"One of Australia's premier beach destinations": Inside Chapter Two's Holm Rainbow Bay apartments
Rainbow Bay is the epitome of the true Gold Coast lifestyle.
It's all about the surf, sand, and relaxed coastal living. Locals have adored the area for generations, but since the pandemic, it has become a popular destination for interstate buyers from both sides of the development boom.
Sydneysiders and Melburnians made up a significant portion of buyers during the pandemic, as the country was shut down, while developers from Melbourne and Brisbane also made their moves to this coastal hotspot. Over time, Rainbow Bay has transitioned from 1960s walk-up apartments to stunning new developments, attracting those looking for a modern, beachside lifestyle.
One of the developers leading this change is Brisbane-based Chapter Two Group, which recently began construction on Holm Rainbow Bay, on the dress circle Eden Avenue.
Jon Quayle, who heads Chapter Two alongside Oliver Bagheri, said that the desire to develop in Rainbow Bay had been on their radar for quite some time, with the dream realised in 2021 when they began amalgamating four separate blocks of flats to eventually secure the Holm site.
“Rainbow Bay is recognized as one of Australia’s premier beach destinations—north-facing like Noosa and Byron Bay but more accessible and attainable, with stunning lifestyle amenities, natural beauty, and some of the coast’s best dining and entertainment," Quayle said.
"Holm has been designed to reflect this unique setting, offering premium living spaces and superb resident amenities that bring together all the elements that people seek in sophisticated coastal living.”
Holm, situated on a prime near-2000 sqm block on Eden Avenue, will consist of 87 two and three-bedroom apartments, and a handful of four-bedroom townhouses, designed by Plus Architecture.
Crowning the 12-level building will be a residents' club featuring a 25-meter rooftop pool, spa, sauna, steam room, yoga deck, outdoor dining area with barbecue facilities, and a fire pit.
Additional features will include a gymnasium, work-from-home area, a library, and a function room.
The design intentionally embraces Rainbow Bay’s natural beauty, incorporating sweeping views of the ocean, river, and hinterland from the apartments. The rooftop, in particular, will capture all three vistas, along with the iconic Snapper Rocks.
“In all our developments, we love to showcase architecture inspired by the natural beauty that surrounds it,” Quayle explained. “Holm’s flowing curves, lush greenery, natural elements, and light-filled spaces perfectly capture the essence of Rainbow Bay.”
Groupline Constructions demolished the former 1960s blocks late last year and recently commenced basement excavation. They aim to have a crane on-site and begin vertical construction later this year.
"It's an exciting project, and we can't wait to see it come to life," Quayle added.
Last year, the penthouse at Holm sold for $4.5 million to a Sydney buyer, believed to have set a price-per-square-meter record for a non-beachfront or front-row apartment in the area.
The 246 sqm penthouse, featuring three bedrooms, two decks, and a rooftop terrace with outdoor dining and a spa, sold for $24,590 per square metre.
Oliver Bagheri said the record-breaking penthouse sale highlighted the strong demand for blue-chip real estate on the Gold Coast.
“Holm represents a rare opportunity on Rainbow Bay’s peninsula, allowing buyers to make this iconic address either their permanent home or a deluxe holiday destination," Bagheri said.
“Geographically restricted with limited future supply, acquiring the Holm site today and delivering this project at its current pricing would not be feasible, making it an irreplaceable opportunity.
"In recent years, the notion of apartment living has evolved. However, we've noticed that many new Gold Coast developments still fall short of providing residents with a balanced lifestyle, offering health, well-being, and lifestyle amenities all in one place.”
SRQ Projects is selling Holm Rainbow Bay.
