St Kilda Road

It was 2018 when Matrix Development descended on Melbourne's St Kilda Road precinct, snapping up what used to be the&nbsp;Habitat HQ backpacker hostel for $16 million.

The 2540 sqm corner site fronting St Kilda Road and Blanche Street will be home to the ten-level boutique apartment, M333.

M333 comprises 76 one, two and three-bedroom apartments, including two limited penthouse duplexes. They will sit above a ground level which will have two retail spaces, expected to be a mini grocer and a specialty bakery cafe.

<img alt="M333" data-entity-type="file" data-entity-uuid="25d1e44f-d971-44a7-bdf5-d3979c507179" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.56%20pm.png?VersionId=d4FAkFPmoY._ivnAeraTkuJ3Gmp4_DhW" />

All apartments will have one or two parking spaces as well as lockable storage areas.

Matrix worked with leading Australian architecture studio Rothelowman to deliver the project.

M333's exterior showcases a visually cohesive symmetrical form, crafted from a texturally rich material palette and complemented by lush greenery for an organic and gentle touch to the building's overall appearance.

Esteemed landscape architect Trac will landscape the vegetation surrounding the development's exterior.

The interior spaces have been purposefully crafted to be spacious and open to create a seamless flow between indoor areas and the balconies.

<img alt="M333" data-entity-type="file" data-entity-uuid="45de8903-d46d-43bf-996e-52f1962667af" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.36%20pm.png?VersionId=KWzOd2hlP92xJwokjNEo5Cgpp5zJ2tiN" />

Some units will have a winter garden or outdoor terrace, where residents can convert the space into a study or hobby area.

The apartments' engineered timber floors, full-height windows and sliding doors will bring warmth and provide abundant natural light and ventilation.

The kitchen, with its plentiful storage, high-grade Smeg appliances, carefully selected fixtures, and premium granite finishes, is designed for practicality and elegance.

The bathroom features an extensive, fully tiled walk-in shower, high-quality tapware, a shower niche, and stylish yet functional storage.

Residents can work or relax on Levels 1 and 2 in M333's double-volume ceiling co-working and co-living lounge. After work, residents can mingle with friends and neighbours over BBQ on the fifth floor. Level 5 has a spacious dining area with a fully equipped kitchen overlooking panoramic views.

<img alt="M333" data-entity-type="file" data-entity-uuid="8fb539ab-b22d-453d-a049-637f026bfd71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.41%20pm.png?VersionId=_NOAMlXHPGQYFMMIUahKYiathPIClccs" />

Other amenities in M333 include an electric vehicle charging station, reading room, rooftop garden and gym with stunning views.

Nearby local amenities include a 15-minute walk to St Kilda Beach and St Kilda Esplanade Market, The Avenue Hospital, St Kilda Park Primary School, St Mary College, St Kilda Botanical Garden, and Australia's oldest theme park, Luna Park.

M333 is a seven-kilometre drive to Melbourne CBD. There is also a tram station right at its doorstep.

M333 comprises 76 one, two and three-bedroom apartments, including two limited penthouse duplexes

Urban Editorial

M333: The newest apartments coming for Melbourne's St Kilda Road precinct

Melbourne&rsquo;s Carter family and luxury property developer Orchard Piper have entered into a partnership to undertake a $300m redevelopment of 448 St Kilda Road, one of the last remaining parcels of land on the coveted boulevard.

Spanning 2,400 sqm, the submitted plans will include a contemporary 5-star hotel, along with Orchard Piper residences which will see residents set to benefit from hotel services and amenities. The project will also comprise a 500 sqm day spa, mezzanine restaurant and bar, street level caf&eacute;, and exceptional health and wellness amenities with conferencing and event facilities.

Orchard Piper has appointed world-renowned Kerry Hill Architects (KHA) to deliver what will be its first project in Melbourne.

Orchard Piper Director Luke McKie says&nbsp;

&quot;This property is in the most premium residential section of St Kilda Road, between Toorak and Commercial Roads - with Fawkner Park, Albert Park and the Botanic Gardens all within walking distance,&rdquo; says Orchard Piper Director Luke McKie.

&ldquo;We are proud to welcome Kerry Hill Architects to Melbourne, a firm we&rsquo;ve long admired for its design integrity and rigour. This building will be a streetscape asset and beautiful addition to Melbourne&rsquo;s rich architectural lineage.&rdquo;

<a href="https://www.urban.com.au/new-apartments/448-st-kilda-road-melbourne"><img alt="" height="1084" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-24_at_9.09.11_am_0.png" width="878" /></a>

Fellow director Rick Gronow says Orchard Piper and the Carter family has a&nbsp;shared vision for the site and are looking forward to delivering an outstanding building on this long-held land.

Situated in the epicentre of Melbourne&rsquo;s sporting and entertainment heartland, the project will specifically aim to service the myriad of world-class events that Melbourne hosts and will act as an added drawcard for those looking to experience premium hospitality and spa offerings.

KHA, known for designing international 5-star luxury hotels for over 40 years, including global luxury chain Aman Hotels, will showcase its expertise with a design that pays homage to quintessential Melbourne characteristics.

A central component of the design will centre around bluestone, with the building&rsquo;s exterior set to be derived from locally sourced, sawcut bluestone - a nod to St Kilda Road&rsquo;s earliest and most notable buildings including the Victoria Barracks, Melbourne Grammar School and the National Gallery of Victoria.

The Carter family is no stranger to the hotel game, with the family&rsquo;s 60-year long property history including, amongst other projects, the development of luxury boutique hotels Tingirana and Seahaven in Noosa, as well as the landmark residential project, Albert Tower in Melbourne.

Signalling its confidence in the project, Orchard Piper and the Carter family intend to co-own the hotel, restaurants, and spa as long-term assets. The Carter family says they&nbsp;have formed a strong relationship with Orchard Piper for over 15 years.

&quot;We have a joint appreciation for Melbourne as a city, as well as the architecture and buildings that define it, and we look forward to delivering a diverse mixed-use offering that will service locals and the broader market,&rdquo; the&nbsp;family adds.

Permit applications for 448 St Kilda Road are slated to be secured later this year, with construction planning to commence in Q1 of 2024.

Orchard Piper recently secured the Mercedes Benz dealership in Toorak for&nbsp;$67 million, with a view to create a new mixed-use precinct.

The sprawling 3,600 sqm&nbsp;site at 7-11A and&nbsp;17-19 Carters Avenue, in the heart of Toorak&#39;s retail and commercial precinct, will see&nbsp;$150 million worth of luxury apartments developed, as well as offices and shops, to revamp the village as a vibrant and modern-day high street.

Orchard Piper has appointed world-renowned Kerry Hill Architects (KHA) to deliver what will be its first project in Melbourne.

Joel Robinson

Orchard Piper and Carter Group set for $300 million St Kilda Rd hotel and apartments

The prominent Melbourne developer&nbsp;Samuel Property is taking on something a little different for its next residential project.

They&#39;re set to&nbsp;launch&nbsp;Louise, their anticipated apartment tower just off the sought-after St Kilda Road.

Named after its location at 8 Louise Street, Louise will home 98&nbsp;apartments across its&nbsp;16&nbsp;levels,&nbsp;a maximum of just eight apartments per floor.

The tower will be crowned by a near 600 sqm penthouse with 360 degree views of the city, Albert Park, and&nbsp;Faulkner Bay.

Blair Property Group Founder Darren Blair, who is handling the sales of Louise, says there&#39;s something for everyone at Louise, with one, two, three and four-bedroom apartments on offer.

[smartcode_project:default project_id=112174 project_image_fid=199595]

&quot;We&#39;re expecting everyone from investors and first home buyers interested in the one and two-bedroom stock, to downsizers and owner-occupiers looking at the larger two beds into the three-beds,&quot; Blair says, adding that he expects to be fielding plenty of enquiry from families, as well as those who maybe live down in Mornington Peninsula but want a city pad.

The building is more focused on the owner-occupier, with just over 10 per cent one-bed apartments. Two-bedroom apartments make up two thirds of the building. Blair believes some will get merged to make larger apartments by those seeking a bigger space.

Buyers can purchase in the building from $497,500, with the biggest, higher-level apartments looking to achieve over $11 million.

The location reigns supreme for Louise, just moments from Albert Park and a short stroll to Fawkner Park.

&quot;The project has the best of Melbourne on its doorstep,&quot; Blair adds.

&quot;Where does your $10 Uber take you where you live? From Louise it takes you to the best parts of Melbourne, from the city to Chapel Street and even Middle Park Beach.&quot;

Renowned architects Cera Stribley have handled the design of Louise, with a&nbsp;vision to deliver a building that is more sensitive to the characteristics of St Kilda Road.

[smartcode_project:default project_id=112174 project_image_fid=199598]

The building is in keeping with the surroundings for the first three levels to the podium, a red brick finish paying homage to the current streetscape.

Cera Stribley Managing Principal, Domenic Cerantonio said it was important future-residents of Louise were provided an exceptionally designed dwelling that complemented the well-endowed local area.

&ldquo;Every aspect of Louise has been designed to epitomise quality of life,&quot;&nbsp;Cerantonio says.

&quot;When it comes to apartment living, there are few buildings that offer such an incredible location as Louise. From sunrise to sunset, there is so much to love about the area; parks, beach, city &ndash; the lifestyle here has it all.

[smartcode_project:default project_id=112174 project_image_fid=199602]

&quot;The interior design of Louise is very much inspired by this unparalleled locale, and the Art Deco glamour of the heritage architecture found around the area.&rdquo;

Louise is a change of tact for Samuel, who since being founded in 2009 by its current Managing Director Illan Samuel, have predominantly concentrated on the high-end boutique owner-occupier market.

Their last two projects have been Willow, just 14 apartments in Brighton, and most recently Edition in Toorak, on the dress circle Lansell Road, which has just three house-sized residences.

But they&#39;ve kept the same principles in Louise, focusing on the owner-occupier and creating spaces to be lived in.

[smartcode_project:default project_id=112174 project_image_fid=199603]

The opportunity arose when Samuel secured a block of 1950s flats, on a prized 1224&nbsp;sqm block, for $21 million last year.

Demolition of the flats is expected to commence this year, with construction to start in early 2023. The build is expected to take around two years.

It&#39;s&nbsp;a rare opportunity for buyers to get near the prestigious St Kilda Road precinct, and to buy into a project that while is a large building, isn&#39;t as high density as some of its neighbours.

[smartcode_project_cta: project_id=112174]

The building is in keeping with the surroundings for the first three levels to the podium, a red brick finish paying homage to the current streetscape

Samuel Property set to launch design-driven Melbourne apartments, Louise 

The Melbourne property developer Growland has appointed the respected national builder, Hacer Group, to construct its $120 million luxury apartment development, Neue Grand.

Neue Grand, already 50 per cent sold of its full-floor apartments at 613 St Kilda Road, has been one of the most anticipated developments in recent years, with the added level of exclusivity which sees apartments home a sky garage, allowing&nbsp;residents to park their cars in a glass garage next to their living room.

Hacer is no stranger to building high-end apartment developments. They are currently building&nbsp;17 Spring Street for Cbus Property and worked on DUX Richmond for Little Projects&nbsp;and the Queen&#39;s Domain apartment block.

Hacer Group Director Vin Sammartino expressed the team&rsquo;s excitement towards this new project.

[smartcode_project:default project_id=4766 project_image_fid=40810]

&ldquo;We are thrilled we have been chosen by Growland as the preferred builder for its prestige collector&rsquo;s edition project, Neue Grand,&quot; Sammartino said.

&quot;We are committed to delivering on the exceptional standards outlined in the design and construction of this build; redefining luxury and indulgences for city living, with the introduction of the southern hemisphere&rsquo;s first sky garage residences. Set to become a truly iconic address, we look forward to commencing at full steam ahead.&rdquo;

[smartcode_project:default project_id=4766 project_image_fid=40811]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.

The penthouse will have four-bedrooms and measures to 650 sqm over two levels with an additional 216 sqm for a private rooftop terrace.

[smartcode_project:default project_id=4766 project_image_fid=182940]

Residents will also have access to&nbsp;six-star concierge services.

Growland chief executive Ronald Chan says the company is proud to be the ones to bring a new standard of living to Melbourne.

&quot;Neue Grand is a luxuriously unique development that undoubtedly raises the benchmark for city living,&quot; Chan said, adding that they are pleased to be working with Hacer.

Growland bought the&nbsp;St Kilda Rd site for $12.1 million in 2015.

Completion of Neue Grand is slated for late-2023.

[smartcode_project_cta: project_id=4766]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.



Construction to begin on Growland's luxury St Kilda Rd apartments, Neue Grand, with Australia's first sky garage

Rondure House in Kew and The Muse on Melbourne&#39;s St Kilda Road both secured sales of their penthouses last year which broke records.

The penthouse crowning Rondure House sold for around $6.5 million, around $1 million over the former Boroondara record, this time last year.

The Muse followed shortly after, with its 11th level, 647 sqm&nbsp;sub-penthouse fetching $21&nbsp;million, a record for the pricey St Kilda Road.

Co-Lab Residential agent Daniel Cashen says despite seeing the two big ticket sales last year, there&#39;s a bit more confidence in the market throughout the rest of the developments than there was 12 months ago.

Rondure House, developed by Above Zero and designed by Cera Stribley, has seen steady sales, with four apartments left out of the 14 offered to the market last year.

[smartcode_project:default project_id=29952 project_image_fid=160679]

Cashen says all of the buyers have been downsizers, local across Boroondara.

&quot;They&#39;re quite open to moving around the city, from Balwyn to Hawthorn or Surrey Hills to Kew.

&quot;The areas in Boroondara all have a very similar kind of feel, nice old English trees and treelined streets&quot;, Cashen says.

Construction is well underway at Rondure, with apartments remaining priced from $1.55&nbsp;million.&nbsp;

The penthouse record at The Muse was set in October when a local spent $21 million.

The 14 storey tower at 409-413 St Kilda Road is being developed by Devitt Property who had Bruce Henderson Architects design the building.

[smartcode_project:default project_id=5391]

There&#39;s around half of the apartments, complete with interiors by Greg Natale and K.P.D.O,&nbsp;left for sale in the block of 42.

The Muse will have its own 24 hour concierge and will feature the Muse Wellness Centre which includes a number of swimming&nbsp;pools, a separate spa, gymnasium sauna and steam room.

Construction is expected to commence soon after a few delays.

Co-Lab Residential agent Daniel Cashen says there's a bit more confidence in the market than there was 12 months ago



Penthouse records in 2020. Where are Rondure House and The Muse up to in 2021?

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St Kilda Road has been the subject of multiple waves of reinvention over the years, and the area is once again in the spotlight, thanks to renewed government and private development interest.

Once flanked on both sides by ornate colonial mansions, St Kilda Road was historically coveted by affluent Melburnians. It was the changes to zoning regulations in the 1950s that transformed the residential area into an extension of the CBD, dominated by commercial office buildings. 

In a full turnaround, developers have again focused their attentions on the area’s potential for luxury city living. As a result, elegant residential towers are beginning to appear along the St Kilda Road corridor.

One such development, The Muse apartments, symbolises the return of ultra-luxury living along St Kilda Road. Featuring panoramic views from Port Phillip Bay to the Botanic Gardens, The Muse will boast opulent living at its peak, with its penthouse holding a city-wide price record of $45 million. 

Beyond St Kilda Road's potential for residential luxury living, developers have also taken into account the considerable government investments in the area – such as the Metro Tunnel and ANZAC station which are currently under construction. The state government estimates that 20,000 commuters will pass through the concourse of Anzac Station daily, and residential developments in the area will be some of the first to benefit from the new infrastructure.

Wuzhong International Director David Shen anticipates a domino effect is likely to occur in surrounding suburbs, which will include their latest development Bowen &amp; Queens which is due for completion by 2021.

<blockquote>
“It is expected the area will be completely revitalised in the coming years, thanks to the effects of ANZAC Station. When constructed, the transport hub will bring foot traffic and with it, more vibrancy, helping the area become an extension of bustling neighbourhood suburbs like South Yarra”
</blockquote>

St Kilda Road is already the busiest tram corridor in the city, so the metro station will help streamline commutes in the area by providing direct connections to the Cranbourne and Pakenham train lines. Alongside $27 million invested in bike lanes, the Southbank Arts Precinct, comprising of the National Gallery of Victoria, the Arts Centres, and various other institutions, will also be a recipient of St Kilda Road’s concerted revitalisation works. 

<blockquote>
“We have made major investments in the St Kilda Road area, particularly with the redevelopment of the Melbourne Arts Precinct and the NGV Contemporary as its centrepiece.”
</blockquote>

Hon. Martin Foley, State MP for Albert Park

The new art gallery, to be built on the site of the Carlton &amp; United Breweries Building, will surpass Hobart’s Museum of Old and New Art (MONA) to become the country’s largest contemporary art gallery.

The State MP for the area is confident that its investments along St Kilda Road in Southbank will help generate more buzz and foot traffic for the area. 

<blockquote>
“The project will bring the Southbank and Arts Precinct to life, with 18,000 square metres of new and renewed public space – enabling visitors to move seamlessly from Southbank and the Yarra, through Melbourne’s iconic St Kilda Road cultural institutions.”
</blockquote>

Martin Foley, State MP for Albert Park

From Southbank to South Yarra, St Kilda Road is ready for a renaissance for both its residents and workers. Time will tell the full effects of the various government and private investment in the area. Still, all signs point to a revitalisation of what is arguably Melbourne’s most elegant strip.  

Lead image: Aerial from above showing Bowen &amp; Queens render amongst St Kilda Road developments. Credit: Wuzhong International.
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Melbourne's St Kilda Road is set to welcome a resurgence of new development

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The former Melbourne home of collapsed wedding reception service The Willows has hit the market with $9.5 million expectations by the landlord.
The venue manager Lewis Hospitality Management, the previous tenant at <a href="https://www.commercialrealestate.com.au/property/462-st-kilda-road-melbourne-3004-vic-3004-2014737395" target="_blank">462 St Kilda Road</a>, went into liquidation in June when 64 couples were collectively left more than $300,000 out of pocket, The Age reported.
Constructed in 1890, the heritage-listed building, known as Rathgael, was built for bookmaker Leon Cohen as 16-room brick house.
<a href="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows.jpg"><img class="size-full wp-image-60014 aligncenter" src="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows.jpg" alt="The building, Rathgael, was built in 1890. Photo: Supplied" width="709" height="533"></a>
The listing agents suggest the 987 sqm site would be attractive as offices, retail, and hospitality or for further development, subject to council approval.
It is one of very few mansions remaining that shows the extravagant prestige of the era.
<a href="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows-2.jpg"><img class="size-full wp-image-60015 aligncenter" src="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows-2.jpg" alt="The venue could be reused for hospitality services. Photo: Supplied" width="709" height="533"></a>
With a seven day, on-site liquor permit, the freestanding property has an outdoor area fronting 29 metres of St Kilda Road, as well as a commercial kitchen.
The property is being marketed through a public tender campaign, closing November 29 through co-agents Colliers International and Allard Shelton by its owners, the Aswani family, which has held it as an investment asset for 20 years.
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j.ballantyne1990-6AQqhLzZaK

Former Melbourne home of collapsed wedding reception venue, The Willows, for sale

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Developer <a href="https://www.urban.com.au/developers/growland-group">Growland's</a> latest residential offering, <a href="https://www.urban.com.au/new-apartments/neue-grand-613-st-kilda-road-melbourne">Neue Grand</a>, is setting its sights on the sky but not in the way that you would expect.

According to Growland, the 20-storey building, to be built on St Kilda Road, aims to provide Melbourne's elite buyers with 'cutting-edge technology', allowing them to fulfill their dreams of living like James Bond.

The development will feature what Growland claims to be an Australian first in the form of ‘sky garages’, where residents will be able to display their luxury vehicles via a large scale glazed cabinet of sorts that is located adjacent to the main living area.

The <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>-designed building and will feature just 19 apartments, each of which will occupy an entire 350sqm floor and carrying an average price tag of $6 million.

Residents will be able to drive their vehicle into the German engineered automated parking system from the ground floor, where license plate recognition allows for secure entry into the building.

Once the resident vacates the vehicle, the high-speed lift will automatically transport it and park it in the double-space display port within the apartment.

A basement parking space will also be provided offering a place for residents’ ‘everyday’ car.

To access their apartment, residents will be required to scan a pass to their own lift, where one of two sides will be assigned to them.

If there more than one resident requires a lift, the other side will be assigned to them, and delivering them to their own apartment without revealing the dwelling’s floor number, ensuring their privacy is maintained.

Upon arriving at their respective apartment, residents will access their apartments via fingerprint recognition software, while internally, blinds and lights will be controlled through high-tech home automation.

Rothelowman will also work closely with buyers to ensure each apartment is carefully considered and tailored to suit their individual needs.

The penthouse apartment will enjoy exclusive access to a private rooftop and garden which will provide all encompassing city and bay views.

There is also the opportunity to combine the top two floors for a double-story residence linked by an internal staircase.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg" rel="gallery-all" title="aaaa"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg?itok=0caMwsqi" title="aaaa" width="580"></a>

<figcaption>Each full floor apartment includes a glazed display port for luxury vehicles. Image: Supplied</figcaption></figure><h2>What they say</h2>

<blockquote>
These homes will appeal to purchasers wanting premium quality and exclusivity. The ability to showcase premium cars is a rare opportunity in Australia. These apartments will also tap into a new middle-aged professional market made up of people who are downsizing earlier for the convenience of lifestyle.

Easy access to the gym, storage within the residences for golf clubs, and the selectivity of only one apartment per floor will appeal to their mindset alongside the chance to exhibit their high-end vehicles.

Growland is an innovative developer who consistently pushes the envelope to create unique product in the built environment.”

- Shane Rothe, Founding Principal of Rothelowman
</blockquote>

 

<blockquote>
As developers, we are always looking at how we can improve and expand our way of thinking. We want to create projects that set a benchmark and continue to surpass the realm of possibility; our aim is always to challenge the status quo and to approach new ideas with enthusiasm rather than with caution.

Growland is proud to be the first developer to bring this grand garage technology to Australia, particularly in Melbourne where there is significant demand from buyers at the prestige end of the market.

Neue Grand will appeal to buyers that are typically hard to impress; they want to see something they have never seen before and they will spare no expense for the sake of quality design and avant-garde opulence.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
Diversification is an essential element of our business growth strategy. While we have spent the past year developing community-focused projects that provide an affordable entry point into the market, we are excited to launch something at the other end of the spectrum.

This project is elite in every way; from the exclusive full-floor apartments to the oversized layout and of course the sky garage, it is truly the only project in Australia that will offer all the benefits of a luxury home with the convenience and amenity of a penthouse apartment.

I am incredibly proud of the team for their hard work in making record time to bring this concept to market. Growland’s pipeline currently sits at $2 billion across Victoria, with a $600 million mixed-use project in Footscray and two land projects in Fraser Rise and Tarneit nearing launch.

- Bruce Chan, Growland chairman and founder
</blockquote>

 
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Laurence Dragomir

Sky garages? Not pie in the sky thinking for Growland's Neue Grand development

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The Melbourne-based developer The Shakespeare Group has awarded a $150 million building contract to builder, Icon Co, for the construction of its landmark residential project, St. Boulevard.
It is on St Kilda Road.
The developer has commenced construction across all three buildings (Anaca, Ginko and Magnolia) at once, with the view to deliver the first two completed towers in late 2019, and the third in Q1 2020.
"Commencing construction on St. Boulevard is an important milestone that we are proud to share with our purchasers and future purchasers to give them confidence not just in the project, but in the off-the-plan industry overall," director of The Shakespeare Group, Catherine Law.
The development, home to three residential towers comprising a total of 420 apartments, will have over 4,000 square metres of 5-star resident amenities and lush landscapes.
Architects Elenberg Fraser have included amenities including a resort-style pool, private dining and entertainment areas, children’s play areas, a karaoke and games room, fully-equipped gym, spa, sauna and private cinema room.
Icon Co is one of the industry’s most sought-after builders, having delivered over 125 projects worth over $2.5 billion.
St. Boulevard indicated the sales success of the project has seen some 75% of apartments sold. 
The move comes amid growing industry concerns about the rising cost of construction across Victoria, which has stalled some developments and placed upward pressure on the supply of new apartments. 
According to the latest CoreLogic Cordell Housing Index Price Index, increasing competition among developers to meet Victoria’s rapid housing needs pushed the prices of construction in Victoria up by 5% from 2016 - 2017. 
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jonathanchancellor-7SQnKwU6yx

Icon secures $150 million St Kilda Road, St. Boulevard construction contract

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Three years after making moves to enter the Melbourne property market, developer Woodlink is poised to realise two significant projects.

Active in southern China, Woodlink turned its attention to Melbourne three years ago with intentions of developing sites in both East Melbourne and St Kilda Road. Lodged with Port Phillip during mid 2015, 424-426 St Kilda Road's pending sales launch as Illoura House heralds another luxury residential development for the boulevard.

The Bates Smart-designed Illoura House carried a nominal development value of $155 million whilst at planning, and is a mix of private and 'executive' apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image293.jpg" rel="gallery-all" title="Illoura House in context. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image293.jpg?itok=hJxhvfEP" title="Illoura House in context. Image: Bates Smart" width="580"></a>

<figcaption>Illoura House in context. Image: Bates Smart</figcaption></figure>Illurra House is a reference to the long-gone <a href="https://www.facebook.com/permalink.php?story_fbid=310223925996211&amp;id=258304471188157">mansion which was built onsite circa 1889</a> in the Victorian Italianate style. It contained forty-six rooms and maintained a highly decorative rendered facade plus an architecturally significant ornate central tower.

The modern-day Illura House will hold significantly more rooms, split between approximately 160 apartments and a similar number of executive apartments managed by Marriott International. Colliers have been tasked with handling the apartment sales campaign.

Replacing a smaller-scale office building onsite, the intended 18 level tower will reach almost 59 metres in height and hold an approximate gross floor area of 55,500 square metres. This hefty figure makes Illura House one of the largest current residential projects in Melbourne by net sellable area.

In addition to the living spaces and various amenities, retail is included across the tower's lower levels; at planning 840 square metres of retail were sought over three tenancies.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image292.jpg" rel="gallery-all" title="A view down St Kilda Road. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image292.jpg?itok=ykDeqhX0" title="A view down St Kilda Road. Image: Colliers" width="580"></a>

<figcaption>A view down St Kilda Road. Image: Colliers</figcaption></figure>Woodlink is also behind a second project in East Melbourne which has changed use from residential to hotel/serviced apartments.

Urban.com.au covered the <a href="https://www.urban.com.au/news/is-this-melbournes-most-exclusive-and-expensive-apartment-development">original planning application</a> which called for lavish apartments within a 27 storey residential tower. The smallest apartment within 502 Albert Road was to have been 108 square metres, with the three bedroom apartments averaging 220 square metres and the penthouse a whopping 372 square metres.

Ultimately though the Denton Corker Marshall-designed tower was significantly reworked, and at a lower height, to include a higher number of smaller-sized apartments in line with its current purpose.

With approval granted, Woodlink anticipates construction to commence this year with a 2020 completion date targeted.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/project_502-albert_st-1280x845.jpg" rel="gallery-all" title="East Melbourne's Albert Street is in line for a new addition. Image: Woodlink"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/project_502-albert_st-1280x845.jpg?itok=i0FHaYB-" title="East Melbourne's Albert Street is in line for a new addition. Image: Woodlink" width="580"></a>

<figcaption>East Melbourne's Albert Street is in line for a new addition. Image: Woodlink</figcaption></figure>
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