Better Homes and Gardens readership slips to 1.5 million
Some 2.8 million Australians regularly read at least one magazine in the Home & Garden category, according to a new report.
Roy Morgan noted a clear majority of seven of the 11 magazines in the category increasing their readership over the last year.
The largest increase was for Belle which increased its readership by 21% to 117,000 while Gardening Australia is now read by 545,000 Australians after an impressive increase of 20%.
Other Home & Garden titles which grew their readership include Home Beautiful which was up 11% to 340,000, Real Living up 19% to 103,000 and House & Garden up 1.5% to 543,000.
By far the leading magazine in the category remains Better Homes and Gardens, maintaining its leadership with a readership of 1,513,000 (down 11.1%).
Last August, Better Homes and Gardens had a readership of 1,671,000 (down 3.6%).
In August 2017, it had a readership of 1,728,000, down 6.8% on the 1,854,000 in August 2016.
Overall the Business, Financial and Airline magazines readership experienced a small decrease of 1.4% over the last year to 1,560,000 (7.6% of the population).
Performing strongly was the recently sold, leading finance magazine title Money Magazine which increased readership by 18% to 149,000.
