Fishermans Bend

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Another apartment development site in Thistlethwaite Street, Fishermans Bend, has sold, this time for $7,525,000.
The 1237 square metre parcel was not offered with a permit, but instead an architectural concept plan for an eight-level complex with 84 flats, many capitalising on city and Port Phillip Bay views.
Colliers International's marketed 37-47 Thistlethwaite Street, currently a two-storey building with a lettable area of 1749 square metres.
The sale comes after the same agents sold a 1194 square metre block next door, at 15-35 Thistlethwaite Street, for more than $8 million.
The vendor of that site, Circa Property Group, offered the block with a permit for an eight-level, 83-unit complex.
It exchanged to an Asia-based builder.
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jchancellor-FAypfDUnLy

Fishermans Bend development site sold

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The 29-storey tower at the Fishermans Bend, Victoria residential development Gravity has topped out 15 months after construction began.
The 465ha precinct, Gravity, was designed by Plus Architecture.
Ian Briggs, director of Plus Architecture, said Fishermans Bend is new territory and they are only now starting to see the precinct materialise.
“As lovers of this city and advocates of positive, design-led development, we feel very fortunate to have been entrusted with Fishermans Bend’s first building,” he said.
“Our team worked tirelessly to create a design of significance, with a façade that would be both distinctive and complementary to Melbourne’s city skyline."
Setting an example for the precinct, Gravity makes the most of its prominent corner location on Montague and Gladstone streets, with a design that uses the changing light of day to project a dynamic visual presence and establish a new landmark.
Gravity will feature a grand lobby and exclusive rooftop complete with a teppanyaki grill and bar, spa, outdoor cinema and designer lounge.
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j.ballantyne1990-6AQqhLzZaK

Gravity wins race to the top at Fishermans Bend

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Though the final <a href="https://www.urban.com.au/news/fishermans-bend-framework-and-planning-controls-finalised">Framework and Planning controls for Fishermans Bend</a> were only adopted in the last few weeks, the reality is that work has been progressing on Australia's largest urban renewal project for quite some time. Apartment developments such as Gravity Tower and Nightfall aside, the Hayball-designed South Melbourne Primary School opened in February this year within what will become known as the Montague precinct.

And now the first stage of a new park for the growing community has opened, marking another significant milestone for the area. Named Kirrip Park, the name was chosen through an extensive community consultation process by City of Port Phillip. ‘Kirrip’ means friendship or mate in the Boon Wurrung language.

Hayball have acted as Principal Consultants on the Ferrars St Education and Community Precinct, encompassing the South Melbourne Primary School and Community Facility and Kirrip Park - a catalyst project for Fishermans Bend that provides more public space, community services and facilities for the growing community. The landscape design of the new park was undertaken by Tract Consultants, continuing from and building on their work on the school and wider precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/screenshot_20181021-202356_instagram.jpg" rel="gallery-all" title="Kirrip Park forms part of the Ferrars Street Education and Community Precinct. Image: City of Port Phillip"><img alt="" class="image-article-full-width-580px" height="316" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/screenshot_20181021-202356_instagram.jpg?itok=0GbUuh6L" title="Kirrip Park forms part of the Ferrars Street Education and Community Precinct. Image: City of Port Phillip" width="580"></a>

<figcaption>Kirrip Park forms part of the Ferrars Street Education and Community Precinct. Image: City of Port Phillip</figcaption></figure>The site of the 9,000 sqm park was jointly purchased and delivered by the City of Port Phillip and the Victorian State Government, and provides much needed open space within Fishermans Bend - the equivalent of around 20 netball courts. Further development of the park will be carried out in consultation with the community to determine what other elements are needed to support a wide range of active and passive uses.

As previously mentioned, the Ferrars Street precinct features Victoria’s first vertical primary school, in addition to tram stop and street upgrades as well as streetscaping to improve safety, accessibility and connections to the surrounding area. The balance of streetscaping works is expected to be completed by the end of the year. The project marks the transformation of the old industrial site into a new and vibrant area for Fishermans Bend.

<blockquote>
This park is a great example of how we are undoing Matthew Guy’s mess at Fishermans Bend. Our partnership with the City of Port Phillip and the City of Melbourne has been at the heart of delivering a better future for Fishermans Bend and the neighbouring communities.

- Martin Foley, Member for Albert Park
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/smps_diannasnape_print_14_0.jpg" rel="gallery-all" title="Kirrip Park joins the South Melbourne Primary School. Image: Dianne Snape"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/smps_diannasnape_print_14_0.jpg?itok=TO-T3eyB" title="Kirrip Park joins the South Melbourne Primary School. Image: Dianne Snape" width="580"></a>

<figcaption>Kirrip Park joins the South Melbourne Primary School. Image: Dianne Snape</figcaption></figure>Fishermans Bend encompasses around 485 hectares of former industrial land on the doorstep of Melbourne's CBD. It is expected that by 2050, it will be home to approximately 80,000 residents and provide employment for up to 80,000 people across five precincts; Lorimer, Montague, Sandridge, Wirraway and the Employment Precinct.

<h2>What the designers say...</h2>

<blockquote>
A key approach to Hayball’s design in this precinct has been to incorporate flexible and adaptable spaces, that provide greater facilities for the growing Fishermans Bend community. This is reflected at South Melbourne Primary school, Victoria’s first vertical primary school, and will be even more evident now that Kirrip Park is complete and open to the public.

The landscape of the precinct, including the park, is integral to creating a vibrant and functional space for the community to utilise and interact in. Kirrip Park will be a blueprint for useful and inclusive city parks not only across Melbourne, but for other urban areas across the country.

The wider Ferrars St Education and Community Precinct is a great example of successful urban regeneration in Melbourne, with spaces that will support a growing and diverse community.

- Anthony Apolloni, Project Leader and Senior Associate, Hayball
</blockquote>

 

<blockquote>
The Kirrip Park project is sensitive to the social and cultural context and will play a key role in the making of a new active community, providing a wide range of flexible use spaces for a diversity of users. The scale of the open space is fitting for the growing community and school users which inhabit the surrounding areas.

The landscape concept was based around the principle of environmental sustainability and active stormwater management systems. Through a collaborative design approach, rain gardens and planted drainage swales were designed to create a naturalistic landscape, providing passive irrigation, and improving water quality discharging to the downstream Yarra River outfall.

Through a creative landscape and engineering design solution the ‘open’ approach provides additional flood storage capacity in local flood events, whilst creating usable green areas and improving the public amenity, landscape and ‘green’ nature of the precinct. High quality open space will play a central role in the creation of a vibrant and successful new community.

- Mariano Lopez, Principal Landscape Architect, Tract Consultants
</blockquote>

Lead Image: City of Port Phillip via twitter.

 
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Laurence Dragomir

The first new park in Fishermans Bend officially opens

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The Minister for Planning, Richard Wynne, and the Member for Albert Park, Martin Foley, this morning launched the new Fishermans Bend Planning Framework at South Melbourne Primary School forecourt. 

This follows 12 months of extensive public consultation which also included a Planning Review Panel process, attracting over 250 submissions. The Framework will also be supported by an infrastructure funding plan to be announced at a later date.

Fishermans Bend represents Australia’s largest urban renewal project and seeks to capitalise on its proximity to the Melbourne CBD, Docklands and Southbank. The urban renewal precinct spans two municipalities across the City of Melbourne and the City of Port Phillip. By 2050 it will be home to around 80,000 residents and provide jobs for 80,000 people.

Fishermans Bend will see the delivery of the equivalent of 60 MCGs worth of new open space, in addition to housing diversity and typologies to ensure Fishermans Bend doesn't become simply another high-rise suburb. It will also include a six per cent affordable housing target for all new developments, with the potential for developers to opt into a Floor Area Uplift via delivery of affordable housing.

The new Framework was developed to guide the vision for Fishermans Bend over the course of the next 30 years, with a real focus on building a community that is supported by new primary and secondary schools, public transport and walking and cycling links.

Already the South Melbourne Primary School has been delivered, with a new park within Montague near complete. Planning is already underway on a new secondary school within what will become the Wirraway Precinct adjacent to JL Murphy Reserve.

Twenty-six tower proposals were ‘called in’ by the Minister for Planning earlier this year and will now be assessed by a Standing Advisory Committee against the new planning controls, which were also announced this morning.

The release of the Framework and Planning Controls for Fishermans Bend follows the establishment of the Fishermans Bend Development Board in August this year. The Board's role will be to provide guidance on the planning and development of the urban renewal precinct, in addition to community engagement and providing advice on the preparation of Precinct Plans and major decisions for Fishermans Bend.

The board will be led by Ms Meredith Sussex AM as Chair. Ms Sussex is joined by a team of five experts in planning, industry, finance and transport: Ms Cheryl Batagol PSM, Ms Janet Bolitho, Mr Gary Liddle, Mr Martyn Myer AO and Ms Susan Oliver.

Urban.com.au will provide further analysis however in the meantime, see the framework on <a href="https://www.fishermansbend.vic.gov.au/">fishermansbend.vic.gov.au</a>. 

<h2>What they say...</h2>

<blockquote>
We’re fixing the mess Matthew Guy created when he rezoned swathes of land overnight to benefit a few fortunate land holders, in actions roundly condemned by an independent review panel.

This Framework will make Fishermans Bend a community – rather than a concrete jungle – with schools, public transport and green, open spaces to meet friends and kick a footy.

-  Richard Wynne, Minister for Planning 
</blockquote>

 

<blockquote>
Matthew Guy’s dodgy rezoning was an absolute disaster - which is why we’re making sure the planning changes needed to protect Fishermans Bend are enshrined in law, so that this community can continue to grow and flourish.

I thank everyone who contributed to the Framework and helped save Fishermans Bend from the Liberal Party.

- Martin Foley, Member for Albert Park
</blockquote>

Lead Image: Lensaloft via fishermansbend.vic.gov.au
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Fishermans Bend Framework and Planning controls finalised

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The Victorian Greens have announced that as part of their 2018 election pitch, $100 million would be allocated to begin the planning for the Melbourne Metro 2 project, which seeks to build a rail tunnel from Clifton Hill to Newport via Fishermans Bend, and link the Mernda and Werribee train lines.

In policy documents published on the Greens' <a href="https://greens.org.au/sites/default/files/2018-08/Greens%20MM2%20Initiative.pdf">website</a>, the party describes Melbourne Metro 2 as "a sustainable alternative to mega road projects like the East-West link, the West Gate Tunnel, and the North East Link by providing residents in Melbourne’s North, West and Fishermans Bend with reliable high capacity metro rail service."

The Greens cite preliminary costs devised by AECOM and PWC for Infrastructure Victoria's 30 year infrastructure strategy  - $15 billion to $23 billion 'over 10 years' - and for the most part, a map drawn up by the party depicts the same number of stations as the project that was modelled for Infrastructure Victoria.

The promised $100 million would be used to pay for a business case, detailed costings, and a cost-benefit analysis to "define the best alignment and technical requirements for the implementation of the project."

Greens MP for Prahran and Transport spokesperson, Sam Hibbins, said "Melbourne Metro 2 is The Greens alternative to the old parties’ obsession with toll roads, and is essential to reduce congestion and protect Melbourne’s liveability with a growing population."  He added "No party can have any credibility on public transport unless they commit to planning for Melbourne Metro 2 now."

The Greens policy pledge also includes creating a new branch line from the Mernda line to Wollert, and extending metro services from Werribee to Wyndham Vale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/metro_2_map_final_1.png" rel="gallery-all" title="The Greens' vision for Melbourne Metro 2 - image: The Greens Victoria"><img alt="" class="image-article-full-width-580px" height="451" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/metro_2_map_final_1.png?itok=rhPhyLxg" title="The Greens' vision for Melbourne Metro 2 - image: The Greens Victoria" width="580"></a>

<figcaption>The Greens' vision for Melbourne Metro 2 - image: <a href="https://greens.org.au/vic/news/greens-commit-melbourne-metro-2">The Greens Victoria</a></figcaption></figure>In Fishermans Bend, the party's map remains neutral on station placement simply referring to Fishermans Bend station 1 and 2.  Like in the Fishermans Bend <a href="http://www.fishermansbend.vic.gov.au/__data/assets/pdf_file/0023/87071/Draft-Fishermans-Bend-Framework-LR.pdf">draft framework plan</a> where it appears the Greens' policy platform is drawing inspiration, there have been two alternative routes (and therefore two sets of station placements within the renewal area) proposed.

Both alignments include a station located within the Sandridge Precinct, with the choice then between a station within the Employment Precinct or the Wirraway precinct.

The new branch line to Wollert would start at Lalor according to the Greens policy and include 4 new stations to service the new suburban areas stuck halfway between the new Mernda extension and the Craigieburn line.

The party cites a 117% population growth figure by 2031 in regards to the Wyndham Vale extension where, at Black Forest Road, a new station would be built to facilitate interchange between Geelong regional services and Metro to better service the East Werribee National Employment and Innovation Cluster.

Both the Wollert and Wyndham Vale extensions would be studied as part of the Melbourne Metro 2 planning process.
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Alastair Taylor

Greens add Melbourne Metro 2 to their 2018 election platform

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Developer Blue Earth Group is pushing through with two sizeable developments, including initiating Fishermans Bend's latest skyscraper.

Piling works have begun at Southbank's 202-214 Normanby Road, heralding the latest addition to the sluggish Fishermans Bend development scene. Blue Earth Group <a href="https://www.smh.com.au/business/companies/fosters-to-sell-cubs-southbank-headquarters-20170426-gvswq6">reportedly</a> nabbed the approved 1,518 square metre site during 2017 when it was offered for sale with a permit in place.

Rothelowman created the approved scheme for the site although an amended design is being sought for the tower, with CHT Architects tipped to be leading the redesign.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image139_3.jpg" rel="gallery-all" title="Normanby Road is subject to development"><img alt="" class="image-article-full-width-580px" height="287" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image139_3.jpg?itok=_5LfHg3K" title="Normanby Road is subject to development" width="580"></a>

<figcaption>Normanby Road and the initial Rothelowman design</figcaption></figure>202-214 Normanby Road's initiation is the first major apartment project start within Fishermans Bend in over a year. Incidentally Blue Earth Group was the <a href="https://www.urban.com.au/news/fishermans-bends-first-project-breaks-ground">first developer to begin construction</a> of a residential tower in the urban renewal precinct, with Gravity Tower commencing during 2015.

Since that time there have been scant few construction starts within Fishermans Bend as planning uncertainty superseded many development applications. The only other project moving toward construction is directly opposite 202-214 Normanby Road; Capital Alliance is looking to move the mixed-use <a href="https://www.urban.com.au/new-apartments/normanby-199-201-normanby-road-southbank">199-201 Normanby Road</a> tower to construction during this quarter.

Across town and Blue Earth Group is preparing for the launch of a major mixed-use development in Ivanhoe.

Site clearance works are all but complete across 37-63 Bell Street with a display suite taking shape. Developer JTX International gained approval for 36,000 square metres of built form across the triple fronted 8,924 square metre site and promptly onsite the permit.

Blue Earth Group <a href="https://www.smh.com.au/business/companies/jtx-sells-25m-ivanhoe-site-for-treble-what-it-paid-last-year-20170824-gy32ir">reportedly</a> picked up the site during 2017. Whether the developer sticks with the Hayball-designed approved scheme remains to be seen.

Approved within the Hayball scheme are 244 residential apartments, 80 Independent Living Units, 100 Aged Care beds, a 90 place childcare centre and 665 square metres of commercial space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/img_4211.jpg" rel="gallery-all" title="37-63 Bell Street Ivanhoe's current progress"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/img_4211.jpg?itok=qg8H8GkP" title="37-63 Bell Street Ivanhoe's current progress" width="580"></a>

<figcaption>37-63 Bell Street Ivanhoe's current progress</figcaption></figure>Blue Earth Group's moves on Ivanhoe and Fishermans Bend are in addition to their current crop of developments.

A short distance to their Bell Street development, marketing continues in earnest for 9-11 Martin Street in Heidelberg. Dubbed <a href="https://www.urban.com.au/buildings/martin--powlett-9-11-martin-street-heidelberg">Martin &amp; Powlett</a> the projejct includes approximately 120 dwellings.

Now at construction for the developer is the first phase of Footscray's <a href="https://www.urban.com.au/buildings/boat-house-2-maribyrnong-street-footscray">2-6 Hopkins Street</a>, Brunswick West's <a href="https://www.urban.com.au/buildings/the-grove-1-5-olive-york-way-brunswick-west">1-5 Olive York Way</a> and <a href="https://www.urban.com.au/new-apartments/embassy-36-doonside-street-richmond">Embassy</a> within Richmond. Add Southbank's <a href="https://www.urban.com.au/buildings/the-international-61-haig-street-southbank">The International</a> which is receiving its finishing touches and the quartet of builds will add hundreds of new apartments to Melbourne's stock. 
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silvermb

Blue Earth's Fishermans Bend skyscraper moves to construction, Ivanhoe approaching launch

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The working relationship between Capital Alliance and Marriott International Inc. has deepened with the hotel operator confirming a new presence in Fishermand Bend.

The duo will work together to introduce the AC Hotels by Marriott brand to Australia within a slim tower slated for 199-201 Normanby Road. Today's announcement follows on from Marriott International also penning with Capital Alliance for their forthcoming Waterfront Way mixed-use development in nearby Docklands.

Capital Alliance was unveiled as the purchaser of the Fishermans Bend site late last year, in the interim appointing DKO Architecture to rework the approved scheme on site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image25_13.jpg" rel="gallery-all" title="Podium style. Image: Capital Alliance"><img alt="" class="image-article-full-width-580px" height="487" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image25_13.jpg?itok=0UhgWVmQ" title="Podium style. Image: Capital Alliance" width="580"></a>

<figcaption>Podium style. Image: Capital Alliance</figcaption></figure>The fresh design will see approximately 200 hotel rooms in a 40-level mixed-use building, in addition to 111 private apartments. Akin to the Waterfront Way development, 199-201 Normanby Road will also feature an infinity edge pool with views across Melbourne's skyline.

In line with other AC Hotels worldwide, the new hotel includes a range of collaborative spaces. The AC Lounge is one of three food and beverage tenancies and is supplemented by a co-working space, a 24-hour fitness centre and function space.

Having replaced an approved Artisan Architects-designed scheme for the site, DKO Architecture has taken the exterior in a completely different direction. The highly angular tower form is highlighted by a neon-clad stretched diagrid pattern, with angular balcony openings annunciating the residential upper floors.

<h2>What they say</h2>

<blockquote>
We are really excited to partner with Marriott International to bring a new hotel to Fishermans Bend.

We believe in the potential of this area, just as we believed in Melbourne Docklands, and it’s great that Marriott International shares our confidence.

Just a stone’s throw from the city, Fishermans Bend is going to redefine inner suburban living and the AC Melbourne Southbank will attract sophisticated and discerning travellers to the area.
<cite>Mohan Du, Founder and Chief Executive, Capital Alliance</cite>
</blockquote>

<blockquote>
The AC Melbourne Southbank underscores the growing demand we’re seeing in Australia for premium lifestyle hotels that offer style and functional design, as well as authentic and memorable travel experiences connected to the location.
<cite>Richard Crawford, Senior Director Development, Australia, New Zealand and Pacific, Marriott International</cite>
</blockquote>

<blockquote>
The signing of AC Melbourne Southbank is a testament to Marriott International’s continued success in Australia, where we currently operate 18 hotels and have 17 in the pipeline. Across Australia, we’re seeing growing demand for lifestyle brands like AC Hotels by Marriott, so we are delighted that we’ve found the right location and the right partner to bring this brand to market.
<cite>Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image27_16.jpg" rel="gallery-all" title="Hero perspective. Image: Capital Alliance"><img alt="" class="image-article-full-width-580px" height="1073" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image27_16.jpg?itok=-Lxok_aa" title="Hero perspective. Image: Capital Alliance" width="580"></a>

<figcaption>Hero perspective. Image: Capital Alliance</figcaption></figure>199-201 Normanby Road represents the third development where Capital Alliance has combined apartment and hotel uses. The aforementioned 3-43 Waterfront Way includes 200 dedicated Marroitt International rooms whilst 677 La Trobe Street also sees a Peppers Docklands apartment hotel in situ.

Work on both Capital Alliance's current projects is scheduled to start this quarter with the process of assigning builders to the Waterfront Way and Normanby Road sites in progress. The Fishermans Bend development is scheduled to be completed during late 2020.
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Capital Alliance and Marriott International tie the knot in Fishermand Bend

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<a href="https://www.urban.com.au/news/cel-australia-to-launch-latest-fishermans-bend-development-this-weekend">Following the recent launch of the first stage of CEL Australia's FIFTEEN85</a> multi-tower project down in Fishermans Bend, Urban.com.au spoke to Tim Pearce, General Manager of CEL Australia about the company's ambitions for the project and the challenges of developing in an urban renewal precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gabrielsaunders_cel_gladstonest_external-lookup.jpg" rel="gallery-all" title="The first stage of FIFTEEN85 has been released. Image: Gabriel Saunders"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_cel_gladstonest_external-lookup.jpg?itok=gZgmB1br" title="The first stage of FIFTEEN85 has been released. Image: Gabriel Saunders" width="580"></a>

<figcaption>The first stage of FIFTEEN85 has been released. Image: Gabriel Saunders</figcaption></figure>Urban.com.au: What was the appeal of this development site to CEL and particularly within Fishermans Bend? 

Tim Pearce: This site is more South Melbourne than it is Fishermans bend, being located immediately adjacent to the South Melbourne primary school and a stone’s throw from South Melbourne Market, in an area already well serviced by public transport and government driven infrastructure. Even so, South Melbourne/Fishermans bend, this site has everything going for its location, with excellent connections to the bay and beaches, CBD, South Melbourne. It’s so close to the CBD without being in that hustle and bustle, you still get a sense of getting out of the city and the noise, even though you’ve only travelled a couple of minutes away.

When we purchased the site the school and park were still on the drawing board, but now they are a reality, and a strong sign of the upgrades occurring in this area. This site is a key site to be one of the first to take advantage of the activation and holistic improvements to the area that are already happening. By the time Tower 1 is complete the precinct will be even better.

U: How important is acquiring a site with a permit in hand, in light of some of the planning uncertainty regarding the Fishermans Bend Draft Framework? 

TP: Very important. The last couple of years has seen some large scale changes to planning controls not just in this area, but across Melbourne. To have the surety of planning approval in this climate is a big positive.

U: Did you change much of the design and/or reconfigure apartment layouts? 

TP: We’ve been fortunate to inherit a great design by Elenberg Fraser, whom we know well from our previous projects. We’ve made a few tweaks to include additional storage for residents, remove mechanical car parking and make the building a little more user friendly. We’ve also reviewed a few of the layouts and common facilities to ensure that there is great amenity for those that are fortunate enough to live at FIFTEE85 in the future.

U: The project is located opposite the under construction Montague Community Park, the recently completed South Melbourne Primary School, within a short walk of the new route 96 tram stop - how important was the early delivery of this community infrastructure in providing not only CEL but prospective buyers with a degree of certainty around the redevelopment of the area? 

TP: Even without those things the area has very good fundamentals, connection and existing local drawcards such as the South Melbourne Market, Albert Park and the beaches close by. But, we are also very happy to see the great government-led community infrastructure that provides that cream on top. Of course seeing this investment in the area, buyers should be confident in the redevelopment of the area.

The government is delivering on their initiatives for the area and understand that major infrastructure projects like this are required for any area that will be a core residential area, as this one will be. Having the certainty of open green space and schooling on their doorstep is definitely a positive and builds on the community nature of the area as it further develops.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/montagueparkartistsimpression_web.jpg" rel="gallery-all" title="The under construction Montague Community Park. Image: City of Port Phillip"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/montagueparkartistsimpression_web.jpg?itok=Y1yrJX2P" title="The under construction Montague Community Park. Image: City of Port Phillip" width="580"></a>

<figcaption>The under construction Montague Community Park. Image: City of Port Phillip</figcaption></figure>U: And building on from that, was there more of a desire to provide for families than maybe you would traditionally see with a development? There has also been talk of an early learning centre potentially being developed on the neighbouring site at 6-78 Buckhurst Street? 

TP: We love families. They are great for any development and definitely build a sense of community. Yes, we do believe that younger families and first home buyers will be attracted to the area and into this development. This is why we developed some gift packages for these demographics as part of our grand launch.

South Melbourne is a comfortable area to bring up a family and with the school and park next door, FIFTEEN85 makes it very convenient as well. The demographic of South Melbourne includes a lot of young professionals with young families, or who will have young families in the future, and don’t want to live so far from work that they need to spend hours commuting, as this time is better spent at home. If the adjoining site in Buckhurst Street is to be developed into the early learning centre, that would be a fantastic outcome.

U: The site is also minutes from South Melbourne Market and Clarendon Street in one direction but also Port Melbourne and Bay Street in the other - do you consider this proximity to as one of the major selling points? 

TP: We do of course, these areas are very popular with locals and those in neighbouring suburbs. For FIFTEEN85 to be located so close to these popular spots, it allows our residents to be able to walk to some of these spots and enjoy their time in Clarendon St and the South Melbourne Markets without having to worry about parking if they don’t want to.

U: Has the lack of any real development activity in Fishermans Bend been a consideration/concern or do you see this as the perfect opportunity to be launching FIFTEEN85 and leading the way forward?  

TP: Each project brings its own considerations and concerns. Location here is more of a consideration than a concern. For all the points mentioned already there is so much going for this location. This location is closer to central South Melbourne than it is to downtown Fishermans Bend. Development in Fishermans Bend will be good for the area and will ultimately bring activity, infrastructure and great improvements to a very central part of Melbourne.

However, because we are more South Melbourne, being one of the first is not really a concern, as there is already so many positives for this site, and this will only improve over time. Besides that, we don’t mind being a leader, it provides our potential buyers with a great opportunity to invest while prices are still affordable. 

We also benefit from the lack of tall towers around the site, and limitations on future development as well – with 360 degree views to CBD, Albert Park, and the Bay. FIFTEEN85 will really be a beacon in this area.

U: What are some of the challenges with marketing a project in an area that is going to see a considerable transformation into an urban precinct? How do you sell both the short term and long term vision to prospective buyers? Or do you focus on the benefits of being located near South Melbourne and Port Melbourne as mentioned earlier? 

TP: The story is about both the short term and immediate benefits as well as the long term vision – both are a good story. In the short term we have all those things, location, school, markets, beaches. In the longer term the community will further develop around it. To a degree you do need to look past today’s streetscape to tomorrow’s streetscape, but the increasing population will bring activity and business and overall improvements.

We will have a readymade population to support others such as the neighbours who could build their early learning centre.  We do still have a 30 story building to build for Tower 1, and that’s going to take a couple of years before the first residents will be moving in. By that time there will be further changes taking place, including the next stages of FIFTEEN85.

U: The launch of each building is being staged - will construction be staged too or will construction occur all at once? And when do you anticipate this to occur? 

TP: We anticipate that works will commence by September this year. The design includes a laneway that will ultimately integrate with the surrounding properties. This also makes Tower 1 a standalone building.

Towers 2 &amp; 3 share a common podium and while there is some flexibility in how that can be constructed, we currently anticipate that they will be constructed together. Tower 1 will commence first, with the next phase of FIFTEEN85 commencing as soon as we can – and that will be driven by the sales success of Tower 1.
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CEL Australia's Tim Pearce discusses FIFTEEN85 and developing in Fishermans Bend

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This week Laurence and Alastair sit down and wax lyrical on the events of the past week, including a new apartment launch within Fishermans Bend, Adelaide's SAHMRI 2 and Keilor Road is losing its last car yard to a new development.

Don't forget to subscribe to our podcast through your favourite app - just search for urban.com.au.

If you've missed any of our earlier episodes, check out our soundcloud stream <a href="https://soundcloud.com/urbancomau">here</a>.

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Weekly Podcast: Episode 19 - Fishermans Bend, Adelaide's SAHMRI 2 and Keilor Road car yards gone kaput

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<a href="https://www.urban.com.au/news/fifteen85-is-fishermans-bends-first-major-launch-of-2018">First mentioned on Urban.com.au last month</a>, the first stage of <a href="https://www.urban.com.au/developers/cel-australia">CEL Australia's</a> <a href="https://www.urban.com.au/new-apartments/15-85-gladstone-street-south-melbourne">FIFTEEN85</a> <a href="https://www.urban.com.au/new-apartments/south-melbourne-vic">South Melbourne</a> development, within the Fishermans Bend Urban Renewal Area, is being launched this weekend. 

Located at 15 - 85 Gladstone Street, FIFTEEN85 is located just a few doors down from <a href="https://www.urban.com.au/buildings/gravity-tower-89-montague-street-south-melbourne">Gravity Tower</a>, the first residential tower to be built within the Montague precinct of Fishermans Bend, and will comprise three towers of up to 30-storeys.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gabrielsaunders_cel_gladstonest_external-podium.jpg" rel="gallery-all" title="FIFTEEN 85's three multi-coloured towers in-situ. Image: Gabriel Saunders"><img alt="" class="image-article-full-width-580px" height="631" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_cel_gladstonest_external-podium.jpg?itok=2LIffat1" title="FIFTEEN 85's three multi-coloured towers in-situ. Image: Gabriel Saunders" width="580"></a>

<figcaption>FIFTEEN 85's three multi-coloured towers in-situ. Image: Gabriel Saunders</figcaption></figure>To kick off the official launch of FIFTEEN85, CEL Australia is throwing a dog and owner festival, called the "FIFTEEN85 South Melbourne Graze &amp; Growl" on Saturday June 23rd. 

The festival includes a “Park Your Pooch Zone”, which includes Grooming by Pettiquette and the “Hair of the Dog Bar” curated by the Caine Wellness Kitchen. On the menu are complimentary treat bags, Dog friendly beer, pinot, cider and specialised dog street food. Additionally, BOco dog collars will be offering discounted leather collars and giveaways. For the humans, free food will be given out by:

<ul>
<li>Loaded Hotdogs</li>
	<li>Wheelys Coffee Cart</li>
	<li>Crepes for Change</li>
	<li>Benny Burgers</li>
</ul>
CEL Australia will also be offering the first 70 purchasers the share in over $2 million worth of developer incentive packages. The incentives will be aimed at First Home Buyers, Local Owner Occupiers, Local Investors, FIRB Investors and FIRB Owner Occupiers. Local purchases will be offered furniture and AV packages worth upwards of $25,000, as well as 12 months contributions to the Owners Corporation.

According to CEL Australia, FIFTEEN85 has been designed with comfort and style as key considerations for residents seeking a modern lifestyle, and the best of apartment and city living.

<blockquote>
The design of FIFTEEN85 is set to make it one of the most attractive residential buildings in the area. Every Aspect has been carefully considered, whether your appreciating the glassed exterior or living a great lifestyle from within,”

It’s important that there are opportunities for the residents to meet and interact to create meaningful relationships. FIFTEEN85 has been designed with this in mind. It is a vertical community which offers shared spaces as an extension of the home

- Tim Pearce, General Manager, CEL Australia
</blockquote>

The development is located opposite the under construction <a href="https://www.urban.com.au/news/montague-community-park-on-track-for-spring-completion">Montague Community Park, due to open in September</a>, and less than a minute's walk from the recently completed South Melbourne Primary School.  Additionally, FIFTEEN85 aims to take advantage of its proximity to South Melbourne with the market and Clarendon Street only a short walk away.

Designed by <a href="https://www.urban.com.au/architects/elenberg-fraser">Elenberg Fraser</a> and inspired by the works of renowned glass artist Josiah McElheny, the development is characterised by curved, tapering forms clad in multi coloured towers of emerald, cobalt and violet glazing. 

FIFTEEN85 South Melbourne comprises 702 apartments across the three towers - two towers of 30-storeys and one of 27-storeys. All three towers will include a variety of 1 bedroom, 1 bedroom plus study, 2 bedrooms plus 1 bathroom, 2 bedrooms plus 2 bathrooms and 3 bedrooms plus 2 bathroom apartments.

Shared facilities will be located on level 6 of Tower 1 and level 5 of towers 2 &amp; 3, and will include, a pool, gymnasium, sauna, spa, outdoor entertainment areas, resident’s lounges and resident’s dining rooms.

Look out for Urban.com.au's Q&amp;A with CEL Australia's General Manager TIm Pearce in the coming weeks.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/gabrielsaunders_cel_reissue-gladstonestreet_pool_0.jpg" rel="gallery-all" title="The view towards Yarra's Edge from the podium rooftop pool. Image: Gabriel Saunders"><img alt="" class="image-article-full-width-580px" height="400" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_cel_reissue-gladstonestreet_pool_0.jpg?itok=O26yQun1" title="The view towards Yarra's Edge from the podium rooftop pool. Image: Gabriel Saunders" width="580"></a>

<figcaption>The view towards Yarra's Edge from the resident's pool. Image: Gabriel Saunders</figcaption></figure><h2>FIFTEEN85 Launch Details</h2>

What: FIFTEEN85 South Melbourne Graze &amp; Growl

Who: CEL Australia 

When: Saturday June 23rd 11:00am to 3:00pm 

Where: 15 - 85 Gladstone Street, South Melbourne Victoria
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