Lacey Group

The family development company, the Lacey Group, has lodged plans for its next Gold Coast apartment development.

Off the back of two successful sell-outs in Palm Beach and Kirra Beach&nbsp;in 2021, Lacey Group, headed by Adam Lacey, is taking on Bilinga, just north of Coolangatta, which seems to be the hottest spot for apartment developers at the moment.

They&#39;ve lodged plans to the Gold Coast City Council for a 28-apartment project at 66 Pacific Parade, currently a walk-up block of original flats known as Serene.

The new 10-level tower has been designed by Plus Architecture on the block, on the corner of Pacific Parade and Archer Avenue, facing Joe Doniger Park and the beach.

<a href="https://www.urban.com.au/new-apartments/66-pacific-parade-bilinga"><img alt="" height="870" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.13.38_pm.png" width="1298" /></a>

There will be nine two-bedroom, two-bathroom apartments, which start from 104 sqm, and 16 three-bedders, which includes three two-level penthouses.

The resident amenity is on the ground level, where there&#39;s a wet edge pool and recreational area. Also on this level is one of the two-beds, which has its own private plunge pool in its 70 sqm of terracing.

There will be no more than three apartments per floor.&nbsp;

Plus say&nbsp;66 Pacific Parade will be a timeless addition to Bilinga, facilitating a barefoot luxury lifestyles for its residents.

<a href="https://www.urban.com.au/new-apartments/66-pacific-parade-bilinga"><img alt="" height="714" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.14.02_pm.png" width="1126" /></a>

&quot;Located moments from the beach, 66 Pacific Parade is designed to embrace the Bilinga lifestyle &amp; add to the neighbourhoods character,&quot; Plus noted in their design statement to the Gold Coast City Council.

&quot;28 beach homes within the buildings 10 levels are enveloped by sweeping curves.

&quot;These articulate a soft integration between the building &amp; its surrounding context, whilst creating panoramic view experiences for the residents within.

&quot;Layered landscaping to the Pacific Parade &amp; Archer Street frontages blend the ocean into the residents private recreation deck, pool &amp; lounges.

<a href="https://www.urban.com.au/new-apartments/66-pacific-parade-bilinga"><img alt="" height="738" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-04-19_at_4.14.14_pm.png" width="1108" /></a>

&quot;Considered design frames views, provides shading &amp; provides privacy through the interplay of solid elements &amp; feature batten screening. A natural &amp; tonal palette utilised throughout speaks true to the character &amp; aesthetic of the designs context.

Lacey Group had a stellar 2021, selling out The Monroe in Palm Beach and Del Ray in Kirra, both of which were snapped up by the database.&nbsp;

Given the speed of the sales, Lacey fast-tracked construction, having Hutchinsons start building the luxury projects, both of which were also designed by Plus.

Bilinga <a href="https://www.urban.com.au/news/qld/is-bilinga-the-next-gold-coast-apartment-hotspot">has been a hotspot for developers</a> since the end of 2021.

Late last year Mosaic, the prominent South East Queensland developer, kicked off a wave of development applications, submitting plans for a boutique project of 13 apartments at 1 Surf Street.

Another Brisbane-based developer, Cielo Group, recently launched Bloom Bilinga, securing a substantial amount of enquiry for the sub $2 million apartments.

The new 10-level tower has been designed by Plus Architecture on the block, on the corner of Pacific Parade and Archer Avenue, facing Joe Doniger Park and the beach

Joel Robinson

First look: Lacey Group set for next Gold Coast apartment development

The family-owned Gold Coast developer, Lacey Group, are advancing their plans for their two luxury Gold Coast apartment developments, after securing two quick-time sell-outs.

Having just appointed the leading Queensland construction company Hutchinsons, Lacey Group, headed by director Adam Lacey, are fast-tracking construction for their $35 million The Monroe at Palm Beach, and the $63 million Del Ray apartments at Kirra.

The Monroe all-but&nbsp;sold out in May after just two weeks, while Del Ray didn&#39;t even hit the open market, selling all of its 72 apartments prior to its launch.

&ldquo;We are thrilled with the consecutive sales success of the Monroe and the Del Ray, both of which have been incredibly well received,&rdquo; Adam Lacey, Director of Lacey Group, said.

[smartcode_project:default project_id=89711 project_image_fid=193837] 
The entry of Del Ray at Kirra. Image supplied

&ldquo;Palm Beach and Kirra are arguably two of the hottest beachfront markets on the coast right now, so it&rsquo;s an exciting time to be pioneering the next generation of luxury living on its shores.&rdquo;

Demolition works on both sites has now been completed, with full scale construction scheduled to take off in October.

On the construction partnership, Lacey said&nbsp;Hutchies have a brilliant reputation on the coast for delivering a dynamic portfolio of projects,

&quot;We have full confidence that they will do justice to each project&rsquo;s remarkable design.&quot;

The Del Ray, designed by Plus Architecture, will encompass 72 two and three-bedroom apartments and townhouses, as well as&nbsp;a rooftop infinity pool and terrace, with sweeping&nbsp;views over the ocean, and an exclusive resident&rsquo;s lounge.

Located at 7-11 Miles St, the project is within close proximity to the highly anticipated re-development of the Kirra Beach Hotel, set to offer the bustling Kirra Beach suburb a new entertainment hub and dining pavilion.

The Monroe will sit further south on Palm Beach&#39;s Jefferson Lane dress circle. The project at 124-126 Jefferson Lane will see&nbsp;33 two&nbsp;and three-bedroom apartments created, as well as a townhome and a luxury penthouse. That too will have a 250 sqm rooftop terrace with a swimming pool, fire pit area and views.

[smartcode_project:default project_id=89711 project_image_fid=193834] 
The Monroe&#39;s luxury rooftop pool. Image supplied

A large portion of purchases within The Monroe came from previous Lacey Group buyers.

Before the recent sell-outs at The Del Ray and The Monroe, Lacey Group had success with&nbsp;Jefferson, also at Palm Beach, and&nbsp;Southbreak in Kirra.

The Monroe all-but sold out in May after just two weeks, while Del Ray didn't even hit the open market, selling all of its 72 apartments prior to its launch

Lacey Group appoint Hutchinson's to build sold-out Gold Coast apartment developments The Monroe and Del Ray

The local Gold Coast developer Lacey Group has secured a near sell out of its luxury Palm Beach apartment development, The Monroe.

It was only six weeks ago Lacey Group secured approval from the Gold Coast City Council for the boutique development of just 33 on the&nbsp;Jefferson Lane dress circle.

Two weeks ago the apartments, ranging between $619,000 and $1.79 million, were launched to the market, with local owner-occupiers driving the purchasing.

Made up of a number of two and three bedroom apartments, a townhome and a penthouse, The Monroe also feature a rare&nbsp;expansive rooftop terrace offering 250sqm of recreation space and a pool.&nbsp;

Lacey Group director Adam Lacey says the latest project brings a new dimension to beachside living.

&quot;When designing The Monroe, we put a lot of thought into who our buyers would be and how they would experience living here&quot;, Lacey said.

<img alt="" height="975" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1789_2.01_interior_2bed_living_dining_r005_b.jpg" width="1500" />

&quot;The project was designed to appeal to local owner occupier downsizers, young professionals and those looking for a lock and leave beachside home.

Early site works for The Monroe are expected to commence by mid this year to pave the way for construction to start. 
 
Jayde Pezet and Todd Matheson, of KM Sales and Marketing, who marketed The Monroe, said&nbsp;65 per cent of sales made were from databases or purchasers who have previously bought in Lacey Group projects.

&ldquo;The number of sales to previous Lacey Group buyers is testament to the quality of project delivered by Adam and the team, and is further evidence of the unprecedented demand for off-the-plan apartments in a market that is becoming increasingly competitive,&rdquo; Pezet said.

Pezet believes quick sell outs will become even more&nbsp;common due to the pressure cooker type situation in the Gold Coast property market.

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&ldquo;There&rsquo;s virtually zero rental vacancy across the city, and this is leading more people to consider buying, however those who do are finding there are dozens of purchasers lining up to make offers on an established property.

&ldquo;In turn, this has prompted an uptick in interest for off-the-plan apartments, so buyers really need to be on a database to ensure they don&rsquo;t miss out.&quot;

The Monroe is the second Lacey Group project to be developed on Jefferson Lane, following the sellout success of the $32million The Jefferson, which was sold out prior to completion in July 2019.

Two weeks ago the apartments, ranging between $619,000 and $1.79 million, were launched to the market, with local owner-occupiers driving the purchasing



Lacey Group all-but sell out Palm Beach project The Monroe

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The Gold Coast-based developer Lacey Group have been given the green light by the City of Gold Coast for its $32 million Palm Beach development The Monroe.

The project of 33 apartments and a beach house on the exclusive Jefferson Lane has been designed by Plus Architecture and is located adjacent to the Palm Beach Surf Club.

There will be a 250 sqm rooftop terrace with its own infinity pool with views of the Pacific Ocean from Surfers Paradise down to Coolangatta.

Apartments will be priced from $619,000.

<a href="/buildings/the-monroe-124-126-jefferson-lane-palm-beach"><img alt="" height="1040" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_monroe_lacey_2.jpg" width="1600"></a>

Lacey Group director Adam Lacey says The Monroe has been designed with the owner-occupier in mind, and believes it will be popular with young professionals looking to upgrade to beachside living.

"[The Monroe] is unique in that it caters to the full spectrum of purchasers, with two- and three-bedroom apartments, alongside a penthouse and a townhome on the ground floor,” Mr Lacey said.

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"We're anticipating the apartments will be popular with young professionals looking to upgrade to beachside living, while the penthouse and townhome will appeal to downsizers and potentially a family looking for a home-style residence with access to a suite of lifestyle amenities.

"Atop the building is a unique recreation terrace, which is really one of a kind in the Palm Beach market, boasting an infinity pool, barbeque facilities, a resident's lounge and a firepit."

Mr Lacey said The Monroe is named for its classic architecture, which reflects the sleek, timeless appeal of quintessential Gold Coast buildings established since the 1950s.

<a href="/buildings/the-monroe-124-126-jefferson-lane-palm-beach"><img alt="" height="813" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_monroe_lacey_4.jpg" width="1800"></a>

"We have worked with Plus Architecture to ensure that like namesake Marilyn Monroe, this building is classy, stylish, timeless and above all, iconic," he said.

Each apartment features oversized kitchens with European appliances and floor to ceiling windows which take in panoramic views of the coastline, city skyline and hinterland

"The Monroe draws its design inspiration from the topography of the Gold Coast, echoing the natural progression of slope and form, from the rocky hinterland mountains towards a softer, more fluid beach environment.

Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments, on completion in 2019.
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Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments.

Lacey Group

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