The best way to advertise blocks of land: Poll

When you’re listing a residential property, there’s usually plenty to run with.

A beautiful front façade image in the dim light with all the porch lights on? Gorgeous.

An outdoors verandah near the pool where you can place a, debatably effective, bottle of wine? It has been done.

But what do the experts opt for when it’s just a simple block of land? We decided to have a look.

This first offering – Monatana in New South Wales’ Inverell – is a series of blocks offered through Landmark Harcourts. They’ve done a great job at the opening photo (below), with an evocative picture of a boat on the river, and use their gallery to show off the features of the land blocks. Dams, scrub and even a tent feature in the images.

Meanwhile, Spencer Woods Real Estate – Northcote are advertising the last three blocks of land in a Wallan estate. They include just one picture – of generic grass (below).

The land, priced from $105,000 to $115,000 for over 500 square metre offerings, can also be bought together but advertise themselves to first home buyers.

Wilson Property RCI – Traralgon, now selling stage five, has another approach. Providing an overhead image of the lots available (below), and the masterplans and all associated information, it appears they’re aiming for detail rather than evoking the dream.

Some of the “cheapest land” in South Australia’s Terowie – at $3,500 for a 1,000 square metre block – is up for sale. The images share a somewhat drying looking block (below), but also provide a shot of the plan and aerial imagery.

Other common ways to advertise land or land releases include an image of the sign of the development, a map of the masterplan, or a generic stock photo of a family either on play equipment, at a café or at the park.

{mijopolls 58}