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GPT Group will offer free wi-fi to shoppers at its Melbourne Central and Casuarina Square retail centres in exchange for their data through a partnership with Australian retail analytics startup SkyFii.
GPT Group had previously rolled out the wi-fi offering at two of its other centres - MLC Centre in February this year and Rouse Hill Town Centre last August.
SkyFii’s technology tracks the movements and behaviour of registered and unregistered users through in-store networks.
Data collected through the company’s platform can be integrated with a client’s point of sale or CRM systems, while targeted messages can be sent to customers in real-time through wi-fi, SMS, email or app-based push notifications.
The data collected through the service will be anonymous in most cases.
“It allows [GPT] to provide a reliable, efficient and secure service to its customers by giving them access to a state-of-the-art wi-fi network. It makes shopping more pleasant and provides retailers with a key benefit for retailers being increased time spent in a centre,” Skyfii chief executive Wayne Arthur told itnews.com.au.
Wayne Arthur holds the prospect of rollouts across GPT's 16 shopping centres .
SkyFii, which was founded in late 2011, offers its services across Brazil, South Africa, Indonesia and Australia.
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jchancellor-FAypfDUnLy

GPT shoppers getting free wi-fi

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The real estate investment trust, GPT Group has announced it will sell its 50 per cent share of the MLC Centre in Sydney’s central business district.
It is speculated the stake could fetch $800 million. It has a $725 million book value.
The proceeds will be directed to new office and residential towers at Melbourne Central shopping centre and at Parramatta.
GPT chief Bob Johnston said the group’s investment in the MLC centre had delivered investors an “exceptional” return.
The sale will see GPT’s Sydney office exposure fall from 65 per cent to 60 per cent.
It will lift its Melbourne exposure from 30 per cent to 34 per cent.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/1/17/MLC2.jpg" alt="">
Shares in GPT closed flat at $5.53 yesterday. 
GPT jointly owns MLC Centre with office landlord specialist Dexus who paid $722 million in 2017 when it was sold by QIC.
In 2011 GPT had offered to sell its half stake in Sydney’s iconic MLC Centre to their then co-owner QIC.
In its 2010 annual results, the group’s share of the 67-storey, Harry Seidler-designed building was valued at $368 million.
The MLC Centre was built by Lend Lease in 1978. GPT bought a 20% share in 1990.
In 1996 GPT increased its share by 15% and QIC bought a 25% stake following MLC selling a 40% interest in the building.
In 1997, GPT and QIC picked up the remaining 40% held by MLC to become equal owners of the building.
Dexus chief executive Darren Steinberg says the property trust will consider buying the other half of Sydney’s MLC Centre.
 
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Half of Harry Seidler's MLC Centre to be sold by GPT

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Construction has commenced on GPT Group's $300 million office development at 32 Smith Street in Parramatta with representatives from the development team and anchor tenant QBE on hand to mark the occasion at a ground breaking ceremony last Friday.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/0d3a9232.jpg" rel="gallery-all"><img alt="L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied" class="image-article-full-width-580px" height="451" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/0d3a9232.jpg?itok=grpuRi-B" title="L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied" width="580"></a>

<figcaption>L-R: Matthew Faddy, GPT Head of Office &amp; Logistics Renee Roberts, QBE Australia Pacific Chief Operating Officer Mark Curzon, Director at Fender Katsalidis. Image: Supplied</figcaption></figure>The 29-storey tower has been designed by Fender Katsalidis Architects (FKA) and joins the growing chorus of projects reinvigorating Parramatta and reinforcing its credentials as a design-led city.

Located on a 2,439 sqm gateway site on the corner of Smith and Phillip streets, 32 Smith Street, is just a stone's throw away from the $1.2 billion Riverbank cultural and entertainment precinct, and the $2 billion Parramatta Square.

Parramatta Square represents NSW's largest urban renewal project and will upon completion, provide new chambers for Parramatta City Council, a public library and a vertical campus for Western Sydney University.

These projects,together with pother major commercial and residential projects, including the restoration of the historic, 700-seat Roxy Theatre are leading the charge for Parramatta as it sets its sights on becoming Sydney’s second CBD. 

On the design front, FKA have conceived a tower which it says gracefully opens up the site’s ground level to the public with a set-back podium and two softly rounded, pebble-like forms that encourage pedestrian usage.

According to FKA, the tower is simple in form and has been shaped as a building in the round, with its curved pebble form reducing glare and wind to create a "friendly sculptural tower."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fkmed_17020_6262.jpg" rel="gallery-all"><img alt="32 Smith Street's forecourt. Image: Supplied" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fkmed_17020_6262.jpg?itok=VZacbr8g" title="32 Smith Street's forecourt. Image: Supplied" width="580"></a>

<figcaption>32 Smith Street's forecourt. Image: Supplied</figcaption></figure>The Fender Katsalidis design was selected from a competitive jury process led by the Parramatta City Council with its sense of civic contribution amongst the design's strong points.

The tower is imagined as a glazed form which rises above this civic ground level, creating what will become the most translucent building on the Parramatta skyline.

32 Smith Street has also been designed with an eye on the future. Its car parking is raised 12m above ground, to a full-height storey, allowing for future conversion to commercial programme.

Located above the car parking is an “oasis level” featuring an outdoor terrace that provides views to the Parramatta River, as well as a datum which responds to the existing scale of the street wall, highlighting the base of the tower.

At its summit, the building is crowned by a tree-lined open-air terrace, allowing tenants elevated views of Parramatta River and the emerging Parramatta skyline beyond.

Insurer QBE will move into the building as its major tenant, when it is completed in late-2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fkmed_17020_6266.jpg" rel="gallery-all"><img alt="32 Smith Street's street level interface. Image: Supplied" class="image-article-full-width-580px" height="420" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fkmed_17020_6266.jpg?itok=TqahkZNf" title="32 Smith Street's street level interface. Image: Supplied" width="580"></a>

<figcaption>32 Smith Street's street level interface. Image: Supplied</figcaption></figure><h2>What they say...</h2>

<blockquote>
“GPT is excited to be delivering such a well-designed and future thinking asset into Parramatta. 32 Smith will be Parramatta’s standout office building and will play an important role in the transformation of the Parramatta CBD that is now underway.”

- Matthew Faddy, GPT’s Head of Office &amp; Logistics
</blockquote>

 

<blockquote>
 “Parramatta is currently undergoing a marvellous urban renewal and it’s notable for the quality of design on a number of significant cultural and commercial projects. 

We are extremely proud of this project and believe it makes a significant contribution to the design-led renewal of Parramatta. Both the City of Parramatta and the NSW Government are driving this with a strong vision for the city to become a world-class business, arts and education centre with excellent design underpinning the emerging precinct.

We recognised the way pedestrians currently move around the site, which is on Parramatta’s primary north–south axis, and wanted to both open up the corner and provide a strong visual connection to the river.

The pedestrian flow-lines began to shape the podium into soft, pebble-like forms. These open up the river vista and create an impressive north-facing urban ‘room’, an open-air gathering space given shelter and shade by the building’s main tower form.

We worked hard at transforming the existing street wall into one cohesive, dynamic public realm and commercial environment.”

- Mark Curzon, Fender Katsalidis director
</blockquote>

 
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Laurence Dragomir

32 Smith Street's construction continues the rise of Parramatta

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Heavyweight GPT is progressing with plans for a substantial overhaul of the lobby of its Melbourne Central Tower. 

Designed by COX Architecture, the $35m upgrade would re-instate the corner of Elizabeth and Little Lonsdale Streets as one of the primary points of access into the building, removing interventions introduced during upgrades to the centre over a decade ago.

The upgrade will dramatically change the Elizabeth Street streetscape and how people move in and around the site, while also retaining and celebrating the 90's architecture, characterised by the space frame canopy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mct-render-5-tmb.jpg" rel="gallery-all" title="Melbourne Central's reconfigured retail laneway. Image: Scharp"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mct-render-5-tmb.jpg?itok=7VlTMeKY" title="Melbourne Central's reconfigured retail laneway. Image: Scharp" width="580"></a>

<figcaption>Melbourne Central's reconfigured retail laneway. Image: Scharp</figcaption></figure>Included as part of the works are the following key elements:

<ul>
<li>The realignment of the entry, and the creation of new retail opportunities and a 'third space' to refresh and reset.</li>
	<li>Interactive media &amp; LED walls streaming live content and multimedia artwork, as part of the welcome experience for visitors.</li>
	<li>An amphitheatre designed for collaboration, the exchange of business ideas, or a space to enjoy a morning coffee.</li>
	<li>A flexible working hub that is envisaged as a dynamic place to meet with connections to the amphitheatre and supplemented by business facilities.</li>
	<li>Providing an expanded and consolidated premium retail offering catering to new retail operators, in addition to a high-quality lobby barista on-site at the Tower.</li>
</ul>
The existing 65,000 sqm tower - designed by the late Kisho Kurokawa in association with Bates Smart - was completed in 1991, and currently accommodates major tenants including ME Bank and NBN Co, who account for approximately 40% of the office space.

GPT is also seeking a pre-commitment for an office tower at 300 Lonsdale Street, estimated to be worth around $100m.

The 13-storey development has been designed by Woods Bagot to provide 26,000 sqm NLA of A Grade office space, to be built above the existing Melbourne Central retail centre.

Whether the design as illustrated in the renders below is still current hasn't been confirmed, they at least provide a good indication of the location and breadth of development expected.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/300lonsdale.jpg" rel="gallery-all" title="300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/300lonsdale.jpg?itok=vfO9uwNd" title="300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM" width="580"></a>

<figcaption>300 Lonsdale Street awaiting a pre-commitment. Images: Point Polaris + Equity DM</figcaption></figure>Combined, these projects would form the basis of a projected $200m capital works program that GPT are embarking on at its retail and commercial asset.

The lobby upgrade represents a growing trend among owners seeking to refresh existing commercial assets in response to the latest and emerging trends within workplace design and a competitive commercial office market.

Additionally, the new wave of CBD commercial office developments such as 477 Collins Street, 80 Collins Street, Collins Arch and 405 Bourke Street is putting further pressure on existing stock to remain relevant.

Other commercial buildings set for major upgrades to their lobbies and foyers include 100 Queen Street (upon ANZ 's relocation to Docklands next year), 35 Collins Street, 459 Collins Street and 530 Collins Street to name a few.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/18_collins-place-banner.jpg" rel="gallery-all" title="35 Collins Street lobby upgrade. Image: Armitage Jones"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/18_collins-place-banner.jpg?itok=evy05jOr" title="35 Collins Street lobby upgrade. Image: Armitage Jones" width="580"></a>

<figcaption>35 Collins Street lobby upgrade. Image: Armitage Jones</figcaption></figure>There is an increasing focus on maximising street presence and retail opportunities, improving the arrival and welcome experience, and providing quality end-of-trip and business facilities.

Works are due to commence on the Melbourne Central Tower lobby upgrade this year with completion slated for 2019.

Lead Image: Scharp
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