Why Serai apartments in North Fremantle have resonated with the local market: Urban Buyer Q&A

Ron Jackson has called Mosman Park home for the last 25 years, so when the rare opportunity arose to downsize into a brand new apartment on the boundary of Mosman Park in North Fremantle, he jumped at the chance.

He has lived just 500 metres from Serai, the new apartment development by Perth developer Megara, since the late 1990s.

"I've walked past the site, and the industrial buildings that previously occupied it, hundreds of times over the last two decades," Ron says.

Ron and his wife saw an ad in the local paper, so when the project was launched, they attended the opening day reveal.

"We were certainly among the early buyers in the development," Ron recalls, adding that they were impressed with everything Megara had put together.

“The architecture and proposed fit-out looked fantastic, even on paper,” Ron said.

"The area boasts beautiful river walks, world-class beaches on its doorstep, and views of the harbour where cruise ships dock." 

The apartments facing south offer panoramic views of the river, with the apartments facing north enjoying views of the magnificent northern beach coastline to Cottesloe. 

Ron and his wife secured a three-bedroom apartment on one of the higher levels of the eight-level structure.

"We'll be in a position where our balcony wraps around so we have views directly over the Swan River, Port Beach and Fremantle Harbour. The chances are, given the rarity of new apartments in North Fremantle and being located high on a hill, the views will likely never be built out."

Serai has been a hit with locals given North Fremantle hasn't seen a new development for several years, and nothing of this quality.

The two architecturally-striking towers, currently under construction and slated for completion in Q1 2026, will comprise 86 one, two, three and four-bedroom apartments and 11 luxury townhouses at the rear of the development. Serai also incorporates a host of impressive facilities which Ron says ticked all of the boxes.

“You name it, Serai has it,” Ron says of the development that will boast a heated swimming pool which will offer the most impressive views over the Swan, a gym with a yoga room and sauna, a fire-pit lounge, outdoor barbeque area, an outdoor cinema, a makers room, a whisky room and EV charging stations.

The couple has a miniature schnauzer, so while a dog wash facility may seem minor compared to larger amenities like a pool or gym, it’s actually an important feature for some prospective buyers.

“It’s important to us that the building is pet-friendly, and the integrated dog wash facility tells us pets are welcomed in the building, and we likely won’t be the only ones with a dog.”

The latest technology within the building was another tick, offering Ron and his wife an added layer of security. Easy access to Fremantle and Perth via two train stations and the availability of a number of private schools in the area is also another big draw card for prospective buyers.

“Everything is top of the range with CCTV and number plate recognition when parking. We are going to feel very secure in the building.”

One of the most important parts of buying off the plan is to do full due diligence on the developer and its track record. Ron went to visit a building Megara completed a few years ago in Ardross.

"I actually lurked outside the building for an hour or so and caught a few residents coming and going from their apartment, so I got the chance to speak to them about their experience buying with Megara, but more importantly the quality of the building. 

"Of the three or four owners I spoke to, everyone spoke highly of the apartment they bought, the quality of the construction, and the craftmanship of the interiors."

Ron believes the future resale value of the project should be solid because of the location, quality of the design, and the uniqueness of the project, a sentiment echoed by Megara Director Jamie Clarke.

"When completed, there will be almost nothing comparable to Serai, or anything under construction or even in planning currently. There won't be a lot of new stock that is competing within the immediate vicinity, and that's not lost on our buyers who know this is a rare opportunity," Jamie says.

Ron and his wife are one of many downsizers who are fuelling a large majority of the off the plan apartment market. Perth was the strongest capital city housing market in 2024, with house values increasing nearly 19 per cent.

Ron took part in Urban's Buyer Q&A series which focuses on the driving factors behind buying off the plan property in Australia.