Milieu launch debut Malvern project, Plant Street by Milieu
The forward-thinking, design-led developer Milieu has launched its latest project.
It's already been met with significant demand given Milieu's standing as one of the most design-focused developers across Melbourne.
They've started taking enquiries for Plant Street, their first project in the bluechip suburb Malvern, which they are developing alongside partner Penfold.
Plant Street will comprise just 21 generously-sized apartments, with an equal focus on architecture, interiors, and landscaping.
Milieu Director and Head of Development Shannon Peach said the approach to design starts with an ensemble who can understand a project’s context and respond to it, which is what they do in all of their projects.
"It’s part curatorial process and part innovative exploration."
Milieu assembled a collaborative team of architecture firm RITZ&GHOUGASSIAN, interior design practice Georgina Jeffries, and esteemed landscape architects Acre.
Peach said that while Plant Street represents a new location for a Milieu project, their approach remains the same.
"We’re curating a building that sits comfortably within its setting, using enduring materials like concrete and brick that will age gracefully."
RITZ&GHOUGASSIAN Co-Directors Gilad Ritz and Jean-Paul Ghougassian said the project filters the streetscape without creating disconnection from the neighbourhood, while Georgina Jeffries says the interiors are warm, inviting and elegant.
“We want these homes to feel like sanctuaries”, Jeffries, the Creative Director at Georgina Jeffries, said.
“The intuitive and adaptable design of the interiors means residents can really make these spaces their own. The considered layouts, natural materials and varied textures are there to serve as backdrops for the residents’ belongings and personalities."
Penfold Co-Director Dave Penfold said a great deal of thought went into ensuring the design was distinct, contemporary and progressive while remaining considerate of local sensibilities.
"The strong architectural response, warm and functional interiors, and generous landscaping ensure Plant Street will be a timeless addition to the neighbourhood."
Milieu Head of Sales Patrick Cooney says he's expecting most of the buyers to be downsizers within the area who want to lock up and leave home.
"This might act as their Melbourne base, and they have property elsewhere either coastal or in the country where they split their time," Cooney says.
Every thought has been considered for the downsizer market.
"We've created a product that still offers all of the home comforts those downsizers want in their next home" Cooney says.
"The expansive dining space can cater for over 10 people for dinner parties, or host the family over Christmas. The kitchens have too been designed to be large enough to cook and entertain for large groups, with large island benches and include space for wine fridges in every apartment."
Milieu will soon be hosting a VIP launch for those who first enquired on the project, as they draw the curtains on the display suite located at 8 Otter Street, Collingwood.
The Northside display location will give prospective purchasers the opportunity to tour Milieu’s portfolio of completed developments within the inner north.
Milieu is currently working on their largest development offering to date in Elsternwick, due to launch early in 2024.
Last year they secured the site of the former ABC Studios, some 11,000 sqm on Gordon Street, and plan six different buildings, which they've just received their planning permit for. They're only covering 50 per cent of the site, with the idea to create a community address.
"There will be plenty of separation between the six buildings given we're keeping 50 per cent of the site to landscaping and walkways," Cooney says, adding that they'll be developing three individual parks through the project.
"The intention is to create a community rather than a high density project," Cooney said.
