Sales success drives momentum at McNab’s Elements Budds Beach

Sales success drives momentum at McNab’s Elements Budds Beach
Joel Robinson January 20, 2025PROJECT SPOTLIGHT

Builder-developer giant McNab is pushing on in both sales and construction at its new Gold Coast apartment development, Elements Budds Beach.

Over 60 per cent of the Azure Collection, the more premium two-bed plus MPR and three-bedroom apartments within the Oak Avenue building, have been snapped up by a mix of investors and owner occupiers. 

The sales success comes off the back of McNab starting construction on site, demolishing the old three-level walk-up and old timber home on the amalgamated 1,013 sqm Oak Avenue and starting to excavate the four basement parking levels.

The building, of just 87 two, three and four-bedroom apartments that start from just over $1 million, has been crafted by Cottee Parker who says the design "pays homage to the sea and sky and responds to its unique midwater location with distinct simplicity and openness, bringing the waterways to its inhabitants."

Set behind a curved, glazed façade, Elements apartments will feature open plan kitchen, living and dining areas that will extend to balconies with views across the Gold Coast skyline, hinterland, and beach.

As the building ascends, the apartments get more premium, and give way from the two-bed and two-bed plus multi-purpose rooms to half-floor three-bedroom apartments, as well as the soon-to-be-released Horizon Collection.

As demand for spacious, high-end apartments continues, McNab is preparing to launch the Horizon Collection, just a handful of four-bedroom apartments each with a multi-purpose room, panoramic views, a master retreat with a walk-in wardrobe and ensuite, and a built-in bar area with a custom stone finish.

The original plans back in 2021 had the communal facilities located within the building, but, in a trend seen across the majority of Gold Coast projects in the last few years, McNab more recently had Cottee Parker relocate them to the roof.

Now a full rooftop retreat, it will feature an infinity-edge pool with beach club-style loungers that actually sit in the water, several day beds surrounding the pool, and a sauna, hot plunge pool, and a yoga deck.

There will also be a poolside barbecue and teppanyaki area, as well as a private formal dining room and a gym. 

Elements will sit in a quiet pocket of Surfers, only a six-minute walk to Budds Beach and eight minutes to Surfers Paradise Beach.

It could be argued that viewlines, especially from the upper levels, are unlikely to ever be obstructed. This is due to the scale of the Paradise Resort Gold Coast hotel across the street, which is unlikely to be redeveloped anytime soon.

McNab is forecasting a completion date of around Q3 2027.

McNab as a builder has a diverse workbook across the whole of South East Queensland, from warehouse and office buildings to social housing projects.

As a developer, McNab recently completed White in Main Beach, selling all of the apartments prior to completion. The project won the 2024 Master Builders QLD Housing & Construction Award, as well as Queensland’s Best Project in the $50m+ multi-residential category.

McNab also has several development sites in Brisbane, in West End and Highgate Hill, as well as plans for a future Broadbeach project.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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