Market Insights

Carly Cottam, Founder and CEO of MOTIV, offers valuable insights for buyers considering off-the-plan properties in South-East Queensland. As a respected leader in the property development community in Brisbane and the Gold Coast, Carly’s expertise provides practical advice for making informed decisions in the current market.

<h3>The MOTIV Difference</h3>

MOTIV, established four years ago, has swiftly made a name for itself by bridging the gap between in-house and agency sales teams. Carly explains that this hybrid model provides developers with the control of an in-house team and the broad market perspective of an external agency. For buyers, this translates to working with a team that has comprehensive industry knowledge and a wide view of various projects, ensuring a more informed and balanced perspective.

<h3>Benefits to Buyers</h3>

One of the key advantages of partnering with a company like MOTIV is the unbiased and experienced market feedback they provide. Carly notes that consumers today are more educated and discerning than ever before, often doing extensive research before making any property decisions. This informed approach is supported by MOTIV’s deep industry insights, helping buyers understand how different projects stack up against each other and what factors are most important in their decision-making process.

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<h3>Importance of Due Diligence</h3>

Carly emphasizes the importance of due diligence for anyone considering an off the plan property purchase. Buyers are encouraged to research developers thoroughly and ensure they are partnered with experienced professionals like property lawyers and financial brokers. MOTIV assists buyers in this process, ensuring they have the necessary support and information to make confident decisions.

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<h3>Early Engagement with Developers</h3>

For developers, engaging with project marketers like MOTIV early in the process is crucial. Carly highlights that initial workshops with the developer’s team, including designers and creative agencies, are vital to understanding the project’s context, target demographics, and overall feasibility. This early involvement ensures that the sales and marketing strategies are aligned with the project’s goals and funding requirements, setting the stage for a successful launch.

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<h3>Navigating Construction Challenges</h3>

Given the current construction climate in Queensland, exacerbated by the upcoming Olympics and significant infrastructure projects, securing a builder can be a challenge. Carly advises buyers to inquire about the developer’s relationships with builders and any existing agreements or intentions. Understanding the developer’s track record and their approach to securing construction services is essential in assessing the viability of a project.

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Carly emphasizes the importance of due diligence for anyone considering an off the plan property purchase

Michael Bird

What off the plan buyers need to ask agents: Carly Cottam, Founder and CEO of MOTIV

Embark on an exclusive journey through Richmond's vibrant landscape with Stefano Paciocco from PACASA, as he unveils the captivating story behind the iconic Park House development. Nestled atop Richmond Hill, Park House emerges as a beacon of luxury living, meticulously crafted to exceed the expectations of the discerning buyer.

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Richmond, often hailed as the quintessential link between North and South, beckons with its rich tapestry of culture and connectivity. Against this dynamic backdrop, PACASA identified a unique opportunity to redefine luxury living in the heart of Richmond. Park House, a culmination of vision and innovation, embodies the essence of contemporary elegance fused with timeless allure.

Discover the allure of , where every detail is thoughtfully curated to evoke a sense of urban sophistication. From its coveted location overlooking a picturesque pocket park to its unrivalled city views, Park House promises a lifestyle of unparalleled indulgence.

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Join Stefano Paciocco as he delves into the intricacies of Park House's design philosophy, where luxury meets functionality. Witness the evolution of buyer preferences as Stefano sheds light on the bespoke customization options embraced by Park House residents. From expansive living spaces to meticulously crafted interiors, Park House redefines the art of modern living.

Gain invaluable insights into PACASA's collaborative approach, where esteemed architects such as Cera Stribley and Freadman White converge to shape architectural masterpieces that transcend convention. Explore the symbiotic relationship between developer, architect, and builder as Stefano unveils the future of urban renewal.

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Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

Unlock the door to your dream home today. Experience Park House by PACASA and redefine your notion of urban living.

Key Highlights:

<ul>
	<li>Unveiling Park House: A Journey of Luxury Living in Richmond</li>
	<li>Insights from Stefano Paciocco: The Visionary Behind Park House</li>
	<li>The Evolution of Urban Living: Customization and Design Trends</li>
	<li>Collaborative Excellence: Architectural Marvels by Cera Stribley and Freadman White</li>
	<li>Embrace Luxury Living: Park House by PACASA Awaits</li>
</ul>

Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

[smartcode_project_cta:default project_id=110363]

[smartcode_project:default project_id=110363 project_image_fid=213016]

Discover the luxurious Park House by PACASA, as Stefano Paciocco shares insights into this prestigious Richmond development. Learn how PACASA collaborates with renowned architects like Cera Stribley and Freadman White to craft bespoke residences. Experience urban renewal at its finest with PACASA's commitment to excellence.

Park House by PACASA: How Stefano Paciocco of PACASA is Redefining Richmond's Urban Landscape

Prominent Sydney lower North Shore developer Abadeen branched out into the owner-occupier market in Melbourne late last year.

They announced former CBRE executive Andrew Leoncelli as their managing director, as well as their first two developments, <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Malea</a> in Malvern East, and an upcoming project at <a href="https://www.urban.com.au/new-apartments/616-646-high-street-prahran">646 High Street, Prahran</a>.

With everything going on at <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, we caught up with Andrew Leoncelli to discuss the strategic decision in taking over Abadeen's push in Melbourne.&nbsp;

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Leoncelli says Abadeen is a great business to be a part of.

"Abadeen Group in Sydney, run by Justin Brown is a very successful, luxury high end property developer with lots of runs on the board, lots of great projects, lots of great delivered projects and lots of great capital partners and consultants," Leoncelli says.

The focus for Abadeen VIC is Melbourne's east and south-east, owner-occupier stock in the best locations.

There are just seven apartments on offer at Malea, the only new development on Malvern East's Central Park.

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Abadeen will be submitting an application for 646 High Street in Prahran soon, and pending council approvals which they hope to come later this year, will launch either at the end of 2024 or more likely the start of 2025.

"Identifying sites where there's retail amenity, good public transport, some lifestyle amenity, whether that be a park, beach, those sort of things, is key for us," Leoncelli says.

"High Street is moments to High Street Armadale, it's in <a href="https://www.urban.com.au/new-apartments/prahran-vic">Prahran</a> East village, it gets great city views, it's surrounded by good public transport and infrastructure, great restaurants, pubs. It's a really exciting little pocket of Melbourne."

Leoncelli says there hasn't been a lot of high end development in that community

"I think it's a really great opportunity working with Carr to deliver a really high end product."

The project will target the downsizer with two and three-bedrooms. The two-bed apartments will start from over 100 sqm, and the three's with a study will have over 200 sqm of living space.

"It will suit those looking for something of high quality and size that matches their needs."

Read more:&nbsp;"<a href="https://www.urban.com.au/news/nsw/theres-big-demand-for-the-empty-nester-five-minutes-with-abadeens-justin-brown">There's big demand for the empty nester": Five minutes with Abadeen's Justin Brown</a>

How Abadeen will contribute to Melbourne's high end owner-occupier market: Five minutes with Andrew Leoncelli

New developer PERIFA announced itself into the Sydney off the plan development space in 2023 when they revealed plans to redevelop a significant site on Sydney Harbour.

Teaming up with Justin Brown's Abadeen, the joint venture partners will <a href="https://www.urban.com.au/news/nsw/perifa-and-abadeen-to-create-putney-waterfront-precinct-pier-20">redevelop Putney's historic&nbsp;Halvorsen boatshed site</a> to create a 15,870 sqm lifestyle precinct on the water.

There's nothing new however about <a href="https://www.urban.com.au/developers/perifa">PERIFA</a> in terms of its experience in the development industry.

With everything going on at PERIFA, Urban.com.au CEO Mike Bird caught up with development industry veteran, PERIFA Co-Founder and Managing Director Fabrizio Perilli, to talk about off the plan development in Sydney and the plans for PERIFA.

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Perilli is the president of the&nbsp;Property Council&nbsp;of Australia's NSW&nbsp;division and Managing Director of PERIFA's parent firm Versatile Group who has been developing and constructing high-end residential developments predominantly across the north shore for a number of years.

The former TOGA CEO says having the construction arm in Versatile&nbsp;brings a lot of confidence to the buyer.

"They know what they're going to get [with this model,"&nbsp;Perilli says.

"We're putting a lot of work in in regards to our schemes and making sure they're buildable, at the right price point, meeting the right quality.

"I really believe in the vertically integrated model and I think it has a massive advantage compared to the third party model."

PERIFA be looking at advancing the plans for the Putney project, dubbed Pier 20, this year. They'll be creating a community with&nbsp;a waterfront dining and commercial precinct within the restored Halvorsen boatshed, two three-level apartment buildings, 18 three-level townhouses, and a 36-berth marina.

<img alt="PERIFA" data-entity-type="file" data-entity-uuid="2157c21f-1c2c-433f-aa97-8fa59d28d2c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-09%20at%2010.48.09%20am.png?VersionId=AuZ2KbdrTI2ruTFLmz9JHGEfaDfV7yrv" />

Perilli says it's one of those iconic projects you only get to do every so often in your career.

"Putney has been a bit of a hidden gem for many years, and the chance you get to redevelop a wharf building into 19 amazing apartments is quite unique. You don't get many chances to do that many times in your life."

Perilli expects the buyer pool to come from a market which is in the proximity of Putney like Hunters Hill and Gladesville.

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&nbsp;

How PERIFA's vertically integrated model brings confidence to off the plan apartment buyers: Five minutes with PERIFA Co-Founder Fabrizio Perilli

Since launching the redevelopment of Moonee Valley Park back in 2019, Melbourne developer Hamton has continued to transform the racecourse surroundings into a $2 billion masterplan.

With everything going on at Moonee Valley Park in <a href="https://www.urban.com.au/new-apartments/moonee-ponds-vic">Moonee Ponds</a>, Urban.com.au CEO Mike Bird sat down with Hamton Managing Director Matt Malseed to discuss the development.

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Builder ICON recently kicked off construction of the latest stage of Moonee Valley Park, <a href="https://www.urban.com.au/new-apartments/trackside-house-moonee-valley-racecourse-moonee-ponds">Trackside House</a>, the first building in the precinct that overlooks the track back to the city. It will also have the only units that will overlook the finishing straight.

Malseed says one of the unique features of the masterplan is that all of the buildings are spread out.&nbsp;

"It isn't just one good side and one not so good side, there's incredible aspects all around our botanical park. The vision for the precinct is for a neighbourhood within a botanical park."

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<a href="https://www.urban.com.au/new-apartments/trackside-house-moonee-valley-racecourse-moonee-ponds">Trackside House</a> will comprise just over 200 apartments across 11 levels.&nbsp;

Also under construction is <a href="https://www.urban.com.au/new-apartments/stonepine-house-at-moonee-valley-park-kenna-street-moonee-ponds">Stonepine House</a>, that includes&nbsp;119 one, two and three-bedroom units.

Both buildings will have extensive resident amenity like a rooftop pool, hobby room, state of the art gym, and private dining areas which are bookable by the resident app.

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<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/hamton&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0E_KxTvB4sh4R5VDysaj1S" href="https://www.urban.com.au/developers/hamton" target="_blank">Hamton</a>&nbsp;has worked with&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/architects/rothelowman&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0Of0cUOZCUhZcA2AbzprPG" href="https://www.urban.com.au/architects/rothelowman" target="_blank">Rothelowman</a>&nbsp;for completed residential stages in the project. They're also working on Trackside and Stonepine House.

Cera Stribley has put plans together for the next stage of the precinct, which will be home a further 442 apartments to the growing community.

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Since its launch in 2019, Hamton, a prominent Melbourne developer, has been steadily shaping the $2 billion masterplan of Moonee Valley Park. In a recent interview with Hamton's Managing Director, Matt Malseed, Urban.com.au CEO Mike Bird explores key insights for potential buyers.

Everything a buyer needs to know about Moonee Valley Park: Five minutes with Hamton's Matt Malseed

Jonathan Drew, the accomplished Managing Director of Drew Group, sheds light on the remarkable triumphs and unique standing of Lagoon Residences in the Queensland real estate landscape. With a pedigree as a third-generation developer and an impressive portfolio featuring 15 noteworthy projects, Jonathan Drew introduces a wealth of experience and a keen understanding of market dynamics to the forefront of the discussion.

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Setting the Benchmark in Main Beach 
Lagoon Residences, situated in the heart of Main Beach on a sprawling 4,000 square meters site, is not just a residential project; it's a benchmark for evolved luxury and responsible development. Drew Group, cognisant of the diverse market profiles, meticulously crafted the project to offer a wide range of options, including spacious three-bedroom apartments with media rooms. The emphasis on quality living is evident, with storage cages and an impressive 89% of apartments featuring two side-by-side car parks.

Sustainability as a Cornerstone 
The commitment to excellence extends beyond aesthetics, with Lagoon Residences achieving a remarkable six-and-a-quarter Nat's Green Star rating. Sustainability is ingrained in the project's DNA, from fully double-glazed windows reducing thermal loads to the integration of solar panels for communal use, rainwater tanks for landscaping, and provisions for electric vehicles and charging systems. Drew Group's forward-thinking design not only caters to current demands but positions Lagoon Residences as a future-proof investment.

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Shifting Paradigms: Owner-Occupiers in Focus 
Jonathan Drew challenges the traditional segmentation of apartments as either investor or owner-occupier-centric. With a shift in market dynamics, more owner-occupiers are embracing apartment living, and Drew Group responded by creating homes within the apartment framework. The larger-sized apartments, designed with ample storage, spacious kitchens, and king-size bedrooms, resonate with those seeking a home within the vibrant community of Main Beach.

Progressive Partnerships and Efficient Approvals 
Acknowledging the role of Gold Coast City Council in fostering progress, Jonathan Drew highlights their efficient collaboration, resulting in one of the fastest development approvals in a decade—just three months. The Council's progressive outlook and Drew Group's meticulous adherence to planning guidelines led to a harmonious approval process, setting a positive precedent for future developments.

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Personal Commitment and Community Integration 
Beyond professional success, Jonathan Drew underlines the personal commitment to Lagoon Residences. Family members and close friends are not just part of the project; they are moving in as residents. This personal stake underscores the immense responsibility Drew Group feels in delivering a residence that goes beyond expectations.

For those considering investing in Lagoon Residences, Jonathan Drew advises seeking developers with a proven track record, reputable builders like Hutchinson, and projects under construction. Lagoon Residences epitomizes the perfect alignment of experience, expertise, and personal commitment, making it a standout choice for those seeking luxury living on the Gold Coast.

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&nbsp;

Jonathan Drew, the Managing Director at Drew Group, delves into the extraordinary success and rare position of Lagoon Residences in the Queensland market. As a third-generation developer with a portfolio of 15 projects, Jonathan Drew brings a wealth of experience and a keen eye for market dynamics to the forefront.

Nurturing excellence: Jonathan Drew and the vision behind Lagoon Main Beach

Pikos Group's CEO Michelle Wooldridge Discusses Brisbane's Property Market and Exciting Developments

Urban.com.au's CEO Mike Bird recently had an insightful conversation with Michelle Wooldridge, the CEO of Pikos Group. With a wealth of experience in the property market, including roles with major developers, Wooldridge shared her perspectives on Brisbane's property market and provided a glimpse into Pikos Group's exciting future.

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Evolution of Brisbane's Property Market

Wooldridge highlighted the evolution of Brisbane's property market over the past 5 to 10 years, emphasizing the city's growth and evolving placemaking initiatives. The rise of owner-occupiers and increased interest from interstate and international buyers indicate Brisbane's appeal. With significant precincts like Eagle Street and Queens Wharf nearing completion, coupled with the upcoming Olympics, Brisbane's property market is experiencing tremendous momentum.

Challenges and Opportunities

The interview touched on challenges arising from major infrastructure projects, such as hospital developments and the Olympics. Wooldridge acknowledged the positive impact of these projects on Brisbane's growth but highlighted the pressure on the subcontractor market. Despite challenges, the underlying fundamentals and the confidence in Brisbane's growth trajectory provide a solid foundation for continued success.

Changing Perspectives on Urban Living

Wooldridge and Bird discussed the shift in perspectives on urban living, emphasizing lifestyle choices and the appeal of apartments. Brisbane's favorable weather, coupled with high-quality products, makes the city an attractive option for those reassessing their living preferences. The discussion touched on the changing needs of residents, including downsizers and mature families, who seek the convenience and lifestyle benefits of well-located, high-end projects.

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Pikos Group's Pipeline and Vision

Wooldridge shared Pikos Group's impressive pipeline, boasting a $1.2 billion portfolio. The diverse projects, strategically located in or near riverfront precincts, contribute to the group's confidence in Brisbane's future growth. The discussion highlighted Pikos Group's transition from a business-to-business (B2B) model to a developer holding and managing stock, marking a new phase in the company's approach.

Confidence in Pikos Group's Future

Assembling a team with both tier-one corporate capability and entrepreneurial innovation, Pikos Group aims to deliver exceptional projects. Wooldridge expressed confidence in the team's ability to blend experience and innovation, citing the Lambert Street project at Kangaroo Point as an exciting example of this synergy.

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The conversation concluded with Bird expressing Urban.com.au's enthusiasm for partnering with Pikos Group, recognizing the depth of experience and the exciting prospects the collaboration promises for Brisbane's property market.

Stay tuned for Pikos Group's transformative projects that marry corporate expertise with entrepreneurial spirit, shaping Brisbane's urban landscape for years to come.

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Dive into Brisbane's property market in this interview with Michelle Wooldridge, the CEO of Pikos Group. Gain valuable insights into the evolution of Brisbane's real estate scene, driven by placemaking initiatives and an influx of interstate and international interest. 

Explore the challenges and opportunities presented by major infrastructure projects like hospitals and the upcoming Olympics, and discover how Pikos Group is strategically positioned with a $1.2 billion pipeline to capitalise on the city's growth. 

How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group

Iwan Sunito Unveils Vision for One Global Capital's Future Developments

In a recent interview with Urban.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital</a>, to delve into the company's impressive background and its exciting vision for the future.

While <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capita</a>l may seem like a new player, it's the rebranded face of Crown Group, a family office that has already delivered $4 billion worth of developments.

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Background and Rebranding

Sunito clarified that <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital</a> is the fresh identity chosen to present his family office, formerly known as Crown International Investment. The rebranding, which took place in 2023, aligns with the philosophy of "One Vision, Infinite Possibilities", emphasising the global reach of the company. Sunito highlighted the intention to continue the legacy of successful projects, pushing boundaries in 2023 and beyond.

Upcoming Projects

With an impressive portfolio of almost $1.5 billion worth of developments in planning, <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital</a> is set to make its mark quickly on the Sydney off the plan apartment market. Sunito shared details about two major projects – a $1 billion, 300-apartment development in Macquarie Park and a groundbreaking $1.2 billion project in Chatswood. The latter is expected to be the largest of its kind, featuring an extraordinary design that aligns with <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital'</a>s commitment to excellence.

Target Audience and Urban Living Trends

Sunito discussed the evolving trend of urban living, noting that more people are gravitating towards city living. <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital </a>aims to tap into the local and global buyer markets. Sunito explained that they are targeting residents who seek high-rise living with extensive amenities, catering to both local buyers and the influx of migrants contributing to Australia's population growth.

Signature Amenity and Thoughtful Design

A key focus for One Global Capital has always been thoughtful design. Sunito, an architect by background, stressed the importance of creating an experience of space that goes beyond technology and style. He emphasised the need for buildings to be world-class, with an iconic and timeless design. Sunito shared the joy of seeing people positively respond to their buildings, reinforcing the psychological and physiological impact of well-designed structures.

The Future Vision

Looking ahead, Sunito expressed his commitment to pushing the boundaries of design, emphasising that great architecture contributes to a legacy beyond profitability. He highlighted the psychological value of buildings, noting that they should be designed to withstand the test of time and become iconic landmarks.

In closing, Sunito shared his excitement about the future, where One Global Capital is set to go public in the next five years. The company's focus remains on creating a green city for the future, reflecting their passion, purpose, and commitment to being more than just developers.

&nbsp;

Stay tuned for <a href="https://www.urban.com.au/developers/one-global-capital">One Global Capital</a>'s transformative projects, where innovation and care converge to shape the urban landscape.

In a recent interview with Urban.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of One Global Capital, to delve into the company's impressive background and its exciting vision for the future. While One Global Capital may seem like a new player, it's the rebranded face of Crown International Investment, a family office that has already delivered $4 billion worth of developments.

Iwan Sunito unveils vision for One Global Capital's future apartment developments

In an exclusive interview, Urban.com.au CEO Mike Bird sits down with Daniel Clarke, General Manager at Sherpa Property Group, to delve into the fascinating journey of Nexus, the sixth project under the renowned Perspective brand. Initially approved as a 14-level building, the project faced a twist when the courts overturned the decision. However, Clarke shares how this setback became an opportunity for redesign, resulting in what they believe is the best code-accessible development.

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Clarke expresses his excitement about the redesigned project, emphasising its enhanced functionality and aesthetic appeal. The article highlights the positive response from existing buyers, who, despite the project's initial hiccups, have shown confidence in Sherpa Property Group's commitment to delivering an exceptional product.

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As the conversation unfolds, Clarke sheds light on the buyer demographic, emphasising the spaciousness of the apartments, which range up to 200 square meters. The mix includes three to four-bedroom units, attracting a local market, down-sizers, and even interest from interstate buyers, particularly from Sydney and Melbourne.

The article concludes with insights into Sherpa Property Group's development philosophy under the Perspective brand. With a focus on the "less is more" approach, Clarke explains how their design strategy evolved based on feedback and interest generated by earlier projects. The Perspective brand's consistent emphasis on larger, more livable spaces resonates with buyers and reflects the company's commitment to creating unique and appealing coastal living experiences.

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Prospective buyers are encouraged to explore the recently finished display suite at Perspective on Albatross, showcasing the company's commitment to quality and innovative design. The interview offers a unique perspective on Sherpa Property Group's approach, providing potential buyers with valuable insights into the developer's track record and commitment to delivering outstanding coastal living experiences.

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&nbsp;

Join us in this insightful interview with Daniel Clarke, the General Manager at Sherpa Property Group, as he discusses the exciting journey of the Nexus project, the sixth under the Perspective brand.

Everything a buyer needs to know about Sherpa's Perspective Nexus, Palm Beach - Five Minutes with Daniel Clarke

Why Fitzroy, Why Now? 
Purchased five years ago, the Fitzroy site for Fabbrica Fitzroy, has witnessed an intriguing evolution. Ash Bramich sheds light on the adaptive approach PACE took, responding to shifts in the market. The focus on owner-occupiers became paramount, leading to a redesign that increased apartment sizes and catered to downsizers. This dynamic response to market demands reflects PACE's commitment to meeting the evolving needs of property buyers.

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The Industrial Vibe: Designing Fabbrica Fitzroy 
Mike Bird commends PACE for its innovative design approach at Fabbrica Fitzroy, seamlessly blending the industrial aesthetic with a modern twist, perfectly mirroring Fitzroy's eclectic charm. The conversion of an industrial warehouse into Fabbrica Fitzroy, a contemporary masterpiece, not only aligns with Fitzroy's vibe but also instills confidence in potential buyers. The visual transformation, backed by substantial investment, stands as a testament to PACE's dedication to authenticity and quality.

Unveiling Fabbrica Fitzroy: Size, Mix, and Market Focus 
Fabbrica Fitzroy boasts 78 apartments, strategically mixing one, two, and three-bedroom configurations. With a focus on owner-occupiers and downsizers, the project includes townhouses with street frontage, catering to diverse preferences. A deliberate emphasis on larger apartments addresses the changing landscape of property demands.

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PACE's Evolution and Rebranding 
Ash Bramich outlines PACE's strategic evolution, acknowledging past success and pivoting towards a more owner-occupier-centric approach. The recent rebrand, reassessment of values, and collaboration with top-tier consultants signify a commitment to understanding the market and aligning projects with buyer expectations.

PACE's Unique Advantage: Developer and Builder Synergy 
Mike highlights PACE's advantage as both a developer and builder. With over 30 years of experience and a track record of delivering over 100 projects, PACE navigates challenges more efficiently, ensuring promises are not just met but exceeded.

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Building on Fitzroy's Legacy 
The interview draws parallels with Fitzroy's rich development history, mentioning iconic developers like Neometro, Milieu, and Piccolo. PACE, with Fabbrica Fitzroy, join this league and aims not only to meet but exceed the benchmarks set by these industry stalwarts.

In an era where property buyers seek transparency and authenticity, PACE Development Group's dedication to quality, innovative design, and buyer-centric approaches positions Fabbrica Fitzroy as a formidable player in Fitzroy's dynamic landscape.

Stay tuned for more updates as we delve deeper into Fabbrica Fitzroy with PACE Development Group.

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In a candid interview conducted amidst the chic urban landscape of Fitzroy, Mike Bird, CEO of Urban.com.au, sat down with Ash Bramich, the Sales and Marketing Director of PACE Development Group, to unravel the story behind their upcoming project - Fabbrica Fitzroy. 

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