Burgeoning Gold Coast developer Polycell is fast becoming one of the busiest developers in Broadbeach.

Polycell is nearing a sellout of <a href="https://www.urban.com.au/new-apartments/the-rochester-broadbeach-143-surf-parade-broadbeach">The Rochester</a>, their debut apartment development on the Gold Coast, which they are currently constructing through their newly established construction arm. Just last month, the company <a href="https://www.urban.com.au/news/qld/first-look-polycell-approved-for-next-broadbeach-apartment-development">secured approval</a> for its second project at <a href="https://www.urban.com.au/new-apartments/167-old-burleigh-road-broadbeach">167 Old Burleigh Road</a>.

Now they've submitted plans for what will be their third project, having successfully completed the buyout of the apartment owners at the <a href="https://www.urban.com.au/new-apartments/sandpiper-broadbeach-155-old-burleigh-road-broadbeach">12-level Sandpiper building</a>, also on Old Burleigh Road.

<img alt="Polycell" data-entity-type="file" data-entity-uuid="067d3cc5-c1d5-4676-bf18-83a00e38c8ae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-02%20at%209.58.35%E2%80%AFAM.png?VersionId=yca5eX3jeupb_EqtyPZR_kIdcA9tIGCY" />

It's the third time they've called on BDA to handle the designs, after the local architecture firm put the plans together for The Rochester and their other approved project.

They said in the design statement the project presents an exciting opportunity to create a landmark residential tower within the vibrant, high-density Broadbeach precinct.

"The proposed fifty two storey residential apartment tower will feature a timeless façade inspired by the surrounding coastal context, establishing it as a unique sculptural addition to the Broadbeach skyline," BDA noted.

"Carefully designed to respect the character of Broadbeach’s high-density precinct, the project addresses key opportunities presented by the site.&nbsp;The design highlights exceptional architecture, thoughtfully designed public edges, boutique communal amenities, and lush subtropical landscaping, making it a valuable and sustainable addition to the Broadbeach area."

<img alt="Polycell" data-entity-type="file" data-entity-uuid="65075f78-0815-44ec-a2bc-cc3910ba4ed7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-02%20at%2010.05.47%E2%80%AFAM.png?VersionId=y9KN87EyiDZQgwFqxVZW.z64bviqXB.g" />

They said the spacious apartments&nbsp;are designed to accommodate a range of varying demographics, with an emphasis on maximising natural ventilation and light.

Of the 216 apartments, 146 (or 67 per cent) will be two-bedroom. The plans incorporate 65 three-bedroom apartments, three four-bedroom apartments, and two five-bedroom, full-floor sub-penthouses, each spanning 736 sqm.

The lower portion of the tower will comprise just six apartments per floor, while&nbsp;the upper levels offers a selection of larger apartments.

<img alt="Sandpiper" data-entity-type="file" data-entity-uuid="87ca0e97-e014-4224-9a41-80739744b838" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-02%20at%209.58.49%E2%80%AFAM.png?VersionId=N.PPsXAs7sa..3Qrjyg0OjcwcIA_ldzD" />

Much like The Rochester, Polycell has proven themselves to be committed to a high-level of resident amenity, and Sandpiper will be no different.

There will be three levels of dedicated facilities, starting from the&nbsp;podium level which will feature a lap pool with floating day beds, a communal kitchen, dining and lounge area, a gym with a yoga room, a games room with a golf simulator, and a wellness area with a spa, hot and cold pluinges and a sauna and steam room.

The 33rd and 34th level of the building will be home to the residents club that will have similar amenity to the podium level, but also meeting rooms, a two-level club lounge with a spiral staricase, a wine room and ajdoining private dining areas, a library, and a cinema.

&nbsp;

It's the third time they've called on BDA to handle the designs, after the local architecture firm put the plans together for The Rochester and their other approved project

Joel Robinson

First look exclusive: Polycell files Sandpiper redevelopment plans after owner buyout

An atypical masterplanned community in Australia is typically located 20 kilometres or more from our capital cities, where land is more abundant in growth corridors that are already, or soon to be, connected to the city by transport. These communities offer the most vacant land to expand outward rather than upward. In contrast, developers within capital cities are usually limited to smaller sites—around 2,000 sqm compared to 20 hectares—and therefore have to build upwards.

In recent years, however, some of Melbourne’s top developers have managed to carve out enough space in the inner-ring suburbs to offer the best of both worlds: partly going up, and partly going out.

Milieu, Sunkin, and Hamton are each working on neighbourhood-style precincts in Elsternwick, Highett, and Hawthorn.

Elsternwick Gardens by Milieu is the design-driven developer’s largest project to date. They secured the former ABC Studios site on Gordon Street in Elsternwick—a prime 11,740 sqm block located next to the heritage-listed Rippon Lea Estate, whose gardens are over 140 years old.

[smartcode_project:default project_id=136535 project_image_fid=288412]

Milieu embraced the proximity to Rippon Lea, cleverly creating a private gate between the new development and the estate, accessible exclusively by Elsternwick Gardens residents. They went to great lengths to create an extension of the gardens, which, once completed, will be maintained by the Rippon Lea Estate gardeners. Residents will also enjoy private, direct access to the historic gardens.

Milieu recently launched the first stage of <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a>, named Gordon Place, which includes the first two of six buildings planned for the community. These buildings have been expertly designed by Woods Bagot, in collaboration with K.P.D.O. for interior design, and Oculus for landscaping. Brady Constructions was recently appointed as the builder for the first stage, with construction set to begin later this year.

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Milieu Managing Director Michael McCormack describes Elsternwick Gardens as a "once-in-a-generation opportunity," highlighting the project's scale and the historical significance of its location.

"The sheer scale of the project, alongside the historical and cultural importance of the site, renders this our most significant undertaking to date."

There are one, two, and three-bedroom apartments on offer at Gordon Place, designed with a focus on indoor and outdoor living, as well as sustainability. All apartments will be fossil fuel-free, powered by renewable energy, and feature provisions for EV charging and water harvesting. Elsternwick Gardens will also include amenities such as wellness facilities, dog wash, and a hospitality offering.

[smartcode_project:default project_id=136535 project_image_fid=288416]

Developer Sunkin is dedicating over 40 per cent of its 9.63-hectare Highett site—one of the largest privately held sites in Melbourne—to parkland. The interspersed homes, a mix of apartments and townhouses, will be surrounded by a conservation area and a new one-hectare public park.

Construction on <a href="https://www.urban.com.au/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common</a>, led by SK Constructions—Sunkin’s building arm—is well underway, with the first tranche of residents set to move into the initial stage in the coming months. Once complete, Highett Common will be home to over 1,000 people. The precinct will also feature a new two-level public library, part of the Bayside Community Facility, which will include study areas, rooms for community classes and meetings, and an adjacent café.

[smartcode_project:default project_id=108019 project_image_fid=300077]

Resident amenities are divided into two zones. The Northern Residents’ Amenity will include an indoor lap pool, a gym with a wellness area, and a bookable private dining room. The Southern Residents’ Amenity will offer another gym with green views, an outdoor swimming pool, wellness hubs, and a cinema.

Sunkin has recently launched The Luxury Collection—just 12 residences that represent a new benchmark in quality and design for Highett. Each home in the collection includes three bedrooms, offered in a variety of layouts to suit different lifestyles—from penthouse-style apartments with wraparound terraces and Bayside views, to townhouse-style homes with direct access to landscaped grounds and children’s playgrounds.

To accompany the release, Sunkin is offering a range of incentives for Luxury Collection buyers, including a $12,000 furniture voucher from interior design experts Coco Republic, along with a complimentary styling consultation.

[smartcode_project:default project_id=108019 project_image_fid=331189]

Masterplan developer Hamton is the latest to unveil a nature-driven new precinct. They recently launched Scotch Hill Gardens (above), located on a former University of Melbourne campus site in Hawthorn. Approximately 40 per cent of the neighbourhood—over 6,500 sqm—will be dedicated to landscaping, including the planting of 151 new trees. Additionally, 77 established trees will be retained, providing tree canopy views from several of the apartments and the communal rooftop terrace, with sightlines back to the Melbourne skyline.

<a href="https://www.urban.com.au/new-apartments/scotch-hill-gardens-hawthorn-147-robinson-road-hawthorn-vic-3122">Scotch Hill Gardens</a> will comprise six buildings, ranging from four to eight levels. Architecture firm Woods Bagot drew inspiration from the organisation of lily pads on a pond—organic formations that are discrete yet interconnected, sitting lightly within their context. This approach aligns with the principles of "nature-based cities," integrating nature, amenity, wellness, and community into the urban fabric.

[smartcode_project:default project_id=149097 project_image_fid=327630]

The architecture of Scotch Hill Gardens reflects the heritage of Hawthorn, with each residential pavilion taking on a unique identity inspired by Victorian, Edwardian, and Federation styles. Woods Bagot has created a cohesive language that complements the natural landscape.

Interior design leader Cara Gabriel emphasises the importance of framing views of nature, stating, "We wanted the apartments to have a sense of quiet luxury, to allow the residents to look outside and appreciate the nature they’re surrounded by."

The development also prioritises sustainability, with features such as energy-efficient designs and the use of local materials. The integration of extensive green spaces not only enhances the aesthetic appeal but also promotes environmental sustainability and community well-being. Construction on stage one is set to start in Q3 2025 and complete in early 2027.

Inside Melbourne's new nature-based neighbourhoods

Brisbane developer Stockwell is planning more apartments in <a href="https://www.urban.com.au/developments/west-end-qld-4101">West End</a>.

The developer, who has delivered over 700 apartments in West End alone, has sought to add another 132 more.

They've filed plans to the Brisbane City Council for a 15-level tower on <a href="https://www.urban.com.au/new-apartments/33-vulture-street-west-end">33 Vulture Street</a>, on the site of the former&nbsp;Queensland Can Factory. The proposal retains two of the 1939 factory facades along Paris and Turin streets.

<img alt="Stockwell" data-entity-type="file" data-entity-uuid="9d1995f6-7dc6-4128-9230-a782f07036a6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-01%20at%201.27.36%E2%80%AFPM.png?VersionId=xPeG9a5ZlNt_lIM7greLwk4EgO4CZkxg" />

The apartments will sit above two levels of retail that will activate the Vulture Street frontage. The first floor tenancies have an outdoor balcony which overlooks Vulture Street and are accessed by their own lift and staircase. The residential tower is set back from the character walls and the new brick façade.

Residents will have private access to the rooftop where there will be a 16m infinity pool, adjoining deck with day beds and a sauna, and a spa. The roof will also home several outdoor dining areas and barbecue spaces, as well as a multi-use function space and a gym. The rooftop of the car park levels will have a dog park and a herb garden.

<img alt="Stockwell" data-entity-type="file" data-entity-uuid="0c73291e-14a7-46dc-9951-9523f17f2249" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-01%20at%201.27.40%E2%80%AFPM.png?VersionId=H6sExxvZpPZlFjqo8D7FoJZs1EDGvfJK" />

The Design Statement by Mode said the Vulture Street residential façade is split into two distinct elements with a vertical planted break which also allows natural cross ventilation to the residential corridors.

"Each of the two elements of the façade has a different treatment in terms of color and balustrading to provide identity and reduce visual mass," the statement noted, adding that the&nbsp;architectural language and expression of the retail component is derived from the character factory walls and the brick façade of the West End State School.

<img alt="Vulture St" data-entity-type="file" data-entity-uuid="a3fcb4da-3e73-409d-869b-879be2824878" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-01%20at%201.28.06%E2%80%AFPM.png?VersionId=l4lSHGix.IF5dN0TiuT7bXYBI2O1dZlu" />

Stockwell's latest development is in West End. They are currently selling Bankside, 78 one, two, three and four-bedroom apartments.

<a href="https://www.urban.com.au/developers/stockwell">Stockwell</a>, which was founded in the early 1950s as a construction company, are also behind Cremorne on Fish Lane and Croft on Fish Lane, in the popular new precinct in South&nbsp;Bri​sbane.

First look: Stockwell files for new Vulture Street, West End apartment tower

For years, Michelle and Wade had cruised the Broadwater, often docking at the Main Beach Yacht Club and dreaming of a life closer to what they call their second home.

What started as a holiday habit quickly turned into something more permanent when they discovered <a href="https://www.urban.com.au/developers/drew-group">Drew Group</a>’s dual-tower apartment development, <a href="https://www.urban.com.au/new-apartments/lagoon-main-beach-11-23-cronin-avenue-main-beach">Lagoon</a>, in <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a>.

For Michelle and Wade, long-time Broadbeach locals and passionate boating enthusiasts, the decision to downsize wasn’t made overnight. But when the opportunity arose to call Lagoon home, it felt like everything fell perfectly into place.

[smartcode_project:default project_id=108747 project_image_fid=221592]

The couple recently secured a three-bedroom plus multipurpose room residence in the Sunrise Tower of Lagoon,&nbsp;with panoramic views and an enviable connection to the Broadwater lifestyle they adore.

“We live on our boat just as much as we live at home,” Michelle said.

“We were spending holidays at the yacht club just around the corner. It was during one of those stays we first came across Lagoon—started looking at the floorplans and just thought, ‘We can really do this.’”

`The couple live in a five-bedroom, two-level home in Broadbeach Waters, but Michelle was ready for a change. She couldn’t convince Wade when they first looked at Lagoon, but they came back a year later when the project began rising from the ground and they could see extensive progress in construction.

[smartcode_project:default project_id=108747 project_image_fid=204524]

“Once we saw it in real life, it all just clicked”, Michelle recalled.

For the couple, Main Beach and Lagoon offers everything they need.

“We feel like we’re not losing anything by downsizing, in both the space offered at Lagoon as well as the facilities like a lagoon style swimming pool and a top-tier gym.”

&nbsp;

[smartcode_project:default project_id=108747 project_image_fid=221590]

Their new home at Lagoon offers a low-maintenance, lock-and-leave lifestyle that supports both relaxation and activity. “When we’re home, I want to be on the boat, and not mowing lawns,” Wade said. “Lagoon gives us that freedom.”

They liked the peace and quiet of Main Beach compared to neighbouring suburbs, but also loved the fact it still has significant waterside amenities on The Spit and an increasingly thriving hospitality and retail precinct on Tedder Avenue and at Marina Mirage.

[smartcode_project:default project_id=108747 project_image_fid=284864]

One of the main drivers in purchasing off the plan was what friends and locals said about those behind the project.

“Everyone knows Hutchies as a builder,” Michelle said. “Drew Group was a new name to us, but everyone we’ve spoken to in the local community has nothing but praise for Jon Drew. Friends who know people in the industry spoke very highly of him and we value their opinion.”

Hutchinson Builders is approaching topping out of the two towers. Drew Group expects Lagoon residents to move in over the summer.

Michelle and Wade took part in Urban's Buyer Q&amp;A series which focuses on the driving factors behind buying off the plan property in Australia

[smartcode_project_cta:default project_id=108747]

From Broadbeach to Main Beach: Why local downsizers are making the move to Drew Group’s Lagoon Main Beach

<a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> believes in flexibility when it comes to property development, making it easier for their purchasers, the majority of whom are downsizers, to transition from their family home into a new apartment.

As well as offering <a href="https://www.urban.com.au/news/vic/why-the-ability-to-customise-is-a-crucial-offering-in-the-off-the-plan-apartment-market">customisable floorplans to suit a buyers' needs</a>, the lifestyle developer also offers a stress-free way of downsizing.

Their 'Settle When You've Sold' initiative allows those coming from another home to wait until they have sold it before settling on their new apartment, removing the complexity of coordinating the sale of their current home in time for building completion.

The flexible scheme is available to buyers at its latest apartment development <a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent Fitzroy</a>, a reimagination of the old Regent Theatre which once stood on the <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a> Street site.

[smartcode_project:default project_id=24824 project_image_fid=304614]

The Regent will comprise 64 one, two, and three-bedroom apartments, with two-bedroom, two-bathroom residences starting from $725,000.

Designed by acclaimed architecture firm <a href="https://www.urban.com.au/architects/hayball">Hayball</a> with interiors by <a href="https://www.urban.com.au/interior-designers/studio-tate">Studio Tate</a>, The Regent is a tribute to Fitzroy’s storied past and dynamic present. It features two distinct interior schemes: the Classic Collection, a Nordic-inspired light palette, and the darker, moodier Arthouse Collection.&nbsp;

Each residence is crafted to evoke the cinematic glamour of the original Regent Theatre, from arched ceilings and art deco-inspired detailing in the foyer, to expansive living areas that open onto private balconies or terraces.

[smartcode_project:default project_id=24824 project_image_fid=304767]

Residents at The Regent will enjoy access to a 315 sqm rooftop terrace with panoramic views of the city skyline, complete with BBQ and dining spaces.

A resident guest suite offers a hotel-style option for visiting friends and family, while pet owners will appreciate the convenience of an on-site dog wash.&nbsp;

The inclusion of a resident workshop also reflects SMA Projects’ dedication to supporting a lifestyle that is both creative and practical.

[smartcode_project:default project_id=24824 project_image_fid=304766]

The Regent will rise from a prime corner site bordering Fitzroy and Johnston Streets, one of the most walkable developments currently being delivered in the area. Think walking distance to artisan cafes, independent boutiques, leafy parks, and renowned restaurants.&nbsp;

Currently off the plan apartment buyers in Victoria can purchase with no stamp duty, but only until the end of October 2025.

[smartcode_project_cta:default project_id=24824]

The Regent will rise from a prime corner site bordering Fitzroy and Johnston Streets, one of the most walkable developments currently being delivered in the area

Tony Brasier passes PRD Managing Director role to Todd Hadley

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