GPT shoppers getting free wi-fi

GPT shoppers getting free wi-fi
Jonathan ChancellorDecember 7, 2020

GPT Group will offer free wi-fi to shoppers at its Melbourne Central and Casuarina Square retail centres in exchange for their data through a partnership with Australian retail analytics startup SkyFii.

GPT Group had previously rolled out the wi-fi offering at two of its other centres - MLC Centre in February this year and Rouse Hill Town Centre last August.

SkyFii’s technology tracks the movements and behaviour of registered and unregistered users through in-store networks.

Data collected through the company’s platform can be integrated with a client’s point of sale or CRM systems, while targeted messages can be sent to customers in real-time through wi-fi, SMS, email or app-based push notifications.

The data collected through the service will be anonymous in most cases.

“It allows [GPT] to provide a reliable, efficient and secure service to its customers by giving them access to a state-of-the-art wi-fi network. It makes shopping more pleasant and provides retailers with a key benefit for retailers being increased time spent in a centre,” Skyfii chief executive Wayne Arthur told itnews.com.au.

Wayne Arthur holds the prospect of rollouts across GPT's 16 shopping centres .

SkyFii, which was founded in late 2011, offers its services across Brazil, South Africa, Indonesia and Australia.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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