First look: New Broadbeach apartment tower to combine hotel and apartment lifestyle

First look: New Broadbeach apartment tower to combine hotel and apartment lifestyle
Joel Robinson May 15, 2023PLANNING ALERT

While it's all about Broadbeach in 2023, the pipeline of apartment developments in with council likely means 2024 won't be too much different.

The latest plans are for a 24-level, mixed-use hotel and residential tower, with 36 hotel suites and just six high-end apartments at 23 Margaret Avenue, on the corner of Margaret Avenue and the busy Surf Parade.

Surf Parade has been a hotbed for developers in recent years. Polycell are currently selling The Rochester, Mosaic Property have Marella, Gallery Group have Chalk and North, and Polites has an unnamed project at 152 Surf Parade. The new project will sit right next door to Bassar's Infinity tower.

The application has been submitted by The Legacy M Pty Ltd, which is directed by Brisbane-based Brian McDonald and Phillipines-based Manuel Hao Osmena, who is the chairman of the Manny O Group which has interests in tourism, airline catering, airport services and wine.

Tonic Design has put together the plans for the project, which includes two ground level retail tenancies and separate lobbies for the hotel and the apartment residents. Both will have a concierge.

Level two will be a hotel lounge and buffet area, reception, waiting area, a gym, and an infinity pool. A function room for the hotel is located on level three.

Heading up the tower are 70 sqm one-bedroom suites, a max of three on each level.

From level 16 there are 217 sqm, full floor apartments with three bedrooms.

A sprawling three-level penthouse tops the tower. There are four bedrooms and a multi-purpose room on level one, a kitchen living and dining space and media room, on level two, and a gym with private terrace on the roof. The other half of the rooftop is a hotel meeting room and a pool.

Mixed-use hotel and apartment project have gathered steam in recent years across the Gold Coast.

Developer KTQ has been a big driver in the trend. Last year they submitted plans for a mixed-use project on their massive Garfield Terrace, Surfers Paradise amalgamation.

Recently receiving sign off from the Gold Coast City Council, Serēn (pronounced serene), will comprise an independent luxury, 60-room hotel, with some suites offering over 100 sqm of living space, and 60 apartments, the smallest on offer spanning a huge 350 sqm and offering three-bedrooms and a multi-purpose room.

Their huge development in Kirra Point also has a hotel component within one of the two residential apartments towers currently under construction.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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