Buyer demand at Florian, Surfers Paradise apartment development, sees developer meet the market

Developers have to prepare the designs and configurations for their upcoming developments years before they launch the project
Buyer demand at Florian, Surfers Paradise apartment development, sees developer meet the market
Alison Warters July 31, 2023PROJECT SPOTLIGHT

Life in the development space moves fast.

Developers have to prepare the designs and configurations for their upcoming developments years before they launch the project. They have to have a rough outline of what they can develop as they acquire the site. Then they go through more design consultations before submitting the development application, which can take around 12 months in most councils to approve.

In that time, market demand can change significantly, as can what buyers want. What's important is that developers listen to buyers in the initial stages of marketing, and make changes to the designs if required.

Gold Coast developer Pacifico Investments has tweaked some configurations in their Surfers Paradise apartment development, Florian, and released more two-bedroom apartments with a multi-purpose room in the Monaco Street development in response to heightened demand.

Read more: Everything you need to know about Florian apartments in Surfers Paradise

There's also the option to secure two parking spaces.

Also part of a new release are larger three-bedroom apartments, as buyers seek larger floorplates.

The strikingly modern tower, already 30 per cent sold, sets itself apart by offering a coveted riverside-facing lifestyle. 

Read more: The best of both worlds: How Florian, Surfers Paradise takes advantage of its riverside and parkside location

The building draws inspiration from the French Riviera, and features apartments designed by Coco Republic.

Expansive full-height glass windows and high ceilings flood the living spaces with light, while the generously sized balconies offer panoramic vistas of the river, parkland, and hinterland.

Pacifico has appointed Alex Scionti's Rocking Horse Construction to construction the development.

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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