Mirvac reveal latest Melbourne apartment development, Prince & Parade Brunswick

The building, designed by Bates Smart in collaboration with Mirvac Design and in landscaping by Jack Merlo, comprises 166 one, two three and four-bedroom apartments
Mirvac reveal latest Melbourne apartment development, Prince & Parade Brunswick
A render of Prince & Parade, Brunswick. Image supplied
Joel Robinson August 2, 2023PROJECT LAUNCH

ASX-listed developer Mirvac has launched the expressions of interest campaign at its latest Melbourne apartment development, Prince & Parade a prime park-facing block on the fringe of Brunswick's Princes Park.

The building, designed by Bates Smart in collaboration with Mirvac Design and in landscaping by Jack Merlo, comprises 166 one, two three and four-bedroom apartments.

The striking project is targeting the owner-occupier, particularly local downsizers who currently live in houses or terraces and are starting to see equity build back up in their homes. It's also expected to be popular with affluent young professionals.

Mirvac has had parkside success previously when collaborating with Bates Smart at their Fitzroy Gardens development The Eastbourne, which won the 2020 UDIA High Density Development Award. They've also worked together on The Melburnian on St Kilda Rd, which too was a UDIA Award winner.

Prince & Parade been designed to orient the park, taking advantage of the 100 metre frontage to Park Street. The orientation means that not only will residents benefit from park views through the floor to ceiling glass.

It's been cleverly designed so it reaches a height of nine levels to the north building on Brunswick Road, and five levels on the south-facing building on Park Street.

The fully electric building features a residents' lounge and dining room, as well as a rooftop terrace with extensive panoramic views of Melbourne.

A library and a full wellness studio complete the private amenity spaces.

The location of Prince & Parade Park Street, is just four kilometres to the CBD and is within walking distance of the historically vibrant suburbs of Melbourne's inner-north. It's also just a short walk to Jewell Train Station and Royal Park Train Station.

Construction of Prince & Paradeexpected to kick off in late 2023 or early 2024.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

Editor's Picks

Kangaroo Point's iconic Shafston House gets closer to apartment redevelopment
Inside Australia 108: The groundbreaking Melbourne apartment tower offering the highest apartments in the southern hemisphere
Discover Avery: A Boutique Sanctuary in the Heart of Glen Iris [Video]
"A once-in-a-lifetime opportunity": Don O'Rorke discusses the Monarch Residences Penthouse Collection
Why apartments at Killarney Ponds in Box Hill are suiting the family buyer: Urban Buyer Q&A