100% settlement success achieved for Beulah's South Melbourne Habitus Townhomes
Melbourne property developer, Beulah, has achieved 100% settlement success on its $50 million South Melbourne development, Habitus Townhomes, with the majority of the townhomes settling at the peak of the Melbourne lockdown.
The five-storey townhouse project at 10 Boundary Street, which had the support of the CBA and the Lieberman family's Monark Property Partners, comprises 25 townhomes priced from $1.35 million.
Melbourne’s strict lockdown resulted in a suite of new sales tactics, ranging from virtual viewings throughout the lockdown period to settlement discussions over Zoom.
Beulah Managing Director, Jiaheng Chan, said the settlement success is a testament to the quality of the development and the design’s appeal.
“Reaching 100% settlement is an achievement in itself, let alone during a state-wide lockdown where in person consultations were off the table," she said.
Habitus is marketed as "a step up from apartment living and the future for Melbourne’s burgeoning apartment market."
The townhomes are designed as a vertical living unit with each floor dedicated to a different function.
A majority of the five-storey homes feature a home-office and garage level on the ground floor, a living space on the next level, with the remaining two floors encompassing a bathroom, bedrooms and an additional living space. Each home is topped off with a private rooftop terrace with a functional entertaining space (including an integrated BBQ) boasting views of the CBD skyline.
South Melbourne is also set to be the home of R. Iconic, the high-rise tower at 253-273 Normanby Road which is set to be completed at the end of 2022.
Urban recently toured the display suite of the 456 apartment development which has prices starting from $507,000.