Melbourne off the plan apartments

First home buyers in Victoria and Queensland are increasingly willing to stretch their budgets, surpassing spending trends seen in New South Wales.

While affordability remains a key consideration, data from November and December reveals a growing willingness among first-time buyers in these states to invest more in their first property.

In contrast, in New South Wales, where <a href="https://www.urban.com.au/developments/sydney-nsw">Sydney</a> is consistently ranked among the least affordable cities globally, first home buyers are primarily focused on apartments priced between $600,000 and $1 million.

<a href="https://www.urban.com.au/new-apartments/elevate-hume-place-crows-nest-25-hume-street-crows-nest-nsw-2065">Elevate Hume Place</a>, above the Crows Nest Metro station, has attracted significant demand for its one-bedroom apartments that are priced just under $970,000, while the completed apartments in <a href="https://www.urban.com.au/buildings/the-grand-residences-eastlakes-16-evans-avenue-eastlakes">The Grand</a> Eastlakes offer an attractive entry at $745,000.

[smartcode_project:default project_id=7652 project_image_fid=291042]

First home buyers in Queensland, mainly Brisbane and the Gold Coast, are increasingly willing to spend over $1 million, particularly for larger homes or apartments in sought-after suburbs.

A prime example is <a href="https://www.urban.com.au/new-townhouses/citrine-townhomes-rochedale-311-gardner-road-rochedale">Citrine</a>&nbsp;in <a href="https://www.urban.com.au/developments/rochedale-qld-4123">Rochedale</a>, where buyers can secure three or four-bedroom townhouses priced between $1 million and $1.5 million.

[smartcode_project:default project_id=136295 project_image_fid=273135]

In the hot Gold Coast new apartment market, buyers are also willing to exceed the $1 million mark, as seen at <a href="https://www.urban.com.au/new-apartments/flourish-on-sixth-ave-palm-beach-6-12-sixth-avenue-palm-beach-qld-4221">Flourish on Sixth</a>, the newly released development by Sherpa in Palm Beach.

This development offers some of the most affordable apartments the area has seen in years.

One-bedroom apartments initially listed under $600,000 sold quickly, while two-bedroom units, previously priced in the mid-$800,000s, are now listed just above $1 million — still offering incredible value in one of the Gold Coast's most desirable suburbs.

[smartcode_project:default project_id=146527 project_image_fid=306036]

In Victoria, while entry-level apartments remain more affordable compared to Queensland and New South Wales, first-home buyers are still opting to spend more for better properties.

The most popular price range for first-time buyers in Victoria is $400,000 to $1 million, but, similar to Queensland, many are willing to stretch their budgets for more desirable options.

<a href="https://www.urban.com.au/new-townhouses/kindred-mentone-25-brindisi-street-mentone">Kindred Mentone</a>, with its architecturally striking townhouses south of Bayside, has been a standout choice for many first home buyers in this price range.

[smartcode_project:default project_id=138768 project_image_fid=214857]

Another popular project in recent months is New Johnston in <a href="https://www.urban.com.au/developments/abbotsford-vic-3067">Abbotsford</a>, which offers a range of apartments in the $400,000 to $1 million bracket.

Located at 398-400 Johnston Street, near Victoria Park Station, this development consists of 58 one, two, and three-bedroom apartments across nine levels, with ground-floor retail spaces.

[smartcode_project:default project_id=110322 project_image_fid=259899]

<a href="https://www.urban.com.au/new-apartments/new-johnston-abbotsford-400-johnston-street-abbotsford-vic-3067">New Johnston</a>, currently under construction by Valeo Constructions, is expected to be completed by late 2025.

Joel Robinson

First home buyers prepared to spend more in VIC, QLD, than in NSW

Melbourne's top developers are gearing up for a big 2025, with the majority of the bigger developers expected to launch several major projects throughout the year.

Looking to take advantage of the recent stamp duty abolition, which means buyers don't have to pay any stamp duty until October 2025, developers have been fast-tracking plans to meet growing demand in the off the plan apartment market.

Many are also focusing on adding value through innovative designs and sustainability features to attract buyers seeking long-term investment potential.

There is a diverse range of developments on the horizon, from small, boutique apartments aimed at the affluent downsizer, to sustainable developments with eco-friendly designs and energy-efficient technologies, and large-scale neighbourhood precincts that will address Melbourne’s ongoing housing shortage by delivering much-needed supply to the new property market.

In this article, we've wrapped up the top new apartment developers to look out for across the city in 2025.

<h2>Abadeen</h2>

<a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> has rapidly emerged as a developer to watc in Melbourne, despite only entering the local market in 2024.

Abadeen has built a strong presence in Sydney's luxury market since its founding in 1999 by industry veteran Justin Brown. The developer made its mark in Melbourne with the launch of <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Maléa</a> in <a href="https://www.urban.com.au/developments/malvern-east-vic-3145">Malvern East</a>, under the local leadership of former CBRE executive Andrew Leoncelli.

[smartcode_project:default project_id=141969 project_image_fid=222389]

Maléa,&nbsp;which recently topped out and has already sold four of its seven apartments, is on track for completion in mid-2025. Meanwhile, Abadeen has several exciting new launches planned for the year ahead

They have a permit for a <a href="https://www.urban.com.au/news/vic/first-look-abadeen-lodge-plans-for-second-melbourne-apartment-development">new boutique development in Prahran</a>, and later next year they will hope to launch another project on <a href="https://www.urban.com.au/news/vic/exclusive-abadeen-grab-next-melbourne-off-the-plan-apartment-development-site">Caulfield Park</a>.

"<a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> is renowned for crafting beautiful, lasting, and aesthetically pleasing spaces that seamlessly blend with their surroundings and communities," Justin Brown says.

"As we establish new standards for quality and collaboration in the Sydney market, our goal is to replicate this success in Victoria."

[smartcode_project:default project_id=141969 project_image_fid=222406]

Brown says Andrew Leoncelli's&nbsp;wealth of local relationships perfectly aligns with their consumer-centric approach to development and placemaking, while Leoncelli says he holds a true&nbsp;appreciation for Brown's approach to bespoke development.

"I’ve worked in the property sector for over 20 years and have an appreciation and understanding of all aspects of the process, from identifying a site to bringing a project to life."

Leoncelli says there&nbsp;is an ever-growing appetite from local wealthy downsizers, wanting bespoke high-end apartment living, and that's what Abadeen will bring to Melbourne.

"They have lived their entire adult life in the family home which they don’t need anymore. They want to upgrade their lifestyles whilst downsizing their maintenance and they want the very best of everything, all within walking distance of their favourite parks, restaurants, cafes and shops."

<h2>Hamton</h2>

Developer <a href="https://www.urban.com.au/developers/hamton">Hamton</a>&nbsp;is gearing up for a big 2025, launching its newest neighbourhood-style project and the next stage of its $2 billion Moonee Valley Park redevelopment.

Early next year Hamton will take to market Scotch Hill Gardens in <a href="https://www.urban.com.au/developments/hawthorn-vic-3122">Hawthorn</a>, six low-rise buildings with 365 residences&nbsp;on the former home of the University of Melbourne.

The project’s unique design features 5,500 sqm of publicly accessible green space and a new retail precinct.

<img alt="The top 12 new apartment developments launching in Melbourne in 2025" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%2012.26.19%E2%80%AFPM.png?VersionId=H8GgTZQM4C5rsSPVg3X_FP1iu2UN_cd8" />

Hamton is also advancing Moonee Valley Park, their $2 billion redevelopment of the Moonee Valley Racing Club.&nbsp;

At some point in 2025 they will launch the next two stages that will bring around 440 more apartments to the growing community. The two current buildings within Moonee Valley Park, <a href="https://www.urban.com.au/new-apartments/stonepine-house-at-moonee-valley-park-kenna-street-moonee-ponds">Stonepine House</a> and <a href="https://www.urban.com.au/new-apartments/trackside-house-moonee-ponds-moonee-valley-racecourse-moonee-ponds">Trackside House</a>, are well under construction and nearly sold out.

There will be over 2,000 dwellings in the masterplan when it's completed.

<h2>Milieu</h2>

Design-driven developer <a href="https://www.urban.com.au/developers/milieu-property">Milieu</a> is another big-name developer who will have a busy 2025.

They will complete <a href="https://www.urban.com.au/new-apartments/plant-street-by-milieu-malvern-1-plant-street-malvern">Plant Street by Milieu</a>, its first development in Melbourne's inner-south east after a string of successful projects in inner-north, while continuing to release apartments at its recently launched <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens</a> project.

[smartcode_project:default project_id=136535 project_image_fid=288412]

In early 2025 they'll be launching their latest project,&nbsp;<a href="https://www.urban.com.au/new-apartments/saxon-street-by-milieu-10-dawson-street-brunswick">Saxon Street by Milieu</a>, 80 apartments in <a href="https://www.urban.com.au/new-apartments/brunswick-vic">Brunswick</a>, on the site of The Brosnan Centre next door to Brunswick Baths.

Jackson Clements Burrows (JCB) has designed the gas-free building, with landscaping by Oculus and interiors by by Design Office.

The building will be predominantly two-bedrooms, with an almost equal split of one and three-bedroom apartments.

[smartcode_project:default project_id=136434 project_image_fid=306343]

Later in 2025 Milieu will launch <a href="https://www.urban.com.au/new-apartments/4-6-derby-street-collingwood">Derby Street</a> in <a href="https://www.urban.com.au/developments/collingwood-nsw-2850">Collingwood</a>, just 18 large-scale apartments off Smith and Gertrude Street.

The brief for Studio Bright was to create a building to echo the site's once-industrial surroundings, so extensive brick and tile detailing was used in the design to integrate it with the street.

<h2>Beulah</h2>

<a href="https://www.urban.com.au/developers/beulah">Beulah</a> will be looking to push on with its significant pipeline it's built up recently.

As well as looking to start construction on its Southbank megatower&nbsp;<a href="https://www.urban.com.au/new-apartments/sth-bnk-by-beulah-southbank-60-southbank-boulevard-southbank">STH BNK by Beulah</a>, the developer also has two other inner-city projects they'll be looking to take to market.

In&nbsp;<a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>&nbsp;Beulah has proposed a sustainabile development with 44 residences above two ground-floor retail spaces designed to integrate with the local Fitzroy character.

<img alt="Beulah unveils new sustainable Fitzroy development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-11-13%20at%203.05.31%E2%80%AFPM.png?VersionId=u36MiMLVt5FeJp2BAcDTOonoBxVbjesj" />

The fossil fuel-free development has been designed by&nbsp;<a href="https://www.urban.com.au/architects/breathe-architecture">Breathe Architecture</a>, Australia’s most awarded sustainable architecture practice. There will be a 'bike hub' and repair station, EV charging facilities, rooftop solar panels and rainwater harvesting.

Beulah also has a new project in&nbsp;<a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>, near the famous Prahran Market.

Designed by Cera Stribley, the new development at&nbsp;182-194 Commercial Road will have 39 one, two and three-bedroom apartments across an eight-level building, also above retail, hospitality venues, and offices.

<img alt="Beulah lodge plans for mixed-use Prahran project" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/beulah_prahran_opportunity.jpg?VersionId=.3MJV8Str4kXZrU6cCiUce_esiuqikqg" />

“Prahran is founded on a rich cultural tapestry, heavily influenced by the industrial and Victorian eras," Beulah Executive Director Adelene Teh says.

“We are excited at the prospect of unlocking the true potential of this inner-city pocket, while complementing the renowned Prahran Market via retail, dining and public amenity, coupled with an unprecedented residential offering.”

Beulah also has a <a href="https://www.urban.com.au/new-townhouses/brunswick-established-23-hodgson-st-brunswick-vic-3056">Brunswick townhouse development</a> which was recently launched.

<h2>Mirvac</h2>

National developer&nbsp;<a href="https://www.urban.com.au/developers/mirvac">Mirvac</a> is always busy.

While also building <a href="https://www.urban.com.au/new-apartments/trielle-at-yarras-edge-docklands-16-point-park-crescent-docklands">Trielle</a> at <a href="https://www.urban.com.au/developments/docklands-vic-3008">Docklands</a>, The Albertine just off St Kilda Road, and Prince &amp; Parade in Brunswick, Mirvac will want to launch <a href="https://www.urban.com.au/new-apartments/mekko-apartments-altona-north-198b-blackshaws-road-altona-north">MEKKO Apartments</a>, the latest stage in Mirvac's award-winning <a href="https://www.urban.com.au/developments/altona-north-vic-3025">Altona North</a> masterplan, The Fabric.

[smartcode_project:default project_id=99938 project_image_fid=228310]

The fully electric building will feature PV solar panels and aim for a 7-star&nbsp;<a href="https://www.urban.com.au/guides/what-is-a-nathers-rating-in-new-off-the-plan-apartment-developments" target="">NatHERS</a>&nbsp;energy efficiency rating.

Upon completion, The Fabric will house around 1,500 residents in over 500 townhomes and apartments.&nbsp;

The central focus of the 11.4-hectare community is the 4,000 sqm Patchwork Park, surrounded by well-designed private front and rear gardens by&nbsp;<a href="https://www.urban.com.au/architects/eckersley-garden-architecture" target="">Eckersley Garden Architecture</a>.&nbsp;

<h2>Time &amp; Place</h2>

Another national developer,&nbsp;<a href="https://www.urban.com.au/developers/time-place">Time &amp; Place</a>, has several projects expected to go live across both Sydney and Melbourne in 2025.

Locally, the developer recently secured approval for its joint venture project in <a href="https://www.urban.com.au/developments/glen-iris-vic-3146">Glen Iris</a>&nbsp;with Woolworths, 60 apartments above a full-line Woolworths on Burke Road.

The apartments are targeted at downsizers and multi-generational families.

<img alt="The top 12 new apartment developments launching in Melbourne in 2025" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-10-25%20at%204.22.55%E2%80%AFPM.png?VersionId=g6dEr7RH5iiSXAiBdostA8ZkM5Na.ISi" />

Time &amp; Place is also revitalising the iconic Northcote Plaza in the inner northern suburbs.&nbsp;

The ambitious project will introduce three residential towers, combining build-to-rent and build-to-sell apartments, a low-rise office building, and a podium with extensive amenities such as a pool, gym, private dining areas, and coworking spaces.&nbsp;

Inspired by the site’s industrial heritage, the design integrates brick treatments and modern materials while enhancing public connectivity with landscaped pathways and links to All Nations Park.

<h2>Piccolo</h2>

Boutique developer <a href="https://www.urban.com.au/developers/piccolo">Piccolo</a> will complete its Fitzroy apartment development,&nbsp;<a href="https://www.urban.com.au/new-apartments/a-piccolo-house-gore-st-fitzroy-385-gore-street-fitzroy">A Piccolo House Gore Street</a>, in June next year, and will launch the next installment of its Piccolo House brand in 2025.

Their new $50 million development, <a href="https://www.urban.com.au/new-apartments/a-piccolo-house-barry-st-kew-barry-street-kew-18-barry-street-kew">A Piccolo House Barry Street</a> in <a href="https://www.urban.com.au/developments/kew-vic-3101">Kew</a>, will have 60 apartments across five three-level buildings, each with expansive private outdoor spaces.

[smartcode_project:default project_id=141498 project_image_fid=290942]

Designed with input from Woods Bagot and <a href="https://www.urban.com.au/interior-designers/hecker-guthrie">Hecker Guthrie</a>, the project incorporates materials inspired by the area's Victorian architecture, offering a refined yet gritty urban aesthetic. Features include high-end kitchens, spacious living areas, and a lifestyle concierge service.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/first-look-exclusive-piccolo-plot-new-kew-apartment-development">First look exclusive: Piccolo plot new Kew apartment development</a>

<h2>Fortis</h2>

Another national developer,&nbsp;<a href="https://www.urban.com.au/developers/fortis">Fortis</a>, has several projects across Melbourne, Sydney and Brisbane for 2025.

In Melbourne, they'll be further&nbsp; their foothold in the Richmond market, having acquired a site at 550 Swann Street. They're currently selling Carmine House, part of their mixed-use Richmond Square development.

[smartcode_project:default project_id=13181 project_image_fid=256229]

They also have a prime site on <a href="https://www.urban.com.au/new-apartments/63-73-fitzroy-street-st-kilda">Fitzroy Street</a> in <a href="https://www.urban.com.au/new-apartments/63-73-fitzroy-street-st-kilda">St Kilda</a> they'll be looking to take to market later in 2025.

The 2,661 sqm amalgamated site is envisioned as a precinct-defining opportunity designed by Woods Bagot.&nbsp;

<img alt="First look exclusive: Fortis lodge St Kilda precinct plans" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202023-01-17%20at%2011.40.48%20am.png?VersionId=YPH4hinQKw5wc22zsidAt.MZbmAJBULW" />

The development will feature 39 apartments, complemented by 950 sqm of curated retail spaces aimed at reinvigorating the once-thriving Fitzroy Street precinct.&nbsp;

Woods Bagot has drawn inspiration from St Kilda’s Victorian-era grandeur, incorporating elegant architectural details and landscaping by Florian Wild to restore charm and vitality to the area.

In this article, we've wrapped up the top new apartment developers to look out for across the city in 2025.

Building tomorrow: Melbourne's leading new apartment developers to watch out for in 2025

One of the most attractive aspects of buying off the plan property is the ability to customize. Walls can be moved (within reason), storage and joinery can become customisable, while outdoor kitchens, appliance additions/upgrades, and fireplaces are just a few of the more common upgrades that buyers can choose to incorporate.

Local Melbourne developer <a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> takes customization seriously and understands its importance, particularly where other developers may not.

They’ve been working with a buyer—incidentally, an architect—who was immediately attracted to SMA’s newest inner-city apartment development, The Regent in <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>, after seeing the interior images on the hoarding at the Fitzroy Street site.

[smartcode_project:default project_id=24824 project_image_fid=304614]

The prospective buyer loved the interiors by <a href="https://www.urban.com.au/architects/studio-tate">Studio Tate</a>, but given her and her husband's preferences, they weren’t interested in either the two-bedroom or one-bedroom apartments on offer. They wanted a blend of both—and no, not a three-bedroom apartment.

They’re currently working with Studio Tate to create an oversized one-bedroom apartment, taking the floorplan and size of a two-bedroom apartment and combining it with a one-bedroom design that includes a large master bedroom and an expanded kitchen, living, and dining area, as they love to entertain.

[smartcode_project:default project_id=24824 project_image_fid=304611]

Downsizing from a family home in the area, the prospective buyer had visited several of the new developments in Fitzroy over the last year since deciding to downsize. However, for what she envisioned, she felt like she’d fallen into the “too hard” bucket when it came to customization with other developers.

The philosophy at SMA has always been: “If you haven’t found it, let’s create it for you.”

SMA Projects Sales Executive Emily Shaddick says it’s important in the development industry to encourage creativity and, more importantly, to respond to what people want for their future homes.

“SMA has always put together floorplans that cater to a wide variety of purchasers, but they also understand some buyers have bespoke tastes. They work closely with those buyers to come up with a solution that makes them feel comfortable purchasing,” Shaddick says.

[smartcode_project:default project_id=24824 project_image_fid=304606]

In a unique approach to development, because the prospective buyer is opting for one bathroom instead of the two that were part of the original configuration, the developer has given the buyer a credit for the bathroom—a part of the build they no longer need to fit out.

“I don’t know any developer who does that,” Shaddick says, adding that the buyer can now use that credit to change or upgrade various other parts of the apartment, whether it’s appliances or specific finishes like flooring or kitchen benchtops.

Having completed a string of inner-city apartment developments over the last two decades, SMA recently launched The Regent, named after the site’s origins as the Regent Theatre back in the 1980s.

[smartcode_project:default project_id=24824 project_image_fid=304762]

<a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent</a>, designed by award-winning architecture firm Hayball, will comprise just 64 one, two, and three-bedroom apartments aimed solely at the owner-occupier.

To give buyers further customization, there are two different colour palettes on offer as standard: the light and airy Classic Collection, influenced by Nordic minimalism, and the Fitzroy-esque, more dramatic Arthouse Collection.

The Regent sits in an ideal pocket just off Johnston Street, giving future residents direct access to Fitzroy’s thriving hospitality scene as well as Melbourne’s extensive tram network.

Future residents will also have access to several amenities within the building, including a rooftop with extensive views of Melbourne and a bookable guest suite, an uncommon feature of a building which ultimately encouraged the recent prospective buyer to remove one of their bedrooms, as any of their guests who want to come and stay with them, can utilize the extra hotel suite-style room.

[smartcode_project_cta:default project_id=24824]

Local Melbourne developer SMA Projects takes customization seriously and understands its importance, particularly where other developers may not

Why the ability to customise is a crucial offering in the off the plan apartment market

Multi-billion-dollar developer <a href="https://www.urban.com.au/developers/gurner">GURNER™ Group</a> has officially commenced demolition works at its $2.75 billion redevelopment of South Yarra's <a href="https://www.urban.com.au/new-apartments/500-chapel-street-south-yarra">Jam Factory on Chapel Street</a>.

GURNER™ Group and joint venture partner Qualitas purchased the remaining 65 per cent interest in the site from Newmark Capital in June after owning 35 per cent since 2021. &nbsp;

Heavy machinery arrived on-site this week with initial demolition works to remove all non-heritage components across the 20,000 sqm site, including the existing Village Cinema complex following their last day of operation last week, while protecting the building’s iconic façade.&nbsp;

[smartcode_project:default project_id=5351 project_image_fid=195659]

The construction milestone follows a decade of failed attempts by other developers to bring the project to fruition, with GURNER™ Group the first developer to overcome these challenges — a testament to its unparalleled expertise and reliability in delivering world-class major projects. &nbsp;

GURNER™ Group has this week unveiled renders of the new precinct that will be home to: &nbsp;

<ul>
	<li>600 residences over five&nbsp;towers&nbsp;</li>
	<li>10,000sqm commercial private office&nbsp;</li>
	<li>20,000sqm of&nbsp;retail and hospitality &nbsp;</li>
	<li>World Class Village Cinema + Gold Class complex &nbsp;</li>
	<li>5-star hotel (operator in final negotiations) &nbsp;</li>
	<li>A boutique lifestyle hotel &nbsp;</li>
</ul>

First constructed in 1858, the Jam Factory has enjoyed over 160 years of history, first as a brewery, &nbsp;then as a preserving and jam manufacturer, and later, as an iconic retail and cinema precinct that anchored Chapel Street through the heydays of the 1990s and 2000s. &nbsp;

GURNER™ Group has appointed international, award-winning architects SOM alongside local architects, Buchan to design the precinct, in conjunction with its in-house architect and interior design business GURNER DESIGN HOUSE. &nbsp;

<img alt="$2.75b, 20,000 sqm Jam Factory redevelopment" data-entity-type="file" data-entity-uuid="1425ab18-a82c-48ef-b59e-78cde055f7fd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/View%20006.jpg?VersionId=ZLWiiYSImtmPgGE9t5j18hB3PxPvfZ2H" />

Iconic London landscape designer Townshend has been appointed to craft the impeccable gardens and landscaping that will emulate the grounds of Toorak Mansions. &nbsp;

The regeneration of the precinct, retail, hospitality and hotels will capture the essence of the world’s best retail and mixed-use precincts.&nbsp;

The design of the residential precinct will emulate some of New York’s most iconic residential and hotel addresses such as 220 Central Park South, alongside the grandeur of Toorak’s most expensive homes, complete with soaring high ceilings, large entry lobbies, libraries, games facilities and conservatory-like entertaining areas. &nbsp;

GURNER™ Group’s signature amenity offerings will once again be taken to another level with a &nbsp;private residents’ amenity of over 7,000 sqm across the stages and two world-class hotels.&nbsp;

[smartcode_project:default project_id=5351 project_image_fid=195659]

In a significant coup for the project, GURNER™ Group and Qualitas have re-signed Village Cinemas to anchor the new entertainment precinct once complete. The cinema giant has enjoyed a 40+ year tenure at the Jam Factory and will return with a new flagship offering as part of the precinct’s rebirth. &nbsp;

The Jam Factory redevelopment will deliver around 600 new dwellings over five towers in Melbourne’s sought-after inner fringe while anchoring the transformation of Chapel Street to reinvigorate it with a 2,500 sqm north-facing public piazza called Village Square with hotels, retail, hospitality, commercial office and residential.&nbsp;

Surrounded by extensive hospitality offerings with a mix of fine dining options, casual eateries, and bars that celebrate Melbourne’s culinary talent, the Village Square will sit alongside high-end retail and vibrant entertainment options to create a new centrepiece for Chapel Street. &nbsp;

Elevating the shopping experience, the project will feature a meticulously curated selection of luxury retailers, rivalling international luxury shopping destinations, creating a missing high-fashion midpoint between Melbourne’s Collins Street and Chadstone.&nbsp;

GURNER™ Group Founder and Chairman Tim Gurner said commencing works gives confidence to their high-end purchases of completion date and quality.&nbsp;

“ A truly once-in-a-lifetime opportunity for our brand and team and also for the luxury clients who are able to purchase in this incredible precinct," Gurner said.

“Commencing construction on the site is not just a significant milestone for GURNER™ Group, it’s a huge step forward for the reinvigoration of the entire Chapel Street precinct."

"Our aspirations are to spearhead a new coming of age for the precinct so we have made sure to design a destination that can bring together world-class events, activations and brands to the site and celebrate this special part of Melbourne."

The Jam Factory redevelopment will deliver around 600 new dwellings over five towers in Melbourne’s sought-after inner fringe while anchoring the transformation of Chapel Street to reinvigorate it with a 2,500 sqm north-facing public piazza called Village Square

GURNER commences demolition on $2.75 billion Jam Factory redevelopment in South Yarra

Downsizers and rightsizers have dominated the new and off the plan apartment market in 2024.

The two camps, downsizers in particular, are the least impacted by the continued high interest rates compared to a first home buyer or investor, positioning them as a key target for developers. Most of the new apartment developments that have come to the market in 2024 have been large apartments that suit the size and budgets of a downsizer.

Many downsizers have built significant equity in their family homes over the years and are now looking to move into more manageable living spaces, while also securing funds for retirement.

But where are downsizers and rightsizers looking to buy?&nbsp;

In this article, we've looked at the most popular suburbs in Melbourne for both buyer demographics, highlighting some of the most popular developments in those areas.

<h2>Glen Iris</h2>

The leafy <a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>, regarded as the geographical centre of Melbourne, is a suburb that, once you live there, you will never want to leave, which makes it an ideal suburb to be developing for downsizers.

The 3146 postcode offers a perfect blend of suburban charm and connectivity to greater&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>. It boasts some of the best schools in the city, as well as easy access to the central business district.

Heath Thompson, Director at Projects by Buxton, has sold out several new apartment developments over the years and notes that&nbsp;<a href="https://www.urban.com.au/developments/glen-iris-vic-3146">Glen Iris</a>&nbsp;has long been regarded as one of&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>’s top suburbs for families and downsizers.

"You find that those who move to&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;often stay for generations," Thompson says.

"Generally speaking, young families move to&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;to enjoy a family-friendly lifestyle, with some of the best schools and parks in&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>. As they approach the empty-nesting phase, these parents often look to downsize locally because soon enough they’ll be grandparents, and their children will likely raise their families in&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;as well. This creates a generational knock-on effect, making&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;a really tight-knit community," Thompson explains.

Thompson has just one apartment remaining in <a href="https://www.urban.com.au/new-apartments/galerie-glen-iris-1538-1540-high-street-glen-iris-vic-3146">GALERIE</a>, which will be welcoming buyers in the coming months. Downsizers have driven the majority of the sales of the 29 apartments.

[smartcode_project:default project_id=112375 project_image_fid=250357]

Equally popular over 2024 has been <a href="https://www.urban.com.au/new-townhouses/lori-glen-iris-1610-malvern-road-glen-iris">Lori</a>, which brings a different lens of downsizing to Glen Iris.

Offering low maintenance townhouses which are due to complete in March 2025, only two homes remain for sale in the development by billionaire Larry Kestelman's LK Property Group.

The three-bedroom townhouses have been designed by Megowan Architecture and&nbsp;feature high ceilings and full-length windows to maximise natural light and provide views of the preserved 100-year-old trees on the site.

[smartcode_project:default project_id=114100 project_image_fid=246529]

The most recently launched new apartment development for downsizers in Glen Iris is <a href="https://www.urban.com.au/new-apartments/avery-glen-iris-1542-1544-high-street-glen-iris-vic-3146">Avery</a>, just 24 apartments next door to GALERIE on High Street.

<a href="https://www.urban.com.au/architects/alta-architecture">Alta Architecture</a>, embraced&nbsp;the principles of wabi-sabi, a Japanese design philosophy that emphasises natural simplicity and strength.&nbsp;

Alvin Xu from Alta said the aim was to create tranquillity within the busy city environment, integrating natural elements and gardens into indoor living spaces to foster a sense of calm.

[smartcode_project:default project_id=22546 project_image_fid=288305]

Demand for downsizers is expected to continue into 2025, particularly when Time &amp; Place <a href="https://www.urban.com.au/news/vic/first-look-time-place-and-woolworths-greenlit-for-glen-iris-mixed-use-precinct">launch their mixed-use project</a> with Woolworths that will see 60 two and three-bedroom apartments developed on Burke Road.

<h2>Brighton</h2>

Brighton has long been one of Melbourne's bluechip suburbs, with house prices among the highest in the city.

It's another suburb that those who have lived in Brighton for most of their life, don't want to leave. It is also a suburb for the aspirational buyer in the new apartment market. The buyer who can't afford a house in the affluent suburb, but could downsize or rightsize into it.

"Brighton offers one of the best lifestyle offerings in Melbourne," developer Adam Sloane said.

"There’s the beach, the parks, the café culture, cinemas, retail… it has it all."

<a href="https://www.urban.com.au/developers/sloane-property">Sloane</a> is currently developing <a href="https://www.urban.com.au/new-townhouses/111-carpenter-brighton-111-carpenter-street-brighton">111 Carpenter</a>, just seven townhouses near Brighton Station. All seven townhouses are north-facing, and some feature a master bedroom on the third level which overlooks neighbouring rooftops.

[smartcode_project:default project_id=7517 project_image_fid=229014]

Each townhouse has either three or four bedrooms across two of three levels. The open plan living area opens through bifold doors to private landscaped gardens by&nbsp;<a href="https://www.urban.com.au/architects/john-patrick" target="">John Patrick</a>&nbsp;Landscape Architects. Each home has a double garage.

"I knew 111 Carpenter was a fantastic, central site for a townhouse project based on the tree-lined streets, shops, schools and transport which are all at your door," Sloane added.

"It is the ideal spot to base your family and explore all that Bayside has to offer."

[smartcode_project:default project_id=7517 project_image_fid=214119]

Golden Age will try and tap into the more luxury townhouse market in the new year when it launches its high-end development on the former site of&nbsp;Xavier junior school.

They have <a href="https://www.urban.com.au/news/vic/victorian-planning-minister-approves-golden-age-townhouse-development-in-brighton">plans approved</a> for 84 new homes across the <a href="https://www.urban.com.au/new-apartments/47-south-road-brighton-vic-3186">3.3-hectare site at 47 South Road</a>.

<h2>Ivanhoe</h2>

The north-east Melbourne suburb of&nbsp;<a href="https://www.urban.com.au/developments/ivanhoe-vic-3079">Ivanhoe</a>&nbsp;has been starved of new apartments in recent years.

Only a quarter of dwellings are apartments, according to the latest census data.&nbsp;

Alternative investment managers <a href="https://www.urban.com.au/developers/salter-brothers">Salter Brothers</a>&nbsp;saw a gap in the market and is currently delivering&nbsp;<a href="https://www.urban.com.au/new-apartments/candela-ivanhoe-40-upper-heidelberg-road-ivanhoe">Candela</a>, strategically located at the entrance of Ivanhoe Village and near to all the community has to offer.&nbsp;

[smartcode_project:default project_id=342 project_image_fid=169535]

The neighbourhood has a WalkScore of 90 out of 100, ideal for young families and downsizers with access to parks, restaurants, and prestigious schools.

Candela will comprise just 62 one, two, three and four-bedroom apartments designed by <a href="https://www.urban.com.au/architects/john-demos-architects">John Demos Architects</a>.

[smartcode_project:default project_id=342 project_image_fid=169551]

In addition to enjoying all the surrounding neighbourhood has to offer, Candela Ivanhoe also includes communal spaces, such as multiple outdoor seating and dining opportunities amid landscaping, an atrium, a wine bar, a providore, and a rooftop garden.

<h2>Hampton/Hampton East</h2>

Much like Brighton in 2024, new apartment supply in Hampton and its neighbouring Hampton East has been geared toward larger-scale apartments.

Despite Hampton East's population rising above 5,000 from the 2016 census to the most recently collected census in 2021, the percentage share of apartments declined.

Chad Arbid Projects Director Chad Arbid said it's no wonder Channel 9 chose Charming St in Hampton East to film The Block in 2023.

"<a href="https://www.urban.com.au/developments/hampton-east-vic-3188">Hampton East</a> is an affordable Bayside suburb known for parks, the beach, the best schools, shopping strips – like Hampton St, Bay St and Church St, restaurants and cafes, gyms, golf courses and medical centres - all within easy reach," Arbid says.

Arbid is marketing&nbsp;<a href="https://www.urban.com.au/new-apartments/casa-tranquila-hampton-east-15-19-king-street-hampton-east">Casa Tranquila</a>&nbsp;by <a href="https://www.urban.com.au/developers/marcopolo-property">Marcopolo Property</a>, just around the corner from the five Block houses which sold for suburb record prices last year.

[smartcode_project:default project_id=113441 project_image_fid=208735]

Casa Tranquilla, one street back from the South Road thoroughfare comprises one, two, and three-bedroom apartments.

<a href="https://www.urban.com.au/developers/wickton">Wickton</a> was another developer focusing on downsizers and rightsizers at&nbsp;<a href="https://www.urban.com.au/new-apartments/linacre-rise-hampton-8-10-linacre-road-hampton">Linacre Rise</a>, next door to Linacre Private Hospital, a consdieration a lot of downsizers have when buying.

[smartcode_project:default project_id=95289 project_image_fid=229694]

Linacre Rise will have 27 apartments, 15 two-bedroom apartments and 12 three-bedroom apartments.

<h2>Elsternwick</h2>

<a href="https://www.urban.com.au/developments/elsternwick-vic-3185">Elsternwick</a>&nbsp;hasn't typicallly procued apartments that cater for downsizers or rightsizers. Not until design-driven developer Milieu revealed <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens</a>, its garden community next door to the landmark Rippon Lea Estate.

<a href="https://www.urban.com.au/developers/milieu-property">Milieu</a> leaned into the fact the site no Gordon Street shares the boundary with the heritage-listed gardens that surround the 1880s-built mansion, with a private, secure gate that only future residents of Elsternwick Gardens can access.

[smartcode_project:default project_id=136535 project_image_fid=288412]

Aside from being located next door to Rippon Lea Estate, future Elsternwick Gardens residents will be a short walk from the centre of Elsternwick to the south, with its train station, shopping precinct and range of restaurants and cafes and the vibrant village or Ripponlea Village to the northwest.&nbsp;

The precinct will also include amenities such as health and wellness facilities, a simulation golf area, and for pet care, car washing facilities and hobby workshops, as well as a hospitality offering.

Milieu Managing Director Michael McCormack said Elsternwick Gardens is a once-in-a-generation opportunity.

[smartcode_project:default project_id=136535 project_image_fid=288414]

Also seeing interest from rightsizers and downsizers is the larger apartments at&nbsp;<a href="https://www.urban.com.au/buildings/eva-elsternwick-village-apartments-241-glen-huntly-road-elsternwick">EVA</a>, suited to those who want to be in the heart of the village&nbsp;just 130 metres road from Elsternwick Station.

The large three-bedroom apartments, not common in the local area, are some of the largest Elsternwick has seen.&nbsp;

The completed development by builder-developer&nbsp;<a href="https://www.urban.com.au/developers/pitard-group">Pitard Group</a>&nbsp;was completed in 2023.

In this article, we've looked at the most popular suburbs in Melbourne for both buyer demographics, highlighting some of the most popular developments in those areas

Melbourne’s most popular suburbs for downsizing and rightsizing in 2024

Melbourne’s off the plan apartment market received a major boost in October when the Victorian Government announced the immediate abolition of stamp duty, effective for the next 12 months until October 2025.

The surprise announcement quickly ignited a flurry of activity among developers who had previously been holding off launching projects, waiting for a range of unpredictable factors to align before launching new projects.

With this new incentive expected to increase buyer demand, many developers are now eager to get their projects into the market as soon as possible.

As a result, Melbourne is set to see a significant influx of new projects in 2025, from towering CBD developments — which have largely been absent in the past five years — to boutique buildings in some of the city’s trendiest suburbs.

In this article, we explore where, what, and who is driving the most exciting new developments coming to Melbourne in 2025.

<h2>Who:&nbsp;Far East Consortium</h2>

<h2>What: 640Bourke</h2>

<h2>Where: Melbourne</h2>

One of the first CBD tower launches in recent memory is set to hit the market in 2025 with&nbsp;<a href="https://www.urban.com.au/developers/far-east-consortium">Far East Consortium</a>, the developer of the four-tower, $1 billion West Side Place on Spencer Street, seeking to again change the Melbourne CBD skyline.

Early next year they'll launch Monument, just over 600 apartments at 640 Bourke Street, at the eastern end of the long street and a stone's throw from Flinders Station.

[smartcode_project:default project_id=509 project_image_fid=316025]

Monument has been designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a> and will integrate four levels of amenities, gallery spaces, and a revitalised Langs Lane which will be in the redeveloped Eliza Tinsley building which dates back to 1925.

One, two and three-bedroom apartments will start from $640,000.

<h2>Who: S P Setia</h2>

<h2>What: Atlas, Melbourne</h2>

<h2>Where: Melbourne</h2>

Malaysian developer <a href="https://www.urban.com.au/developers/s-p-setia">S P Setia</a>, who has been behind the likes of UNO Melbourne, Sapphire by The Gardens, and Fulton Lane, is also set to launch a new tower in the CBD.

<a href="https://www.urban.com.au/new-apartments/atlas-melbourne-383-la-trobe-street-melbourne">Atlas Melbourne</a>, a 71-level skyscraper at 383 La Trobe Street, just down the road from UNO, will have just shy of 800 apartments.&nbsp;

<img alt="S P Setia" data-entity-type="file" data-entity-uuid="86b6dfc7-9a0d-440c-a7fd-d4c907b82078" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%209.55.11%E2%80%AFAM.png?VersionId=4ahW0zLY5_UnBUM5O3xqc5LEH_y8o4Ki" />

<a href="https://www.urban.com.au/architects/cox-architecture">Cox Architecture</a> has worked with <a href="https://www.urban.com.au/architects/fender-katsalidis-architects">FK Australia</a> to create what it being pitched as "something new for Melbourne, while being entirely of Melbourne.

It pays homage to the history of the 2,850 sqm site, formerly the home of the Royal Mint.

There will be around 163 studio apartments on offer, 373 one-beds, 206 two's, and 55 three-bed apartments, located above a two-level arcade with eight retail tenancies.

<h2>Who: CASA</h2>

<h2>What: 671 Chapel Street</h2>

<h2>Where: South Yarra</h2>

South Yarra's famous Chapel Street is set for an injection of new apartments, and it's not Gurner's Jam Factory redevelopment.

Developer CASA has taken over a site at 671 Chapel Street, a site which has had several planning approvals over the years, the most recent coming earlier this year when Daniel Grollo's HOME was approved for a build-to-rent project.

CASA has grabbed the reigns and will launch a collection of one, two and three-bedroom apartments designed by <a href="https://www.urban.com.au/architects/bates-smart">Bates Smart</a> and in landscaping by <a href="https://www.urban.com.au/landscape-architect/jack-merlo">Jack Merlo</a>.

<img alt="Chapel St" data-entity-type="file" data-entity-uuid="6cb508a2-c62e-445b-adaa-09273a4e6406" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-04%20at%209.55.34%E2%80%AFPM.png?VersionId=8uC1zmQ_gMSTovkfO0qeTBSDgrkmf82W" />

&nbsp;

The Chapel St site is just behind Melbourne High School, which means protected viewlines to the CBD.

CASA is led by Renato Calandro, a former executive of Grollo's Grocon and HOME. CASA is also working on projects in Fitzroy, Port Melbourne, and a development in North Sydney in a joint venture with Podia.

<h2>Who:&nbsp;Abadeen</h2>

<h2>Where: Prahran</h2>

The VIC arm of luxury Sydney developer <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a> has been active in the market since entering it around 12 months ago.

Currently developing <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Malae</a>, a boutique collection of seven apartments in <a href="https://www.urban.com.au/developments/malvern-east-vic-3145">Malvern East</a>, of which more than half are spoken for, will kick off 2025 by launching their second Melbourne project.

<img alt="Prahran" data-entity-type="file" data-entity-uuid="6f269a9d-5dc4-4f58-902d-dfb09c2b893b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%202.38.07%E2%80%AFPM.png?VersionId=1s7os5l9aSLwjGABPuUN34woFNMpQFzx" />

Earlier this year Abadeen, who is being led locally by former CBRE executive and developer Andrew Leoncelli, secured a prime 2,198 sqm site at <a href="https://www.urban.com.au/new-apartments/616-646-high-street-prahran">616-646 High Street</a>&nbsp;in Prahran. They had Carr put together the designs for the build which curves around a national trust significant Smookt Bark Apple tree.

The four-level building will have 26 large-scale aparments, with the two-beds starting from around 100 sqm and the three's ranging in size to 269 sqm.

Pending council approval which should come in the next week, they will launch the project

<h2>Who:&nbsp;Abadeen</h2>

<h2>Where: Caulfield North</h2>

Abadeen is going large-scale again next year, and another parkside project.

Later in the year they're hoping to launch a new project in&nbsp;<a href="https://www.urban.com.au/developments/caulfield-north-vic-3161?sort=">Caulfield North</a>, predominantly made up of large three-bedroom apartments.

The 1,060 sqm site at <a href="https://www.urban.com.au/new-apartments/219-229-balaclava-road-caulfield-north">219-229 Balaclava Road</a>, directly across from Caulfield Park, came with approved plans for a seven-level building.

Abadeen brought in architecture firm Powell &amp; Glenn to alter the apartment makeup and tweak the design to give it a "New York-style feel".

Large apartments for the downsizer is the path Abadeen is taking in Melbourne, following the blueprint of what Abadeen has created for decades across Sydney's most affluent suburbs in the Lower North Shore.

<h2>Who: Hamton</h2>

<h2>What: Scotch Hill Gardens</h2>

<h2>Where: Hawthorn</h2>

Community developer <a href="https://www.urban.com.au/developers/hamton">Hamton</a> will launch Scotch Hill Gardens, its highly anticipated Hawthorn masterplan on the former home of the University of Melbourne, early next year.

The six-building, low-rise precinct will comprise 365 residences, a mix of apartments and townhouses, as well as 5,500 sqm of new publicly-accessible green space and a new retail village to <a href="https://www.urban.com.au/developments/hawthorn-vic-3122">Hawthorn</a>.

The major residential development <a href="https://www.urban.com.au/new-apartments/442-auburn-road-hawthorn">Auburn Road</a> is one of the largest to be approved under the Allan government’s accelerated Development Facilitation Program, which seeks to reduce the application timeframe for eligible projects.

<img alt="Hamton" data-entity-type="file" data-entity-uuid="ac68e533-8dca-40e9-baf3-66208388e980" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-05%20at%2012.26.19%E2%80%AFPM.png?VersionId=H8GgTZQM4C5rsSPVg3X_FP1iu2UN_cd8" />

After a joint application from <a href="https://www.urban.com.au/developers/hamton">Hamton</a> and the University of Melbourne in March 2022, the Planning Minister oversaw the rezoning of the site from public use to enable residential development and approved a detailed development plan to govern planning outcomes for the 1.6ha site.

Hamton’s Founder and Executive Chairman, Paul Hameister OAM, said the project will create a rare opportunity for buyers in a premium suburb that is highly sought-after.

Sales are expected to launch in February.

<h2>Who:&nbsp;Time &amp; Place</h2>

<h2>What: Glen Iris Village Corner</h2>

<h2>Where: Glen Iris</h2>

Diversified property developer <a href="https://www.urban.com.au/developers/time-and-place">Time &amp; Place</a>, in partnership with Woolworths Group, is expected to launch sales of its recently approved $150 million mixed-use development in Glen Iris.

The five-level project at 173 Burke Road will comprise 60 apartments targeted at downsizers and young and multi-generational families.

<img alt="First look: Time &amp; Place and Woolworths greenlit for Glen Iris mixed-use precinct" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-10-25%20at%204.22.55%E2%80%AFPM.png?VersionId=g6dEr7RH5iiSXAiBdostA8ZkM5Na.ISi" />

The development's ground floor will feature a brand-new Woolworths supermarket, designed to provide a convenient, fresh retail offer for the local Glen Iris community, including a six-bay Direct to Boot facility.&nbsp;

Time &amp; Place Founder and Director, Tim Price, says one of the primary focuses of the project has been addressing the need for diversification in housing typologies of Glen Iris.

<h2>Who:&nbsp;Goldfields</h2>

<h2>Where: Richmond</h2>

Diversified national property developer <a href="https://www.urban.com.au/developers/goldfields-group">Goldfields</a> is heading to <a href="https://www.urban.com.au/developments/richmond-vic-3121">Richmond</a> for its latest residential development.

The plan is for a 12-level, mixed-use building with 125 apartments above ground floor retail at 9-15 Brighton Street, near&nbsp;

<img alt="Goldfields ready new $150 million mixed-use development in Richmond" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Richmond%20Site%202.jpg?VersionId=vxKyRwoFAeVSG58o3XXX7E7KTR3UEbEj" />

Rob Granger, Goldfields General Manager – Built Form, said the new project&nbsp;will bring another high-quality residential development to Richmond.

Cera Stribley has designed the building which will sit in landscaping by <a href="https://www.urban.com.au/landscape-architect/jack-merlo">Jack Merlo</a>.

<h2>Who: Kincrest</h2>

<h2>What: The Osment</h2>

<h2>Where: Prahran</h2>

Developer <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> will be bringing one of the best parkside developments to <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>, on a prime 1,613 sqm site on Grattan Gardens.

They'll be launching 22 two, three and four-bedroom apartments across a seven-level building at 3-7 Grattan Street, a site with a 35-metre frontage to the popular Prahran park.

<img alt="The 10 hottest off the plan apartment developments coming to Melbourne in 2024 " data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%2010.36.50%20am.png?VersionId=CHSl4.FRxEblmX8Chkbm5NRiGvmTYAZE" />

The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a> will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life," Kincrest Director Tom Howgate says.

"We see this development as contributing to a world-class location."

<h2>Who:&nbsp;Milieu</h2>

<h2>What:&nbsp;Saxon Street by Milieu</h2>

<h2>Where: Brunswick</h2>

Design-driven developer <a href="https://www.urban.com.au/developers/milieu-property">Milieu</a>&nbsp;is returning to <a href="https://www.urban.com.au/developments/brunswick-vic-3056">Brunswick</a> for its next development, Saxon Street by Milieu, which will launch in early 2025.

Adjacent to the Brunswick Baths and Library, Saxon Street by Milieu will offer a mix of 80 one, two, and three-bedroom apartments designed by <a href="https://www.urban.com.au/architects/jackson-clements-burrows-architects">Jackson Clements Burrows Architects</a>, with interiors by DesignOffice and landscaping by Oculus.

This will be Milieu’s eighth project with DesignOffice and alongside sustainability as standard, Milieu says the apartments "will embody the layers of thought of how people really live in apartments and how good design has a positive impact on our everyday lives."

[smartcode_project:default project_id=136434 project_image_fid=306343]

Saxon Street by Milieu will sit within the Merri-bek Arts and Culture Precinct and will contribute to the public realm through improved pedestrian access and enhancements to local infrastructure.&nbsp;

Its emphasis on community impact aligns with the precinct’s evolution as a hub for arts, wellness, and cultural initiatives, complemented by nearby projects like Siteworks, which will support the local creative scene.

Milieu is currently developing <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens</a> on a landmark 1.1-hectare site neighbouring Rippon Lea Estate. Later next year they'll also be launching a new project on Derby Street, Collingwood and are also part of a consortium developing the Fitzroy Gasworks site.

<h2>Who:&nbsp;Cbus Property</h2>

<h2>Where: Melbourne</h2>

<a href="https://www.urban.com.au/developers/cbus-property">Cbus Property</a>, a wholly owned entity of Cbus Super, has its eyes on launching its new St Kilda Road project next year.

Having snapped up a 3,036 sqm site at 437 St Kilda Road last year, Cbus is planning a 17-level building with just over 80 apartments.

<img alt="Cbus Property set for first St Kilda Road apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/437%20St%20Kilda%20Road.jpg?VersionId=FG_zho7Kvfgz9nrse0vISvy57P4TGZwk" />

Describing the site as one of Melbourne's premier undeveloped residential opportunities, Cbus Property's CEO Adrian Pozzo highlighted its prime location, offering views across Fawkner Park and proximity to the CBD, Toorak Road, South Yarra, and Albert Park.&nbsp;

The development will include various residential amenities such as an indoor pool, gym, residents' lounge, and private dining room.&nbsp;

The project represents Cbus Property's fourth collaboration with Bates Smart, following ventures like Classic East Melbourne, 35 Spring St, and 17 Spring St.

<h2>Who:&nbsp;Piccolo</h2>

<h2>What:&nbsp;A Piccolo House, Barry Street</h2>

<h2>Where: Kew</h2>

Downsizer-focused developer&nbsp;<a href="https://www.urban.com.au/developers/piccolo">Piccolo</a>&nbsp;has its latest installment of A Piccolo House, its brand that is resonating with downsizers.

Currently delivering <a href="https://www.urban.com.au/new-apartments/a-piccolo-house-gore-st-fitzroy-385-gore-street-fitzroy">A Piccolo House Gore Street</a> in <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>, Piccolo looks set to launch its <a href="https://www.urban.com.au/developments/kew-vic">Kew</a>&nbsp;apartment development at 18 Barry Street,&nbsp;transforming the 8,475 sqm site near Kew Junction into another high-end residential development.&nbsp;

[smartcode_project:default project_id=141498 project_image_fid=290942]

A Piccolo House, Barry Street will comprise&nbsp;five three-level buildings designed by <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a>&nbsp;with&nbsp;60 two, three, and four-bedroom apartments.&nbsp;

Landscaped by ACRE, the buildings will surround a central communal area, with features like private outdoor spaces, a north-facing courtyard, and an amenities building called "The Meadow."

Residents will enjoy a range of shared facilities, including a wine cellar, rooftop garden, gym, yoga room, spa, golf simulator, and a guest studio.&nbsp;

In this article, we explore where, what, and who is driving the most exciting new developments coming to Melbourne in 2025.

The top 12 new apartment developments launching in Melbourne in 2025

ASX-listed developer&nbsp;<a href="https://www.urban.com.au/developers/lendlease-development">Lendlease</a>&nbsp;has further built on the VIC Government's recent abolition of stamp duty.

Lendlease is offering Collins Wharf buyers an extra boost by covering any residual stamp duty payable on their new home ensuring buyers don't pay any out of pocket costs related to stamp duty.

Under the new government stamp duty reform, someone paying $4.2 million for an off the plan property would save around $256,000 in stamp duty from the government incentive, however, there is still approximately a $35,000 gap that needs to be paid by the buyer.

Lendlease will cover this gap on all of the available residences in their <a href="https://www.urban.com.au/new-apartments/regatta-at-collins-wharf-docklands-951-collins-street-docklands">Regatta</a> and <a href="https://www.urban.com.au/new-apartments/ancora-at-collins-wharf-docklands-971-collins-street-docklands-vic-3008">Ancora</a> towers at Collins Wharf, their waterfront community in Docklands.

The offer, available until the end of January 2025, will see every type of buyer, both owner-occupiers and investors, pay $0 in stamp duty.

[smartcode_project:default project_id=9779 project_image_fid=314797]

Positioned along the exclusive stretch of Melbourne’s iconic Collins Street, Collins Wharf offers&nbsp;a mix of one, two, and three-bedroom apartments alongside an exclusive Premier Collection of townhomes, skyhomes, and larger-scale residences.

Designed by <a href="https://www.urban.com.au/architects/warren-and-mahoney">Warren and Mahoney</a>, Ancora and Regatta at Collins Wharf&nbsp;will take advantage of the precinct's dual-waterfront position between Victoria Harbour and the Yarra River.

[smartcode_project:default project_id=9779 project_image_fid=263997]

Collins Wharf is made up of the Waterfront Collection, with one, two, and three-bedroom apartments from 50 sqm and starting at $690,000, and the exclusive Premier Collection, which introduces larger-scale townhomes, skyhomes, and premium apartments boasting up to 236 sqm.&nbsp;

Each home emphasises open-plan living and connection to the surrounding landscape, crafted with curated interior palettes, premium finishes, and European appliances such as Miele and Gaggenau.

The apartments, with floor-to-ceiling windows and balconies, are designed to maximise the views of Melbourne’s skyline, Victoria Harbour, and Port Phillip Bay.

[smartcode_project:default project_id=9779 project_image_fid=314799]

Amenities reflect a further commitment to both luxury and community, with a hotel-style concierge, indoor pool, gym, steam and sauna rooms, and rooftop sanctuaries providing spaces to unwind.&nbsp;

Residents will also have access to shared lounge and dining areas, a winter garden, and wellness facilities via a podium connecting Ancora with Regatta.

Sustainability is also integral to Ancora’s design, with its all-electric infrastructure targeting a 5-Star Green Star certification.&nbsp;

[smartcode_project:default project_id=9779 project_image_fid=314806]

Electric vehicle-ready facilities and environmentally conscious landscaping further demonstrate the commitment to sustainable urban living.&nbsp;

The development is surrounded by over 5,000 sqm of new parkland, inspired by First Nations culture and designed by landscape architects Openwork.&nbsp;

This green space includes Indigenous plants, fitness stations, play areas, and open lawns, enhancing the connection to nature in an urban setting.

[smartcode_project:default project_id=9779 project_image_fid=314802]

Ancora’s location offers a balance of waterside living and connectivity, with the CBD just a short walk away and exceptional public transport options nearby.&nbsp;

The precinct positions residents at the heart of Melbourne’s cultural and recreational offerings, from sports and arts venues to premium dining and entertainment.&nbsp;

Construction is already underway for Regatta at Collins Wharf, &nbsp;with construction expected to commence for the neighbouring building, Ancora at Collins Wharf, in the first half of 2025.

[smartcode_project_cta:default project_id=144985]

Construction is already underway for Regatta at Collins Wharf,  with works expected to commence for the neighbouring building, Ancora at Collins Wharf, in the first half of 2025

Lendlease to cover full stamp duty at Collins Wharf

The Melbourne property market has continued to soften in 2024, with conditions proving challenging for sellers across the city. All dwelling types in Melbourne have experienced negative price growth, signaling a broader downturn that is also impacting Sydney.

Melbourne’s unit market, which includes both apartments and townhouses and is primarily measured in the established sector, has been the weakest in the country over the past quarter. According to CoreLogic data, unit prices have contracted by -0.7 per cent. While this marks the worst performance nationally, the house market has fared only slightly better, with a -1.2 per cent decline in the same period.

In November, the downturn in Melbourne's unit market was marginal, with prices slipping by just -0.1 per cent. However, the house market saw a steeper decline of -0.5 per cent. Typically, when market conditions weaken, houses tend to experience more significant drops compared to units, largely due to their higher affordability. This pattern often follows a period of prolonged price growth, with buyers shifting to more affordable options like units when the market softens.

Despite the ongoing weakness in Melbourne’s property market, factors such as high population growth and a significant supply shortage are prompting many analysts and property experts to question whether the city now presents attractive opportunities for buyers.

The median value for units in Melbourne is now $610,000, according to CoreLogic, placing it behind Brisbane, where the median value has risen to $677,000.

<h2>What happened in Melbourne’s off the plan apartment market in November?</h2>

Despite challening conditions in the established space, there was plenty of activity in Melbourne's off the plan market as developers look to cash in on the VIC Government's <a href="https://www.urban.com.au/news/vic/vic-government-slashes-stamp-duty-for-off-the-plan-property-buyers-savings-available-immediately-oct-2024">abolition of stamp duty</a> on off the plan apartments for 12 months.

November also saw the Vic Gov unveil its&nbsp;Great Design Fast Track, promising expedited approvals for well-designed, affordable, and sustainable apartment and townhouse developments.&nbsp;

Shortly after the announcement, and no doubt will be hoping to be fasttracked, is developer Beulah, who submitted plans for a new sustainable <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy apartment development</a>.

Designed in collaboration with <a href="https://www.urban.com.au/architects/breathe-architecture">Breathe Architecture</a>, the <a href="https://www.urban.com.au/news/vic/beulah-unveils-new-sustainable-fitzroy-development">new development</a> will feature 44 apartments,&nbsp;retail spaces, and eco-friendly elements like rooftop solar, rainwater harvesting, and fossil-fuel-free infrastructure.&nbsp;

<img alt="Beulah unveils new sustainable Fitzroy development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-11-13%20at%203.05.31%E2%80%AFPM.png?VersionId=u36MiMLVt5FeJp2BAcDTOonoBxVbjesj" />

&nbsp;

There was continued good news to come from <a href="https://www.urban.com.au/new-apartments/highett-common-37-graham-road-highett">Highett Common</a>,&nbsp;Victoria’s inaugural Net Zero Community being developed by&nbsp;<a href="https://www.urban.com.au/developers/sunkin-property-group">Sunkin Property Group</a>.

Sunkin topped out the first stage, Park House, which is over 85 per cent sold and will complete in mid-2025.

[smartcode_project:default project_id=108019 project_image_fid=300041]

Park House is the first stage in the&nbsp;transformative 9.3-hectare project that will feature over 1,000 residences, landscaped parks, and exclusive amenities.&nbsp;

Sunkin also launched the next stage of Highett Common,&nbsp;The Mews Collection, introducing 185 new apartments, including luxury residences designed for downsizers and owner-occupiers.&nbsp;

[smartcode_project:default project_id=108019 project_image_fid=300052]

The second stage will also bring the first neighbourhood facilities that will be accessible to the wider&nbsp;<a href="https://www.urban.com.au/developments/highett-vic" target="">Highett</a>&nbsp;community.

There will be a new two-level public library, part of the Bayside Community Facility, which will have study areas, rooms for community classes and meetings, and an adjacent café.&nbsp;

The Northern Residents’ Amenity is part of the Mews Collection stage and will comprise&nbsp;a lap&nbsp;indoor pool, a gym with a wellness area, and a bookable private dining room. The Southern Residents’ Amenity will bring another gym with green views, an outdoor swimming pool, wellness hubs and a cinema.

&nbsp;

[smartcode_project:default project_id=108019 project_image_fid=300073]

There was also plenty of activity outside of Melbourne's inner-ring in November.

<a href="https://www.urban.com.au/developers/samuel-property" target="">Samuel Property</a> unveiled <a href="https://www.urban.com.au/new-townhouses/hali-dromana-105-111-point-nepean-road-dromana">Hali Dromana</a>, a rare townhouse community on the Mornington Peninsula.&nbsp;

The $120 million development, with 69 three and four-bedroom townhouses designed by Cera Stribley, is soon to launch to the market through Blair Property Group.

[smartcode_project:default project_id=147112 project_image_fid=316883]

<a href="https://www.urban.com.au/developers/samuel-property">Samuel</a>&nbsp;Managing Director, Illan Samuel, says&nbsp;<a href="https://www.urban.com.au/new-townhouses/hali-dromana-105-111-point-nepean-road-dromana">Hali Dromana</a>&nbsp;is a homage to the beloved 1960s holiday home where Australian summers were defined.

"Hali will give&nbsp;<a href="https://www.urban.com.au/developments/dromana-vic-3936">Dromana</a>&nbsp;a fresh identity that will stand the test of time," Samuel says.

[smartcode_project:default project_id=147112 project_image_fid=316885]

Down in&nbsp;<a href="https://www.urban.com.au/developments/geelong-vic" target="">Geelong</a>, Motif, one of the few new apartment developments in the area, released its penthouses to the market, a collection which has already been <a href="https://www.urban.com.au/news/vic/downsizers-set-to-swoop-on-new-penthouses-at-motif-geelong">popular with downsizers</a>.

&nbsp;

[smartcode_project:default project_id=136615 project_image_fid=311692]

Just four apartments sit on the penthouse level, and offer the ideal lockup and leave lifestyle which has proven scarce in the&nbsp;Geelong&nbsp;region for many years.

The penthouses, three three-bedroom apartments and sole two-bedroom apartment, offer the best views from the sixth and highest level of the boutique York Street building designed by&nbsp;<a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>.

[smartcode_project:default project_id=136615 project_image_fid=311694]

The joint venture between DM Property and Icon Kajima has proven a succesful one, over 60 per cent of the 129 apartments sold since its launch just over 12 months ago.

Hamilton Marino is expected a late-2025 completion for Motif.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/city-beat-november-2024-melbourne-off-the-plan-market-gets-shot-in-the-arm-but-overall-market-downturn">City Beat November 2024: Melbourne off the plan market gets shot in the arm, but overall market downturn</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/city-beat-october-2024-units-fare-better-than-houses-in-soft-melbourne-property-market">City Beat October 2024: Units fare better than houses in soft Melbourne property market</a> 
&nbsp;

The median value for units in Melbourne is now $610,000, according to CoreLogic, placing it behind Brisbane, where the median value has risen to $677,000.

City Beat November 2024: Melbourne property market continues to soften, but units hold up better than houses

BLVD, the latest tower in OSK Property's $3 billion Melbourne Square precinct in&nbsp;<a href="https://www.urban.com.au/developments/southbank-vic-3006">Southbank</a>, has taken out the Best Apartment Development (Australia) award at the 7th Property Guru Asia Property Awards.

The awards ceremony at the Grand Hyatt Melbourne celebrated achievements across the country’s property sector.&nbsp;

<a href="https://www.urban.com.au/new-apartments/blvd-at-melbourne-square-19-hoff-boulevard-southbank">BLVD</a> also earned Best Wellness Residential Development, Best Integrated Work from Home Development, and Best Apartment Interior Design.

[smartcode_project:default project_id=107714 project_image_fid=214122]

The 74-level tower is among the first Australian residential projects registered to pursue WELL Certification, which assesses the built environment's impact on human health and well-being.&nbsp;

BLVD incorporates gas-free residences, carbon-neutral operation capabilities, and EV charging, reflecting a strong focus on sustainability.

Designed by <a href="https://www.urban.com.au/architects/cox-architecture">Cox Architecture</a> with interior design partners <a href="https://www.urban.com.au/interior-designers/carr-interiors">CARR</a>, the geometrically intricate residential building will be home to just over 600 apartments inspired by nature and offered in various colour palettes.

[smartcode_project:default project_id=107714 project_image_fid=211870]

The Level 8 Podium Club will offer residents views across Melbourne, a state-of-the-art gym, a 25-metre indoor swimming pool, spa, and sauna. Two more levels of amenity will feature&nbsp;a cinema, karaoke room, and a golf simulator.

The podium level of BLVD features a zen garden with barbecue facilities, alfresco spaces, and shaded seating areas.

The owners of the premium residences in BLVD have exclusive access to the Level 55 Skye Club which is home to another gym, cocktail lounge, private dining rooms, and the best views from any amenity space within the tower.

For work, the Co-Quarter Business Facilities offer co-working spaces, private pods, and meeting facilities with views of the Royal Botanic Gardens.

[smartcode_project:default project_id=107714 project_image_fid=218317]

BLVD has been designed to be its own community, with curated community events aimed to bring residents together, from book clubs to personal training groups.

Construction of BLVD is being delivered by <a href="https://www.urban.com.au/builders/multiplex">Multiplex</a>, which also handled earlier stages of the Melbourne Square precinct. The project broke ground earlier this year and is expected to be completed by early 2028.

[smartcode_project_cta:default project_id=107714]

Construction of BLVD is being delivered by Multiplex, which also handled earlier stages of the Melbourne Square precinct.

OSK Property takes out Best Apartment Development for BLVD in Southbank

Design-led property developer Orchard Piper, together with partner, The Carter Group, has unveiled an exclusive collection of branded residences on St Kilda Road.

The 54 apartments form part of the partners’ landmark $300 million mixed-use development,&nbsp;<a href="https://www.urban.com.au/new-apartments/the-carter-building-448-st-kilda-road-melbourne">The Carter Building</a>, which will also feature a boutique 107-key hotel, pool, gym, and significant spa facility.

The project offers two expansive penthouses and a range of spacious one, two, and three-bedroom residences, with prices starting from $850,000. Residents will enjoy unparalleled access to on-site services and amenities through the integrated five-star hotel.

[smartcode_project:default project_id=113206 project_image_fid=316877]

Orchard Piper Director Luke McKie said the goal was to create a lifestyle that seamlessly blends the privacy of a premium residence with the convenience of a five-star hotel.

"Using insights from our existing customers, we’re providing a very deliverable service offering to include everything from concierge and valet parking to housekeeping and room service, so residents can experience a low maintenance lifestyle of complete convenience."

The building has been designed by internationally acclaimed Kerry Hill Architects (KHA) who are renowned for their work with Aman Hotels.

Residences feature floor-to-ceiling windows that provide panoramic views of the tree-lined St Kilda Road. Interiors are inspired by a natural palette, with tones and materials familiar to Melburnians.

[smartcode_project:default project_id=113206 project_image_fid=316876]

The Carter Building amenities include a mezzanine restaurant and bar, café and state-of-the-art wellness facilities with a pool, sauna and fully equipped gym.

The project reflects Orchard Piper and The Carter Group’s confidence in the revitalisation of St Kilda Road, following the post-COVID shift away from the office market. With the anticipated opening of the Anzac Station, the area is experiencing renewed interest, positioning it as a thriving residential and lifestyle destination.

“Partnering with The Carter Group has allowed us to realise our long-term vision for this iconic site," Orchard Piper Director Rick Gronow said.

"The Carter Building will play a key role in the revitalisation of St Kilda Road, bringing renewed vibrancy to this iconic boulevard and building upon its status as a premier residential precinct."

[smartcode_project:default project_id=113206 project_image_fid=316875]

KHA Director Patrick Kosky said the design for The Carter Building responds to the greater urban fabric and scale of the city, featuring deep facades to manage solar exposure while still allowing natural light and warmth to penetrate the interiors.

The building's&nbsp;saw-cut bluestone façade pays homage to nearby landmarks, including the National Gallery of Victoria, the Victoria Barracks and Melbourne Grammar School.

[smartcode_project:default project_id=113206 project_image_fid=316863]

Construction of The Carter Building is set to commence in mid-2025, bringing Orchard Piper's development portfolio to over $1.1 billion.

The company is in advanced negotiations with international five-star operators for both the hotel and day spa, with formal announcements pending.

[smartcode_project_cta:default project_id=113206]

Orchard Piper Director Luke McKie said the goal was to create a lifestyle that seamlessly blends the privacy of a premium residence with the convenience of a five-star hotel

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