Growland

The Melbourne property developer Growland has appointed the respected national builder, Hacer Group, to construct its $120 million luxury apartment development, Neue Grand.

Neue Grand, already 50 per cent sold of its full-floor apartments at 613 St Kilda Road, has been one of the most anticipated developments in recent years, with the added level of exclusivity which sees apartments home a sky garage, allowing&nbsp;residents to park their cars in a glass garage next to their living room.

Hacer is no stranger to building high-end apartment developments. They are currently building&nbsp;17 Spring Street for Cbus Property and worked on DUX Richmond for Little Projects&nbsp;and the Queen&#39;s Domain apartment block.

Hacer Group Director Vin Sammartino expressed the team&rsquo;s excitement towards this new project.

[smartcode_project:default project_id=4766 project_image_fid=40810]

&ldquo;We are thrilled we have been chosen by Growland as the preferred builder for its prestige collector&rsquo;s edition project, Neue Grand,&quot; Sammartino said.

&quot;We are committed to delivering on the exceptional standards outlined in the design and construction of this build; redefining luxury and indulgences for city living, with the introduction of the southern hemisphere&rsquo;s first sky garage residences. Set to become a truly iconic address, we look forward to commencing at full steam ahead.&rdquo;

[smartcode_project:default project_id=4766 project_image_fid=40811]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.

The penthouse will have four-bedrooms and measures to 650 sqm over two levels with an additional 216 sqm for a private rooftop terrace.

[smartcode_project:default project_id=4766 project_image_fid=182940]

Residents will also have access to&nbsp;six-star concierge services.

Growland chief executive Ronald Chan says the company is proud to be the ones to bring a new standard of living to Melbourne.

&quot;Neue Grand is a luxuriously unique development that undoubtedly raises the benchmark for city living,&quot; Chan said, adding that they are pleased to be working with Hacer.

Growland bought the&nbsp;St Kilda Rd site for $12.1 million in 2015.

Completion of Neue Grand is slated for late-2023.

[smartcode_project_cta: project_id=4766]

Designed by Rothelowman, Neue Grand will have just 18 apartments across the 20-level tower, 17 whole-floor apartments and one penthouse.



Joel Robinson

Construction to begin on Growland's luxury St Kilda Rd apartments, Neue Grand, with Australia's first sky garage

Growland&#39;s Victoria Square has been in hot demand over 2021, with the first two of the six towers planned reaching over 90 per cent sold.

The two towers, known as VS01 and VS02 in the mixed-use Victoria Square, in the heart&nbsp;of the Joseph Road Precinct, has seen buyers move in following their recent completion.

There are 453 apartments across the first two towers, with 1,039 apartments planned across the six towers, as well as 4,000 sqm of commercial and retail space.

[smartcode_project:default project_id=1187 project_image_fid=80709]

Residents in the first two towers will have access to the amenities, including a&nbsp;heated swimming pool, games room, library, cinema and private dining rooms.

There&#39;s also a 2,400 sqm sky garden, complete with&nbsp;Australia&#39;s only Olympic-sized aerial outdoor track.

[smartcode_project:default project_id=1187 project_image_fid=170408]

Stage two will see VS03 and VS04 constructed, by L.U. Simon who built the first two towers. They will have 236 apartments, with 60 per cent already sold. Fender Katsalidis designed the apartment towers.

Construction of VS03 and VS04 commenced in June and is expected to be completed in mid-2023.&nbsp;

Growland chief executive Ronald Chan said the development firm are committed to the delivering a high quality project&nbsp;despite the uncertain times.

&ldquo;We understand the uncertainty that the current situation brings, however we remain committed to building our residents&rsquo; dream homes so they can achieve their happy ever after,&rdquo; Chan said.

[smartcode_project_cta: project_id=1187]

&nbsp;

&nbsp;

&nbsp;

Residents in the first two towers will have access to the amenities, including a heated swimming pool, games room, library, cinema and private dining rooms

Growland near sell-out of first two apartment towers at Footscray's Victoria Square precinct

<html><body>
Developer Growland has purchased the 65ha site at the intersection of Derrimut and Doherty’s road in Melbourne's western growth corridor to develop a 900 lot masterplanned community with an estimated end value of $420m.
The housing development in Tarneit will feature wetlands as part of the urban landscaping. 
Ronald Chan, CEO of Growland said Tarneit represents a fantastic opportunity for buyers.
"It’s a dynamic, rapidly-evolving suburb that offers good schools, amenities, large blocks of land and quick transport links to Melbourne’s CBD, just 22km away,” he said.
“Many buyers in Tarneit are coming from Sydney and Western Sydney due to Melbourne’s relative affordability and lifestyle, which is a trend we believe will continue as Sydney land prices remain out of reach for many."
Located at the intersection of Derrimut and Doherty’s road, the site is close to schools, and less than 2km from Tarneit Train Station and a highly-anticipated local activity centre. 
The site also presents an opportunity for medium density housing in the future. 
Growland’s new Tarneit community, set to launch in November, will be rolled out across 20 stages. 
</body></html>

jonathanchancellor-7SQnKwU6yx

Growland buys Tarneit residential development site

<html><body>
Melbourne-based developer Growland has seen its first two-tower stage of Victoria Square, its mixed-use residential project in Footscray, nearly sell out, around two years before its completion.
90 percent of the <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">apartments have been sold.</a>
Growland recently awarded a $130 million contract to Australian builder LU Simon for the construction of the towers, which has officially commenced.
<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">
The $600 million Victoria Square project comprises six residential towers totalling 937 apartments and over 5,500 sqm of commercial, retail and hospitality space on Hopkins Street.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/19/Vic3.jpg" alt="">
</div>
</div>
</div>
<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">
<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">
Stage three, titled VS03, has just launched to market and will include a boutique collection of just 86 apartments.
Footscray has quickly become one of Melbourne’s most sought-after inner-suburbs for young homebuyers, with District Data indicating the proportion of residents aged 20-39 has increased by seven percent between 2006 and 2016.
These buyers are driving demand for housing and a subsequent shift in the local built environment, with around 282 dwellings currently under construction in the area.
Growland Chairman Bruce Chan says it’s not surprising Footscray is such a hotspot for young buyers.
</div>
</div>
</div>
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/19/vic2.jpg" alt="">
“Footscray is an ideal location for young families, working professionals and first and second home buyers,” said Chan. 
“In addition to being just 4km from Melbourne’s CBD, it is a thriving education and employment hub in its own right, which is driving the shift in demographics to younger buyers that want to be close to the action. 
“The multicultural community offers an impressive variety of hospitality options and a friendly and vibrant atmosphere. 
“It’s incredibly rewarding to be able to play a role in the area’s rejuvenation and to create a communal space where locals can enjoy top-quality restaurants and retail outlets.” 
For more information <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">click here.</a>
 
</div>
</div>
</div>
</body></html>

jrobinson-rf4aSBido9

Growland's first two Victoria Square Footscray towers nearly sold out

<html><body>
Developer <a href="https://www.urban.com.au/developers/growland-group">Growland's</a> latest residential offering, <a href="https://www.urban.com.au/new-apartments/neue-grand-613-st-kilda-road-melbourne">Neue Grand</a>, is setting its sights on the sky but not in the way that you would expect.

According to Growland, the 20-storey building, to be built on St Kilda Road, aims to provide Melbourne's elite buyers with 'cutting-edge technology', allowing them to fulfill their dreams of living like James Bond.

The development will feature what Growland claims to be an Australian first in the form of ‘sky garages’, where residents will be able to display their luxury vehicles via a large scale glazed cabinet of sorts that is located adjacent to the main living area.

The <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>-designed building and will feature just 19 apartments, each of which will occupy an entire 350sqm floor and carrying an average price tag of $6 million.

Residents will be able to drive their vehicle into the German engineered automated parking system from the ground floor, where license plate recognition allows for secure entry into the building.

Once the resident vacates the vehicle, the high-speed lift will automatically transport it and park it in the double-space display port within the apartment.

A basement parking space will also be provided offering a place for residents’ ‘everyday’ car.

To access their apartment, residents will be required to scan a pass to their own lift, where one of two sides will be assigned to them.

If there more than one resident requires a lift, the other side will be assigned to them, and delivering them to their own apartment without revealing the dwelling’s floor number, ensuring their privacy is maintained.

Upon arriving at their respective apartment, residents will access their apartments via fingerprint recognition software, while internally, blinds and lights will be controlled through high-tech home automation.

Rothelowman will also work closely with buyers to ensure each apartment is carefully considered and tailored to suit their individual needs.

The penthouse apartment will enjoy exclusive access to a private rooftop and garden which will provide all encompassing city and bay views.

There is also the opportunity to combine the top two floors for a double-story residence linked by an internal staircase.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg" rel="gallery-all" title="aaaa"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gall9852_613_st_kilda_rd_in01_living.jpg?itok=0caMwsqi" title="aaaa" width="580"></a>

<figcaption>Each full floor apartment includes a glazed display port for luxury vehicles. Image: Supplied</figcaption></figure><h2>What they say</h2>

<blockquote>
These homes will appeal to purchasers wanting premium quality and exclusivity. The ability to showcase premium cars is a rare opportunity in Australia. These apartments will also tap into a new middle-aged professional market made up of people who are downsizing earlier for the convenience of lifestyle.

Easy access to the gym, storage within the residences for golf clubs, and the selectivity of only one apartment per floor will appeal to their mindset alongside the chance to exhibit their high-end vehicles.

Growland is an innovative developer who consistently pushes the envelope to create unique product in the built environment.”

- Shane Rothe, Founding Principal of Rothelowman
</blockquote>

 

<blockquote>
As developers, we are always looking at how we can improve and expand our way of thinking. We want to create projects that set a benchmark and continue to surpass the realm of possibility; our aim is always to challenge the status quo and to approach new ideas with enthusiasm rather than with caution.

Growland is proud to be the first developer to bring this grand garage technology to Australia, particularly in Melbourne where there is significant demand from buyers at the prestige end of the market.

Neue Grand will appeal to buyers that are typically hard to impress; they want to see something they have never seen before and they will spare no expense for the sake of quality design and avant-garde opulence.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
Diversification is an essential element of our business growth strategy. While we have spent the past year developing community-focused projects that provide an affordable entry point into the market, we are excited to launch something at the other end of the spectrum.

This project is elite in every way; from the exclusive full-floor apartments to the oversized layout and of course the sky garage, it is truly the only project in Australia that will offer all the benefits of a luxury home with the convenience and amenity of a penthouse apartment.

I am incredibly proud of the team for their hard work in making record time to bring this concept to market. Growland’s pipeline currently sits at $2 billion across Victoria, with a $600 million mixed-use project in Footscray and two land projects in Fraser Rise and Tarneit nearing launch.

- Bruce Chan, Growland chairman and founder
</blockquote>

 
</body></html>

Laurence Dragomir

Sky garages? Not pie in the sky thinking for Growland's Neue Grand development

<html><body>
Developer Growland has recently appointed Fender Katsalidis (FK) to design phase two of its six-tower, mixed-use residential project, Victoria Square in Footscray. 

Fender Katsalidis will design a total of four towers for the project across two stages of the Hopkins Street development with the first two towers being delivered as part of stage two sited above the commercial podium.

Together, the $88m second stage will add a further 146 apartments to the rapidly evolving Footscray Activity Centre, on top of the 454 apartments within the two towers of Stage one of Victoria Square.

FK will work closely with Growland and the project team to ensure the next phase reflects the existing design for stage one, which was created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_skygarden.jpg" rel="gallery-all" title="Stage One of Victoria Square's sky garden. Image: Growland"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_skygarden.jpg?itok=GlZPCk0d" title="Stage One of Victoria Square's sky garden. Image: Growland" width="580"></a>

<figcaption>Stage One of Victoria Square's sky garden. Image: Growland</figcaption></figure>According to Growland, Fender Katsalidis was appointed "due to the firm’s synonymous values and creative vision" and that the appointment reflected the developer’s confidence "in Melbourne’s apartment market into 2018 and beyond."

Growland has revealed the apartment towers will feature a greater proportion of larger apartments than the first phase of Victoria Square; a direct response to the significant number of local owner-occupiers that have shown interest in the project. The prominence of two and three-bedroom apartments will appeal to a broad cross-section of buyers, according to FK. 
In addition to the residential towers, Victoria Square will offer 5,720 sqm of commercial space across the whole project, an activated public laneway with retail and hospitality offerings and amenities including a gym, pool, spa, private dining rooms, library and Australia’s first aerial running track.

Construction is due to commence in June 2018 and Stage One of Victoria Square is expected to be complete by the second half of 2020. Phase two will be launched in the second half of 2018.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_laneway.jpg" rel="gallery-all" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_laneway.jpg?itok=NXV1Ea7Y" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland" width="580"></a>

<figcaption>Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland</figcaption></figure><h2>What they say</h2>

<blockquote>
Victoria Square’s first two buildings, comprising 420 apartments, are already 80% sold with local demand exceeding our projections.

Melbourne’s apartment market has matured to a point where buyers embrace apartment living as long as the product is of a high architectural quality both inside and out and is anchored by a strong vision for the future.

We want to meet the market and then push it that little bit further, which is why we have decided to appoint Fender Katsalidis to design the next phase of the project,

Growland is happy to be collaborating with a team that is just as committed as we are to delivering homes that people are proud to live in and will last a lifetime.

Fender Katsalidis understands our residents and appreciates the significant opportunity we have to shape the Footscray community through this built environment.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
It is important to us that these apartments remain flexible and can be used by a variety of households – whether it be two people sharing and renting, a family with children or a couple wanting a spare bedroom.

We have exceeded all industry standards to ensure ample living rooms and an abundance of natural light to align with the requirements of the astute owner-occupier at Victoria Square.

Phase one has a distinctive shape to it so we’ve investigated how we could complement this design feature while giving the two new buildings a character of their own.

We considered the site itself and its location – historically Footscray functioned as small village along the curving banks of the Maribyrnong River where goods would come in from the boats and then be sent across to the city.

There is a strong historical connection with the river and with the area’s focus on maintaining a tight-knit community – we wanted the building to reflect that.

We used the shape of the river to create a curved ribbon pattern across the glass façade of the buildings created through a raised spandrel and solid balcony panels. We have given the building an identity that’s based on its locality and history.

- James Pearce, FK Director
</blockquote>
</body></html>

Fender Katsalidis appointed for Victoria Square's next phase

<html><body>
The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction.

Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Urban.com.au Project Database has seen the overall number of apartment developments within Footscray in development swell to 40. These 40 projects represent approximately 7,350 new dwellings for postcode 3011.

Latest to the database is a proposal spanning multiple residential lots across 108-120 Cowper Street and 10 Parker Street, Footscray. FJP PTY LTD and RLWL PTY LTD hope to secure approval for the  2,414 square metre corner site.

Proposed is a five storey building of 68 apartments designed by Turco and Associates. 7 x 1 bedroom apartments, 57 x 2 bedroom apartments and 4 x 3 bedroom apartments constitute the living mix, with a café and basement parking for 69 vehicles also present.

Outdoor seating is associated with the café whilst a large landscaped atrium at the centre of the development adds to the project's amenity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_19.jpg" rel="gallery-all" title="A new Cowper Street interpretation. Planning image: Turco and Associates"><img alt="" class="image-article-full-width-580px" height="268" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_19.jpg?itok=IN1e73_b" title="A new Cowper Street interpretation. Planning image: Turco and Associates" width="580"></a>

<figcaption>A new Cowper Street interpretation. Image: Turco and Associates</figcaption></figure>Keystone Property Group also has another Footscray apartment project at planning, this time adjoining their near complete development at 90 Buckley Street.

The vacant block at 94-104 Buckley Street has been earmarked for a 10 storey mixed-use building comprising 4 retail tenancies over 326 square metres and 121 residential apartments. Holding a build value of $24 million, the project encompasses a 2,770 square metre tract of land which backs onto the Footscray rail corridor.

The apartment mix sees 44 x 1 bedroom, 73 x 2 bedroom and 4 x 3 bedroom apartments. 130 car spaces and 70 bicycle spaces, a swimming pool, seating areas and BBQ facilities are provided within the scheme created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8bark.jpg" rel="gallery-all" title="Buckley Street continues to garner residential attention. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8bark.jpg?itok=kURUXoSm" title="Buckley Street continues to garner residential attention. Planning image: KUD" width="580"></a>

<figcaption>Buckley Street continues to garner residential attention. Planning image: KUD</figcaption></figure>Nearby and construction starts are on the agenda within Footscray's Joseph Road Precinct, as two more projects prepare to break ground within the formerly industrial precinct which spans 7 hectares.

Stage One of Growland's Victoria Square project is at tender and is expected to carry a build value in excess of $100 million. Towers 3 and 4 of the six tower project will be constructed along with the podium building for a grand sum of 455 apartments and 8 commercial tenancies.

11 apartments are through the podium, whilst Tower 3 accommodates 276 apartments and Tower 4 houses 168.

Directly east of Victoria Square, Blue Earth Group have moved to initiate works at <a href="https://www.urban.com.au/buildings/boat-house-2-maribyrnong-street-footscray">2 Hopkins Street</a>, with a piling rig indicating construction should begin shortly. River One and Boat House are the initial two releases within the development, consisting of hundreds of new apartments on the banks of the Maribyrnong River.

If history repeats itself, Hamilton Marino Builders will construct Blue Earth Group's multi-tower project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4vicsqu.jpg" rel="gallery-all" title="Victoria Square above Footscray. Image: Growland"><img alt="" class="image-article-full-width-580px" height="222" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4vicsqu.jpg?itok=EXrktRoy" title="Victoria Square above Footscray. Image: Growland" width="580"></a>

<figcaption><a href="https://www.urban.com.au/projects/victoria-square-8-hopkins-street-footscray">Victoria Square</a> above Footscray. Image: Growland</figcaption></figure>
</body></html>

silvermb

Footscray's churning apartment pipeline reaches 40 separate projects

<html><body>
Growland has sought to increase the size of all bar one of the six tower than constitutes their <a href="https://www.urban.com.au/projects/victoria-square-8-hopkins-street-footscray">Victoria Square development</a>.

Hand in hand with the developer revealing it had <a href="https://urban.melbourne/development/2017/09/12/growland-aims-local-buyers-victoria-squares-second-stage-launched">effectively sold out the Footscray project's first tower release</a> during September, a revised planning application was put before Maribyrnong City Council seeking to add between 4-5 levels across five separate buildings. The revised application also sees a near fourfold increase in commercial space across the development.

Currently, Growland are pursuing sales for Victoria Square's most recently released tower which has been dubbed VS02.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1kud.jpg" rel="gallery-all" title="A new Dynon Road perspective. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1kud.jpg?itok=hHKeQXZh" title="A new Dynon Road perspective. Planning image: KUD" width="580"></a>

<figcaption>A new Dynon Road perspective. Image: Scharp</figcaption></figure>Under plans currently on display with Maribyrnong City Council, the tallest tower across the development would increase from 24 to 28 levels. It along with the adjoining and unchanged 24 level building constitute Stage 1 of Victoria Square, and are defined by their white horizontal exterior.

The remaining four towers across Stages 2 and 3 are all earmarked for an additional five levels of apartment living. Stage 2's blue-glazed towers front Hopkins Street whilst the development's envisaged final release includes twin 19 level towers across the site's northern perimeter.

An increase in office space from 887sqm to 3,164sqm across Stage 2 is a concession to the objectives within the Footscray Metropolitan Activity Centre framework, which seeks a diversified land use within the wider Joseph Road Precinct.

All in all Victoria Square's final outcome would see as many as 1,066 apartments delivered, plus the aforementioned 3,164sqm of office space and over 2,700sqm of retail space spread across 20 separate retail tenancies. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_18.jpg" rel="gallery-all" title="A new vista beckons for Footscray. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_18.jpg?itok=cFLr5PL8" title="A new vista beckons for Footscray. Planning image: KUD" width="580"></a>

<figcaption>A new vista beckons for Footscray. Image: Scharp</figcaption></figure>The project's exterior continues to evolve as well, as described by Kavellaris Urban Design within the planning documents:

"The three separate stages incorporate the swaying/shifting floor plates as a common architectural language but have differing material palettes. The central towers (stage 1) incorporate a solid expression of white concrete and perforated metal screens, whereas stage 2 and 3 (southern and northern respectively) incorporate a lighter reflective glass language.

Both stage 1 and 2 towers share a singular podium built form which incorporates a landscaped terrace at the roof level. The podium has been designed to capture the various curvilinear architectural expressions and explores suburban parks and public spaces typologies.:

Imagery created by design agency Scharp also points toward the impending bulk headed for the wider Joseph Road Precinct. Should it be approved, Victoria Square's tallest tower at 28 levels would still be shadowed by taller towers already approved for the urban renewal area.
</body></html>

Growland pushes Footscray's Victoria Square to new heights

<html><body>
On the back of selling 90% of apartments within the first Victoria Square tower, developer <a href="https://www.urban.com.au/developers/growland-group">Growland</a> has launched the second stage of the development located in <a href="https://www.urban.com.au/new-apartments/footscray-vic">Footscray's</a> Joseph Road Precinct.

Growland will now pursue the local owner-occupier market even more vigorously in order to account for the bulk of the second tower's sales, having noted a decline in foreign buyer interest of late. The newly released tower has been dubbed VS02 and will include 168 apartments, spanning levels 4 to 21.

This refocusing on the local buyer has seen a diverse number of floorplates and design options made available across VS02; the strategy allows the tower to be an attractive option for as many potential buyers as possible. Growland has also begun single bedroom apartment internals within VS02 from 61sqm, a considerably large size in relation to many other Melbourne apartment projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17vic.jpg" rel="gallery-all" title="Victoria Square's second stage has been released"><img alt="" class="image-article-full-width-580px" height="829" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17vic.jpg?itok=6SDnjxee" title="Victoria Square's second stage has been released" width="580"></a>

<figcaption>Victoria Square's second stage has been released</figcaption></figure><h2>What they say</h2>

<blockquote>
Interest from foreign buyers is slowing due to regulatory changes, so the market has adapted to meet the preferences of the local owner-occupier market, which is quickly gaining in strength. There are many aspects of a project that need special attention to cater to this demographic. Quality, diversity, and flexibility are crucial.

The scale of Victoria Square and VS02 means we can offer a significantly diverse range of residences. While Victoria Square is fantastic for young professionals, couples, and first-home buyers, there is a large range of larger apartments that are also perfect for young families.

This gives it a unique position in the market place: it will be a truly integrated community in Footscray.
<cite>Ronald Chan, CEO, Growland</cite>
</blockquote>

<blockquote>
The need to add a study or separate office to apartments has been superseded by the need for flexible work zones. We have integrated flexible nooks and activity spaces throughout the Victoria Square apartments so residents can use these for work, relaxation, or children can use them for homework,” says Kavellaris.

This has meant we can adapt the floorplates to house the bigger bedrooms and living spaces that are crucial to creating apartments that modern families can enjoy over a lifetime.
<cite>Billy Kavellaris, Managing Director, <a href="https://www.urban.com.au/architects/kavellaris-urban-design">Kavellaris Urban Design</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_9.jpg" rel="gallery-all" title="Amenities on show within Victoria Square"><img alt="" class="image-article-full-width-580px" height="461" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_9.jpg?itok=apD0YdRp" title="Amenities on show within Victoria Square" width="580"></a>

<figcaption>Amenities on show within Victoria Square</figcaption></figure>VS02's greater design diversity includes three kitchen designs, two colour schemes and a wide array of floor plates. One, two, and three-bedroom apartments are available, and include flexible breakout zones in the living spaces.

Although part of a wider six tower development designed by Kavellaris Urban Design, VS02 will carry interior finishes independent to those of the first tower. On the amenities front, the entire development will include an Australian-first outdoor running track, fitness zones, split-level dining room and a Warde Street laneway retail hub.

The release of VS02 comes as Joseph Road Precinct begins to take shape with major projects either side of Victoria Square in development. 2 Hopkins Street has begun its sales campaign, while <a href="https://www.urban.com.au/projects/riverina-22-hopkins-street-footscray">22 Hopkins Street's</a> first phase is well into construction.

Victoria Square at <a href="https://www.urban.com.au/projects/victoria-square-8-hopkins-street-footscray">8 Hopkins Street</a> will be among the urban renewal area's largest developments, having been granted approval for 939 dwellings.
</body></html>

Growland

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Growland

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News