First look: Bassar Group plot next Broadbeach tower
Bassar Group's penchant for Broadbeach development is set to continue with its latest apartment play.
Bassar, led by Leo Sarris and Simon Bassil, has filed plans with the Gold Coast City Council for a 33-level tower with 56 half-floor apartments on Anne Avenue, similar to their successful Infinity project which they completed around the corner in 2023 on Surf Parade.
The new tower, Avva, the Greek translation for Anne which reflects Sarris' heritage, will feature a range of amenities on the podium levels, from a lap pool with day beds to a wellness area with a gym, yoga deck, hot and cold plunge, and a sauna and steam room.
Leo Sarris, Bassar Group Director, said the conditions are right for their next installment of luxury in Broadbeach.
"We're excited to announce the next Bassar tower following on from Infinity which sold out before construction completion," Sarris says. They've kept the same design team, with BDA again on board.
"Avva is an edgier and more contemporary cousin to Infinity."
Sarris says it's all about finding that sweet spot for both the developer and purchasers.
"We're targeting to provide a product that ticks boxes for location and local amenity to suit our buyers, but also being as simple as possible when it comes to design. If we simplify the design process, and give buyers what they need and not overdo it with unnecessary additional costs, we can then offer a competitive price point.
"We'll still be having large 166 sqm internal floorplans with three bedrooms, with just two apartments per floor. We know that's what our type of buyer wants after delivering Infinity."
When comparing to the COVID boom which Bassar benefitted from when they were marketing Infinity, Sarris says the landscape on the Gold Coast is now very different.
"Buyers are more savvy now," Sarris says.
"There was a time when buyers would pay anything to get into the Gold Coast market. Now, with the cost of living and increased interest rates, it's not as easy, so you really need to hit the sweet spot in terms of design which then informs the price you can sell the apartment for."
Sarris still expects some interest from the southern states, however acknowledging that demographic won't be as prevalent as it was several years ago. Local buyers are likely to dominate sales.
BDA Architecture, who designed Infinity, has been in charge of the architecture for the new project.
They said the new "modernist-inspired tower adopts an angular expression to its form."
"The tower floor plan is shaped to create striking oblique spatial expression. The tower form offers visually interesting angles to passers-by. The movement and angles reflect the subtle angles of the coastal context."
The new tower at 19 Anne Avenue will replace the 1970s MaxMar apartment block.
GV Property Group's Luke Reaby put the 1,032 sqm site together, amalgamating eight individual owners in the original two-level walk-up.
