New Farm

When leading Brisbane-based residential developers, Rob and Andrew Gray of Graya, first laid their eyes on the potential New Farm site of their first multi-residential development, they knew they were onto something special.

Securing the perfect multi-residential site in New Farm, arguably Brisbane&rsquo;s best lifestyle suburb, proved to be challenging from the outset, with Graya taking more than two years to select the site after considering a number of other options.

&ldquo;We knew finding a site that fit the criteria we needed wasn&rsquo;t going to be easy, but given our buyer demographic, we had a fairly tight brief on what we needed from it&ndash;with river and city views being at the top of our list&rdquo; Andrew said .

&quot;With its proximity to Brisbane city, and major lifestyle precincts including James Street, Teneriffe, and Howard Smith Wharves, property and real estate in the area is hard to come by and tightly held&rdquo;.

Once the site at 60 Moray Street had been secured,&nbsp;both Rob and Andrew knew they had a site that would allow them to do something new, innovative, and ultimately iconic.

<img alt="" height="794" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_9.12.01_am.png" width="1186" />

With its grand corner frontage, the design potential of the site was unlimited, and there was an opportunity to execute something that was design-driven and not commercially driven like many other developments in the area.

&quot;Being our first multi-residential development, I wanted this development to be design-led and reinvigorate the tired streetscape of Moray Street currently littered with run-of-the-mill brick unit developments,&quot; Rob said.

&quot;We also wanted to offer something unique to the suburb too, full-floor sky homes rather than jam packing as many units as we could in.&quot;

<img alt="" height="781" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_9.11.51_am.png" width="1176" />

The concept of Maison was born, and a brief was conceived to deliver something completely innovative to the suburb, some of the main design elements encompassing soft curves, plank form concrete and a major focus on landscaping.

&ldquo;The core focus of Maison was the environment and adding a living, breathing piece of architecture that added significant aesthetic value to the New Farm streetscape,&quot; Rob added.

&quot;Yes, Maison had to offer residents unrivalled luxury internally, but it also had to give back to the suburb in terms of its presence.&quot;

Rob and Andrew&rsquo;s vision for Maison is evident just by looking at the stunning photos taken of the project.

The brutal aesthetic of the surrounding buildings is instantly softened by Maison&rsquo;s bespoke curved planter boxes which were a first of its kind for this project. The level of detail (and commitment to the project brief) is evident when looking closely at the planter boxes with their &lsquo;wood form&rsquo; look further elevating Maison&rsquo;s fa&ccedil;ade.

<img alt="" height="1062" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_2.07.42_pm.png" width="1242" />

Unlike other projects in the area, significant time and effort were invested in the &#39;luscious&#39; landscape design of Maison. Given it was a key design feature of the development, and a major selling point, Graya ensured the long-term viability of the landscaping by selecting a range of drought-tolerant plants as well as implementing a grey-water reticulation system to minimise the water usage of the building-another major sustainability point of the project.

&quot;Maintaining a green building can be challenging and costly if not implemented correctly. We&#39;ve spent time in designing a system that is viable for the long-term, but also does not compromise on the aesthetic of the building design inside and out&quot;, Andrew said.

One of the most eye-catching elements of this project is the juxtaposition it creates between old and new architecture and just how far Brisbane has come along in terms of building design.

This commitment to design excellence is a consistent theme-with each of the beautifully appointed luxury sky homes featuring carefully curated, and high-end, fittings and fixtures as you&#39;d expect with a development of this calibre. Residents also have access to a fully-functional rooftop community area and pool which enjoys commanding city and river views.

<img alt="" height="778" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_9.11.31_am.png" width="1162" />

Maison is evidence that multi-residential buildings do not have to conform to the normal standard, that not all of a project&#39;s budget has to go into the internal fit-out. Sometimes, investing time and effort into the facade of a building is worth the reward in terms of its impact on elevating the streetscape of a suburb.&quot;

At Graya, we&#39;re not interested in knocking out run-of-the-mill developments with a pure focus on cramming as many units in as possible. We want to deliver iconic architecture projects that elevate our city-that contribute to the community in terms of their aesthetic.

We feel there is a gap in this high-end multi-residential market, and we&#39;re looking forward to executing more design-led owner occupied projects in the years to come&quot;, Rob said.

Graya has a range of upcoming multi-residential developments coming up, including the 21-unit development Canvas Bulimba, and another two projects, York, and Blook, in New Farm.

When Rob and Andrew Gray first laid their eyes on the potential New Farm site of their first multi-residential development, they knew they were onto something special.

Joel Robinson

How GRAYA created Maison, their luxury New Farm apartment development

Azure Development has smashed the inner-Brisbane apartment price record, selling their sprawling New Farm penthouse atop One Five Six Oxlade Drive for $11 million.

A local Brisbane family secured the 1,025 sqm space crowning the luxury apartment project of just 10 apartments, arguably one of the best, and last, riverfront-facing residential properties.

The penthouse, complete with own rooftop terrace with swimming pool, has four bedrooms, five bathrooms, a seven car garage, terrace gardens, and a self-contained basement with a wine cellar.

<a href="https://www.urban.com.au/new-apartments/one-five-six-156-oxlade-drive-new-farm"><img alt="" data-entity-type="" data-entity-uuid="" height="788" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_9.14.48_am.png" width="1477" /></a> 
The luxury rooftop pool with sweeping views. Image supplied

Trent Keirnan, Director of Azure Development, attributes the record outcome to a growing sector of discerning buyers seeking space and quality.

“Enquiries have doubled in the last 18 months for supersized residences. The depth of buyers in this market is a by-product of an expanding demographic of clients willing to invest significant capital into these mansions in the sky,” Keirnan said.

“The market is accommodating demand from an increased surge in the property prices above $5 million and Brisbane has benefitted significantly in the post Covid adjustment of mid-2020.

[smartcode_project:default project_id=95611 project_image_fid=180226]

“We’re seeing more and more families leave the suburban streets behind for large inner-city sky homes, which provide the same spacious floor plans as the average Queensland home with added luxe amenities.

“Developers and architects are recognising the importance of increased floor plans, designing true homes in the sky that can accommodate for growing families, providing generous open-plan living spaces that present a contemporary and modern way of living

Place Kangaroo Point agent Simon Caulfield said he fielded a number of offers for the apartment.

<a href="https://www.urban.com.au/new-apartments/one-five-six-156-oxlade-drive-new-farm"><img alt="" data-entity-type="" data-entity-uuid="" height="773" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-03_at_9.15.01_am.png" width="1280" /></a> 
The marble island bench by Conrad Architecture. Image supplied

“We received multiple competitive offers from local families wanting an unrivalled experience with no compromise, which inevitably pushed the price to its record high,” Caulfield said.

Construction on the development commenced in December 2021, with construction completion anticipated for mid-2023.

A local Brisbane family secured the 1,025 sqm space crowning the luxury apartment project of just 10 apartments


Azure Development grab $11 million penthouse record at One Five Six Oxlade Drive, New Farm

Following on from its successful sell-out of Maison, the high-quality Brisbane home and apartment builder,&nbsp;GRAYA, is set to deliver another luxury&nbsp;apartment block in New Farm.

Graya, who recently branched out in to luxury apartment market after successfully creating a number of well documented transformations of contemporary&nbsp;Queenslanders and ultra high-end new builds across Brisbane, has lodged development plans for York, just five full-floor apartments at 299 Bowen Terrace.

The five-level building will be crowned by a rooftop terrace with a wet edge pool and day beds, a fire pit area,&nbsp;lounge and dining spaces, and a bar.

<a href="https://www.urban.com.au/new-apartments/york-299-bowen-terrace-new-farm-qld-4005">To be the first to know when York hits the market, enquire here.</a>

<img alt="" height="1051" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/york_new_farm_2.jpg" width="1200" /> 
The boutique complex of just five apartments. Image credit: bureau^proberts

Each of the apartments, spanning nearly 250 sqm of internal space and over 20 sqm of balconies, will have three bedrooms,&nbsp;each with an ensuite, a second living area, and a study.

&quot;York brings something both familiar and new to the historic quarter of New Farm, contributing respectfully to an enclave known for its characteristic Art Deco Residences,&quot; architecture firm bureau^proberts wrote in their design statement submitted to the Gold Coast City Council.

<a href="https://www.urban.com.au/new-apartments/york-299-bowen-terrace-new-farm-qld-4005">To be the first to know when York hits the market, enquire here.</a>

&quot;Drawing on the details of the Art Deco period, the architecture creates rich embellishments in glass, metal and concrete, architectural elements give character to what is ultimately a place the sophistication of New York City translated into the context of a vibrant subtropical city.

&quot;Toward the street, strong vertical elements are reinforced by corbelled concrete rising to create a corner landmark.&quot;

<img alt="" height="606" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/york_graya.jpg" width="1200" />

Led by founders, brothers Rob and Andrew Gray, Graya secured a sell-out of its maiden apartment development, Maison in New Farm, and&nbsp;is preparing to launch their second apartment development, Canvas, a mix of 21 two, three and four-bedroom apartments.

Speaking to Urban, Andrew Gray said the team at GRAYA are really&nbsp;focussed on delivering a quality product in a premium location.

&quot;York will be five&nbsp;full floor apartments in one of New Farm&rsquo;s best pockets.&nbsp;The level of detail and quality of finish will be a step up from Maison so we&rsquo;re really exited to see how the market responds,&quot; Gray said.

Gray says in 2021 the&nbsp;high-end unit market went from strength to strength,&nbsp;with all quality developments selling out well before construction was completed.

<a href="https://www.urban.com.au/new-apartments/york-299-bowen-terrace-new-farm-qld-4005">To be the first to know when York hits the market, enquire here.</a>

The five-level building will be crowned by a rooftop terrace with a wet edge pool and day beds, a fire pit area, lounge and dining spaces, and a bar

GRAYA set for luxury New Farm apartment development, York

The New Farm apartment development Arcilla, a collaboration between architect-turned developer Joe Adsett and&nbsp;Craig Purdy of Purdy Developments, has been given the green light by the Brisbane City Council.

Arcilla, a boutique $30 million block of just nine apartments in the&nbsp;prestigious cul de sac of Maxwell Street, draws inspiration from the character Spanish mission architectural styles which pervade the local streets of New Farm.

&ldquo;In our search for inspiration we chose the language of the Spanish Mission architectural style which is adored by many for its unique and beautiful architectural details like the fluted terracotta roof tiles and iconic arches,&quot; Adsett says.

Neville Court, the&nbsp;Spanish Mission heritage residence designed in 1936 by the prominent interwar architects Chambers and Ford, sits next door.

The project&nbsp;name,&nbsp;Arcilla,&nbsp;is&nbsp;a Spanish word meaning terracotta.

<img alt="" height="899" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arcilla_new_farm_2.jpeg" width="1160" />

&quot;We took one of the red roof tiles and have used this shape as the mold for the concrete on the fa&ccedil;ade of the building and we will be adding terracotta accents to the mix of the concrete to achieve the beautiful coloring on the sun exposed faces of the building,&quot; Adsett added.

&quot;I am most excited about the structural concrete columns which curve and become the ceiling. It&rsquo;s a design language we can continue to refine across our portfolio of projects. With the Olympic spotlight upon Brisbane its important we design our boutique buildings to be unique and speak the language of Brisbane&rsquo;s place and identity.&rdquo;

Arcilla, at 28 Maxwell Street, will span five-storeys and will have&nbsp;eight three bedroom apartments and one four bedroom apartment, which will span the whole of the top level.&nbsp;

The 845 sqm Maxwell St block was bought for $4 million. It had an old four-storey apartment building on the property.

Craig Purdy said as a group, their&nbsp;focus is upon developing boutique buildings and delivering oversized apartments to targeted buyers who are seeking a genuine alternative to a house in the inner city.

&quot;Apartments of this size have historically been reserved for riverfront locations however we believe there is an increasing market for those buyers seeking lifestyle and good design in a premium location with river and city views from most residences.

<img alt="" height="1701" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arcilla_2.jpg" width="1200" />

&quot;The response to our projects has been overwhelming and with the oversubscribed demand for every project we continue to search for great opportunities in which to develop our next offering to an undersupplied market.&rdquo;

Arcilla&nbsp;is the second development by the pair, following on from the success of the 16-apartment development Botanic, also in New Farm, which sold out in February this year. Botanic is now in the final stages of construction.

The project name, Arcilla, is a Spanish word meaning terracotta

Joe Adsett-designed New Farm apartment development Arcilla gets approval

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Brisbane restaurateur John Kilroy has listed his New Farm penthouse, complete with its own rooftop garden.

Kilroy, who runs Cha Cha Char, the steak institution on Eagle Street, paid $3.6 million off the plan in 2013, three years before the building was finished.

The two-bedroom, three-bathroom apartment at <a href="https://www.realestate.com.au/property-apartment-qld-new+farm-134820450" target="_blank">11/170 Bowen Terrace</a> is being marketed by Alex Phillis of Phillis Real Estate.

Comprising two levels, the unique penthouse features a private roof top terrace and a private pool in the sky.

It has been custom fitted from new by Kilroy and is set over the top two floors of the eight level apartment building, featuring only six other full floor residences.

Marketed as "the best private rooftop in Brisbane," Mr Phillis estimated a price point around $10 million.

Last year the apartment below sold for $6 million.

Set on 625 sqm, its within close proximity to the City, James Street, New Farm, the Casino, Golf courses and medical facilities. Plus the Brisbane International airport is a 20 minute drive and the Gold Coast, 50 minutes.

<h2>QLD properties on the market right now:</h2>

[smartcode_project:default project_id=26879]

[smartcode_project:default project_id=26730]

[smartcode_project:default project_id=90200]
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j.ballantyne1990-6AQqhLzZaK

John Kilroy seeks $10 million for New Farm penthouse

Just two apartments remain for sale in Maison, the off the plan New Farm, Brisbane apartment.

It is a collaboration between Graya, Frank Developments and Joe Adsett Architects at 60 Moray Street.

[smartcode_project:default project_id=25179]

Each of the four-bedroom residences come with direct lift access.

All have been created for entertaining, with deep outdoor balconies and terraces that capture city, river and New Farm views with floor-to-ceiling glass.

There is a private rooftop retreat along with swimming pools, BBQ areas and relaxation zones.

Level 1 and 2 skyhomes are the ones still available through Ray White New Farm agents Matt Lancashire and Josh Brown.

The level 1 and 2 skyhomes are the ones still available through Ray White New Farm agents Matt Lancashire and Josh Brown

jchancellor

Last two apartments for sale in off the plan New Farm development Maison

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Brisbane architect-turned-developer Joe Adsett and his development partner Craig Purdy are teaming up again for Arcilla, their latest project in New Farm.

The pair submitted plans to the Brisbane City Council shortly before Christmas to create a new five storey apartment block at 28 Maxwell Street, not far from their recently completed and sold out project Botanic on the nearby Sydney Street.

They paid $4 million for the 845 sqm Maxwell Street site which homed an original four storey apartment block.

Adsett has designed a five storey block which will comprise eight three bedroom apartments and one four bedroom apartment, which will span the whole of the top level. 

There's been a nod to the Spanish Mission heritage residence Neville Court next door, designed in 1936 by the prominent interwar architects Chambers and Ford.

<img alt="" height="1697" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/28_maxwell_arcilla_2.jpg" width="1200">

The building also prompted the development's name, Arcilla, Spanish for clay. Adsett has incorporated its design aesthetics in to his design, with a sculpted facade and a direct imprint of the Spanish Mission tile.

There will be landscaping on all levels including a green roof. Levels one and will will have bigger open spaces, but each apartment will have a minimum of near 27 sqm of balconies and terraces.

The ground level will feature a communal gym and swimming pool.

<img alt="" height="930" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arcilla_new_farm_2.jpg" width="1200">

"Arcilla epitomises contemporary classic architecture in the diverse and evolving suburb of New Farm through a refined material palette and sweeping, curved forms," Adsett wrote in the architectural plans.

"The building is enveloped by planting, providing a sanctuary for residents whilst giving back to its surroundings.

"The architectural language of Arcilla is strongly enlightened by the neighbouring heritage place’s arches, colonnades, and lush subtropical gardens.

"Expansive views across the Brisbane River to the CBD are afforded from each balcony and living space which are consciously designed to promote outdoor living.

The town planning assessment said the proposed development has been designed to respond to Brisbane’s subtropical climate and lifestyle.

“All units benefit from a dual aspect and well-proportioned living areas and balconies that create indoor/outdoor living spaces and maximise access to natural light and ventilation.

“The proposal provides a high quality and contemporary architectural design outcome that responds to the continually developing and diverse streetscape of Maxwell Street, while remaining respectful of the materiality and architectural themes of the remaining pre-1947 character of the street."

Purdy and Adsett have combined before, on Botanic New Farm, the 17-apartment development on the nearby Sydney Street (below), which is just getting its finishing touches.

<img alt="" height="938" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/botanic_new_farm.jpg" width="1200">

Every apartment in the six storey building was snapped up quickly upon its launch.

Adsett and Purdy have previously teamed up to create Brick Lane in Teneriffe, the mixed-use residential development positioned on Teneriffe Hill, as well as the Jardin townhouse development in Hamilton.
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Brisbane architect-turned-developer Joe Adsett and his development partner Craig Purdy are teaming up again for Arcilla, their latest project in New Farm

Plans lodged for contemporary New Farm project Arcilla

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Coffee king Dean Merlo has emerged as the $8 million buyer of a New Farm riverfront which sold at auction in September.

Merlo, who runs the family-founded Merlo Coffee, was landbanking the property, having been a neighbour since 2003 when he paid $1,035,000 for a red brick home on 531 sqm.

<img alt="" height="1296" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/oxlade_new_farm_2.jpg" width="2000">

Merlo now owns two of just nine riverfronts on the Oxlade Drive dress circle. His recent purchase of a four bedroom post-war home on 835 sqm takes his total to 1,365 sqm. 

He paid $10,900 per sqm for his recent buy, compared to next door which was more like $1,950 per sqm 17 years ago.

Merlo doesn’t need approval to demolish the xxx home which was swapping hands for the first time in 45 years when the late Peter Bettson, the owner of Brisbane Motor Auctions, got the block in a land swap with a friend.

<img alt="" height="1333" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/oxlade_new_farm_3.jpg" width="2000">

Ray White New Farm agent Matt Lancashire secured the sale.

Dean’s father immigrated to Australia from Italy in 1958, bringing with his Queensland’s first espresso coffee machine to take pride of place in his Milanos restaurant.
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Coffee King Dean Merlo spends $8 million on New Farm knockdown

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Phil and Gianna Di Bella, the entrepreneurs behind the Di Bella coffee empire, have sold their redundant New Farm home having bought nearby.
The couple had been seeking $5 million plus for the sleek architecturally designed NAM Concept home.
They paid $1.3 million before the build in 2009.
<a href="https://www.realestate.com.au/property-house-qld-new+farm-126820462" target="_blank">The 630 square metre home </a>on Turner Avenue has four bedrooms, a master suite with cinema room, 2000 bottle temperature-controlled wine cellar and a gym.
Ray White New Farm sold the home.
The Di Bella's recently spent $6.5 million on a Monster Ideas Architects designed home off-market through agent Matt Lancashire.
They also recently sold their Surfers Paradise apartment.
This article first appeared in The Weekend Australian.
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firstname1-iYD4UYzvBa

Di Bella coffee empire entrepreneurs sell redundant New Farm home

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<div>Matt Lancashire's New Farm Ray White office is sitting in the number 1 spot within Queensland of the estate agency network.</div>
<div> </div>
<div>"It was a proud moment for our New Farm office this month with our chairman Brian White calling to inform us that Ray White New Farm has taken the number 1 spot," Lancashire advised.</div>
<div> </div>
<div>"This is a huge accomplishment for us as the top spot hasn't been challenged for 25 years," he added, without mentioning it was Surfers Paradise that was set possibly to lose its crown.</div>
<div> </div>
<div>It is an interim advisory for the fiscal year to date, as at April 30.
</div>
<div>
<div class="x_gmail_default"> </div>
<div class="x_gmail_default">The awards recognition for national and international ranking won't be disclosed until the end of the financial year.</div>
<div class="x_gmail_default"> </div>
<div class="x_gmail_default">Ray White Double Bay is still at the top of the leaderboard nationally. </div>
</div>
<div> </div>
<div>
<div class="gmail_default">
<div>The New Farm office has recorded over $60 million in sales for the month of May.</div>
<div> </div>
<div>"All sectors of the market are transacting from $350,000 apartments to our highest sale over $5 million," he said.</div>
<div> </div>
<div>His latest listings include Silverwells, is one of Brisbane’s most significant homes.</div>
<div> </div>
<div>"Few properties in the city’s history rival this contemporary heritage landmark which is spectacularly located between the Story Bridge and riverfront gardens," he said.</div>
<div> </div>
<div>The Brisbane agent, a family man and dad of three, has held Brisbane's residential house price record three out of the past four years.</div>
<div>
He sold Brisbane's most expensive property for $18.48 million in 2016. 
Lancashire has said the new world of technology has been a "game changer" for his business, as well as real estate in general.
"Digital with social media has been a huge game changer where we can now target purchasers anywhere around the world," Lancashire says.
"Any state, and suburb, professions, age, demographics, locations, it's actually been such a big game changer for my business and also for real estate."
Lancashire takes anyone who follows him on Instagram through some of Brisbane's finest homes.
"Nothing beats selling a property for a client for a record price," he says.
Lancashire's move to real estate came in 2006 when he landed his first job with agent cum auctioneer Heasley Cush, who helps run the New Farm office.
He believes his apprenticeship as an electrician helps gives him an edge.
"I was a sparky but a very bad one!" he recalled to The Australian last year.
"One of the things I have on some of my competitors is that I have a thorough understanding of how construction works," he said.
"It's definitely a skill set which sometimes you can't learn unless you have been in the industry yourself."
Lancashire says his principals are simple, to get the best possible price for his vendor.
"I do have a reputation, especially in the high end of being the agent to sell with and not to buy through and that's something I take very seriously and I think about it every day."
He says there's only the one thing he would change about real estate.
It's about how easily agent licences can be obtained.
"I believe they give away licences way too easily, hence why real estate agents have a really bad name," the Ray White New Farm principal believes.
"You can get your real estate licence in three days and do it by correspondence in Queensland.
"I don't think that's the way it should be, I think they should regulate who comes into the industry and should do more testing around it because when dealing with one's most valuable asset it's looked over too easily.
"I believe that realestate agents do have that bad name because there are cowboys in the market."
The Ray White network has been asked to confirm the baton change details from Double Bay to New Farm.
 
 
</div>
</div>
</div>
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