Think that millennials job hop and will avoid home ownership? Think again
Asia Pacific millennials share similar long-term lifestyle priorities with other generations, despite often superficial perceptions of this emerging superclass, according to a CBRE report.
The Asia Pacific Millennials: Shaping the Future of Real Estate survey redefines the perceptions of millennials in the Asia Pacific region and how they approach lifestyle priorities through defined live, work and play ambitions.
Based on responses from 5,000 millennials in Australia, China, Hong Kong, India and Japan, the report demonstrates perceptions that millennials prefer informal employment, seek to change hanging jobs regularly and avoid financial responsibility are inaccurate in this region.
Consistent with previous generations, most millennials save money to buy a home and spend prudently. The report also illustrates that this demographic aspires to carve out a stable career but take into account factors such as office design when selecting an employer—with 71 percent of respondents willing to give up other benefits for a better office environment.
“The millennial demographic in Asia Pacific is a game-changer for businesses across the board. Their live, work and play priorities and habits will shape economics, redefine opinions on workplace design and functionality, and drive new attitudes towards consumption and experience for the foreseeable future,” said Steve Swerdlow, Chief Executive Officer, CBRE Asia Pacific.
“Millennials represent the fastest source of spending power regionally and serve as the most influential demographic framing future trends in real estate through their lifestyle behaviour, requirements and priorities of living, working and play,” said Dr Henry Chin, Head of Research, CBRE Asia Pacific.
The report also highlights some key differences between millennials in Australia and Asia.
CBRE’s Head of Research Australia, Stephen McNabb, said a relatively low proportion of Australian millennials (35 percent) live with their parents /in the family home, compared to 70 percent in Asian countries. Australian millennials are also more likely to be married or live with a partner (54 percent), compared to 37 percent in Asia.
Another key difference relates to receiving financial support from a parent or guardian when buying a home – with just 27 percent of Australian millennials receiving this type of support compared to 63 percent in Asia.
Almost two-thirds of the region’s millennials are still living with family due to both cultural practices and financial factors. In most major markets surveyed, the high cost of residential property across the region are providing challenges for Asia Pacific millennials to accumulate the necessary capital to buy their own home.
The survey found that Asia Pacific millennials do aspire to own their own home, with 65% of respondents planning to buy property in the future. However, 63% of respondents said that they are forced into renting as they are unable to buy, and until they have the financial means to live independently, millennials will continue renting.
“Developers and city administrators should take heed of these trends by constructing more affordable housing for rent and sale,” said Dr Chin. “In response to the challenges for millennials to accumulate capital for down payments, there needs to be innovation in structuring mortgages for young first-time homebuyers.”
Mr McNabb added that affordability was a particular issue in Australia.
“The findings shows that 76 percent of Australian millennials want to buy a property but 66 percent believe they won’t ever be able to afford it and 74 percent believe wages are not keeping up with property prices,” Mr McNabb said.
Millennials comprise 25 percent of the total workforce population in Asia Pacific. The figure is even higher in Australia at 35 percent and is set to reach 40 percent by 2030.
While salary and benefits are still the main draw when considering a job, millennials also factor in lifestyle elements such as office design, flexible working, location and commuting time. The survey findings underline the importance of a high quality office environment—more than 70 percent of respondents said they believe that employers should put more thought into their working environment. Millennials view their office and its immediate surroundings as a community where they can relax, socialise and engage in other activities.
While a preference for new amenities is common across all generations it is the strongest for millennials, with wellness/relaxation facilities and green space being the biggest influence on Australian millennials when looking for a job.
Due to the advent of technology, millennials are also increasingly demanding the freedom to work anywhere, anytime—more than 60% of Asia Pacific millennials desire flexibility and mobility at work.
Job loyalty by millennials is also stronger than perceived; two-thirds of Asia Pacific millennials (or 61 percent of Australian millennials) expect to work for the same company, or for a small number of companies, throughout their career. Findings reveal that inspiration, responsibility and career progression are prerequisites to attract and retain the talent of millennials. People-centric workplace strategies that embrace diversity, choice and community—major draw cards for Asia Pacific millennials in career choice —can keep talent happier, more engaged and more productive.
Just 6 percent of Australian millennials want to work for a large number of companies with frequent changes.
