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Lend Lease, the global property and construction group, has a new logo with its traditional blue replaced by shades of green.
It has also updated for the internet era with the single word Lendlease.
Lendlease chief executive Steve McCann said the new logo showed the group's evolution into an integrated but flexible contemporary business.
He acknowledged that at first glance the logo had a hint of shelter.
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<div class="cq-article-content-media section">"The new look is reflective of our exciting future as a contemporary, diverse and international business," he said.</div>
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<div class="cq-article-content-media section"><img src="/images/2015/05/27/700_lendlease.jpg" alt=""></div>
<div class="cq-article-content-media section">"It is a design for our future, providing a unique identity that stretches from consumer to business, enterprise to government partnerships and local to international markets.</div>
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"Lend Lease is increasingly known for creating some of the best places around the world. Our new fluid and flexible logo puts us in an ideal position to fully maximise the benefits of our remarkable pipeline of projects."
STW's strategic brand and design agency Houston undertook the rebranding.
The new brand will be rolled out over the next two years.
"After 20 years, we bid a fond farewell to the blue umbrella and welcome the 'fold'," Mr McCann said. 
 
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jchancellor-FAypfDUnLy

New Lendlease logo replaces the umbrella 

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The NSW Government plans for the next section of Barangaroo’s public domain have been revealed, with forthcoming features set to include a new Sydney Harbour cove, a one-hectare public park, an expanded waterfront walkway and a public pier. A proposal released by the Barangaroo Delivery Authority fulfills its commitment to delivering more than half of Barangaroo as open public space, and completes the design of the two hectares dedicated to Barangaroo South.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/04/26/Barangaroo4.jpg" alt="" width="368" height="230">
Chief executive officer of the Barangaroo Delivery Authority, Craig van der Laan, remarked that the designs are an exciting proposal for the creation of more beautiful public spaces at Barangaroo, which will be of enormous benefit to the people of Sydney.
“The new harbour cove and public park represent the next step in the extraordinary transformation of Barangaroo from a 22-hectare concrete container terminal into a world class, vibrant waterfront precinct,” he said in a statement. 
Lendlease will construct the public space, which is due to open in 2021. Landscape architects Grant Associates, who designed Gardens by the Bay in Singapore, have created the park and garden design.
The design includes Waterman’s Cove, a fully-accessible amphitheatre-style boardwalk on the water. It also includes the extension to Wulugul Walk around the Crown Sydney Hotel Resort. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/04/26/Barangaroo3.jpg" alt="" width="372" height="238">
 The one-hectare Hickson Park will provide a green link from the CBD into the heart of Barangaroo’s retail and dining precinct.
Architect and design adviser, Bob Nation AM, who has overseen the design development, added that the plans provide extensive public benefit and a completely different park experience to Barangaroo Reserve and the waterfront parkland proposed for Central Barangaroo.
“The Reserve catches a lot of direct sun, as will the western-facing parklands in Central Barangaroo. Hickson Park will get the northern sun in winter, but will be more sheltered from the wind and the hot western sun in summer,” he said.
<a href="https://www.propertyobserver.com.au/images/2017/04/26/Barangaroo5.jpg" target="_blank">Click to enlarge</a>
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/04/26/Barangaroo5.jpg" alt="" width="370" height="262">
According to Lendlease's managing director of Barangaroo South, Rob Deck, the business is delighted to be working with the Authority on the next important stage of Barangaroo.
“Grant Associates will bring their extensive international expertise to create a truly exceptional public space,” he said.
A Development Application will be lodged with the Department of Planning and Environment, and be available on public exhibition as part of the planning process.
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