Shakespeare Group

The Shakespeare Group are offering a number of incentives for buyers in their recently completed Melbourne CBD collection of towers St. Boulevard.

Buyers at St. Boulevard, which was&nbsp;shortlisted as a finalist for Development of the Year High-Density Residential in 2020, can currently buy an apartment with just a five per cent deposit, the other five per cent matched by the developer.

The Shakespeare Group are also waiving fees for the first year of ownership, as well as offering buyers a white goods package and a voucher for the pricey furniture house Coco Republic.

[smartcode_project:default project_id=1260 project_image_fid=80580]

The offers apply for the development&#39;s completed one and two bedroom apartments. One bedroom apartments start from $433,500, with two bedders priced from $830,000.

Elenberg Fraser designed the three glass-swathed towers,&nbsp;Magnolia,&nbsp;Anaca and&nbsp;Ginko, which have 403 apartments each with a kitchen finished in natural stone.

Each apartment has views, either toward the CBD, over the treetops of St Kilda Road, out to Albert Park Lake and Port Phillip Bay&nbsp;or the poolside garden view.

The heated lagoon and lap pool is one of many luxury amenities on offer. In the pool area there&#39;s resort-style pavilions and water sun beds, while also outside there&#39;s barbecue pods, garden seating areas and an outdoor children&#39;s play area.

There&#39;s a number of informal and formal lounges and reading rooms, private dining rooms and a kitchen as well as a gym complete with heated spa, sauna and steam room.

Elenberg Fraser designed the three towers, Magnolia, Anaca and Ginko, which have 403 apartments each with a kitchen finished in natural stone.

Joel Robinson

Find out what incentives The Shakespeare Group are offering at their newly completed Melbourne apartment tower St. Boulevard

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<a href="https://www.urban.com.au/developers/shakespeare-group">Shakespeare Group’s</a> $150 million triple-tower development, <a href="https://www.urban.com.au/new-apartments/magnolia-at-st-boulevard-601-st-kilda-road-melbourne">St Boulevard</a> in St Kilda has topped out and is quickly approaching its anticipated completion of Magnolia, Ginko and Anaca buildings early next year.

As one of the largest <a href="https://www.urban.com.au/new-apartments">multi-residential developments</a> to hit the market in the St Kilda area, the development team have been humbled by the impressive sales statistics, proving that despite the turbulent off-the-plan market, buyers are discerning when it comes to quality, luxury developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ip_stblvd_30092019_7411_028.jpg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/ip_stblvd_30092019_7411_028.jpg?itok=ydRdoxPX" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure>The 7,300 square metre development features 419 one, two, three-bedroom apartments, with a range of luxury penthouses that span entire floorplates. The opulent Elenberg Fraser-designed development is currently 90% sold, with a new influx of buyers showing interest once the buildings have reached their peak height.

Colliers International Director, Brett Griffith explains that a new buying trend has shown many buyers are leaning towards making their purchase at the final phase of development when they can see the physical building they will be buying into and can move into their new home sooner.

<blockquote>
“We are seeing a trend towards final phase purchasing, where buyers have done their due diligence on the finance and are ready to move in within the next six months.”
</blockquote>

Griffith also notes that a vast majority of purchases have been made by first home buyers and owner-occupiers due to the building’s exceptional location and amenity offering.

<blockquote>
“The prime location, great design, stunning amenities and the anticipated completion of construction in early 2020 have been the main drivers of successful sales.’.”
</blockquote>

The speedy construction timeframe has been achieved thanks to financial support from a major “mainstream” bank – giving the project an early green light to commence construction and facilitating the opportunity to deliver all facets of the development’s 18 unique amenity offerings included in the concept design.

St Boulevard’s exceptional resort facilities include:

OUTDOOR

<ul>
<li>An expansive pool which wraps around three sunken pavilions with water sunbeds</li>
	<li>Secluded lounge areas for private gatherings</li>
	<li>Outdoor barbeque pods</li>
	<li>An on-site bar</li>
	<li>Outdoor children’s play area</li>
	<li>Expansive garden sanctuaries</li>
</ul>
INDOOR

<ul>
<li>A selection of formal and casual lounges</li>
	<li>Reading rooms</li>
	<li>Private dining rooms and shared chef’s kitchen</li>
	<li>Gymnasium</li>
	<li>Heated spa, sauna, and steam room</li>
</ul>
<blockquote>
“The architectural innovation, coupled with the five-star resort-style amenities, make it an excellent proposition for young professionals, families and downsizers trading in their traditional family home for a luxury apartment.”
</blockquote>

Director of The Shakespeare Group, Catherine Law

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mbw7dk2s.jpeg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="348" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/mbw7dk2s.jpeg?itok=Z2wUGFRu" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/xz-tiwmy.jpeg" rel="gallery-all" title="Credit: The Shakespeare Group"><img alt="" class="image-article-full-width-580px" height="351" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/xz-tiwmy.jpeg?itok=tgbkLTjp" title="Credit: The Shakespeare Group" width="580"></a>

<figcaption>Credit: The Shakespeare Group</figcaption></figure>The customisable apartments are also another significant drawcard for buyers. With over 60 different apartment floorplans to choose from across the three buildings, Law explains that Elenberg Fraser has been “considerate of residents’ needs”.

<blockquote>
“We understand that there is an increasing demand for luxury apartments designed for residents to call home… Creating truly bespoke and customisable living options was a priority for us and it has impacted the level of interest from prospective owner-occupiers.”
</blockquote>

Interested to learn more about St Boulevard apartments? <a href="https://www.urban.com.au/new-apartments/magnolia-at-st-boulevard-601-st-kilda-road-melbourne">Enquire today</a>, or check out the <a href="https://www.urban.com.au/new-apartments/magnolia-at-st-boulevard-601-st-kilda-road-melbourne">full price list.</a> 
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Shakespeare Group

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