What off the plan buyers need to ask agents: Carly Cottam, Founder and CEO of MOTIV
Carly Cottam, Founder and CEO of MOTIV, offers valuable insights for buyers considering off-the-plan properties in South-East Queensland. As a respected leader in the property development community in Brisbane and the Gold Coast, Carly’s expertise provides practical advice for making informed decisions in the current market.
The MOTIV Difference
MOTIV, established four years ago, has swiftly made a name for itself by bridging the gap between in-house and agency sales teams. Carly explains that this hybrid model provides developers with the control of an in-house team and the broad market perspective of an external agency. For buyers, this translates to working with a team that has comprehensive industry knowledge and a wide view of various projects, ensuring a more informed and balanced perspective.
Benefits to Buyers
One of the key advantages of partnering with a company like MOTIV is the unbiased and experienced market feedback they provide. Carly notes that consumers today are more educated and discerning than ever before, often doing extensive research before making any property decisions. This informed approach is supported by MOTIV’s deep industry insights, helping buyers understand how different projects stack up against each other and what factors are most important in their decision-making process.
Importance of Due Diligence
Carly emphasizes the importance of due diligence for anyone considering an off the plan property purchase. Buyers are encouraged to research developers thoroughly and ensure they are partnered with experienced professionals like property lawyers and financial brokers. MOTIV assists buyers in this process, ensuring they have the necessary support and information to make confident decisions.
Early Engagement with Developers
For developers, engaging with project marketers like MOTIV early in the process is crucial. Carly highlights that initial workshops with the developer’s team, including designers and creative agencies, are vital to understanding the project’s context, target demographics, and overall feasibility. This early involvement ensures that the sales and marketing strategies are aligned with the project’s goals and funding requirements, setting the stage for a successful launch.
Navigating Construction Challenges
Given the current construction climate in Queensland, exacerbated by the upcoming Olympics and significant infrastructure projects, securing a builder can be a challenge. Carly advises buyers to inquire about the developer’s relationships with builders and any existing agreements or intentions. Understanding the developer’s track record and their approach to securing construction services is essential in assessing the viability of a project.
