Why both investors and owner-occupiers are targeting Crest Broadbeach apartments
Both Queensland locals, as well as those looking for an investment or lifestyle change from New South Wales, have showed the most interest in Morris Property Group's new Broadbeach apartment tower, Crest Broadbeach.
Crest, well over 50 per cent sold, comprises 182 two and three-bedroom apartments designed by Guida Moseley Brown.
There will be a maximum of just five apartments per floor, with only three three-bedroom apartments per level on the building’s top three floors.
Residents will have access to extensive amenities on top of the building’s podium on level two, wrapped with terraces with seating and dining areas, featuring a pool, gym, lounge space and a communal barbecue area.
Since the project launched late last year, traffic from New South Wales to Crest Broadbeach has been consistent, anywhere between 20 per cent to 35 per cent of total traffic.
While owner-occupiers have dominated sales at Crest, the opportunity to purchase owner-occupier-friendly stock in Broadbeach hasn't been lost on investors. Investors have consistently accounted for over 40 per cent of enquiry on Urban at Crest, higher than the Broadbeach average of 32 per cent across 2024.
Crest Broadbeach is one of the only developments around Broadbeach Park, at the northern end of Broadbeach, to be catering for a wider demographic. Several towers that are being marketed or are in planning are priced closer to $3 million.
Read more: Why it's all about Broadbeach...still
Crest sits on Armrick Avenue, one of three streets (Surf Parade and Chelsea Avenue), that front the 4.2-hectare Broadbeach Park, a sought-after spot given it means protected south and eastern views toward the beach and the ocean.
On top of the viewlines, Broadbeach Park is a drawcard by itself, home to Broadbeach Bowls Club, which has been there since the mid-1950s, several sports fields that are home to Broadbeach United Soccer Club, and the Broadbeach Life Saving Club.
There's also Broadbeach Community kindergarten and a children's playground which draws the family buyer.
The Urban Community, who can vote on the key strengths of any given development, says the location, as well as floorplan designs, are the two biggest drawcards of Crest. Buyers also see good value for money in the development.
Crest is MPG's ninth development in Broadbeach since the Canberra-based developer started developing in the Gold Coast in the late 1990s.
MPG also recently launched their eighth Broadbeach development to the market. The builder-developer waited until they've nearly completed construction before launching Malo Broadbeach, just 16 half-floor apartments near the Gold Coast Convention and Exhibition Centre.
MPG is back to Broadbeach Park for their 12th Broadbeach development, which they're expecting to launch before the end of 2024.
Similar to Malo, Maison Broadbeach at 22 Chelsea Avenue will comprise just 22 three-bed apartments across a 25-level building, with the amenity located on the top floor.
