at 35-37 Kensington Road, Armytage has evolved off the success of Stanhope, with both projects addressing the gap in the current market.&nbsp;

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"As a developer and South Yarra local, it is important to me that local urban development is in line with the energy and demographics of the area. A building should try to encapsulate the mood, needs and lifestyle not only aspired too, but lived."

Designed for the discerning downsizers and aspiring young professionals seeking a design oriented, leisure filled lifestyle in the heart of a tree-lined streetscape, Armytage is only moments away from the open expanses of Como House and Park, as well as Toorak Village and the bustling Chapel Street.

As the latest in the pipeline, The Watson is tipped to set a new benchmark for residential development in Essendon, with its prime location and generous homes designed for the owner-occupier.&nbsp;

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"The Watson is designed to be lived in," Howgate said.&nbsp;

"We create homes that are the perfect combination of functionality, timeless design and quality materials."

Telha Clarke have had a hand in designing all three projects, with each bringing something new to their locale while still remaining sympathetic to the surrounding history and heritage.

Delivering a mix of one, two and three-bedroom apartments, The Watson's floorplans span from 76 sqm all the way through to 294 sqm, with the three-bedders starting from $1.2 million.

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Kincrest launch new apartment projects off the back of sell-out success, Stanhope

Kincrest are gearing up to set a new benchmark for residential development in Essendon.

The group has launched it's latest project, The Watson, just 37 apartments at 1 Thorn Street, offering it's future residents the convenience of Mt Alexander Road's transport connections to the east, and Lincoln Park to the west.

The Watson is designed to be lived in, Kincrest Director Tom Howgate says, with the group creating homes that are a combination of functionality, timeless design and quality materials.&nbsp;

“We pair unrivalled locations with our prestige design and construction partners to surpass our purchasers’ expectations," Howgate says.

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"We are driven to expand as an iconic and recognised leader in quality, innovation, sustainability and property development."

And buyers have certainly noticed, with 25 per cent of the residences already sold in the first two weeks of being on the market.&nbsp;

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer.

The exterior of the building has been designed by renowned architects Rothelowman, who have created apartments with spacious balconies and floor to ceiling windows, making the most of the uninterrupted city and bay views.

[smartcode_project:default project_id=135737 project_image_fid=207828]

“Our intent was to create homes that stand the test of time, both through design and the selection of practical materials,” the architecture firm said. &nbsp;

“At Rothelowman, we respond to the contextual elements of the urban environment to create spaces that contribute to cities, communities and individuals.”

Local architecture and design shop Telha Clarke were engaged to design the interiors of The Watson, focusing on the family-occupier and downsizer in their designs.

Internally, the apartments feature a neutral colour palette, with timber floors and Miele appliances throughout. The open plan living and dining spaces provide generously-proportioned areas for entertaining, complemented with plentiful natural light pouring into every space in the homes.&nbsp;

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Essendon has had a long and rich cultural standing within Melbourne since its establishment.

The suburb’s quintessential palms, planted in 1929, are the longest and largest single planting of their kind in Victoria. And with the area homing one of the AFL’s most passionately supported teams, it’s not been left behind in the gentrification and modern development of the enclave.&nbsp;

Residents of The Watson will be near to the best Essendon has to offer, while also being within&nbsp;minutes of tram, train and bus connection, providing easy connection to the greater Melbourne region.&nbsp;

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The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer

Kincrest launch The Watson, Rothelowman-designed Essendon apartments

Construction is well underway at South Yarra&#39;s luxury Stanhope by Kincrest, with completion slated before the year is out.

Stanhope, a collection of just eight residences on Stanhope Court just off Toorak Road, is set for completion in November by the luxury apartment developer Kincrest.

Kincrest director Tom Howgate said he wanted to change the way developments were being designed and sold in the inner south.

&quot;From the park to the finishes inside the apartments &ndash; we are selling something new, creative and timeless, yet still &ndash; so South Yarra,&quot; Howgate says.

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The development has interiors by the Swedish designer Lotta Agaton, the&nbsp;European designer of the year in 2019 who has&nbsp;featured in The New York Times.

Agaton says that she wanted to create a light and contemporary feeling with a soft version of Scandinavian minimalism where natural materials are in focus.

<a href="https://www.urban.com.au/new-apartments/stanhope-by-kincrest-1-stanhope-court-south-yarra"><img alt="" height="546" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/stanhope_living_room.jpg" width="1200" /></a>

&quot;We have chosen high quality solid wooden floors and handpicked a sand coloured stone. Both materials feel modern but will age naturally to remain timeless in their expression.

Project Architect Tehla Clarke says their vision was to create a timeless piece of architecture for South Yarra.

&quot;To achieve this we designed details with subtle references to classical Architecture, with a restrained use of materials&rdquo;

The eight home-style apartments each have three metre ceilings and kitchens with marble, Miele and timber veneer.

Kincrest

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