Why buy a Lagoon, Main Beach apartment

We’ve taken a closer look at Lagoon Main Beach and why buyers should have it at the top of their list.
Why buy a Lagoon, Main Beach apartment
The lagoon-style pool. Image supplied
Alison Warters May 6, 2022

Inspired by the sun-soaked charm of coastal living and fused with timeless elegance, Lagoon provides a collection of residences that mirror Main Beach’s landscape and lifestyle.

The Lagoon residences present a range of two and three-bedroom apartments, along with the signature range of sky homes and duel level penthouse suites. 

Demand has been unsurprisingly high, with developer Drew Group planning to bring to market the second tower much earlier than planned and build them simultaneously. 

We’ve taken a closer look at Lagoon Main Beach and what buyers will love about the rare project.

The Design

Set in the heart of Main Beach at 11-23 Cronin Avenue, Lagoon comprises two architecturally stunning towers with 248 residences.

Drew Group appointed Plus Architecture to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

Danny Juric, Director at Plus Architecture, had a clear vision for Lagoon and what he wanted to bring to Main Beach, embracing the coastal living with elegantly expressed modern architecture, with a twist of Palm Springs minimalism.

With all apartments oriented to maximise the views, Tower 1, named Sunrise, is the larger of the two, rising 31 levels with 143 apartments. Comprising a mix of two-bedroom apartments, which start from 91 sqm of internal space, along with 27 three-bedroom-apartments, which start from 154 sqm of living space, the typical floor-plate is made up of five apartments per floor, up until level 27, where the Signature Collection begins. 

The duel-level penthouse suites are located at level 31, with the first floor home to three of the four bedrooms, as well as the kitchen living and dining space. The second-level feature the master suite, along with a media room, and an expansive terrace, spanning over 100 sqm with an outdoor kitchen, dining area, and private plunge pool.

Buyers of the dual-level penthouse suites will have the opportunity to give the home a personal touch with an allocation provided to complete the look with personalised fittings and finishes in consultation with interior designer and architect.

Tower 2, aptly named Sunset, rises 23 levels and has 111 apartments, with a breakdown of one, two and three-bedroom apartments. 

Both towers have podium level access to all the facilities, including the heated lagoon pool, barbecue and leisure areas, the business hub and the fitness centre. 

The Developer

Established in 1982, Drew Group is a family-orientated property development and investment company, that operates out of Main Beach, Gold Coast. With over 40 years’ experience in the development industry, Drew Group started at grass roots in Brisbane across all sectors including commercial, industrial, retail, and residential. 

Both personable and community focused, Drew Group’s focus on opportunities has been market driven; diversifying their portfolio has provided a wide scope of experience across a range of project types.

Drew Group have evoked their community focus, through their deep passion for delivering practical and stylish developments.

“Through a very “hands on” approach to all aspects of the development process, we manage to successfully obtain optimal outcomes for our buyers and investors,” say Drew Group.

The group are no strangers to Main Beach, having completed a luxury 16-storey development back in 2018, delivering 29 luxury apartments to the area.

With projects extending up the coastline, the group’s previous projects have all been sell-outs, giving buyers assurance in the quality and integrity of their work.

The Location

It doesn’t get much better than waking up to the sounds and smells of the neighbouring ocean.  With expansive golden beaches bordered by verdant bushland and green spaces, Main Beach is defined by its landscape.

Lagoon occupies the largest landholding in Main Beach, the careful amalgamation of seven sites, with the site occupying a length of street stretching almost from street corner to street corner.

Beyond the picturesque setting, Lagoon Main Beach lands on the doorstep to a cosmopolitan lifestyle that rivals the offerings of world-renowned destinations.

Tedder Avenue is just 50-metres from Lagoon, while residents will only have to walk 200-metres to access the beach.

Public transport access is easy with Lagoon sitting just 400-metres from the tram line, while MacIntosh Park and Boat ramp are only 900-metres.  

The Amenity

Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being the focal point to the development.

The recreational podium level, shared between the two buildings, also features a spa, integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage, work from home spaces and a business hub and lounge with a board room.

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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