Enquiry for new apartments in Palm Beach hits 18-month high
Broadbeach has been dethroned as the most popular suburb on the Gold Coast.
Data from MatterFact, the data partner of Urban.com.au, revealed that Palm Beach was the most enquired-on suburb in November, overtaking Broadbeach, which had held the top spot every month in 2024—except for May, when Palm Beach last claimed the title.
Interest in the Gold Coast tends to surge in November, December, and January, particularly from people based in southern states and Brisbane who are planning to holiday in the region.
Palm Beach has been the most searched suburb on the Gold Coast for the past four quarters on Urban.com.au, but the scarcity of new projects had left much of that demand unmet.
The last project to come to market in Palm Beach was La Belle Marquee Development Partners, 74 premium beachfront apartments.
The newest development in Palm Beach, just the second to launch in 2024, is tapping into that unmet demand, a segment of the market which has been overlooked in recent years.
Developer Sherpa Property Group has created a new brand, Flourish, to cater to the likes of first home buyers and rightsizers, not just affluent downsizers or holidaymakers.
The brand's debut project, Flourish on Sixth, offers a range of one, two, and three-bedroom apartments, with one-bedroom units starting from under $600,000. These apartments have been quickly snapped up, and while many of the two-bedroom units are also sold, there are still some available around the $1 million mark—an unprecedented price in today’s Gold Coast apartment market.
With amenities including an 800 sqm rooftop featuring a heated lap pool, private cabanas, and a wellness centre, the project delivers high-end communal spaces while maintaining affordability.
The inclusion of shared electric vehicle services and other sustainable features adds further appeal for buyers seeking modern, environmentally conscious living.
Demand is set to continue into 2025. Next year the local market will welcome back Villea Palm Beach, by Sydney and Melbourne developer Abadeen.
Gordon Corp is teaming up again with the Mathieson family to launch their Jefferson Lane project which will bring another 47 two and three-bedroom apartments to the undersupplied market.
Sydney-based Chanine Developments and local developer Macquarie York are focussing on half and full-floor apartments.
