"It’s about a series of little details and moments": How The Rochester Broadbeach apartment development was designed

BDA Architecture Director Darren Greenway said The Rochester has a really strong independent character
"It’s about a series of little details and moments": How The Rochester Broadbeach apartment development was designed
Joel Robinson October 13, 2024ARCHITECTURE

When designing its debut Gold Coast apartment development, developer Polycell tried to find a way to create a point of difference in what else was on offer in Broadbeach.

Their conclusion was to bring on not one, but two of Australia's most celebrated architects to design The Rochester, a sculptural 42-level tower in the heart of the booming suburb.

BDA Architecture Director Darren Greenway said The Rochester has a really strong independent character. 

“BDA’s philosophy is to create enduring architecture," Greenway said.

"The Rochester is different to other buildings in the Broadbeach precinct. Its unique form is more elegant and linear, with soft curves to the edges, that relate back to the more fluid parts of the beaches and the hinterland of the Gold Coast.

“Having a really simple floorplate, with elegant slight curves to the balconies, very horizontal lines, and vertical contrasting elements, makes it more timeless in the architecture. When people are moving along the esplanade, or up Surf Parade, they’ll see this clean, timeless line."

BDA Associate Patrik Pelikan said the overall experience of The Rochester has been none of trying to achieve excellence; almost like a club, that once you are part of it, it elevates you.

“Every apartment is orientated and crafted to its location within the building. We wanted to create an upmarket coastal feel, more refined and elegant through the detailing of the interior palette. So, we used high-end materials, in coastal tones – the whites, the creams, the sands, the timber. It’s about a series of little details and moments," Pelikan said. 

“The entertainer’s kitchens are specifically designed for each unit, and they flow into the living room areas. The balconies have been meticulously crafted to provide beautiful views, but at the same time give you privacy.”

The Rochester, now over 80 per cent sold, has 182 two and three-bedroom apartments across a 42-level tower at 143 Surf Parade.

Construction is underway, with completion slated for late 2027.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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