Serai, North Fremantle, is a distinctive new apartment development designed by award-winning architect Felipe Soto, inspired by the Amalfi Coast and the rich local landscape. Nestled in North Fremantle, between the river and the ocean, this sculptural landmark offers a variety of residences, including one, two, and three-bedroom apartments, as well as luxurious penthouses and townhouses. Serai combines contemporary design with panoramic views and lush greenery, providing an elevated lifestyle of beauty and convenience for discerning buyers.

<h3>Luxurious Interiors and Designer Fixtures and Fittings</h3>

Serai residences are crafted with meticulous attention to detail, featuring sleek designs by renowned interior designer Misha Pesnelle. The apartments' open-plan layouts are complemented by floor-to-ceiling windows, maximising natural light and offering breathtaking views. High-end fixtures include V-Zug kitchen appliances, Laufen basins and bathtubs, and Sussex tapware, all chosen for their quality and craftsmanship. With three personalised design schemes available, Serai’s interiors combine elegance and functionality, creating a luxurious yet welcoming living experience.

<h3>Onsite Amenities: Elevated Living Spaces and Luxurious Retreats</h3>

Serai’s onsite amenities are designed to cater to a variety of lifestyles, offering both spaces for relaxation and areas for social interaction. The second floor features a stunning heated pool that overlooks the Swan River, where residents can enjoy a leisurely swim. Once done, they can stroll to the fire-pit lounge nearby to watch the flames snap and crackle. For those with an active lifestyle, the development includes a well-equipped gym/yoga studio, steam room and sauna facilities, providing all the tools needed to maintain a balanced and healthy life.

In addition to physical wellness, Serai offers numerous spaces for quiet reflection and social gatherings. The outdoor cinema, maker’s studio, and communal gardens encourage residents to connect with their neighbours and embrace the community spirit that defines North Fremantle living. With secure bike and watercraft storage, dedicated washdown areas, and EV charging stations, the development anticipates the needs of modern residents and future-proofs their lifestyles.

<h3>A Coastal Suburb with Character and Convenience</h3>

Serai’s prime location in North Fremantle offers residents the perfect balance between the peaceful Swan River and Perth’s vibrant coastlines. The suburb’s rich history has evolved into a lively community filled with award-winning restaurants, boutique shopping, and recreational activities. With easy access to nearby beaches, the Swan River, and attractions like Claremont’s shopping precinct and Fremantle’s cultural hubs, Serai provides a dynamic lifestyle. Families will appreciate the area’s proximity to quality schools, while excellent transport links make it an ideal choice for both professionals and families seeking convenience and connectivity.

<h3>Meet the Team Behind Serai, North Fremantle</h3>

Serai is developed by Megara, a highly respected Western Australian property developer with over 15 years of experience. Led by founding directors Matthew Pickford, Chad Scott, and Jamie Clarke, Megara is known for creating innovative living spaces that embrace WA’s unique coastline. The architectural vision of Felipe Soto, combined with landscaping that reflects the coastal and riverine surroundings, integrates Serai seamlessly into its natural environment. Interiors by Misha Pesnelle further enhance the project, offering a stylish and comfortable sanctuary for residents. 
 
Serai, North Fremantle, offers a rare opportunity to live in a place where design, nature, and community come together. Enquire via Urban today and discover how Serai can offer you a home that’s not just elevated in height, but in every aspect of living. 
 
 
^Terms and conditions apply. Enquire to learn more.

Serai, North Fremantle, is a distinctive new apartment development designed by award-winning architect Felipe Soto, inspired by the Amalfi Coast and the rich local landscape. Nestled in North Fremantle, between the river and the ocean, this sculptural landmark offers a variety of residences, including one, two, and three-bedroom apartments, as well as luxurious penthouses and townhouses. Serai combines contemporary design with panoramic views and lush greenery, providing an elevated lifestyle of beauty and convenience for discerning buyers.

<h3>Luxurious Interiors and Designer Fixtures and Fittings</h3>

Serai residences are crafted with meticulous attention to detail, featuring sleek designs by renowned interior designer Misha Pesnelle. The apartments' open-plan layouts are complemented by floor-to-ceiling windows, maximising natural light and offering breathtaking views. High-end fixtures include V-Zug kitchen appliances, Laufen basins and bathtubs, and Sussex tapware, all chosen for their quality and craftsmanship. With three personalised design schemes available, Serai’s interiors combine elegance and functionality, creating a luxurious yet welcoming living experience.

<h3>Onsite Amenities: Elevated Living Spaces and Luxurious Retreats</h3>

Serai’s onsite amenities are designed to cater to a variety of lifestyles, offering both spaces for relaxation and areas for social interaction. The second floor features a stunning heated pool that overlooks the Swan River, where residents can enjoy a leisurely swim. Once done, they can stroll to the fire-pit lounge nearby to watch the flames snap and crackle. For those with an active lifestyle, the development includes a well-equipped gym/yoga studio, steam room and sauna facilities, providing all the tools needed to maintain a balanced and healthy life.

In addition to physical wellness, Serai offers numerous spaces for quiet reflection and social gatherings. The outdoor cinema, maker’s studio, and communal gardens encourage residents to connect with their neighbours and embrace the community spirit that defines North Fremantle living. With secure bike and watercraft storage, dedicated washdown areas, and EV charging stations, the development anticipates the needs of modern residents and future-proofs their lifestyles.

<h3>A Coastal Suburb with Character and Convenience</h3>

Serai’s prime location in North Fremantle offers residents the perfect balance between the peaceful Swan River and Perth’s vibrant coastlines. The suburb’s rich history has evolved into a lively community filled with award-winning restaurants, boutique shopping, and recreational activities. With easy access to nearby beaches, the Swan River, and attractions like Claremont’s shopping precinct and Fremantle’s cultural hubs, Serai provides a dynamic lifestyle. Families will appreciate the area’s proximity to quality schools, while excellent transport links make it an ideal choice for both professionals and families seeking convenience and connectivity.

<h3>Meet the Team Behind Serai, North Fremantle</h3>

Serai is developed by Megara, a highly respected Western Australian property developer with over 15 years of experience. Led by founding directors Matthew Pickford, Chad Scott, and Jamie Clarke, Megara is known for creating innovative living spaces that embrace WA’s unique coastline. The architectural vision of Felipe Soto, combined with landscaping that reflects the coastal and riverine surroundings, integrates Serai seamlessly into its natural environment. Interiors by Misha Pesnelle further enhance the project, offering a stylish and comfortable sanctuary for residents. 
Serai, North Fremantle, offers a rare opportunity to live in a place where design, nature, and community come together. Enquire via Urban today and discover how Serai can offer you a home that’s not just elevated in height, but in every aspect of living. 
^Terms and conditions apply. Enquire to learn more.

Serai, North Fremantle - 21 McCabe Street, North Fremantle

The ocean occupies a special place in our psyche. The seemingly endless horizon and calming waves can lift our mood and soothe the soul. What would it be like to live it, breathe it and feel it every day? Introducing Ora, Sorrento. Designed by award-winning MJA Studio and brought to life by Megara, Ora’s architecture and interior design is inspired by the Sorrento coastline, with organic shapes, striking natural materials and of course, breathtaking aspects.<ul><li>Located on Sorrento’s iconic beachfront</li><li>Inspiring forever views from your coastal home</li><li>Relax and revitalise with resort-like amenities you'd find in a coastal retreat</li><li>Private residents’ deck includes heated pool, cabanas, sauna, gym and more</li><li>Indulge in the residents’ lounge complete with kitchen and dining for entertaining</li><li>A luxurious wine cellar for private tastings and storing your collection</li><li>Designed by award-winning architect MJA Studio</li><li>High-quality appliances and fixtures from V-ZUG and Astra Walker</li></ul>DISPLAY SUITE CLOSED Demolition is now complete with construction underway.

The ocean occupies a special place in our psyche. The seemingly endless horizon and calming waves can lift our mood and soothe the soul. What would it be like to live it, breathe it and feel it every day? Introducing Ora, Sorrento. Designed by award-winning MJA Studio and brought to life by Megara, Ora’s architecture and interior design is inspired by the Sorrento coastline, with organic shapes, striking natural materials and of course, breathtaking aspects.<ul><li>Located on Sorrento’s iconic beachfront</li><li>Inspiring forever views from your coastal home</li><li>Relax and revitalise with resort-like amenities you'd find in a coastal retreat</li><li>Private residents’ deck includes heated pool, cabanas, sauna, gym and more</li><li>Indulge in the residents’ lounge complete with kitchen and dining for entertaining</li><li>A luxurious wine cellar for private tastings and storing your collection</li><li>Designed by award-winning architect MJA Studio</li><li>High-quality appliances and fixtures from V-ZUG and Astra Walker</li></ul>DISPLAY SUITE CLOSED Demolition is now complete with construction underway.

Ora Sorrento - 128-136 West Coast Drive, Sorrento

Matheson on Kearns - 22-24 Kearns Crescent, Ardross

<ul><li>Less than 3km from Perth CBD.</li><li>Located in a bustling and rich urban scene.</li><li>Spacious and high-quality designed residences.</li></ul>Only 1 Penthouse Remaining!The Foundry is set to become a new Leederville icon. Embrace the unique interplay of an industrial design aesthetic with urban village vibe. This rare collection of just 30 apartments, with commercial and retail spaces below, fronts Newcastle Street. Explore mural-lined streets and immerse yourself in Oxford Street’s vibrant culture in the eclectic, pulsing neighbourhood that is Leederville. Seize the opportunity to live where the architecture and the lifestyle are bold and dynamic.Basking in natural light from full-height windows and doors, expansive living and dining spaces seamlessly connect to outdoor terraces for ultimate relaxation and effortless entertaining. A contemporary palette of crisp white walls and your choice of dark or pale grey tiling, or classic oak flooring, create the perfect opportunity to personalise this inviting space.Exceptional functionality and attention to detail is on show in the kitchen, where cooking up a storm is made easy for the aspiring masterchef. Light or dark oak cabinetry blends with stone benchtops, while feature tiling to splashbacks delivers a captivating statement. Smeg appliances complete this stylish offering.Ambient light-filled bedrooms transition to private balconies for an irresistible invitation to sit awhile and take in the view. Feel the cosiness underfoot with light or dark grey twist pile carpets, or a more natural tone in an alternative colour scheme offering. Full-height robes will house all your clothing and accessories with retail precision.The Foundry, in the bustling quarters of Leederville less than 3km from the Perth CBD, delivers a dynamic lifestyle by day and by night. Lose yourself in a rich urban tapestry of irresistible cafés and restaurants, quirky retail offerings, mesmerising street-art as well as entertainment and recreation opportunities. A one-stop train journey will have you in the centre of Perth CBD and all its attractions.

The Foundry - 636 Newcastle Street, Leederville

Maraboo Island - 1 Maraboo Loop, North Coogee

Evoque - 36 Moolyeen Road, Mount Pleasant

Mod54 on Milton - 54 Milton Street, Glendalough

South 240 - 240 South Terrace, South Fremantle

Parque Residences - 115 Wright Street, Highgate

Avion on birdwood - 5 Birdwood Avenue Melville

Ron Jackson has called Mosman Park home for the last 25 years, so when the rare opportunity arose to downsize into a brand new apartment on the boundary of Mosman Park in North Fremantle, he jumped at the chance.

He has lived just 500 metres from <a href="https://www.urban.com.au/new-apartments/serai-north-fremantle-21-mccabe-street-north-fremantle">Serai</a>, the new apartment development by <a href="https://www.urban.com.au/developments/perth-wa">Perth</a> developer <a href="https://www.urban.com.au/developers/megara">Megara</a>, since the late 1990s.

"I've walked past the site, and the industrial buildings that previously occupied it, hundreds of times over the last two decades," Ron says.

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Ron and his wife saw an ad in the local paper, so when the project was launched, they attended the opening day reveal.

"We were certainly among the early buyers in the development," Ron recalls, adding that they were impressed with everything Megara had put together.

“The architecture and proposed fit-out looked fantastic, even on paper,” Ron said.

"The area boasts beautiful river walks, world-class beaches on its doorstep, and views of the harbour where cruise ships dock."&nbsp;

The apartments facing south offer panoramic views of the river, with the apartments facing north enjoying views of the magnificent northern beach coastline to Cottesloe.&nbsp;

Ron and his wife secured a three-bedroom apartment on one of the higher levels of the eight-level structure.

"We'll be in a position where our balcony wraps around so we have views directly over the Swan River, Port Beach and Fremantle Harbour. The chances are, given the rarity of new apartments in <a href="https://www.urban.com.au/developments/north-fremantle-wa-6159">North Fremantle</a> and being located high on a hill, the views will likely never be built out."

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Serai has been a hit with locals given North Fremantle hasn't seen a new development for several years, and nothing of this quality.

Serai has been a hit with locals given North Fremantle hasn't seen a new development for several years, and nothing of this quality.

The two architecturally-striking towers, currently under construction and slated for completion in Q1 2026, will comprise 86 one, two, three and four-bedroom apartments and 11 luxury townhouses at the rear of the development. Serai also incorporates a host of impressive facilities which Ron says ticked all of the boxes.

“You name it, Serai has it,” Ron says of the development that will boast a heated swimming pool which will offer the most impressive views over the Swan, a gym with a yoga room and sauna, a fire-pit lounge, outdoor barbeque area, an outdoor cinema, a makers room, a whisky room and EV charging stations.

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The couple has a miniature schnauzer, so while a dog wash facility may seem minor compared to larger amenities like a pool or gym, it’s actually an important feature for some prospective buyers.

“It’s important to us that the building is pet-friendly, and the integrated dog wash facility tells us pets are welcomed in the building, and we likely won’t be the only ones with a dog.”

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The latest technology within the building was another tick, offering Ron and his wife an added layer of security. Easy access to Fremantle and Perth via two train stations and the availability of a number of private schools in the area is also another big draw card for prospective buyers.

“Everything is top of the range with CCTV and number plate recognition when parking. We are going to feel very secure in the building.”

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One of the most important parts of buying off the plan is to do full due diligence on the developer and its track record. Ron went to visit a building Megara completed a few years ago in Ardross.

"I actually lurked outside the building for an hour or so and caught a few residents coming and going from their apartment, so I got the chance to speak to them about their experience buying with Megara, but more importantly the quality of the building.&nbsp;

"Of the three or four owners I spoke to, everyone spoke highly of the apartment they bought, the quality of the construction, and the craftmanship of the interiors."

Ron believes the future resale value of the project should be solid because of the location, quality of the design, and the uniqueness of the project, a sentiment echoed by Megara Director Jamie Clarke.

"When completed, there will be almost nothing comparable to Serai, or anything under construction or even in planning currently. There won't be a lot of new stock that is competing within the immediate vicinity, and that's not lost on our buyers who know this is a rare opportunity," Jamie says.

Ron and his wife are one of many downsizers who are fuelling a large majority of the off the plan apartment market. Perth was the strongest capital city housing market in 2024, with house values increasing nearly 19 per cent.

Ron&nbsp;took part in Urban's Buyer Q&amp;A series which focuses on the driving factors behind buying off the plan property in Australia.

[smartcode_project_cta:default project_id=110291]

Ron believes the future resale value of the project should be solid because of the location, quality of the design, and the uniqueness of the project, a sentiment echoed by Megara Director Jamie Clarke.

Joel Robinson

Why Serai apartments in North Fremantle have resonated with the local market: Urban Buyer Q&A

Local downsizers have responded in droves to what prominent Perth developer, Megara, has put together in North Fremantle.

They've recently started construction at Serai, a new mid-rise apartment development designed specifically to cater to downsizers through its larger-than-normal floorplans, high-end fixtures and finishes, and an equally high level of resident facilities, something that tends to be looked upon favourably by those downsizing.

Over 80 per cent of the purchasers so far have been downsizers, predominantly locals, something which Megara knew they were going to see when they drew up the plans.

"We expected the local downsizer market to make up most of our purchasers," Megara Director Jamie Clarke says, adding that everything about the building and its location is tailor-made for that specific buyer demographic.

Megara worked with architect Felipe Soto who cleverly designed the two buildings to encapsulate everything locals love about North Fremantle; the coast and the river. Apartments feature floor-to-ceiling windows that draw in natural light and frame views of the Indian Ocean and Swan River.&nbsp;

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While downsizers have jumped at the largest apartments, the three and four-bedroom apartments, as well as the small collection of four-bedroom townhouses, the two and one-bedroom apartments have also proven popular.

"The well-trodden path for a downsizer is to trade out of the family home into a large apartment, so the downsize doesn't seem too daunting and they still have space to have extended family or guests stay, but that's not the path for everyone," Clarke says.

"Budgets naturally influence what you're going to move into, but we've had several downsizers opt for our one-bedroom apartments because they don't want, or need, the additional space. They want to lock the door and spend their retirement traveling."

The boom in the Perth market over the last few years has encouraged a stronger downsizer movement, Clarke says. So far in 2024, Perth house values have risen 18.2 per cent, the best-performing capital city by some margin. In turn, unit values have risen 21.3 per cent over the same period.

"The last few years have made the downsizing path easier as those who own larger family homes have seen their equity rise significantly in recent years, compared to fairly mooted growth in the years prior. There's no better time in the cycle to be looking at downsizing while both houses and apartments grow in value."

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Unforeseen, but not entirely surprising, have been purchases from those living in Sydney with family ties to Perth, as well as expats living overseas.

"They're buying now and securing themselves a residence for future use, whether it be on construction completion or shortly after.

"They also see great value compared to how far budgets stretch in coastal Sydney. They've been in the best-performing housing market for decades and have seen their wealth through property skyrocket. Now they're looking to return to Perth in the not too distant future."

Another facet of Serai that is appealing to the downsizer is the level of amenity within the building. Residents will have access to an infinity pool with unobstructed views over the Swan River, as well as a gym with a sauna and yoga studio, and an outdoor cinema.

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There’s also a games room, designed with social interaction in mind, featuring a pool and poker table.

The emphasis on community extends to the active street-level area, where a landscaped garden and café create spaces for residents to connect with neighbours.

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Clarke says having a high-level of amenity is important in modern-day buildings.

"Not just limited to downsizers, but people nowadays crave convenience, and if we can put a high-level of leisure facilities within their building, as well as a cafe, that really appeals to residents who don't have to go far for everything they need."

What has been an important factor to consider, particularly for locals, is the lack of new development coming to coastal areas like Fremantle. Future supply across most suburbs in Perth, particularly those near the coast, is as low as anywhere in the country.

"When we complete there will be almost nothing comparable to Serai, or anything under construction or even in planning currently. There won't be a lot of new stock that is competing within the immediate vicinity, and that's not lost on our buyers who know this is a rare opportunity," Clarke says.

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Serai is under construction by builder West to West, with completion slated for early 2026.

Clarke says being under construction in today's built environment is a huge confidence lift for buyers.

"Prior to 2017 or 2018, buyers weren't really phased as to what stage the development was at," Clarke says.

"Now they're more informed than ever, and naturally want certainty and assurances their new apartment will actually be delivered. A small minority of buildings don't get delivered, but they're the ones that grab the headlines and dampen confidence across the board."

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Serai is under construction by builder West to West, with completion slated for early 2026



Why Serai in North Fremantle is proving popular with downsizers

Megara, one of Western Australia's leading boutique developers, has embraced the unique interplay of an industrial design aesthetic with an urban village vibe in one of their latest residential offerings, <a href="https://www.urban.com.au/new-apartments/the-foundry-636-newcastle-street-leederville">The Foundry</a>.&nbsp;

The collection of just 30 apartments, above commercial and retail spaces fronting Newcastle Street, gives residents the opportunity to explore mural-lined streets and immerse themselves in Oxford Street’s vibrant culture in the eclectic, pulsing neighbourhood that is Leederville.

The Foundry experience begins right at the doorstep, with an activated ground floor offering the perfect setting for shopping or relaxed brunches with friends. As residents return home, they are greeted by a three-level-high mural, a visual embodiment of the area's vibrant spirit, while at the entrance, a well-established tree stands as a verdant oasis amidst the dynamic foot traffic of Newcastle Street.

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Strategically situated less than three kilometres away from the bustling heart of Perth CBD, The Foundry ensures that its residents enjoy the best of both worlds - a dynamic daytime experience and a vibrant nightlife.

Whether it's getting lost amidst the captivating street art or indulging in the diverse culinary scene, the neighbourhood offers entertainment and recreational avenues for every taste. The convenience of a single train journey places the CBD and its myriad attractions within easy reach.

Maine Architecture were tasked with designing the building, with their innovative exterior design capturing the essence of Leederville's history and culture. The façade stands as a bold statement, weaving together an array of materials and textures that pay homage to the area's industrial roots.

Privacy finds its form in semi-frameless glass balustrades, while the play of louvered screening and stainless-steel wire trellises with cascading greenery adds a touch of nature's elegance.

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Inside the apartments, form and functionality are at the forefront of the design. The kitchens boast light or dark oak cabinetry, complemented by stone benchtops, intricate splashback tiling, and top-of-the-line Smeg appliances. The bedrooms, adorned with plush light or dark twist pile carpets and full-height robes, extend seamlessly to private balconies that offer sweeping views of the surroundings.

Two and three-bedroom floorplans are still available in the completed development, with prices starting from&nbsp;$749,000.

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alisonwarters@gmail.com

How Megara combined industrial design with an urban village vibe for their Leederville development, The Foundry

Serai, the new North Fremantle apartment development by Megara, is set to offer it's future residents extensive amenity within arms reach of their new home.

The McCabe Street project of 99 apartments and townhouses will almost certainly attract the recreational unit dweller, given its prime position just a few streets back from the water.

A short trip down the Stirling Highway will take residents to the heart of the Fremantle retail and dining precinct, which will pique the interests of first home buyers or young families.

Even closer to home, the ground level of Serai will home a cafe set in landscaped gardens and an activated ground plane.

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Serai has a mix of one, two, three and four-bedroom apartments on offer, which start from $595,000 for the generously sized, 76 sqm one-bed units.

Felipe Soto, an award-winning architect celebrated for his innovative designs, has crafted Serai to harmoniously blend coastal and riverside living.

Each residence has been designed to capture the essence of its surroundings, with floor-to-ceiling windows that invite the coastal landscape in.

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Residents will be at home a suite of resort-style amenities,&nbsp;including watercraft storage facilities, as well as boat and pet washdown areas.&nbsp;

Serai not only focuses on aesthetics and comfort but also places a strong emphasis on sustainability. With an average 7-star NatHERS energy rating, the residences have been designed to be energy-efficient and environmentally friendly. The incorporation of double-glazed floor-to-ceiling windows ensures a peaceful living environment while also providing insulation and reducing energy consumption.

The interiors of Serai are a testament to the developers' commitment to luxury and elegance. Each residence features quality V-ZUG Appliances, LAUFEN basins and baths, and Australian-made precision Sussex tapware.&nbsp;

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All of the resident amenity, including the infinity pool, gym, with sauna and yoga studio, and an outdoor cinema, all have views. There's also a games room with pool and poker tables.

Buyers will have the opportunity to choose from three unique colour schemes, allowing them to personalise their living spaces, with a variety of options ensuring every residence can be unique.

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The McCabe Street project of 99 apartments and townhouses will almost certainly attract the recreational unit dweller, given its prime position just a few streets back from the water

Serai: Riverside living at its finest in North Fremantle

Boutique property developers, Megara has been given the green-light on their $73 million Sorrento Plaza development by the state's planning commission.&nbsp;

The eight-storey residential building, Ora Sorrento will deliver a collection of luxury beachfront apartments, designed by the award-winning MJA Studio, in what is pitched to reshape and reform the 5,777 sqm site at 128-134 West Coast Drive.

Taking inspiration from the Sorrento coastline, Ora will take on a cascading architectural form, with organic shapes, natural materials and enviable ocean views.&nbsp;

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The Western Australia Department of Planning, Lands and Heritage consulted with the City of Joondalup to streamline the process, which will deliver 75 apartments across eight-storeys.&nbsp;&nbsp;

According to a statement from Megara, the existing planning framework was reviewed with the local community, which highlighted the need for it to be updated to better reflect local aspirations for the landmark site.

For those who treasure the coastal life, Ora is home, say Megara, with the project set to deliver a mix of one, two and three-bedroom apartments, along with exclusive four-bedroom penthouses.

Luxurious Swiss V-Zug appliances will be fitted out into each of the homes, as well as a number of sustainable initiatives, while the highly-sought after location will also bring along with it uninterrupted ocean views, which residents can enjoy from their balcony.&nbsp;&nbsp;

Boasting an array of luxurious spaces and amenities, resident's will enjoy resort-style living with a heated ocean view pool, gym, residents’ dining room, cocktail lounge and wine cellar incorporated throughout the site.&nbsp;

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“Ora represents a rare opportunity to enjoy an enviable coastal lifestyle so many aspire to,” Megara say.

The plans also propose two food and beverage tenancies, a public plaza, a bottleshop, 80 public car parking spaces and four motorbike spaces on the ground floor, along with the lobby for the residential apartments.

Situated between Geneff Park and Sorrento Beach, Ora residents will be within walking distance to an array of convenient amenity and recreational pursuits, including Hillary's Boat Harbour, which features a collection of restaurants, cafes and shopping opportunities, along with boating facilities.&nbsp;

Megara are only taking registrations of interest currently, with the project set to launch to the market in the new year.&nbsp;

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Megara’s Sorrento Plaza redevelopment green lit 

Serai, Megara Property&rsquo;s flagship development on the border of Mosman Park and North Fremantle, has already seen strong buyer demand from locals looking for something at the higher end of the market.

Over $45 million of sales were secured&nbsp;at its recent sales launch, including the luxury penthouse crowning The Shore Residences, one of the two buildings in the development.

The penthouse, which has 400 sqm of internal living space and a wrap around balcony, has three bedrooms, a private pool, and an outdoor bar.

Serai comprises 105 apartments across The Shore Residences and The Bay Residences, and a number of&nbsp;three-storey townhouses.

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Megara Property Director, Jamie Clarke says Serai&rsquo;s buyers span across a range of demographics, however the recent launch was dominated by downsizers from the local area wanting to move from larger family homes, but stay in the area in which they have grown up in and have established connections.

Clarke&nbsp;notes that due to the expansive size of the three-bedroom apartments, locals aged between&nbsp;50 &ndash; 70 years old saw the opportunity to cash in and downsize from their family home to one of the larger apartments.

&quot;Those kinds of buyers looking at the floorplans realise it&#39;s not a significant downsize in terms of living space,&quot; Clarke said.

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&quot;They want lock-and-leave, maintenance-free living, but they&rsquo;re also looking for privacy and amenity with the room to move that they have become accustomed to in their family home&quot;.

Designed by award winning architect, Felipe Soto, Serai has been designed to maximise its premium elevated location atop McCabe Street Hill, between the Swan River and Leighton Beach, capturing the views of the ocean and the river.

All of the resident amenity, including the infinity pool, gym, with sauna and yoga studio, and an outdoor cinema, all have views. There&#39;s also a games room with pool and poker tables.

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&ldquo;What excites me most about this project, is probably the diversity and the way it can integrate with people&rsquo;s lifestyle choices,&rdquo; Clarke added.

The active street-level comprises a cafe and landscaped gardens.&nbsp;

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The amenity was important in the design by Space Collective Architects.

&ldquo;We wanted to create spaces where you can come together and meet your neighbours,&quot;&nbsp;Space Collective Architects Design Director Felipe Soto says.

Serai&#39;s location has been one of the key drivers for purchasers. It is&nbsp;conveniently located on McCabe Street, just a bridge from Fremantle, and just south of&nbsp;the premium parkside locations like&nbsp;Mosman Park and Peppermint Grove.

[smartcode_project_cta: project_id=110291]

The majority of the buyers so far have been those residing in the western suburb's already, as well as the investor market, both local and international

Serai, North Fremantle apartments, rocket on sales launch

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Matheson on Kearns in Perth's Ardross is approaching sell-out as the apartment development nears completion.

The project of 46 apartments, developed by Megara and designed by the local Maine Architecture, only has nine apartments remaining, with 80 per cent sold before its predicted Spring 2021 completion date.

Pulse Property Group agent Jared Rayner said the local infrastructure and amenities had been the key to a number of different buyer demographics.

[smartcode_project:default project_id=7778]

"The majority of purchasers have been local downsizers who wanted to be a part of a smaller boutique development where they have still have access to shops, cafes, restaurants across the road," Rayner said.

"The attraction to not only the downsizer market place but wider buyers across the development has been the easy access to public transport links and local amenities for all demographics to enjoy."

The development sits less than two kilometres from Garden City shopping centre and also has three ground level retail and commercial spaces.

<a href="https://www.urban.com.au/new-apartments/matheson-on-kearns-22-24-kearns-crescent-ardross"><img alt="" height="1084" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/matheson_2.jpg" width="1800"></a>

Matheson on Kearns has a nod to the history of the suburb of Ardross, with the name a nod to the Scottish explorer Sir Alexander Percival Matheson, who subdivided the adjoining suburb of Applecross, creating the name Ardross Street.

It is said it was named after the town of Ardrossan on the Scottish west coast or Ardross Castle, near Inverness.

One bedroom apartments in Matheson on Kearns start from $445,000. Two beds are priced from $599,000 and three bedders from $749,000.

<a href="https://www.urban.com.au/new-apartments/matheson-on-kearns-22-24-kearns-crescent-ardross"><img alt="" height="1080" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/matheson_3.jpg" width="1800"></a>

Rayner's says the Perth off the plan market has seen strong demand since coming out of COVID-19, with a number of local, interstate and international buyers looking to acquire property in the Perth Metro area.

"Buyers feel the market is improving and the attraction they can see with this building is the fact that it has reached its final sixth Penthouse level and this has given buyers confidence this project will be finished on time."

About the developer

Megara is fast becoming one of Western Australia's leading boutique developers, identifying locations with outstanding potential in lifestyle and growth. 

As well as Matheson on Kearns, Megara have Maraboo Island, a 52 apartment development in Port Coogee under construction, as well as 30 apartments known as The Foundry in Leederville.
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Matheson on Kearns in Perth's Ardross is approaching sell-out as the apartment development nears completion

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