First look: Immerse Projects plan new apartments at Kirra Beach
Immerse Projects is preparing its third new apartment development in the ever-popular Coolangatta/Kirra area.
Led by building veteran John Kearney, who also runs local construction giant Greyburn, Immerse has filed plans for a new development on Haig Street, just off Musgrave Street and just metres from the beach.
They've called on BDA Architecture to design the 14-level building, which will feature 105 apartments: 64 three-bedroom and 41 two-bedroom units.
Kearney told Urban the diversity of product mix will suit a wider section of the house market needs, not just the downsizer.
"The two, two-bed plus MPR, and three-bed configurations could suit part-time owner-occupiers who might choose to short-term let, lock-and-leave owners, and downsizers who don't want, or can't afford, a full-floor apartment which Kirra is flooded with."
Kearney says he has strong belief in the Kirra market and its future growth prospects.
"Kirra has much more amenity on its doorstep than other parts of Coolangatta. There's a real sense of identity with Kirra, it's a really special place."
BDA wrote in their submission to the Gold Coast City Council the architectural vision for 5-7 Haig Street "embraces its coastal setting by responding to the built form, climate, and surrounding landscape."
"The development is designed to integrate seamlessly with its neighbourhood, enhancing the identity of the Kirra precinct while respecting existing urban character and natural elements."
Apartment sizes start from 70 sqm internal for the two-bedroom apartments, and 130 sqm for the two-beds with MPR. The three's start from 130 sqm with 17 sqm of balcony. There are three two-level beach houses that start on the ground level.
The majority of the resident amenity is pitched for the level two podium. A lap pool will run along the northern edge of the building and will sit next to a pool deck, a spa and ice bath area, a gym, a kids play area, and a work from home space with a meeting room. There will also ba a private dining space with outdoor terrace on the ground level.
Immerse secured the amalgamated 2,026 sqm double-block earlier this year. The site is occupied by two two-level qwalk ups, Giraween and Caribbean, dating back to the mid 1970s. They comprise 14 apartments in total.
Immerse is currently developing Rhythm Kirra Hill, just 850m away from the new development on Garrick Street. Rhythm has sold the majority of its 40 one, two and three-bedroom apartments, which will be completed later this year.
Immerse and Greyburn have become quite the formidable development partners in recent years.
As well as Rhythm, Immerse is currently developing Ombre Robina, which will finish construction this summer. They also have another site in Kirra, on McLean Street, which is approved for 58 apartments across a 17-level building.
Greyburn is building both of Immerse's projects, as well as Capri Villas on Isle of Capri, which is nearly complete, and the first stage of Lewis Land's 16-hectare Biggera Waters masterplan, Harbour Shores.
Kirra was one of the success stories for new apartment developments even before COVID hit Australia. The launch of Miles Residences by KTQ at the end of 2019 started a wave of demand, from both local and interstate developers and both local and interstate buyers at both ends of the market.
