How Plus Architecture designed Bassar's Broadbeach apartment tower, Eternity

There were 22 designs penned by Plus Architecture when they were designing Bassar Group's second Broadbeach tower.

The result for Eternity, Plus Director Danny Juric says, is a "sophisticated, grounded building, with a strong, solid, yet delicate base."

The building's slender design, inspired by the interwoven elements that provide strength in nature, will rise 35-storeys at 14-18 Mary Avenue and home 88 apartments, just steps from the beach.

“One must appreciate what a unique landholding this is,” Juric says.

“While you are not on absolute beachfront, the oval in front creates conditions that give the sense that you are, while offering views that will never be built out.”

Centred around the concept of ‘reaching for the sky’, Juric said height was of critical importance when creating what has culminated in a slender, sculpted design, intended to be as aesthetically pleasing to those viewing it from the street as it is to those who will be living in it.

Surrounded by landscaping and tropical foliage, steel legs intertwine, almost like a basket weave, to form an exoskeleton that draws the eye up to the sky and invites people to form a connection with the building.

Bassar identified a gap in the market for spacious oceanside residences, with the three and four-bedroom apartments set to range in size from 189 sqm through to 214 sqm, while the half-floor four-bedroom skyhomes on the upper levels will boast an expansive 300 sqm of living space. 

Two four-bedroom penthouse suites will crown the tower, delivering just under 600 sqm of space across two levels. They'll feature four-and-a-half bathrooms as well as three car spaces and a rooftop terrace complete with a plunge pool. 

One thing buyers in Eternity can be assured of is that while the apartments offer different aspects, all of them are of equal standing, which Juric said was the one thing that was non-negotiable in the building’s design.

“There are no B-grade apartments in Eternity," Juric adds.

"They have been configured to be only three per floor, so one takes up all the north side of the building, one the south, and the one in the middle, which you would imagine would be the B-grade, is actually much wider than the others and has an enormous frontage.

“It could be considered the pick of the bunch, depending on what view you prefer.”

Plus took on a coastal colour scheme for the design of the apartments, which reflects the laidback luxury on offer at Eternity. Quality finishes including marble stone benchtops have been incorporated, along with engineered timber flooring, timber veneer cabinetry, 100 per cent wool carpet and Miele appliances. 

A host of open-air amenities are set for Eternity, including a wellness centre, pool and wet deck, yoga lawn, gym, residents' lounge and barbecue facilities, which will be elevated above the ground level providing ocean vistas, framed by the foliage of pine trees. 

Tropical landscaping and extensive perimeter planting will tie the tower into the sub-tropical lifestyle the Goldie is known for, creating an inviting arrival experience for anyone who enters Eternity. 

“Landscaping plays an integral part of the building’s design,” Juric said.

“Imagine the feeling you get when you walk through a rainforest – it’s high oxygen and elevates the spirit, yet you are protected. That’s what we wanted to achieve on the amenity levels of Eternity.”

Bassars' Leo Sarris said they want people to feel a connection to nature the moment they enter Eternity. 

“We want people to feel that connection to nature from the moment they step inside the grounds, from the comfort of their living spaces, and from their balconies facing the ocean,” he said. 

“Even though Broadbeach is an inner-city suburb, you have this wonderful foreshore and the beach right there on the doorstep.”

The tower will offer four levels of basement parking, with 177 car spaces planned. There's also keyless FOB entry into the apartments, along with an intercom system, security cameras and an on-site caretaker. 

Boasting a prime position along the coast will put residents near to everything Broadbeach and the greater Gold Coast community has to offer, with the Pacific Fair Shopping Centre located just 400 metres away, and a plethora of cafes and restaurants only 300 metres along Surf Parade.

Hutchinson Builders have been tasked with constructing the project, which is slated for completion by early 2026.