Prahran

Prominent developer Bensons has launched its latest Melbourne project, Ten Cecil, just 11 apartments in the heart of Prahran.

Starting from $1,999,000, the 11-level tower at 10-16 Cecil Place has been inspired by the unique cosmopolitan suburb, with renowned architecture firm Fender Katsalidis designing the facade of the building.

[smartcode_project:default project_id=4667 project_image_fid=207542]

SORA Interior Design have handled the interiors of the apartments, which each featuring Miele appliances, stone benchtops, European Oak flooring, and even gas fireplaces by&nbsp;ESCEA.

There are 10 two and three-bedroom apartments across the building, which will be part of the wider Anchor &amp; Cecil development which is expected to be fully launched next year. There's also one four-bedroom apartment, which has an $8 million price tag.

Common areas will feature their own curated art collection, incorporating 22 pieces by prominent Australasian artists such as David Bromley, Freddie Timms, Mark Schaller, and Jasper Knight. Bensons has a long association with the art world. Their chairman Elias Jreissati is an avid art collector and believes&nbsp;art&nbsp;is a vital form of communication and expression and belongs to a community.

[smartcode_project:default project_id=4667 project_image_fid=207536]

The discreet entrance from the quiet Cecil Place street front immediately greets residents with a private lobby clad in marble and ceramic feature walls.&nbsp;

Prahran delights with its mix of boho charm, innovative foodie scene and high street fashion, while sitting just five kilometres from Melbourne’s CBD.

Home to Australia’s oldest food market, Prahran Market is only a stroll away, while the spiritual hub of the suburb, Greville Street provides an array of cafes, eateries and retailers.&nbsp;

[smartcode_project_cta:default project_id=4667]

alisonwarters@gmail.com

Bensons launch Prahran apartments, Ten Cecil

Melbourne's inner-city has a new cutting-edge apartment project.

Plus Architecture, who leveraged computational and engineering technology to realise the vision for the complex angular tiled façade, created the designs for developer Little Projects at their recently completed Prahran apartment development, Viridi.

Located at 17-22 Grattan Street, the new-age apartments are a new visual landmark in the heart of Prahran, Melbourne, characterised by a wide-pitched, ‘hill-like’ roof.&nbsp;

<img alt="Render of the nature-inspired design" data-entity-type="file" data-entity-uuid="dd99c715-c5b0-4028-8beb-4dc846a10c4c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/PlusArchitecture_Viridi_Photography_TomRoe_Exterior.jpeg?VersionId=PRrHl3Z.rdj5ue1HL9.bhuVAjQy1iLUF" />

Viridi comprises 43 one, two and three-bedroom apartments across seven levels, alongside ground floor retail and 500 sqm of office space.&nbsp;

Little Projects worked with the land owner, whose two children will take up residence in the top-level apartments.

Little Projects Director Paris Lechte said their 10-year collaborative relationship with Plus Architecture provided a strong foundation of trust in their experience and ability to successfully navigate the complexities of the project.&nbsp;

“From the outset, we knew Plus Architecture had the capability to deliver an outstanding design on this challenging and quirky site. It’s been fantastic to collaborate once again to deliver the Viridi project,” Lechte said.&nbsp;

Designed to reflect and complement the adjacent Grattan Gardens, the facade is clad in a mosaic-like tessellation of over 15,000 terracotta roof tiles, glazed in shades of lush green.&nbsp;

Honouring local heritage hotels and mimicking the colours of the gardens, the tile design was brought to life with the help of a custom computer script, written by the architects, to map the colour ratios and pattern sequences via a 3D model.&nbsp;

Not seen before on an Australian apartment building of this scale, the raked nature of the tiled facade responded to council requirements not to overshadow the gardens or pedestrian pathways.&nbsp;

<img alt="An aerial of Viridi" data-entity-type="file" data-entity-uuid="c03e20ed-50d7-4066-98de-4cc9b7df1f8e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-08-25%20at%208.13.21%20am.png?VersionId=oHGnbdQ3QhmaLNuPGLbYvL.t6rq9vFft" />

Plus Architecture Director Ian Briggs said the strict requirements of the site were harnessed as an opportunity, rather than a restriction, inspiring an innovative response that pushes the boundaries of the use of material, colour and shape.

“Initially, using the tiles seemed an obvious choice as a lightweight flexible solution for what seems like basically a big roof, but as we explored this further it became apparent that we needed to develop new design and construction technology in order to deliver a design that’s unique to Australia,” Briggs said.&nbsp;

“Despite extensive experimentation, prototyping and quality testing, executed over several stages in close collaboration with our project partners, we were remarkably able to deliver the Viridi apartments within the original project budget, which was set out before we envisioned the ambitious roof design.

“It’s really exciting to be able to showcase a building that draws on methodologies that weren’t available to us before, and expresses colour so confidently to our clients and the community.”&nbsp;

In a process similar to painting by numbers, Plus Architecture designed the placement and sequencing of the coloured tiles using the 3D model, with the program further helping to predict how the colours would appear in changing light conditions and producing an accurate map that was expertly realised by tilers TLG Roofing Melbourne.&nbsp;

<img alt="The Viridi apartments" data-entity-type="file" data-entity-uuid="9571b426-a82e-4f5f-a936-a859686abc6d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-08-25%20at%208.13.31%20am.png?VersionId=Fc1KeZ9ISRDy7fLe.FrxFz8GLdunYq6x" />

Further tying the project to the community, the three shades of forest green tiles were selected from leaves sampled in the park, with each of the custom terracotta tiles hand-crafted in Spain – a process made possible through close collaboration with Cobild and constant adaptation to the ever-changing challenges of the pandemic to deliver the dynamic roof design as intended.

Plus also collaborated with engineers Inhabit on the roof design, with the plans requiring the development of new technology and waterproofing approaches specific for the project.&nbsp;

The project’s custom-built blue steel truss system, developed by Bolt Blue Constructions and Dynamic Steel Frame, ensured adequate stability for both the thousands of tiles and large windows – some reaching over 500 kilograms – while also allowing for immersive views of the skyline.&nbsp;

Compared to what a standard vertical wall would allow, the angled roof form also allows for increased natural light within the generously-sized apartments.&nbsp;

In line with the latest environmental standards, Viridi is accredited with a 7-star apartment ESD rating and features sustainable elements embedded within the design, from the double-glazed windows to the thermal insulation that results from the façade itself.

The project also included the revitalisation of the street interface in connection to the site through to the adjacent parkland, ground floor retail and increased pedestrian amenity, setting a tone for a welcoming neighbourhood environment.&nbsp;

Reaching beyond standard multi-residential design, Viridi is Plus Architecture’s latest multi-residential development, part of a pipeline of $1.5 billion in the state of Victoria alone.

Viridi comprises 43 one, two and three-bedroom apartments across seven levels, alongside ground floor retail and 500 sqm of office space. 

Behind Plus Architecture's nature-inspired facade design for Little Projects' Prahran apartments

Multi-billion-dollar&nbsp;developer GURNERTM has been given the green light&nbsp;for the redevelopment for its first private residences and club concept, Club Maison.

The permit comes for the reinvigoration of a historic former bluestone church and former Sunday school hall at 145–151 High Street in Prahran 12 months after&nbsp;GURNERTM filed the plans to create 45 luxury apartments across six levels.

Also part of the plans, which was signed off by the City of Stonnington Council, is&nbsp;a 324 sqm food and beverage tenancy at ground level, and a 262 sqm rooftop bar, infinity pool and lounge with extensive views of Melbourne.

Long-time collaborators Warren and Mahoney Architects have designed the project with John Patrick Landscapes designing the lush greenery and exterior amenity.

The design is both sympathetic to the historical significance of both heritage buildings which date back to the 1870s, and representative of the new use as a high-end club-style offering designed for the discerning clientele.

GURNERTM general manager of boutique, Brooke Formosa said that to have enjoyed such a collaborative and supportive process with council underpins and reinforces their vision for this site which will reinvigorate this historic Gothic Revival building and inject new life into the site.

"We are incredibly happy that Council shares our affinity for this site and our plans to breathe it back to life as part of the vibrant Chapel Street precinct," Formosa said.

Formosa said Club Maison is a new asset class they are investing heavily into over the next 2 – 5 years, with aspirations to acquire, develop and hold a number of accommodation assets in Victoria, New South Wales and Queensland.

“This Club Maison project will bring everything for which GURNERTM is so well known – amenity, service, concierge, impeccable design and quality – together and recreate it for a new market.

“We have a passion and proven track record for reinvigorating heritage sites and this project will be no different."

Warren and Mahoney Principal Architect, Barrington Gohns said the Club Maison designs really evoke a fuller lifestyle offering.

"The striking geometry of the gothic design has strongly informed our design for the residences, which take on a more contemporary feel and boast all the luxuries and amenities today’s discerning professional aspires to,"&nbsp;Gohns said.

“Like many of the projects we’re collaborating with GURNER on, the design challenge has been a trifecta of respecting and honouring the past, creating aspirational dwellings and, importantly, designing a lived experience that goes well beyond the aesthetic and function of the building.

&nbsp;

Long-time collaborators Warren and Mahoney Architects have designed the project with John Patrick Landscapes designing the lush greenery and exterior amenity

Joel Robinson

Gurner gets sign off for first Club Maison project in Prahran

The multi-award-winning Melbourne property developer Beulah has secured its next mixed-use development site.

The developer, headed by managing director Jiaheng Chan, has secured a corner site in Prahran, paying $11.4 million for the 1,132 sqm site at&nbsp;&nbsp;182-194 Commercial Road, opposite the well known Prahran Market.

They have plans to activate the community through a sustainable mixed-use development.

The site, on the corner of Izett Street, comprises six adjoining addresses near the recently completed $60 million Prahran Square project.

On the block is a multi-tenanted 1,087 sqm building with potential for future retail activation.

<a href="https://www.urban.com.au/news/vic/check-out-beulahs-best-melbourne-residential-projects">Read more:&nbsp;Check out Beulah&#39;s best Melbourne residential projects</a>

Jiaheng Chan said the team is excited to be able to contribute to the urban streetscape of Prahran as it continues to gentrify and evolve over time.

&ldquo;Prahran is currently going through an exciting evolution that is seeing a new generation of businesses set up shop, from forward-thinking restaurants and lifestyle-focused hotel chains,&quot; Chan said.

&ldquo;We&rsquo;re looking forward to offering a product that will add immense value to this inner-city pocket and will complement the renowned Prahran Market via retail, dining and public amenity, coupled with a residential offering not yet explored in this area.

&ldquo;This site will complement our growing boutique portfolio, which sits alongside the other growing arm of our business and that is large-scale, urban renewal precincts, such as that in Southbank.&rdquo;

Beulah are developing STH Bnk by Beulah, a mixed-use development on the current BMW showroom site on Southbank&#39;s&nbsp;City Road. It will comprise nearly 500 apartments and around 390 hotel rooms, as well as retail and office space.

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Beulah also recently announced the imminent release of its newest and most innovative residential project, The Wilds. The development features a collection of 15 carbon-neutral homes designed by leading design firm, Edition Office.

&ldquo;The global changes experienced in 2020 saw consumers prioritising health, wellbeing and sustainability, which closely informed our approach to The Wilds.

&quot;Similarly, we intend to draw on this research and approach in creating a thoughtful, sustainable and wellness-inspired design for Prahran,&rdquo; Chan said.

They have plans to activate the community through a sustainable mixed-use development.



Beulah secure Prahran site for mixed-use development

The high-end developer GURNERTM, is set for its second luxury apartment development as part of their new Club Maison strategy.

They&#39;ve secured a&nbsp;historic former bluestone church&nbsp;and former Sunday school hall site&nbsp;at 145 &ndash; 151 High Street, Prahran, and have submitted plans for a $40 million, 45 apartment development above the retained heritage building.

&ldquo;The heritage significance of the sites is what really excited us about the opportunity to be able to create something that embraces its past and re-invigorates it for the future,&rdquo; GURNERTM boss Tim Gurner.

&ldquo;It is no secret I am drawn to heritage sites especially where we can integrate the heritage components into our projects and bring these incredible buildings back to life.

The former Gothic Revival church and Sunday school hall building was constructed in 1891, later altered in 1936 to include shop fronts which are still in use today.

There will be a level of&nbsp;club commercial space behind the fa&ccedil;ade and an exciting ground floor restaurant and bar.

<a href="https://www.urban.com.au/developments/melbourne-vic?source_news_article_id=105008&amp;ref=news_body_link"><img alt="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/template_photoshop_melbournecbd_8.jpg" width="1200" /></a>

The proposed design will also feature a private rooftop club with city views, a clear-edged infinity pool, outdoor kitchen and dining spaces, and a sun deck designed by landscape architect John Patrick.

GURNERTM have appointed their go-to design partner Warren and Mahoney, who specialise in heritage restoration, to handle the design.

&quot;We really wanted the heritage to be treated with the love and respect it deserves,&quot; Gurner added.

The Prahran development will be the second Club Maison concept project for GURNERTM, who&nbsp;announced&nbsp;their first site in St Kilda after the acquisition of the former Cushion Lounge on Fitzroy Street late last year.

Gurner says there&#39;s a major boom coming, and they&nbsp;want to be sure they&#39;re ready for it.

&quot;I&rsquo;m cautiously optimistic on the market this year and think both the residential and hotel markets will present significant opportunities in the coming years so we are aiming to acquire another 10-15 sites across our portfolio in the next one to two years.

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&ldquo;The short term effects of the pandemic are hard to predict, however I am extremely confident in the future of Melbourne and Australia as the world comes out of this hiatus and people seek a safe, beautiful and free life and Australia offers this more than anywhere else in the world.&quot;

GURNERTM general manager of boutique, Brooke Formosa, said the site is an ideal location

&ldquo;Being so close to Prahran&rsquo;s vibrant Chapel Street precinct and amenity like Fawkner Park, St Kilda Road and the CBD, this site is the ideal location for both a residential component and our new Club Maison accommodation concept,&rdquo; she said.

&ldquo;Building our private club, hotel and boutique accommodation portfolio will be a major focus for us into 2021 and beyond, to complement our luxury residential pipeline as we expand into new asset classes, particularly where we can retain ownership and management long-term.

"I am extremely confident in the future of Melbourne and Australia as the world comes out of this hiatus and people seek a safe, beautiful and free life," Gurner said.

Boom coming to Melbourne says Tim Gurner, who plans second Club Maison apartment development in Prahran

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The Prahran apartment renovated on The Block in 2014 by contestants Darren and Dea Jolly has been resold at $2.2 million.

The apartment from the Glasshouse season of The Block fetched $820,000 more than its $1.38 million sale on the show’s finale.

The three-bedroom apartment at 6/125 High Street fetched above its $1.9 million price guide at its mid-February auction given four bidders.

“I think Prahran is a bit of an iffy suburb,’’ Dea said after its 2014 result.

“It was a bizarre result,’’ she told the Herald Sun.

“You have two apartments who kill it, and three just die, it’s just not what nobody would have guessed.

“One apartment that did well was facing the south with all that noise, and the other had no external windows.”
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The apartment from the Glasshouse season of The Block fetched $820,000 more than its $1.38 million sale on the show’s finale

jchancellor

Prahran apartment from The Block 2014 resold for a profit

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The Prahran apartment renovated by Darren and Dee Jolly on the 2014 series of The Block has hit the market for the first time.

The two-level warehouse conversion last sold for $1.38 million in 2014.

It has just been listed again through Marshall White Fraser Cahill with a price range of $1.65 million to $1.75 million.

The three bedroom, two bathroom space at 6/125 High Street was one of the five residences in a building known as The Glasshouse.

It comes with a gourmet kitchen with four Bosch ovens, including a steamer, and a butler’s pantry.

It was previously office space.

Offers are due February 23.

The marketing advises the addresses of recently sold comparable property as:

<ol>
<li>14/7 Gordon Street Toorak 3142 - $1,800,000</li>
	<li>1901/572 St Kilda Road Melbourne 3004 - $1,800,000</li>
	<li>1003/454 St Kilda Road Melbourne 3004 - $1,690,000</li>
</ol>
There was a resale of 5/125 High Street in 2019 with its 232 sqm space fetching $2,275,000 having fetched $1,724,000 at its 2014 auction.
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The Prahran apartment renovated by Darren and Dee Jolly on the 2014 series of The Block has hit the market for the first time

Darren and Dee Jolly's 2014 The Block unit offered for the first time

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Prahran had the top Melbourne auction result on the weekend with a mooted development site selling at $3.6 million.
<a href="https://www.realestate.com.au/sold/property-house-vic-prahran-128438542" target="_blank">The 76 Williams Road offering</a> (pictured above) was listed through RT Edgar inconjunction Gross Waddell.
It was a block of five, two bedroom apartments, on separate titles returning $98,016 p.a.
The total land area of 975m2 featured two street frontages, with access via Russell Street.
It was within a short walk to the High Street shops and restaurants, nearby parklands and transport.
Each apartment comprises two bedrooms, open plan kitchen/living room, one bathroom and one car space.
It came with four monthly tenancies and one lease terminating February next year.
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j.ballantyne1990-6AQqhLzZaK

Block of five Prahran apartments sells for $3.6 million.

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Kew is an inner suburb of Melbourne, Victoira, 5 km east from Melbourne's Central Business District in the City of Booroondara.

In the recent 2017 property market downturn, median house values in Kew fell roughly $450,000 peak to trough.

That's just the fall observable since prices started falling in early 2018, slightly later than the downturn.

Median unit prices in Kew have remained stabler with little overall change from mid 2017 to current day.

However, since climbing to a new peak in early 2019 median apartment prices have fallen $40,000 to where they currently reside, according to the <a href="https://www.urban.com.au/news/10413-kew-vic" target="_blank">latest CoreLogic data</a>.

<img alt="" src="https://www.urban.com.au/images/2019/10/14/KEW%20median%20prices%202.JPG">

Kew has grown steadily since the early Bridge Road crossing development and is cited as one of the most prestigious suburbs in Melbourne.

Streets in the Sackville Ward (bounded by Barkers, Burke, Cotham and Glenferrie Roads), such as Alfred, Rowland, Wellington, Grange and Sackville, have numerous examples of Edwardian, Victorian and contemporary architecture.

To learn all you need to know about Kew, from median asking rents to household composition, <a href="https://www.urban.com.au/news/10413-kew-vic" target="_blank">click here</a>. 

As a landlord it is important to check the asking rent trend regularly to ensure you are getting the most value out of your investment.
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