First look: Morris Property Group file plans for two more Broadbeach towers

Veteran developer Barry Morris says the Gold Coast has seen several DA’s lodged in the past six to 12 months, especially in Broadbeach
First look: Morris Property Group file plans for two more Broadbeach towers
The proposed tower at 2739 Gold Coast Highway. Image supplied
Joel Robinson June 8, 2022

The longstanding development and construction company, Morris Property Group, continues to add to their development pipeline, lodging two applications for residential projects in the in demand Broadbeach.

Veteran developer Barry Morris says the Gold Coast has seen several DA’s lodged in the past six to 12 months, especially in Broadbeach.

"Buyers love Broadbeach because it, offers beachside living with metropolitan amenities, which is what the market is after," Morris says.

One of the newly lodged projects, at 22 Chelsea Avenue, is just a few doors down from their newly complete and sold out Opus project.

That will target the owner-occupier, with just 18 three-bedroom apartments across the 20-level tower.

The second level will home the recreation and will feature a barbecue area with outdoor dining, gym and pool. The space will provide an outlook towards Broadbeach Park and maximise northern sunlight.

The Queensland-based architecture firm Burling Brown designed 22 Chelsea Avenue, noting in their design statement that the small tower footprint and orientation of the building will result in a slender tower profile as viewed from the north, where the building will be most visually prominent.

"The design incorporates strong and distinct angular edges that articulate the form," the statement noted. 

"The use of a light and dark colour scheme and the inclusion of vertical elements up the western elevation produce a high quality and contemporary design."

Burling Brown also designed the other tower at 2739 Gold Coast Highway, cleverly designed to have all 48 apartments face north. There will just be two-bedroom apartments in the building, three per floor.

The design of the building illustrates a contemporary look utilising a natural material palette to help complement the area and Broadbeach streetscape.

MPG now have four Broadbeach projects in the pipeline and one in Burleigh Heads. They're also set to be launching Essentia in Surfers Paradise in the coming weeks, which offers one and two-bedroom stock.

"This will be a great opportunity for us to receive some market data and get ourselves back in the selling game, preparing us for the many upcoming project launches," Morris added.

MPG currently has two residential projects under construction Sandbar Burleigh Heads which has limited stock remaining, as well as a new commercial building Mermaid Plaza, in Mermaid Beach.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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