St Kilda Road

It was 2018 when Matrix Development descended on Melbourne's St Kilda Road precinct, snapping up what used to be the&nbsp;Habitat HQ backpacker hostel for $16 million.

The 2540 sqm corner site fronting St Kilda Road and Blanche Street will be home to the ten-level boutique apartment, M333.

M333 comprises 76 one, two and three-bedroom apartments, including two limited penthouse duplexes. They will sit above a ground level which will have two retail spaces, expected to be a mini grocer and a specialty bakery cafe.

<img alt="M333" data-entity-type="file" data-entity-uuid="25d1e44f-d971-44a7-bdf5-d3979c507179" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.56%20pm.png?VersionId=d4FAkFPmoY._ivnAeraTkuJ3Gmp4_DhW" />

All apartments will have one or two parking spaces as well as lockable storage areas.

Matrix worked with leading Australian architecture studio Rothelowman to deliver the project.

M333's exterior showcases a visually cohesive symmetrical form, crafted from a texturally rich material palette and complemented by lush greenery for an organic and gentle touch to the building's overall appearance.

Esteemed landscape architect Trac will landscape the vegetation surrounding the development's exterior.

The interior spaces have been purposefully crafted to be spacious and open to create a seamless flow between indoor areas and the balconies.

<img alt="M333" data-entity-type="file" data-entity-uuid="45de8903-d46d-43bf-996e-52f1962667af" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.36%20pm.png?VersionId=KWzOd2hlP92xJwokjNEo5Cgpp5zJ2tiN" />

Some units will have a winter garden or outdoor terrace, where residents can convert the space into a study or hobby area.

The apartments' engineered timber floors, full-height windows and sliding doors will bring warmth and provide abundant natural light and ventilation.

The kitchen, with its plentiful storage, high-grade Smeg appliances, carefully selected fixtures, and premium granite finishes, is designed for practicality and elegance.

The bathroom features an extensive, fully tiled walk-in shower, high-quality tapware, a shower niche, and stylish yet functional storage.

Residents can work or relax on Levels 1 and 2 in M333's double-volume ceiling co-working and co-living lounge. After work, residents can mingle with friends and neighbours over BBQ on the fifth floor. Level 5 has a spacious dining area with a fully equipped kitchen overlooking panoramic views.

<img alt="M333" data-entity-type="file" data-entity-uuid="8fb539ab-b22d-453d-a049-637f026bfd71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-10%20at%201.11.41%20pm.png?VersionId=_NOAMlXHPGQYFMMIUahKYiathPIClccs" />

Other amenities in M333 include an electric vehicle charging station, reading room, rooftop garden and gym with stunning views.

Nearby local amenities include a 15-minute walk to St Kilda Beach and St Kilda Esplanade Market, The Avenue Hospital, St Kilda Park Primary School, St Mary College, St Kilda Botanical Garden, and Australia's oldest theme park, Luna Park.

M333 is a seven-kilometre drive to Melbourne CBD. There is also a tram station right at its doorstep.

M333 comprises 76 one, two and three-bedroom apartments, including two limited penthouse duplexes

Urban Editorial

M333: The newest apartments coming for Melbourne's St Kilda Road precinct

Melbourne&rsquo;s Carter family and luxury property developer Orchard Piper have entered into a partnership to undertake a $300m redevelopment of 448 St Kilda Road, one of the last remaining parcels of land on the coveted boulevard.

Spanning 2,400 sqm, the submitted plans will include a contemporary 5-star hotel, along with Orchard Piper residences which will see residents set to benefit from hotel services and amenities. The project will also comprise a 500 sqm day spa, mezzanine restaurant and bar, street level caf&eacute;, and exceptional health and wellness amenities with conferencing and event facilities.

Orchard Piper has appointed world-renowned Kerry Hill Architects (KHA) to deliver what will be its first project in Melbourne.

Orchard Piper Director Luke McKie says&nbsp;

&quot;This property is in the most premium residential section of St Kilda Road, between Toorak and Commercial Roads - with Fawkner Park, Albert Park and the Botanic Gardens all within walking distance,&rdquo; says Orchard Piper Director Luke McKie.

&ldquo;We are proud to welcome Kerry Hill Architects to Melbourne, a firm we&rsquo;ve long admired for its design integrity and rigour. This building will be a streetscape asset and beautiful addition to Melbourne&rsquo;s rich architectural lineage.&rdquo;

<a href="https://www.urban.com.au/new-apartments/448-st-kilda-road-melbourne"><img alt="" height="1084" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-24_at_9.09.11_am_0.png" width="878" /></a>

Fellow director Rick Gronow says Orchard Piper and the Carter family has a&nbsp;shared vision for the site and are looking forward to delivering an outstanding building on this long-held land.

Situated in the epicentre of Melbourne&rsquo;s sporting and entertainment heartland, the project will specifically aim to service the myriad of world-class events that Melbourne hosts and will act as an added drawcard for those looking to experience premium hospitality and spa offerings.

KHA, known for designing international 5-star luxury hotels for over 40 years, including global luxury chain Aman Hotels, will showcase its expertise with a design that pays homage to quintessential Melbourne characteristics.

A central component of the design will centre around bluestone, with the building&rsquo;s exterior set to be derived from locally sourced, sawcut bluestone - a nod to St Kilda Road&rsquo;s earliest and most notable buildings including the Victoria Barracks, Melbourne Grammar School and the National Gallery of Victoria.

The Carter family is no stranger to the hotel game, with the family&rsquo;s 60-year long property history including, amongst other projects, the development of luxury boutique hotels Tingirana and Seahaven in Noosa, as well as the landmark residential project, Albert Tower in Melbourne.

Signalling its confidence in the project, Orchard Piper and the Carter family intend to co-own the hotel, restaurants, and spa as long-term assets. The Carter family says they&nbsp;have formed a strong relationship with Orchard Piper for over 15 years.

&quot;We have a joint appreciation for Melbourne as a city, as well as the architecture and buildings that define it, and we look forward to delivering a diverse mixed-use offering that will service locals and the broader market,&rdquo; the&nbsp;family adds.

Permit applications for 448 St Kilda Road are slated to be secured later this year, with construction planning to commence in Q1 of 2024.

Orchard Piper recently secured the Mercedes Benz dealership in Toorak for&nbsp;$67 million, with a view to create a new mixed-use precinct.

The sprawling 3,600 sqm&nbsp;site at 7-11A and&nbsp;17-19 Carters Avenue, in the heart of Toorak&#39;s retail and commercial precinct, will see&nbsp;$150 million worth of luxury apartments developed, as well as offices and shops, to revamp the village as a vibrant and modern-day high street.

Orchard Piper has appointed world-renowned Kerry Hill Architects (KHA) to deliver what will be its first project in Melbourne.

Joel Robinson

Orchard Piper and Carter Group set for $300 million St Kilda Rd hotel and apartments

The prominent Melbourne developer&nbsp;Samuel Property is taking on something a little different for its next residential project.

They&#39;re set to&nbsp;launch&nbsp;Louise, their anticipated apartment tower just off the sought-after St Kilda Road.

Named after its location at 8 Louise Street, Louise will home 98&nbsp;apartments across its&nbsp;16&nbsp;levels,&nbsp;a maximum of just eight apartments per floor.

The tower will be crowned by a near 600 sqm penthouse with 360 degree views of the city, Albert Park, and&nbsp;Faulkner Bay.

Blair Property Group Founder Darren Blair, who is handling the sales of Louise, says there&#39;s something for everyone at Louise, with one, two, three and four-bedroom apartments on offer.

[smartcode_project:default project_id=112174 project_image_fid=199595]

&quot;We&#39;re expecting everyone from investors and first home buyers interested in the one and two-bedroom stock, to downsizers and owner-occupiers looking at the larger two beds into the three-beds,&quot; Blair says, adding that he expects to be fielding plenty of enquiry from families, as well as those who maybe live down in Mornington Peninsula but want a city pad.

The building is more focused on the owner-occupier, with just over 10 per cent one-bed apartments. Two-bedroom apartments make up two thirds of the building. Blair believes some will get merged to make larger apartments by those seeking a bigger space.

Buyers can purchase in the building from $497,500, with the biggest, higher-level apartments looking to achieve over $11 million.

The location reigns supreme for Louise, just moments from Albert Park and a short stroll to Fawkner Park.

&quot;The project has the best of Melbourne on its doorstep,&quot; Blair adds.

&quot;Where does your $10 Uber take you where you live? From Louise it takes you to the best parts of Melbourne, from the city to Chapel Street and even Middle Park Beach.&quot;

Renowned architects Cera Stribley have handled the design of Louise, with a&nbsp;vision to deliver a building that is more sensitive to the characteristics of St Kilda Road.

[smartcode_project:default project_id=112174 project_image_fid=199598]

The building is in keeping with the surroundings for the first three levels to the podium, a red brick finish paying homage to the current streetscape.

Cera Stribley Managing Principal, Domenic Cerantonio said it was important future-residents of Louise were provided an exceptionally designed dwelling that complemented the well-endowed local area.

&ldquo;Every aspect of Louise has been designed to epitomise quality of life,&quot;&nbsp;Cerantonio says.

&quot;When it comes to apartment living, there are few buildings that offer such an incredible location as Louise. From sunrise to sunset, there is so much to love about the area; parks, beach, city &ndash; the lifestyle here has it all.

[smartcode_project:default project_id=112174 project_image_fid=199602]

&quot;The interior design of Louise is very much inspired by this unparalleled locale, and the Art Deco glamour of the heritage architecture found around the area.&rdquo;

Louise is a change of tact for Samuel, who since being founded in 2009 by its current Managing Director Illan Samuel, have predominantly concentrated on the high-end boutique owner-occupier market.

Their last two projects have been Willow, just 14 apartments in Brighton, and most recently Edition in Toorak, on the dress circle Lansell Road, which has just three house-sized residences.

But they&#39;ve kept the same principles in Louise, focusing on the owner-occupier and creating spaces to be lived in.

[smartcode_project:default project_id=112174 project_image_fid=199603]

The opportunity arose when Samuel secured a block of 1950s flats, on a prized 1224&nbsp;sqm block, for $21 million last year.

Demolition of the flats is expected to commence this year, with construction to start in early 2023. The build is expected to take around two years.

It&#39;s&nbsp;a rare opportunity for buyers to get near the prestigious St Kilda Road precinct, and to buy into a project that while is a large building, isn&#39;t as high density as some of its neighbours.

[smartcode_project_cta: project_id=112174]

The building is in keeping with the surroundings for the first three levels to the podium, a red brick finish paying homage to the current streetscape

Samuel Property set to launch design-driven Melbourne apartments, Louise 

The Melbourne property developer Growland has appointed the respected national builder, Hacer Group, to construct its $120 million luxury apartment development, Neue Grand.

Neue Grand, already 50 per cent sold of its full-floor apartments at 613 St Kilda Road, has been one of the most anticipated developments in recent years, with the added level of exclusivity which sees apartments home a sky garage, allowing&nbsp;residents to park their cars in a glass garage next to their living room.

Hacer is no stranger to building high-end apartment developments. They are currently building&nbsp;17 Spring Street for Cbus Property and worked on DUX Richmond for Little Projects&nbsp;and the Queen&#39;s Domain apartment block.

Hacer Group Director Vin Sammartino expressed the team&rsquo;s excitement towards this new project.

[smartcode_project:default project_id=4766 project_image_fid=40810]

&ldquo;We are thrilled we have been chosen by Growland as the preferred builder for its prestige collector&rsquo;s edition project, Neue Grand,&quot; Sammartino said.

&quot;We are committed to delivering on the exceptional standards outlined in the design and construction of this build; redefining luxury and indulgences for city living, with the introduction of the southern hemisphere&rsquo;s first sky garage residences. Set to become a truly iconic address, we look forward to commencing at full steam ahead.&rdquo;

[smartcode_project:default project_id=4766 project_image_fid=40811]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.

The penthouse will have four-bedrooms and measures to 650 sqm over two levels with an additional 216 sqm for a private rooftop terrace.

[smartcode_project:default project_id=4766 project_image_fid=182940]

Residents will also have access to&nbsp;six-star concierge services.

Growland chief executive Ronald Chan says the company is proud to be the ones to bring a new standard of living to Melbourne.

&quot;Neue Grand is a luxuriously unique development that undoubtedly raises the benchmark for city living,&quot; Chan said, adding that they are pleased to be working with Hacer.

Growland bought the&nbsp;St Kilda Rd site for $12.1 million in 2015.

Completion of Neue Grand is slated for late-2023.

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Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.



Construction to begin on Growland's luxury St Kilda Rd apartments, Neue Grand, with Australia's first sky garage

Rondure House in Kew and The Muse on Melbourne&#39;s St Kilda Road both secured sales of their penthouses last year which broke records.

The penthouse crowning Rondure House sold for around $6.5 million, around $1 million over the former Boroondara record, this time last year.

The Muse followed shortly after, with its 11th level, 647 sqm&nbsp;sub-penthouse fetching $21&nbsp;million, a record for the pricey St Kilda Road.

Co-Lab Residential agent Daniel Cashen says despite seeing the two big ticket sales last year, there&#39;s a bit more confidence in the market throughout the rest of the developments than there was 12 months ago.

Rondure House, developed by Above Zero and designed by Cera Stribley, has seen steady sales, with four apartments left out of the 14 offered to the market last year.

[smartcode_project:default project_id=29952 project_image_fid=160679]

Cashen says all of the buyers have been downsizers, local across Boroondara.

&quot;They&#39;re quite open to moving around the city, from Balwyn to Hawthorn or Surrey Hills to Kew.

&quot;The areas in Boroondara all have a very similar kind of feel, nice old English trees and treelined streets&quot;, Cashen says.

Construction is well underway at Rondure, with apartments remaining priced from $1.55&nbsp;million.&nbsp;

The penthouse record at The Muse was set in October when a local spent $21 million.

The 14 storey tower at 409-413 St Kilda Road is being developed by Devitt Property who had Bruce Henderson Architects design the building.

[smartcode_project:default project_id=5391]

There&#39;s around half of the apartments, complete with interiors by Greg Natale and K.P.D.O,&nbsp;left for sale in the block of 42.

The Muse will have its own 24 hour concierge and will feature the Muse Wellness Centre which includes a number of swimming&nbsp;pools, a separate spa, gymnasium sauna and steam room.

Construction is expected to commence soon after a few delays.

Co-Lab Residential agent Daniel Cashen says there's a bit more confidence in the market than there was 12 months ago



Penthouse records in 2020. Where are Rondure House and The Muse up to in 2021?

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The Melbourne-based developer The Shakespeare Group has awarded a $150 million building contract to builder, Icon Co, for the construction of its landmark residential project, St. Boulevard.
It is on St Kilda Road.
The developer has commenced construction across all three buildings (Anaca, Ginko and Magnolia) at once, with the view to deliver the first two completed towers in late 2019, and the third in Q1 2020.
"Commencing construction on St. Boulevard is an important milestone that we are proud to share with our purchasers and future purchasers to give them confidence not just in the project, but in the off-the-plan industry overall," director of The Shakespeare Group, Catherine Law.
The development, home to three residential towers comprising a total of 420 apartments, will have over 4,000 square metres of 5-star resident amenities and lush landscapes.
Architects Elenberg Fraser have included amenities including a resort-style pool, private dining and entertainment areas, children’s play areas, a karaoke and games room, fully-equipped gym, spa, sauna and private cinema room.
Icon Co is one of the industry’s most sought-after builders, having delivered over 125 projects worth over $2.5 billion.
St. Boulevard indicated the sales success of the project has seen some 75% of apartments sold. 
The move comes amid growing industry concerns about the rising cost of construction across Victoria, which has stalled some developments and placed upward pressure on the supply of new apartments. 
According to the latest CoreLogic Cordell Housing Index Price Index, increasing competition among developers to meet Victoria’s rapid housing needs pushed the prices of construction in Victoria up by 5% from 2016 - 2017. 
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Icon secures $150 million St Kilda Road, St. Boulevard construction contract

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The grand dame of St Kilda Road, the Charsfield mansion has witnessed many changes over the last 100 years, but none like the current.
A 19 level (60 metre) contemporary residential tower, designed by Rothelowman is being erected around it.
The development, by EBG Developments embraces the grand historic mansion.
With 60 percent of their purchasers being local buyers, the New Charsfield is now 85 percent sold.
Consisting of 150 apartments, the New Charsfield has been a popular development amongst well-heeled owner-occupier demanding a new level of lifestyle and luxury.
EBG Development’s sales team has been working with individual purchasers on combining the already large apartments into grander floor plates.
Approximately 10% of the New Charsfield is comprised of amalgamated apartments.
<img src="https://www.urban.com.au/images/2017/06/14/image001.png" alt="">
“We have had solid conversion from people who not only purchase, but purchase two or three apartments to co-combine,” the development manager, Allen Wang.
At an $8 million purchase price, one keen purchaser has combined two penthouse apartments to create a 450sqm external area and 440sqm internal area which features 360 degree views to port Phillip Bay, Albert Park and the CBD.
Architect, Stuart Marsland from Rothelowman said retention of the mansion has been a positive opportunity to celebrate the previous use, whilst allowing a contemporary insertion to exist behind.
For more information, <a href="https://www.rothelowman.com.au/home" target="_blank">click here</a>.
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The Rothelowman-designed New Charsfield, featuring St Kilda Road’s oldest mansion

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<div>
Hong Kong retail group Glorious Sun has acquired an entire office building on Melbourne's city fringe for $42 million.
The property at <a href="https://www.realcommercial.com.au/property-offices-vic-melbourne-502516710" target="_blank">324 St Kilda Road</a>, near Dorcas Street, was bought from the WA-based investment manager Lester Group.
The fully leased eight-level building has tenants including Wesfarmers with a weighted average lease expiry of five years.
With its net annual income of about $2.45 million, the early 1980s building sold on a yield of 5.8 per cent.
"The implementation of the Melbourne Metro Rail Project has improved confidence in the St Kilda Road area, resulting in increased momentum from investors in the precinct due to expected upward pressure on rents from the significant infrastructure project," JLL's Langton McHarg said.
</div>
<div>Vacancy has been tightening on St Kilda Road with eight office blocks withdrawn from the St Kilda Road office market over the last five years totalling 71,693 sq m, leaving 672,950 sq m in available stock, JLL Research shows. Four more are likely to be withdrawn over the next two years, JLL suggests.</div>
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St Kilda office building snapped up by Hong Kong retail group for $42 million

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One of Melbourne’s office buildings, on St Kilda Road, has been sold off by the Myer family for about $77 million to an Asian group.
The eight-level office building at <a href="https://www.realcommercial.com.au/property-offices-vic-melbourne-502571830" target="_blank">312 St Kilda Road</a> was sold on a passing yield of 4.66 percent.
The buyer was Singaporean developer Tong Eng Group, Fairfax Media reported.
The group had earlier this year paid $116.3 million for another St Kilda Road tower at <a href="https://www.urban.com.au/expert-insights/investing/74478-singaporean-developer-tong-eng-group-buys-st-kilda-road-tower" target="_blank">5 Queens Road</a>.
The 312 St Kilda Road building has  9,854 sqm of commercial accommodation along with a major commercial car park.
The selling agents were CBRE.
It is leased to several global and long standing commercial office tenants and is close to Melbourne CBD
The building offers the potential for further growth and significant rent reversion as it is located in one of Australia’s top performing office markets. It has a 3.5 Star NABERS Energy Rating
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Myer family sells St Kilda Road building in $77 million deal

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The former Melbourne home of collapsed wedding reception service The Willows has hit the market with $9.5 million expectations by the landlord.
The venue manager Lewis Hospitality Management, the previous tenant at <a href="https://www.commercialrealestate.com.au/property/462-st-kilda-road-melbourne-3004-vic-3004-2014737395" target="_blank">462 St Kilda Road</a>, went into liquidation in June when 64 couples were collectively left more than $300,000 out of pocket, The Age reported.
Constructed in 1890, the heritage-listed building, known as Rathgael, was built for bookmaker Leon Cohen as 16-room brick house.
<a href="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows.jpg"><img class="size-full wp-image-60014 aligncenter" src="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows.jpg" alt="The building, Rathgael, was built in 1890. Photo: Supplied" width="709" height="533"></a>
The listing agents suggest the 987 sqm site would be attractive as offices, retail, and hospitality or for further development, subject to council approval.
It is one of very few mansions remaining that shows the extravagant prestige of the era.
<a href="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows-2.jpg"><img class="size-full wp-image-60015 aligncenter" src="https://www.commercialrealestate.com.au/news/wp-content/uploads/2018/11/willows-2.jpg" alt="The venue could be reused for hospitality services. Photo: Supplied" width="709" height="533"></a>
With a seven day, on-site liquor permit, the freestanding property has an outdoor area fronting 29 metres of St Kilda Road, as well as a commercial kitchen.
The property is being marketed through a public tender campaign, closing November 29 through co-agents Colliers International and Allard Shelton by its owners, the Aswani family, which has held it as an investment asset for 20 years.
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