First look exclusive: Ignite Projects line up next luxury Palm Beach apartment development
Following the recent completion of its luxury Palm Beach apartment development Cabana Palm Beach, Josh Foote's Ignite Projects has secured its next development site.
They've paid around $7 million for Laurieton House, a 1960s apartment development at 186 Jefferson Lane, up the road from the Palm Beach Surf Club.
They bought the site through GV Property Group's Antonio Mercuri and Luke Reaby, who also sold the 1,600 sqm block to Sydney-based developer Daascon in 2022.
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Ignite will be looking to revise the 14-level plans Daascon had for the site, instead opting for a code assessable nine-level building which Foote says will be similar to Cabana on Nineteenth Avenue.
“No two projects are the same and we define ourselves by our point of difference, as each project is refreshingly original, but there will be similarities to Cabana,” he says.
“We live, surf and socialise in the area and respect the community so our impact is our legacy.”
Ignite sold out Cabana in 2021, within eight weeks of its launch on Boxing Day 2020.
GV Principal Antonio Mercuri says the sale is a great result for the community.
“These older unit blocks like Laurieton House have well and truly had their day, but it’s great to see a local developer see the potential in the property and look to build a project that neighbours would be much happier with.
“I think that comes from just knowing the area. “It certainly helps when the developer lives locally and is raising their own families here - they genuinely want what’s best for the Coast.”
Daascon’s plans for the 14-floor tower on the site were approved by Council but were the subject of an appeal at the time of their decision to sell the property.
