Moray House - 42 Moray Street, Southbank

<p>While established markets tend to take a breather over winter as agents head overseas, it's a busy time in the off the plan development space.</p>

<p>Developers, media agencies and project marketers start to firm up plans for a spring launch of their developments, giving prospective buyers the biggest hit of supply they'll see all year.</p>

<p>Anecdotal feedback from developers and project marketers is that there's enough demand for new apartments at the moment, based on the lack of supply and as long as the product is being delivered by a team with a strong background in development.&nbsp; Many of those who make this list have been in the development game for decades.</p>

<p>We've wrapped up the top developments that are set to launch before the end of 2024.</p>

<h2><b>Who:&nbsp;Milieu</b></h2>

<h2><b>What: Elsternwick Gardens by Milieu</b></h2>

<h2><b>Where: 8 Gordon Street, Elsternwick</b></h2>

<p>Having secured the 11,740 sqm site of the former ABC Studios on Gordon Street in Elsternwick back in 2022, design-focussed developer Milieu has spent the last two years working alongside Woods Bagot, K.P.D.O., Flack Studio, OCULUS, Broached Commissions and March Studio to create a garden-centric community they’re calling <a href="/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens by Milieu</a>.</p>

<p>Elsternwick Gardens by Milieu is a low-rise, campus-style development of six buildings and over half a hectare of green open space.</p>

<p>[smartcode_project:default project_id=136535 project_image_fid=288414]</p>

<p>One of the biggest considerations in the planning phase was how to not only incorporate, but celebrate and take advantage of the neighbouring Rippon Lea Estate, the landmark 19th century mansion surrounded by seven hectares of gardens that are deemed some of the best in the country. The estate is listed on the National Heritage Register as one of the finest examples of original suburban estates in Australia.</p>

<p>Elsternwick Gardens by Milieu residents will have private access to the heritage gardens through a gate that can only be accessed by its occupants.</p>

<p>[smartcode_project:default project_id=136535 project_image_fid=288420]</p>

<p>Milieu Managing Director Michael McCormack said Elsternwick Gardens is a once-in-a-generation opportunity.</p>

<p>“The sheer scale of the project, alongside the historical and cultural importance of the site, renders this our most significant undertaking to date. Close to our hearts and planted firmly front of mind, it’s the project that we believe will define our legacy as a creative developer."</p>

<h2>Who:&nbsp;ANGLE</h2>

<h2>What: Fernhurst, 20 apartments and homes&nbsp;</h2>

<h2>Where: Fernhurst Grove, Studley Park Kew</h2>

<p>Boutique apartment developer <a href="https://www.urban.com.au/developers/angle">ANGLE</a> is set to launch its Kew apartment development, <a href="https://www.urban.com.au/new-apartments/fernhurst-kew-11-15-fernhurst-grove-kew-vic-3101">Fernhurst</a>, in the coming months, having received development approval for the luxury 20-residence project late last year.</p>

<p>The development, on a 4,000 sqm site on the corner of Stawell Street and Fernhurst Grove in Studley Park, will comprise 17 apartments and three homes, ranging in price between $2 million and $7 million.</p>

<p>The site has around 113 metres of frontage to Fernhurst Grove and Stawell Street. Every ground-floor apartment will have an average garden area of over 150 sqm, ANGLE’s most extensively landscaped project to date.</p>

<p><img alt="ANGLE" data-entity-type="file" data-entity-uuid="246001fb-e79f-43f7-9a0a-9aff444919ae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%2012.54.04%E2%80%AFPM.png?VersionId=kF88TNHudK4SzCOzGmC.SYV9LmR58yhB" /></p>

<p>Having successfully developed the award-winning Fenwick project together just over 500 metres away, ANGLE is once again partnering with architecture practice Edition Office and landscape designer Eckersley Garden Architecture to deliver Fernhurst.</p>

<p>Director Lachie Gibson says Fernhurst will follow in the footsteps of ANGLE’s nearby projects, representing another opportunity for the team to demonstrate its industry-leading focus on design, landscaping and architecture.</p>

<p>Jellis Craig Projects Director Stephen Bowtell is handling the sales.</p>

<h2><b>Who:&nbsp;DARE Property Group</b></h2>

<h2><b>What: St David</b></h2>

<h2><b>Where: 33 St David Street, Fitzroy</b></h2>

<p>Sydney-based developer DARE Property Group is breaking into the high-end residential market in Melbourne.</p>

<p>Its debut development will be in Fitzroy where they're soon to launch <a href="https://www.urban.com.au/new-apartments/saint-david-fitzroy-33-st-david-street-fitzroy-vic-3065">St David</a>, just 17 apartments named after its prime position on St David Street, between Smith and Brunswick streets.</p>

<p><b><img alt="St David" data-entity-type="file" data-entity-uuid="7ffa4d4c-aa34-43b8-947d-0237d9865eda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-02%20at%2010.02.30%E2%80%AFPM.png?VersionId=J9PA7SR2URyiXowjP8pfmYOBOKGfUk5B" /></b></p>

<p>Designed by Cera Stribley, St David will have five two-bedroom apartments, nine three-bed apartments, and three penthouses.</p>

<p>Cera Stribley says 33 St David St "demands a structure of architectural distinction."</p>

<p>"Our design draws inspiration from the rich local context, specifically the iconic Rojo Stools from the former furniture factory. The proposed fluted facade pays homage to the curved form of the stool's seat, creating a simple yet striking architectural tectonic."</p>

<h2>Who: Kincrest</h2>

<h2>What: The Osment - 22 apartments on Grattan Gardens</h2>

<h2>Where: 3-7 Grattan Street, Prahran</h2>

<p>Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> will be bringing one of the best parkside developments to Prahran in Spring after they put together a prime 1,613 sqm site on Grattan Gardens.</p>

<p>They'll be launching 22 two, three and four-bedroom apartments across a seven-level building at <a href="https://www.urban.com.au/new-apartments/the-osment-prahran-3-7-grattan-street-prahran">3-7 Grattan Street</a>, a site with a 35-metre frontage to the popular <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a> park.</p>

<p><img alt="Exclusive first look: Kincrest plots new Prahran apartments" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" /></p>

<p>The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a>&nbsp;will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.</p>

<p>"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life," Kincrest Director Tom Howgate says.</p>

<p>"We see this development as contributing to a world-class location."</p>

<h2>Who:&nbsp;Abadeen</h2>

<h2>What: 26 apartments by Carr</h2>

<h2>Where: 616-646 High Street, Prahran</h2>

<p>The Victorian division of Sydney's longtime luxury Lower North Shore development company Abadeen, is continuing its push into Melbourne's owner-occupier market.</p>

<p><a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, led locally by former CBRE Director Andrew Leoncelli, is looking to launch its Prahran apartment development, subject to council approval.</p>

<p><img alt="First look: Abadeen lodge plans for second Melbourne apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-17%20at%2011.05.29%20am.png?VersionId=79fVjZ.l2snAFEPFAw3RuGyQuZFmK7pW" /></p>

<p>Abadeen will be developing a boutique building at 616-646 High Street, on the corner of Airlie Avenue and High Street near Toorak Park and Orrong Romanis Reserve.</p>

<p>They had <a href="https://www.urban.com.au/architects/carr-design">Carr</a> design a four-level building that curves around a Smooth Bark Apple tree, immovable as it's listed as a national trust significant tree.</p>

<p>There will be 26 apartments across the four levels, a mix of two-beds, two-bed plus study's, and three-bed apartments.</p>

<p>Abadeen announced itself to the Melbourne owner-occupier market with <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Maléa</a>, just seven parkside apartments on Malvern East's Central Park.</p>

<h2>Who: Salvo</h2>

<h2>What: Moray House, 305 apartments</h2>

<h2>Where: 42 Moray Street and 11-13 Hancock Street, Southbank</h2>

<p>Prominent Melbourne fringe developer <a href="https://www.urban.com.au/developers/salvo">Salvo</a> is set to kick off the demolition phase of its recently-unveiled Southbank tower, <a href="https://www.urban.com.au/new-apartments/moray-house-42-moray-street-southbank">Moray House</a>.</p>

<p>Rising 56 levels on a prime corner site across 42 Moray Street and 11-13 Hancock Street, Moray House will comprise 305 apartments. More than 240 of the apartments&nbsp;have already been snapped up by a variety of demographics, from parents purchasing apartments for their children, professionals seeking a city base, families moving back to inner Melbourne post-COVID, and investors.</p>

<p>The $200 million project is primarily made up of two and three-bedroom apartments designed by interior designer David Hicks, as well as two double-level penthouses with never-to-be-built-out views. Moray House also comprises eight levels of office space, hi-tech co-working facilities and two floors of residential amenity with wellness and relaxation at its core.</p>

<p><img alt="First look: Salvo set to launch Southbank apartment tower Moray House" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-01%20at%2010.37.30%20am.png?VersionId=LJb_JYW9EVD0758ZDbTu4jdOV640X6Ca" /></p>

<p><a href="https://www.urban.com.au/developers/salvo">Salvo</a>&nbsp;Managing Partner James Maitland said&nbsp;<a href="https://www.urban.com.au/developers/salvo" target="">Salvo</a>’s&nbsp;Now Generation&nbsp;blueprint underscores the project’s design approach to how people live, work and relax today, based around health and wellness, connectivity, work-life balance, and practical luxuries.</p>

<p>“The pandemic accelerated a shift in the way people live and awareness of the critical role that internal and external environments play in our physical and mental health and wellbeing," Maitland said.</p>

<p>“Traditional apartment living has evolved to vertical communities and urban placemaking where residents can make new social connections in various communal indoor and outdoor spaces. They also expect resort-style amenities and connectivity with their local environment."</p>

<h2>Who:&nbsp;Second Nature Developments</h2>

<h2>What: 21 sustainable apartments and townhouses</h2>

<h2>Where:&nbsp;197-205 St Georges Road, Fitzroy North</h2>

<p>Later this year Fitzroy North will welcome its first fossil-fuel-free apartment development with the recent approval of a boutique mixed-use building on St Georges Road.</p>

<p>Second Nature Developments is behind the unique project that features 21 dwellings and three retail tenancies across a part two-level, part six-level development.</p>

<p><img alt="First look: Approval secured for new fossil fuel-free Fitzroy apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-05-22%20at%204.17.25%20am.png?VersionId=Ny54GyIyU8s5nV_Sb298zLnN8ptNcm5X" /></p>

<p>The building will sit across 197-201 and 203-205 St Georges Road, a 989 sqm block near Edinburgh Gardens.</p>

<p>Austin Maynard Architects are behind the designs for the new project which will have 17 apartments two and three-bedroom apartments and four double-storey townhouses to the western side of the building.</p>

<p>Project by Buxton Director Heath Thompson will be marketing the development.&nbsp;</p>

<h2>Who: Wickton</h2>

<h2>What: Seven apartments above retail and offices</h2>

<h2>Where: 387-403 Malvern Road, South Yarra</h2>

<p>Property developer <a href="https://www.urban.com.au/developers/wickton">Wickton</a> is continuing to move fast in Melbourne's development space.</p>

<p>Wickton, led by Blanco Norton and architect Will Leaf, will be taking to market their mixed-use development in the Hawksburn Village precinct, on the border of South Yarra and Prahran.</p>

<p>Leaf’s architecture practice <a href="https://www.urban.com.au/architects/ewert-leaf">Ewert Leaf</a> redesigned the plans to create seven two and three-bedroom luxury apartments above a vibrant ground floor retail with premium hospitality and retail spaces that will anchor three levels of strata offices.</p>

<p><img alt="First look exclusive: Wickton look to South Yarra for latest mixed-use development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-04-23%20at%2010.49.55%20am.png?VersionId=vAFBrjQB3nIdlo6ep0roVh2Se0zTQl6L" /></p>

<p>The designs were altered from the previous plans so the floorplates expanded, which meant the apartments sat above the building's large privacy screens and the adjoining buildings so both levels of apartments take in uninterrupted views across Melbourne and back to the city skyline.</p>

<p>Wickton is expecting to start demolition of the bottle shop and adjoining commercial building on the site later this year and start the build in early 2025.&nbsp;</p>

<h2>Who: Sun Property Group</h2>

<h2>What: 18 apartments by Cera Stribley</h2>

<h2>Where: 226-228 Williams Road, Toorak</h2>

<p>National apartment developer <a href="https://www.urban.com.au/developers/sun-property-group">Sun Property Group</a>&nbsp;(SPG) is continuing its push into Melbourne with their second project in the city's most affluent postcode.</p>

<p>SPG's latest development, on a double block at 226-228 Williams Road in Toorak, will comprise 18 apartments in a three-level building designed by&nbsp;<a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>. There will be a&nbsp;mix of 10 two-bedroom apartments, four three-beds, and four penthouses on offer.</p>

<p><img alt="SPG" data-entity-type="file" data-entity-uuid="c4766722-ccb6-479c-af46-eea637d2389e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-27%20at%205.21.13%E2%80%AFPM.png?VersionId=Z8ItfTh4zF5B3dgJAmFRugfGZrTtXPVw" /></p>

<p>"This intersection seamlessly blends the charm of <a href="https://www.urban.com.au/new-apartments/toorak-vic-3142">Toorak</a>’s leafy streets, Prahran’s urban lifestyle, and South Yarra’s cosmopolitan atmosphere," Cera Stribley said in their submissions to the local council.</p>

<p>The new development is around&nbsp;500 metres away from SPG's debut Melbourne development, The Brookville.</p>

<h2>Who: Ondas</h2>

<h2>What: Shoptop development with 16 apartments</h2>

<h2>Where: 3-15 Fitzroy Street, St Kilda</h2>

<p>Billionaire tech entrepreneur Robin Khuda's development arm <a href="https://www.urban.com.au/developers/ondas">Ondas</a>&nbsp;will too be planning the launch of their Fitzroy St, St Kilda shoptop development after securing approval earlier this year.</p>

<p>Designed by <a href="https://www.urban.com.au/architects/warren-and-mahoney">Warren &amp; Mahony</a>, the $22 million project will encompass 16 apartments, predominantly three-bedders, above 244 sqm of commercial space and 327 sqm of retail space across the four amalgamated sites which will span 3-15 Fitzroy Street, just down the road from Fortis.</p>

<p><img alt="Robin Khuda's Ondas gets greenlight for $22 million St Kilda apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-02-28%20at%201.24.37%20pm.png?VersionId=Y.yNxKuhgCRHCgsy_C5UnztOm2rmtwI_" /></p>

<p>In their Urban Context Report submitted to the City of Port Phillip Bay Council, Warren and Mahoney said the apartments are designed as "urban villas".</p>

<p>"The villas are all planned with private open spaces in mind; to host families, friends or colleagues."</p>


Joel Robinson

The 10 hottest off the plan apartment developments coming to Melbourne in 2024 

Salvo Managing Partner James Maitland said Salvo’s Now Generation blueprint underscores Moray House's design approach to how people live, work and relax today, based around health and wellness, connectivity, work-life balance, and practical luxuries

<p>Prominent Melbourne fringe developer Salvo is set to kick off the demolition phase of its now-unveiled Southbank tower, Moray House.</p>

<p>Moray House, rising 56 levels on a prime corner site across <a href="https://www.urban.com.au/new-apartments/moray-house-42-moray-street-southbank">42 Moray Street</a> at 11-13 Hancock Street, will be the first major inner-city high-rise apartment&nbsp;development to launch this year.</p>

<p>More than 240 of the 305 apartments have already been snapped up by a various cohort of demographics, from&nbsp;parents purchasing apartments for their children, professionals seeking a city base, families moving back to inner Melbourne post-COVID, and investors.</p>

<p>The $200 million project is primarily made up of two and three-bedroom apartments designed by interior designer David Hicks, as well as two double-level penthouses with&nbsp;never-to-be-built-out views. Moray House also comprises eight levels of office space, hi-tech co-working facilities and two floors of residential amenity with wellness and relaxation at its core.</p>

<p>Resort-grade facilities located in the most premium parts of the building include health and wellness zones such as luxury day spa, yoga and steam rooms, pool, gym and massage suite accessed by a spiral staircase. Additional amenity includes a hotel-style reception, concierge, ground floor café and bar, private dining rooms, outdoor BBQ areas, residents’ lounges and additional storage spaces.&nbsp;</p>

<p><img alt="Salvo" data-entity-type="file" data-entity-uuid="f2c307cb-5479-4f69-88f2-f2e95f8077b3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-01%20at%2010.38.00%20am.png?VersionId=1qKYTj.5NK6als2YjEQiGODQ9i6KENdK" /></p>

<p>Residents can&nbsp;also make use of state-of-the-art co-working spaces complete with 40 hot desks, meeting rooms and collaboration zones, video conferencing, printing and other services.</p>

<p>The residences feature uninterrupted views of the city skyline, Albert Park Lake and Port Phillip Bay, enhanced layouts, abundant natural light and full-height glazing.</p>

<p><a href="https://www.urban.com.au/developers/salvo">Salvo</a> Managing Partner James Maitland said Salvo’s&nbsp;Now Generation&nbsp;blueprint underscores the project’s design approach to how people live, work and relax today, based around health and wellness, connectivity, work-life balance, and practical luxuries.</p>

<p>“The pandemic accelerated a shift in the way people live and awareness of the critical role that internal and external environments play in our physical and mental health and wellbeing," Maitland said.</p>

<p>“Traditional apartment living has evolved to vertical communities and urban placemaking where residents can make new social connections in various communal indoor and outdoor spaces. They also expect resort-style amenities and connectivity with their local environment."</p>

<p><img alt="Salvo" data-entity-type="file" data-entity-uuid="7704b2df-7166-4145-bda3-1755b267be4a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-01%20at%2010.38.14%20am.png?VersionId=gaf7n7yIjEcY8iMnw4Wg57n9NVcxWRl0" /></p>

<p>Maitland said <a href="/developments/southbank-vic-3006">Southbank</a> has matured from an urban regeneration precinct to an established suburb with world class lifestyle infrastructure.</p>

<p>“Moray House enjoys a prime location with a walk score of 98%. Residents are an eight minute walk to South Melbourne village and market, Albert Park Lake and MSAC, as well as Southbank’s dining and entertainment precinct. A city commute also takes just a few minutes with two tram lines within 100 metres,” he said.</p>

<p>The development is due to be completed in late 2026.</p>

<p>The project’s two-bedroom apartments range from $639,000 to $765,00, and three-bedroom apartments start from $1.075 million.</p>

<p>Industry data reveals 16,000 dwellings are required in the City of Melbourne alone over the next three years to meet demand, research from Urbis Apartment Essentials; City of Melbourne report showed.</p>

<p>Data from Charter Keck Cramer also shows only 2,600 new apartments were launched in Melbourne in 2023, the lowest in a decade. Recent ABS data has shows apartment approvals in Victoria declined to a 17-year low.</p>

<p><img alt="Southbank" data-entity-type="file" data-entity-uuid="e99bc97c-12e9-4b59-90bb-479c9a170658" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-01%20at%2010.37.54%20am.png?VersionId=3b3TDqwN9rD0va73yxpLuC3F.mOlgowL" /></p>

<p>“We’re keen to see the right investment and planning settings that provide confidence for both developers and buyers regarding the delivery of key infrastructure in urban renewal projects to enable multi-unit developments to do the heaving lifting to boost housing supply,” Maitland added.</p>

<p>“On the demand side, revisiting off-the-plan stamp duty exemptions and reducing taxes on foreign investors would go some way to speed up the much-needed delivery of housing and easing the rental crisis.”</p>

<p>Salvo has had success in Southbank previously. Last year they completed <a href="https://www.urban.com.au/buildings/stature-southbank-119-clarendon-street-southbank">Stature Southbank</a>, also designed by Rothelowman.</p>

<p>[smartcode_project_cta:default project_id=144998]</p>


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