Location and brand recognition drive sales at Mirvac's Prince & Parade apartments in Brunswick
Local owner-occupiers have jumped at Mirvac's new Brunswick apartment development, Prince & Parade
Prince & Parade, on the doorstep of the 39-hectare Princes Park, home of Carlton Football Club, walking paths, sports grounds, and playgrounds, has proven to be a hit with local buyers from Brunswick, as well as the neighbouring Parkville, Princes Hill, and Carlton.
There's been an influx of purchasers who are working in the medical industry in particular, given the development's proximity to several local hospitals. Prince & Paradeocation has also proven favourable for academics who work at highly prestigious local universities like Melbourne University and RMIT.
The parkside location has been one of the biggest drivers in purchasing, according to Mirvac. The Urban community has also marked the great location as the biggest key strength of the project. There are few opportunities to be so connected to nature in inner-city Melbourne.
There's also confidence in Mirvac's ability to deliver quality as an ASX-listed developer who has completed a string of apartment developments across Australia over the last five decades.
Designed by Bates Smart in collaboration with Mirvac Design and landscaped by Jack Merlo, Prince & Paradeprises one, two, three, and four-bedroom apartments.
The fully electric Prince & Paradetures a residents' lounge and dining room, as well as a rooftop terrace with extensive panoramic views of Melbourne.
Prince & Paradejust four kilometres from the CBD and is within walking distance of the historically vibrant suburbs of Melbourne's inner north. It's also just a short walk to Jewell Train Station and Royal Park Train Station.
Early site works by Mirvac Construction have commenced, with Prince & Paradeompletion slated for June 2026.
