The curved new entry to Brighton: Samuel Property complete Willow apartments

From the outset, Bayley Ward focused on delivering elegance through arches defining each residence's façade and many interior spaces
The curved new entry to Brighton: Samuel Property complete Willow apartments
Joel Robinson June 15, 2023ARCHITECTURE

Architecture firm Bayley Ward pushed the envelope when designing Willow, the newest addition to the luxury Brighton apartment market.

The striking curved facade creates a street presence on the tree-lined Well Street. Still, it remains quietly shielded by the generous setback from the street and extensive landscaping providing greenery throughout the building's front facade. 

From the outset, Bayley Ward focused on delivering elegance through arches defining each residence's façade and many interior spaces.

Internally, the residences are light-filled in abundance, with three-metre, floor-to-ceiling windows providing generous natural light and ventilation into each space.

"We wanted each owner to experience a home that’s truly a step above," says Romy Jackson, Development Director at Samuel Property.

"Every residence is tailored to sit comfortably within the tranquillity of the leafy streetscape, whilst optimising the quality of views, light, acoustics and air quality. 

“Willow has been designed and built for longevity. We consider the final outcome to be a timeless contribution to the character of the neighbourhood."

The award-winning team at ACRE, who delivered the extensive greenery in the project, says it's a landscape designer's role to help complement the architect and improve the overall outcome for the project and its residents by creating a connection to the living world. At Willow, this was certainly achieved. 

The project team's focus on biophilic design creates a sanctuary to be lived in - a home that feels welcoming and also embraces each of Melbourne's seasons. The goal was also to enhance the streetscape of Well Street, Brighton, which is already a prime location.

Beyond the incredible design and layout of each two, three, and four-bedroom home, Willow also exceeded expectations by delivering luxury finishes that make each residence special.

Willow is also in the best part of Brighton. Just a few hundred metres from the convenience of retail and hospitality on Church Street - the perfect reason downsizers chose this Bayside address. 

Darren Blair of Blair Property Group, who is selling the residences at Willow, says interest has been the strongest from those already living in the Bayside area and looking to downsize.

"We've had significant interest from those in Brighton who have been wanting to downsize for a while but haven't found anything suitable; this project ticks so many boxes for that forever home," Blair says.

Blair says several buyers from suburbs like Sandringham, Hampton, and Toorak are a testament to how good this location is - its proximity to Church Street makes the perfect daily stroll for a coffee or glass of wine.

"The striking building is unique because it has an extensive street frontage that commands a presence on esteemed Well Street.  

"The way Willow was conceptualized, it acts as a quiet retreat. However, location-wise, it has everything a downsizer would need, from the Church Street shops to the train station within walking distance".

Each residence features the highest level of design, finish, and appliances, with Liebherr and Vzug featuring in the kitchens. 

Willow residents also have access to a communal wine space, a large temperature-controlled wine room with allocated storage for each residence. One of the penthouses in Willow sold for an undisclosed price in August 2022, at the time setting a Brighton record.

Three-bedroom residences starting from $1,665,000. 

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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