<ul>
	<li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>

The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

<ul><li>Just 37 luxurious residences now selling!</li>
	<li>10 minute walk to Essendon Train Station.</li>
	<li>Uninterrupted city and bay views.</li>
</ul>The Watson sets a new benchmark for residential development in Essendon. 

With its prime location and generous homes that are designed to be lived in, The Watson is the perfect retreat to enjoy time with loved ones.

The exterior of the building has been designed by renowned architect, Rothelowman who have created apartments with spacious balconies and floor to ceiling windows making the most of the uninterrupted city and bay views.

"The Watson is designed to be lived in. we create homes that are the perfect combination of functionality, timeless design and quality materials." - Tom Howgate, Kincrest.

"Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials." - Lawless &amp; Meyerson, Exterior Architect, Rothelowman.

Light, open plan living and dining spaces have been created with entertaining and family in mind. 

The neutral colour palatte is a great base for making your apartment uniquely your own. Choose from thoughtfully crafted light or dark schemes. 

The functional and beautifully design kitchens are perfect for entertaining as well as for everyday use. 

With plenty of storage, quality materials and appliances and thoughtful design the kitchens are designed to stand the test of time.

Entertain in style or simply enjoy breakfast in the tranquility with generous balconies and views overlooking the city or the sea. 

With elegantly designed and functional storage, getting ready for the day couldn’t be easier. The built in robes come complete with a dressing table.

Invite the morning and the dazzling views in through large windows and chic sheer curtains. A neutral colour palette makes adding personality to your most private spaces simple.

The Watson by Kincrest - 1 Thorn Street, Essendon

<ul>
	<li>Demolition of existing buildings</li>
	<li>Construction of an 8-storey mixed-use development building
	<ul>
		<li>22 apartments
		<ul>
			<li>4 x 2-bedroom</li>
			<li>17 x 3-bedroom</li>
			<li>1 x 4-bedroom</li>
		</ul>
		</li>
		<li>10 offices
		<ul>
			<li>5 offices each on levels 1 &amp; 2</li>
		</ul>
		</li>
		<li>Shop &amp; food &amp; drink premises
		<ul>
			<li>Ground level: Shop, cafe, and food &amp; drink premises</li>
		</ul>
		</li>
	</ul>
	</li>
	<li>Basement car parking
	<ul>
		<li>3 levels</li>
		<li>75 vehicle spaces</li>
		<li>29 bicycle spaces</li>
	</ul>
	</li>
	<li>Landscaping efforts</li>
</ul>

<ul><li>Demolition of existing buildings</li>
	<li>Construction of an 8-storey mixed-use development building
	<ul><li>22 apartments
		<ul><li>4 x 2-bedroom</li>
			<li>17 x 3-bedroom</li>
			<li>1 x 4-bedroom</li>
		</ul></li>
		<li>10 offices
		<ul><li>5 offices each on levels 1 &amp; 2</li>
		</ul></li>
		<li>Shop &amp; food &amp; drink premises
		<ul><li>Ground level: Shop, cafe, and food &amp; drink premises</li>
		</ul></li>
	</ul></li>
	<li>Basement car parking
	<ul><li>3 levels</li>
		<li>75 vehicle spaces</li>
		<li>29 bicycle spaces</li>
	</ul></li>
	<li>Landscaping efforts</li>
</ul>

The Osment Prahran - 3-7 Grattan Street, Prahran

Stanhope by Kincrest - 1 Stanhope Court, South Yarra

St Henri - 12 Farnan Street Northcote

Arthur - Arthur Street, South Yarra

Quartet - 364 Toorak Road, South Yarra

While established markets tend to take a breather over winter as agents head overseas, it's a busy time in the off the plan development space.

Developers, media agencies and project marketers start to firm up plans for a spring launch of their developments, giving prospective buyers the biggest hit of supply they'll see all year.

Anecdotal feedback from developers and project marketers is that there's enough demand for new apartments at the moment, based on the lack of supply and as long as the product is being delivered by a team with a strong background in development.&nbsp; Many of those who make this list have been in the development game for decades.

We've wrapped up the top developments that are set to launch before the end of 2024.

<h2>Who:&nbsp;Milieu</h2>

<h2>What: Elsternwick Gardens by Milieu</h2>

<h2>Where: 8 Gordon Street, Elsternwick</h2>

Having secured the 11,740 sqm site of the former ABC Studios on Gordon Street in Elsternwick back in 2022, design-focussed developer Milieu has spent the last two years working alongside <a href="https:/www.urban.com.au/architects/woods-bagot">Woods Bagot</a>, K.P.D.O., Flack Studio, OCULUS, Broached Commissions and March Studio to create a garden-centric community they’re calling <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens by Milieu</a>.

Elsternwick Gardens by Milieu is a low-rise, campus-style development of six buildings and over half a hectare of green open space.

[smartcode_project:default project_id=136535 project_image_fid=288414]

One of the biggest considerations in the planning phase was how to not only incorporate, but celebrate and take advantage of the neighbouring Rippon Lea Estate, the landmark 19th century mansion surrounded by seven hectares of gardens that are deemed some of the best in the country. The estate is listed on the National Heritage Register as one of the finest examples of original suburban estates in Australia.

Elsternwick Gardens by Milieu residents will have private access to the heritage gardens through a gate that can only be accessed by its occupants.

[smartcode_project:default project_id=136535 project_image_fid=288420]

Milieu Managing Director Michael McCormack said Elsternwick Gardens is a once-in-a-generation opportunity.

“The sheer scale of the project, alongside the historical and cultural importance of the site, renders this our most significant undertaking to date. Close to our hearts and planted firmly front of mind, it’s the project that we believe will define our legacy as a creative developer."

<h2>Who:&nbsp;ANGLE</h2>

<h2>What: Fernhurst, 20 apartments and homes&nbsp;</h2>

<h2>Where: Fernhurst Grove, Studley Park Kew</h2>

Boutique apartment developer <a href="https://www.urban.com.au/developers/angle">ANGLE</a> is set to launch its Kew apartment development, <a href="https://www.urban.com.au/new-apartments/fernhurst-11-15-fernhurst-grove-kew">Fernhurst</a>, in the coming months, having received development approval for the luxury 20-residence project late last year.

The development, on a 4,000 sqm site on the corner of Stawell Street and Fernhurst Grove in Studley Park, will comprise 17 apartments and three homes, ranging in price between $2 million and $7 million.

The site has around 113 metres of frontage to Fernhurst Grove and Stawell Street. Every ground-floor apartment will have an average garden area of over 150 sqm, ANGLE’s most extensively landscaped project to date.

<img alt="ANGLE" data-entity-type="file" data-entity-uuid="246001fb-e79f-43f7-9a0a-9aff444919ae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%2012.54.04%E2%80%AFPM.png?VersionId=kF88TNHudK4SzCOzGmC.SYV9LmR58yhB" />

Having successfully developed the award-winning Fenwick project together just over 500 metres away, ANGLE is once again partnering with architecture practice Edition Office and landscape designer Eckersley Garden Architecture to deliver Fernhurst.

Director Lachie Gibson says Fernhurst will follow in the footsteps of ANGLE’s nearby projects, representing another opportunity for the team to demonstrate its industry-leading focus on design, landscaping and architecture.

Jellis Craig Projects Director Stephen Bowtell is handling the sales.

<h2>Who:&nbsp;DARE Property Group</h2>

<h2>What: St David</h2>

<h2>Where: 33 St David Street, Fitzroy</h2>

Sydney-based developer DARE Property Group is breaking into the high-end residential market in Melbourne.

Its debut development will be in Fitzroy where they're soon to launch <a href="https://www.urban.com.au/new-apartments/saint-david-33-st-david-street-fitzroy">St David</a>, just 17 apartments named after its prime position on St David Street, between Smith and Brunswick streets.

<img alt="St David" data-entity-type="file" data-entity-uuid="7ffa4d4c-aa34-43b8-947d-0237d9865eda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-02%20at%2010.02.30%E2%80%AFPM.png?VersionId=J9PA7SR2URyiXowjP8pfmYOBOKGfUk5B" />

Designed by Cera Stribley, St David will have five two-bedroom apartments, nine three-bed apartments, and three penthouses.

Cera Stribley says 33 St David St "demands a structure of architectural distinction."

"Our design draws inspiration from the rich local context, specifically the iconic Rojo Stools from the former furniture factory. The proposed fluted facade pays homage to the curved form of the stool's seat, creating a simple yet striking architectural tectonic."

<h2>Who: Kincrest</h2>

<h2>What: The Osment - 22 apartments on Grattan Gardens</h2>

<h2>Where: 3-7 Grattan Street, Prahran</h2>

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> will be bringing one of the best parkside developments to Prahran in Spring after they put together a prime 1,613 sqm site on Grattan Gardens.

They'll be launching 22 two, three and four-bedroom apartments across a seven-level building at <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a>, a site with a 35-metre frontage to the popular <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a> park.

<img alt="Exclusive first look: Kincrest plots new Prahran apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a>&nbsp;will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life," Kincrest Director Tom Howgate says.

"We see this development as contributing to a world-class location."

<h2>Who:&nbsp;Abadeen</h2>

<h2>What: 26 apartments by Carr</h2>

<h2>Where: 616-646 High Street, Prahran</h2>

The Victorian division of Sydney's longtime luxury Lower North Shore development company Abadeen, is continuing its push into Melbourne's owner-occupier market.

<a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, led locally by former CBRE Director Andrew Leoncelli, is looking to launch its Prahran apartment development, subject to council approval.

<img alt="First look: Abadeen lodge plans for second Melbourne apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-17%20at%2011.05.29%20am.png?VersionId=79fVjZ.l2snAFEPFAw3RuGyQuZFmK7pW" />

Abadeen will be developing a boutique building at 616-646 High Street, on the corner of Airlie Avenue and High Street near Toorak Park and Orrong Romanis Reserve.

They had <a href="https://www.urban.com.au/architects/carr-design">Carr</a> design a four-level building that curves around a Smooth Bark Apple tree, immovable as it's listed as a national trust significant tree.

There will be 26 apartments across the four levels, a mix of two-beds, two-bed plus study's, and three-bed apartments.

Abadeen announced itself to the Melbourne owner-occupier market with <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Maléa</a>, just seven parkside apartments on Malvern East's Central Park.

<h2>Who: Salvo</h2>

<h2>What: Moray House, 305 apartments</h2>

<h2>Where: 42 Moray Street and 11-13 Hancock Street, Southbank</h2>

Prominent Melbourne fringe developer <a href="https://www.urban.com.au/developers/salvo">Salvo</a> is set to kick off the demolition phase of its recently-unveiled Southbank tower, <a href="https://www.urban.com.au/new-apartments/moray-house-42-moray-street-southbank">Moray House</a>.

Rising 56 levels on a prime corner site across 42 Moray Street and 11-13 Hancock Street, Moray House will comprise 305 apartments. More than 240 of the apartments&nbsp;have already been snapped up by a variety of demographics, from parents purchasing apartments for their children, professionals seeking a city base, families moving back to inner Melbourne post-COVID, and investors.

The $200 million project is primarily made up of two and three-bedroom apartments designed by interior designer David Hicks, as well as two double-level penthouses with never-to-be-built-out views. Moray House also comprises eight levels of office space, hi-tech co-working facilities and two floors of residential amenity with wellness and relaxation at its core.

<img alt="First look: Salvo set to launch Southbank apartment tower Moray House" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-01%20at%2010.37.30%20am.png?VersionId=LJb_JYW9EVD0758ZDbTu4jdOV640X6Ca" />

<a href="https://www.urban.com.au/developers/salvo">Salvo</a>&nbsp;Managing Partner James Maitland said&nbsp;<a href="https://www.urban.com.au/developers/salvo" target="">Salvo</a>’s&nbsp;Now Generation&nbsp;blueprint underscores the project’s design approach to how people live, work and relax today, based around health and wellness, connectivity, work-life balance, and practical luxuries.

“The pandemic accelerated a shift in the way people live and awareness of the critical role that internal and external environments play in our physical and mental health and wellbeing," Maitland said.

“Traditional apartment living has evolved to vertical communities and urban placemaking where residents can make new social connections in various communal indoor and outdoor spaces. They also expect resort-style amenities and connectivity with their local environment."

<h2>Who:&nbsp;Second Nature Developments</h2>

<h2>What: 21 sustainable apartments and townhouses</h2>

<h2>Where:&nbsp;197-205 St Georges Road, Fitzroy North</h2>

Later this year Fitzroy North will welcome its first fossil-fuel-free apartment development with the recent approval of a boutique mixed-use building on St Georges Road.

Second Nature Developments is behind the unique project that features 21 dwellings and three retail tenancies across a part two-level, part six-level development.

<img alt="First look: Approval secured for new fossil fuel-free Fitzroy apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-22%20at%204.17.25%20am.png?VersionId=Ny54GyIyU8s5nV_Sb298zLnN8ptNcm5X" />

The building will sit across 197-201 and 203-205 St Georges Road, a 989 sqm block near Edinburgh Gardens.

Austin Maynard Architects are behind the designs for the new project which will have 17 apartments two and three-bedroom apartments and four double-storey townhouses to the western side of the building.

Project by Buxton Director Heath Thompson will be marketing the development.&nbsp;

<h2>Who: Wickton</h2>

<h2>What: Seven apartments above retail and offices</h2>

<h2>Where: 387-403 Malvern Road, South Yarra</h2>

Property developer <a href="https://www.urban.com.au/developers/wickton">Wickton</a> is continuing to move fast in Melbourne's development space.

Wickton, led by Blanco Norton and architect Will Leaf, will be taking to market their mixed-use development in the Hawksburn Village precinct, on the border of South Yarra and Prahran.

Leaf’s architecture practice <a href="https://www.urban.com.au/architects/ewert-leaf">Ewert Leaf</a> redesigned the plans to create seven two and three-bedroom luxury apartments above a vibrant ground floor retail with premium hospitality and retail spaces that will anchor three levels of strata offices.

<img alt="First look exclusive: Wickton look to South Yarra for latest mixed-use development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-23%20at%2010.49.55%20am.png?VersionId=vAFBrjQB3nIdlo6ep0roVh2Se0zTQl6L" />

The designs were altered from the previous plans so the floorplates expanded, which meant the apartments sat above the building's large privacy screens and the adjoining buildings so both levels of apartments take in uninterrupted views across Melbourne and back to the city skyline.

Wickton is expecting to start demolition of the bottle shop and adjoining commercial building on the site later this year and start the build in early 2025.&nbsp;

<h2>Who: Sun Property Group</h2>

<h2>What: 18 apartments by Cera Stribley</h2>

<h2>Where: 226-228 Williams Road, Toorak</h2>

National apartment developer <a href="https://www.urban.com.au/developers/sun-property-group">Sun Property Group</a>&nbsp;(SPG) is continuing its push into Melbourne with their second project in the city's most affluent postcode.

SPG's latest development, on a double block at 226-228 Williams Road in Toorak, will comprise 18 apartments in a three-level building designed by&nbsp;<a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>. There will be a&nbsp;mix of 10 two-bedroom apartments, four three-beds, and four penthouses on offer.

<img alt="SPG" data-entity-type="file" data-entity-uuid="c4766722-ccb6-479c-af46-eea637d2389e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%205.21.13%E2%80%AFPM.png?VersionId=Z8ItfTh4zF5B3dgJAmFRugfGZrTtXPVw" />

"This intersection seamlessly blends the charm of <a href="https://www.urban.com.au/new-apartments/toorak-vic">Toorak</a>’s leafy streets, Prahran’s urban lifestyle, and South Yarra’s cosmopolitan atmosphere," Cera Stribley said in their submissions to the local council.

The new development is around&nbsp;500 metres away from SPG's debut Melbourne development, The Brookville.

<h2>Who: Ondas</h2>

<h2>What: Shoptop development with 16 apartments</h2>

<h2>Where: 3-15 Fitzroy Street, St Kilda</h2>

Billionaire tech entrepreneur Robin Khuda's development arm <a href="https://www.urban.com.au/developers/ondas">Ondas</a>&nbsp;will too be planning the launch of their Fitzroy St, St Kilda shoptop development after securing approval earlier this year.

Designed by <a href="https://www.urban.com.au/architects/warren-and-mahoney">Warren &amp; Mahony</a>, the $22 million project will encompass 16 apartments, predominantly three-bedders, above 244 sqm of commercial space and 327 sqm of retail space across the four amalgamated sites which will span 3-15 Fitzroy Street, just down the road from Fortis.

<img alt="Robin Khuda's Ondas gets greenlight for $22 million St Kilda apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-02-28%20at%201.24.37%20pm.png?VersionId=Y.yNxKuhgCRHCgsy_C5UnztOm2rmtwI_" />

In their Urban Context Report submitted to the City of Port Phillip Bay Council, Warren and Mahoney said the apartments are designed as "urban villas".

"The villas are all planned with private open spaces in mind; to host families, friends or colleagues."

Joel Robinson

The 10 hottest off the plan apartment developments coming to Melbourne in 2024 

Units in Melbourne continued to outperform it's house market counterpart.

Unit values rose 0.2 per cent, according to CoreLogic Monthly Hedonic Index, a modest gain, but considerably higher than the -0.3 per cent decline in the house market.

It was the fourth month in a row that unit values in Melbourne outperformed.

The median value for units in Melbourne is now at $610,000.

<h2>What happened in Melbourne’s off the plan apartment market in June</h2>

One of Melbourne's biggest off the plan apartment developments achieved a major milestone in June.

Nine months after its official launch,&nbsp;<a href="https://www.urban.com.au/developers/osk-property" target="">OSK Property</a>&nbsp;and&nbsp;<a href="https://www.urban.com.au/builders/multiplex">Multiplex</a>&nbsp;broke ground on BLVD, the latest tower at the $3 billion <a>Southbank</a> precinct, <a href="https://www.urban.com.au/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a>.

<img alt="OSK Property and Multiplex break ground at BLVD, Melbourne Square" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-13%20at%206.08.44%20pm.png?VersionId=B_649xLFaYD1Nw78JdyaL31BROFSTDns" />

<a href="https://www.urban.com.au/new-apartments/blvd-at-melbourne-square-19-hoff-boulevard-southbank">BLVD</a> will deliver much-needed residential stock to <a href="https://www.urban.com.au/developments/southbank-vic-3006">Southbank</a>, just over 600 apartments across a 74-level that will also home private dining rooms, state-of-the-art gyms, a 25m indoor swimming pool, spa, sauna, golf simulator, entertainment and lounge spaces, and a two-level co-working area on levels 55 and 56.&nbsp;

Multiplex is expecting to complete the building in Q1 2028.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/osk-property-and-multiplex-break-ground-at-blvd-melbourne-square">OSK Property and Multiplex break ground at BLVD, Melbourne Square</a>

[smartcode_project:default project_id=107714 project_image_fid=214125]

There were two residential developments launched last month, in Hampton and South Kingsville.

Melbourne developer <a href="https://www.urban.com.au/new-apartments/noetic-place-hampton-28-34-service-street-hampton">Noetic Place</a>&nbsp;revealed its eponymous Hampton apartment development, <a href="https://www.urban.com.au/developers/noetic-places">Noetic Places</a>, offering some of the largest apartments on the market in the burgeoning Bayside suburb.

Noetic Place, led by Stephen Barrow-Yu, worked extensively with the local council and community to bring 33 two, three and four-bedroom apartments designed to appear as three individual homes, mimicking the scale of nearby houses on the tree-lined Service Street, within a stroll of <a href="https://www.urban.com.au/developments/hampton-vic-3188">Hampton</a>'s beach, village and station.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/noetic-place-hampton-a-celebration-of-design-landscaping-and-community">Noetic Place Hampton: A celebration of design, landscaping and community</a>

[smartcode_project:default project_id=134934 project_image_fid=277880]

Over in&nbsp;<a href="https://www.urban.com.au/developments/south-kingsville-vic" target="">South Kingsville</a>, developer Blue Run launched&nbsp;<a href="https://www.urban.com.au/new-townhouses/kings-lane-56-new-street-south-kingsville">Kings Lane</a>, its boutique townhouse development comprising just 25 three and four-bedroom townhouses designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>.

The two and three-level townhouses will sit on New Street, tucked away conveniently off Blackshaws Road and near Edwards Reserve.

[smartcode_project:default project_id=145042 project_image_fid=279554]

While supply still remains one of the largest constraints in the off the plan apartment market, there were some notable projects mooted for the future.

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a>&nbsp;submitted plans to the Stonnington Council for a mixed-use building on Grattan Gardens in <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>.

<img alt="Exclusive first look: Kincrest plots new Prahran apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

Kincrest, led by Tom Howgate, secured <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a> market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park.

The plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a> are for 22 apartments across a seven-level building. The two three and four-bedroom apartments, offering larger than standard sizes, something which is built into Kincrest's development ethos, will sit above two levels of strata offices and a ground-floor cafe and retail space that will face the park.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/exclusive-first-look-kincrest-plots-new-prahran-apartments">Exclusive first look: Kincrest plots new Prahran apartments</a>

Camberwell is also set for a new development with the&nbsp;City of Boroondara approving a new 12-level mixed-use development that will become the second tallest building in the area.

The project, at 697-699 Burke Road, Camberwell, has been designed by <a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>&nbsp;for property developer <a href="https://www.urban.com.au/developers/above-zero">Above Zero</a> and will have 36 apartments set above five levels of office space and retail on the ground level.

The approval follows an extensive planning process that has been ongoing since 2015 when the City of Boroondara first refused a 15-level, 62-unit development on the 1,950 sqm site.&nbsp;

<img alt="Camberwell set for Cera Stribley-designed mixed-use development after green light" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Cera%20Stribley.jpg?VersionId=GaQwaEBcX2BWEZQzTKwU.SdnNkueblPj" />

The final design, which gained support from both the council and previous objectors, includes office spaces on levels one to five, apartments on levels six to eleven, and a communal rooftop terrace on level 12.

The Camberwell Junction area is expected to need a further 1,500 additional new dwellings by 2051 to keep up with population growth, the planning documentation suggested.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/camberwell-set-for-cera-stribley-designed-mixed-use-development-after-green-light">Camberwell set for Cera Stribley-designed mixed-use development after green light</a>

Developer <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> also has its eyes on its future development pipeline. Keen to focus on Melbourne's premium owner-occupier market since its expansion from Sydney's Lower Norht Shore, Abadeen, led locally by Andrew Leoncelli, grabbed a parkside development site in <a href="https://www.urban.com.au/developments/caulfield-north-vic-3161?sort=">Caulfield North</a>.

Abadeen&nbsp;beat out several other developers to secure 1,060 sqm on Caulfield Park.

<img alt="Exclusive: Abadeen grab next Melbourne off the plan apartment development site" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-06%20at%2010.23.39%20am.png?VersionId=8WDEAS_ndB64HRdLt_hIy5tccDe9dBYB" />

The site at 219-229 Balaclava Road is north-facing and offers uninterrupted views to the north and northwest, over the park and out to the city.

It was offered by JLL with permit-approved plans for a new seven-level apartment development designed by <a href="https://www.urban.com.au/architects/cht-architects" target="">CHT</a> Architects.

Abadeen will go back to the drawing board and is engaging a leading architect to tweak the plans to make the apartments larger, but they will stay within the same envelope of what's been approved.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/exclusive-abadeen-grab-next-melbourne-off-the-plan-apartment-development-site">Exclusive: Abadeen grab next Melbourne off the plan apartment development site</a>

City Beat July 2024: Performance gap widening between units and houses

Boutique off the plan apartments have been few and far between in Prahran in recent years.

The cool suburb, known for its cafes, markets and bars, looks set to welcome one, and on arguably on one of the best sites in the area.

Developer Kincrest, who is currently developing The Watson in Essendon and&nbsp;Armytage in South Yarra and has previously delivered three projects in South Yarra, has submitted plans to the Stonnington Council for a mixed-use building on Grattan Gardens.

<img alt="Gratan St" data-entity-type="file" data-entity-uuid="08401620-6eec-42f4-b546-8199c18b36a3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.36.45%20am.png?VersionId=ENF5HWQAoWKM4sfuZkfDItLa59Fbgp_P" />

Kincrest, led by Tom Howgate, secured <a href="https://www.urban.com.au/new-apartments/3-7-grattan-street-prahran">3-7 Grattan Street</a> off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park.

The plans by Cheah Saw Architecture are for 22 apartments across a seven-level building. The two three and four-bedroom apartments, offering larger than standard sizes, something which is built into Kincrest's development ethos, will sit above two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life. We see this development as contributing to a world-class location" Howgate says.

"Both the apartments and the offices will be desirable for a lot of people. There's transport on the doorstep with the Prahran Station, access to Punt Road, and every service you could want within 200 metres. That's on top of being directly opposite the park, an opportunity that rarely presents itself."

<img alt="Kincrest" data-entity-type="file" data-entity-uuid="41b5f516-e2d8-44eb-921e-2837b6638535" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.37.00%20am.png?VersionId=Ox1IDQzk6.073ZDOTq3FD4rLnx4aF8uy" />

Howgate says there's not been apartments or office spaces&nbsp;like this in Prahran before.

"We have a lot of confidence in the location and what's on offer, and we believe it will resonate with several buyer demographics."

Cheah Saw cleverly designed the building on an irregularly shaped block to step down from its roof, creating a green topography.

"The building is intended to be an extension of the park, a sloping green hill stepping down to Grattan Gardens.," the architecture firm noted in their documentation submitted as part of the planning process.

"The terraces are framed by greenery above and below, framing views to the park and utilising the concept of borrowed scenery, connecting the building to the park and beyond."

There's a maximum of six apartments per floor. The majority of the apartments are well over 150 sqm, something which Howgate says has stood them in good stead in a challenging market.

There will be four two-bedroom apartments, 17 three-beds, and a single four-bedroom penthouse that will share the top level with a communal terrace.

Howgate is hoping to launch the Grattan St project later this year.

Kincrest, led by Tom Howgate, secured 3-7 Grattan Street off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park

Exclusive first look: Kincrest plots new Prahran apartments

More and more homeowners are making the decision to downsize to an apartment, and with good reason. The benefits of downsizing are numerous, particularly when you find the right location and amenities.

One of the most common reasons for downsizing is to simplify life and reduce the time and energy required to maintain a large home. When moving to a smaller space, homeowners can free up time to pursue other interests, such as travel, hobbies, and spending time with loved ones. In essence, downsizing allows individuals to focus on the things that matter most in life.

Of course, location is also a critical factor in the decision to downsize. The location of a property can impact everything from lifestyle to accessibility to value.&nbsp;

One development that has caught the attention of many downsizers due to it's location is Essendon project, The Watson by Kincrest.

[smartcode_project:default project_id=135737 project_image_fid=207820]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road.&nbsp;

"We're downsizing, which is something we've thought about for a couple of years, and we looked at townhouses but the stairs put us off," Matt said.

"We're looking at this for the long term, so the apartment with off-street parking, that's what appealed to us.

[smartcode_project:default project_id=135737 project_image_fid=207837]

"When we were looking we had a 500 metre radius, because you can virtually live on this strip. There's doctors, florists, green grocers, seven restaurants I think there is, and cafes, so we always wanted to stay around this area."

Matt said he spoke to a few friends who have downsized, and they said you'll be surprised with how much time you've got on your hands.

"So I hope I'll be using the cafes more than I normally do and not trimming the hedges," Matt said.

[smartcode_project:default project_id=135737 project_image_fid=207846]

The Watson floorspace measures around 20 per cent larger than apartments within the surrounding area, making it perfect for downsizers.

Two and three-bedroom apartments are still available in The Watson, with floorplans spanning from 108 sqm through to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road

alisonwarters@gmail.com

Why The Watson by Kincrest is ticking all the boxes for downsizers

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building.&nbsp;

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from&nbsp;$795,000 for a two-bed townhouse.&nbsp;The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair.&nbsp;

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers.&nbsp;

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at&nbsp;1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

[smartcode_project:default project_id=135737 project_image_fid=207827]

The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.&nbsp;&nbsp;

[smartcode_project_cta:default project_id=135737]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Builder appointed to construct Essendon's The Watson by Kincrest

The Watson, a residential development by Kincrest, is setting the bar high in Essendon's real estate market.&nbsp;

The building's exterior was crafted by the renowned architect firm Rothelowman, featuring spacious balconies and floor-to-ceiling windows that take full advantage of the city and bay views, while the interiors of The Watson have been curated by Melbourne-based architecture studio Telha Clarke.

“Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials,” Kincrest say. &nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Offering just 37 residences, each one has been designed with owner-occupiers in mind, boasting an average internal size of 122 sqm.

With a choice of light or dark colour schemes, residents can customise their apartment to their personal style, with the neutral colour palette serving as a blank canvas, making it easy to add a touch of individuality.

Light and airy, the open-plan living and dining areas are ideal for entertaining and family gatherings, while functionality and design are blended in the kitchens, which are equipped with high-quality materials and appliances, as well as ample storage space.&nbsp;

The bedrooms also feature tasteful and practical storage solutions, as well as large windows to let in natural light.&nbsp;

LED recessed downlights feature in the living areas and bedrooms, while ducted heating and cooling, and video and intercom surveillance are other additions found in each of the homes.

[smartcode_project:default project_id=135737 project_image_fid=207827]

The expansive balconies adjoin the open plan living spaces, offering residents the opportunity to enjoy the peace and quiet of the outdoors, in addition to views of the city or the sea.&nbsp;

The Penthouse Collection incorporates the same light or dark colour scheme with all of the standard inclusions, in addition to select upgrades, including a built-in Miele coffee machines, fully-integrated Miele fridge and freezer, a Vintec wine fridge, three car spaces, a Miele washer and dryer, a built-in Miele speed oven, as well as a wine locker.&nbsp;

A two-bedroom townhouse is also available in the development. With just four featured in The Watson, the remaining townhouse spans 109 sqm, with one-bathroom and two car spaces.&nbsp;

[smartcode_project_cta:default project_id=135737]

Inside the Telha Clarke designed apartments at The Watson by Kincrest 

The inner-city suburb of Essendon has long been known for its leafy green landscape, dotted with parks, playgrounds and reserves. Home to AFL’s Essendon Bombers, recreational pursuits are aplenty amongst the verdant locale, while the architectural homes lining the streets date back to the early 1900’s, lending the community its heritage charm.&nbsp;

Property developers, Kincrest have tapped into the suburb’s character for their latest residential development, The Watson, with the 37-apartment project situated in the heart.

[smartcode_project:default project_id=135737 project_image_fid=207848]

Day to day essentials are just steps from the 1 Thorn Street site, with boutique clothing stores, hair salons and even a monthly farmer’s market on hand too.&nbsp;

It’s only a minutes walk to the North Essendon neighbourhood precinct, from The Watson, which is home to over 200 shops, including cafes, restaurants, gyms, banks, an Australian Post and a range of retail outlets.&nbsp; 
&nbsp; 
Capturing the rural heritage of the area, Essendon and its surrounding suburbs are brimming with parks and reserves, with Lincoln Park and Allison Park both just a one-minute from The Watson.&nbsp;

Connections to the city are a breeze, with Tram 59 only one minute from the site, while the Glenbervie Train Station and Essendon Train Station are only a 10-minute walk away.

[smartcode_project:default project_id=135737 project_image_fid=207827]

Families can settle into the suburb as well, with half a dozen primary and secondary schools scattered around, including St Vincent de Paul Primary School and Strathmore Secondary College.&nbsp;

One, two and three-bedroom apartments can still be purchased in The Watson, with floorplans spanning from 76 sqm to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Around the Essendon residences, The Watson by Kincrest 

Recently we visited Essendon to check out the display suite of Kincrest's The Watson. The development features just 37 luxury residences designed by an industry-leading team and boasting incredible views.&nbsp;

Take a look at our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/aJkGszRzom8" title="YouTube video player" width="660"></iframe>

<h2 style="line-height: 1.38; text-align: justify;">THE WATSON AT A GLANCE</h2>

Address: 1 Thorne Street, Essendon 
Developer: Kincrest 
Architect: Rothelowman 
Interior designer: Telha Clarke

[smartcode_project_cta:default project_id=135737]

Located at 1 Thorn Street, Essendon, you're just 20 minutes from Flinders Station, with convenient access to the M2. The Watson is only 3 minutes to the DFO, a 12-minute walk to Essendon Station, and you've got trams on your doorstep that run every 8 minutes. You'll also love exploring North Essendon Village for local retail and dining.

One of the drawcards to buying into a suburb as established as Essendon is you're spoilt for choice, with many great retail stores, eateries and amenities within minutes from your home.

[smartcode_project:default project_id=135737 project_image_fid=207820]

The Watson's striking facade is the work of award-winning architect, Rothelowman, which will see an abundance of floor-to-ceiling glazing, vertical greenery and elegant panelling, providing a visually appealing structure to the prominent corner site.&nbsp;

Interior designer, Telha Clarke, has curated living spaces that make the most of the incredible city skyline views, with quality materials selected to stand the test of time structurally and style-wise.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207821]

In the kitchen, you've got top-of-the-line Miele appliances. The homes also feature a neutral tonal palette with timber flooring throughout and plenty of space for entertaining.

The Watson is also set to achieve a 7-star green star rating* for environmental sustainability.

The development includes:

<ul>
	<li aria-level="1">45k L water tank</li>
	<li aria-level="1">Solar power</li>
	<li aria-level="1">EV charging accessibility</li>
	<li aria-level="1">Thermal and acoustic treated double glazing</li>
	<li aria-level="1">Individually monitored and temperature-controlled rooms</li>
	<li aria-level="1">Secure bike storage</li>
</ul>

[smartcode_project:default project_id=135737 project_image_fid=207827]

Whichever apartment you opt for, each room captures a unique vista - overlooking the city, Lincoln Park, the Californian-style palm trees, and even the bay.

All homes are also sold with a minimum of 2 carparks situated within the secure basement.

Kincrest has a soundtrack record as a developer, having already sold out multi-residential developments Stanhope and Armytage.

[smartcode_project:default project_id=135737 project_image_fid=207847]

If you want to be one of the 37 lucky buyers to secure a home at The Watson, then submit your enquiry today via Urban. And if you'd love to catch more videos in our display suite tour series, then subscribe to our Youtube channel.&nbsp;

Olivia Round

Display Suite Tour Video: The Watson by Kincrest at 1 Thorn Street, Essendon

Prominent developers Kincrest are rolling into the new year with a sold out project.&nbsp;

The group’s South Yarra development, Stanhope has been a hit among buyers, attracting prices from $1.7 million all the way through to $5 million,&nbsp;

Progressing through the significant Covid lockdowns, which saw many developers shut down throughout the state, Kincrest held firm, experiencing only a slight delay in delivering the final product.

Externally, Stanhope takes on its surrounding context, with architects Telha Clarke finding inspiration in the expansive landscape of trees and green spaces. Internally, world renowned Swedish designer, Lotta Agaton drew inspiration from Scandinavian light and minimalism, incorporating natural materials throughout, such as high quality solid wooden floors and handpicked sand coloured stone.

[smartcode_project:default project_id=26617 project_image_fid=148648]

Kincrest are now looking to the future having recently launched their Essendon project, The Watson to market, along with another South Yarra development, Armytage.

Kincrest’s Owner and Director, Tom Howgate said the move to deliver new products, even in the current market climate, demonstrates the group’s ability to meander around constraints and difficulties.

“We’re very proud of Stanhope and the accomplishment to sell out in what has been and currently remains a difficult market. We have held firm in our values and beliefs in delivering the project and that is what has been recognised by our purchasers in the end,” Howgate said.&nbsp;

Construction on Armytage by Kincrest is slated for February, with all but one of the five apartments already sold.&nbsp;

Located at 35-37 Kensington Road, Armytage has evolved off the success of Stanhope, with both projects addressing the gap in the current market.&nbsp;

[smartcode_project:default project_id=134069 project_image_fid=209001]

"As a developer and South Yarra local, it is important to me that local urban development is in line with the energy and demographics of the area. A building should try to encapsulate the mood, needs and lifestyle not only aspired too, but lived."

Designed for the discerning downsizers and aspiring young professionals seeking a design oriented, leisure filled lifestyle in the heart of a tree-lined streetscape, Armytage is only moments away from the open expanses of Como House and Park, as well as Toorak Village and the bustling Chapel Street.

As the latest in the pipeline, The Watson is tipped to set a new benchmark for residential development in Essendon, with its prime location and generous homes designed for the owner-occupier.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207827]

"The Watson is designed to be lived in," Howgate said.&nbsp;

"We create homes that are the perfect combination of functionality, timeless design and quality materials."

Telha Clarke have had a hand in designing all three projects, with each bringing something new to their locale while still remaining sympathetic to the surrounding history and heritage.

Delivering a mix of one, two and three-bedroom apartments, The Watson's floorplans span from 76 sqm all the way through to 294 sqm, with the three-bedders starting from $1.2 million.

[smartcode_project_cta:default project_id=135737]

Kincrest launch new apartment projects off the back of sell-out success, Stanhope

Kincrest are gearing up to set a new benchmark for residential development in Essendon.

The group has launched it's latest project, The Watson, just 37 apartments at 1 Thorn Street, offering it's future residents the convenience of Mt Alexander Road's transport connections to the east, and Lincoln Park to the west.

The Watson is designed to be lived in, Kincrest Director Tom Howgate says, with the group creating homes that are a combination of functionality, timeless design and quality materials.&nbsp;

“We pair unrivalled locations with our prestige design and construction partners to surpass our purchasers’ expectations," Howgate says.

[smartcode_project:default project_id=135737 project_image_fid=207821]

"We are driven to expand as an iconic and recognised leader in quality, innovation, sustainability and property development."

And buyers have certainly noticed, with 25 per cent of the residences already sold in the first two weeks of being on the market.&nbsp;

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer.

The exterior of the building has been designed by renowned architects Rothelowman, who have created apartments with spacious balconies and floor to ceiling windows, making the most of the uninterrupted city and bay views.

[smartcode_project:default project_id=135737 project_image_fid=207828]

“Our intent was to create homes that stand the test of time, both through design and the selection of practical materials,” the architecture firm said. &nbsp;

“At Rothelowman, we respond to the contextual elements of the urban environment to create spaces that contribute to cities, communities and individuals.”

Local architecture and design shop Telha Clarke were engaged to design the interiors of The Watson, focusing on the family-occupier and downsizer in their designs.

Internally, the apartments feature a neutral colour palette, with timber floors and Miele appliances throughout. The open plan living and dining spaces provide generously-proportioned areas for entertaining, complemented with plentiful natural light pouring into every space in the homes.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207845]

Essendon has had a long and rich cultural standing within Melbourne since its establishment.

The suburb’s quintessential palms, planted in 1929, are the longest and largest single planting of their kind in Victoria. And with the area homing one of the AFL’s most passionately supported teams, it’s not been left behind in the gentrification and modern development of the enclave.&nbsp;

Residents of The Watson will be near to the best Essendon has to offer, while also being within&nbsp;minutes of tram, train and bus connection, providing easy connection to the greater Melbourne region.&nbsp;

[smartcode_project_cta:default project_id=135737]

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer

Kincrest launch The Watson, Rothelowman-designed Essendon apartments

Construction is well underway at South Yarra&#39;s luxury Stanhope by Kincrest, with completion slated before the year is out.

Stanhope, a collection of just eight residences on Stanhope Court just off Toorak Road, is set for completion in November by the luxury apartment developer Kincrest.

Kincrest director Tom Howgate said he wanted to change the way developments were being designed and sold in the inner south.

&quot;From the park to the finishes inside the apartments &ndash; we are selling something new, creative and timeless, yet still &ndash; so South Yarra,&quot; Howgate says.

[smartcode_project:default project_id=26617]

The development has interiors by the Swedish designer Lotta Agaton, the&nbsp;European designer of the year in 2019 who has&nbsp;featured in The New York Times.

Agaton says that she wanted to create a light and contemporary feeling with a soft version of Scandinavian minimalism where natural materials are in focus.

<a href="https://www.urban.com.au/new-apartments/stanhope-by-kincrest-1-stanhope-court-south-yarra"><img alt="" height="546" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/stanhope_living_room.jpg" width="1200" /></a>

&quot;We have chosen high quality solid wooden floors and handpicked a sand coloured stone. Both materials feel modern but will age naturally to remain timeless in their expression.

Project Architect Tehla Clarke says their vision was to create a timeless piece of architecture for South Yarra.

&quot;To achieve this we designed details with subtle references to classical Architecture, with a restrained use of materials&rdquo;

The eight home-style apartments each have three metre ceilings and kitchens with marble, Miele and timber veneer.

Kincrest

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