Inside the success story of one of Sydney’s most prolific apartment developers

As a developer who has been one of the biggest contributors to the Sydney housing market for over two decades, it would be easy for ALAND Founder Andrew Hrsto to rest on his laurels.

Founded in 2002 by Hrsto from his kitchen table, ALAND has delivered over 4,000 apartments in the last 22 years, predominantly focused around Sydney’s west, with a further 1,300 currently under construction.

But there’s no slowing down for Hrsto, who remains as hands-on in the business as he was two decades ago, when it was just him and a small team of two — who are still part of ALAND today. Now, with over 6,000 apartments in planning and 200 employees across the development and construction sectors, ALAND’s workforce is only expected to grow as the company looks to venture into different market segments.

“First and foremost, our whole company ethos is to look after people,” Hrsto says, referring to both his staff and the buyers of ALAND apartments. “The obligation is to the buyers, and that has been the foundation of our business from day one. We knew if we did that, then every other element would fall into place.” Catching up with Andrew recently, he shared a story of a founder who isn’t just “on the tools” metaphorically, but literally.

His daily routine involves engaging with the community, interacting with apartment buyers, and occasionally donning a hard hat on site. “We’re a community-focused developer,” Andrew says. “It was never in our DNA to be anything different. It wouldn’t make sense to us to build something that wasn’t in line with what the community wanted.”

After five years in planning and project management, Hrsto decided to take the leap. “It was in the late 2000s that we went full end-to-end, handling both development and construction,” Andrew says. They soon expanded their scope, bringing building management into the fold. “When we develop, we’re in that building for life,” Andrew adds.

ALAND is well known for delivering more than just buildings — it creates precinct-style communities.

“We started developing multi-stage projects just before COVID, and that allowed us to plan the whole process. It gave us more room to work with, considering the size of the development site. It enabled us to look beyond just a building and create a community that serves not only our future residents but the whole local area.”

This approach is evident in their multi-stage masterplan for Gladstone Village, where ALAND is delivering over 1,000 apartments to Merrylands, just outside Parramatta.

In addition to three buildings offering a mix of one, two, and three-bedroom apartments, Gladstone Village features significant public amenities: a large grass park, an outdoor gym, a kids’ playground with a water play zone, a games area with table tennis tables, a life-sized chess board, and barbecue and alfresco facilities. Residents will also have private access to a rooftop pool, yoga lawns, outdoor cinemas, and a private forest walkway with a dedicated pet zone.

“Gladstone Village really typifies what we want to achieve and are continuing to execute in 2025,” Andrew says. “While we’re building homes for Western Sydney, there’s more to development nowadays. You have to contribute to the wider public, and that’s what we try to do with every masterplan we put our name to.”

Nearby, ALAND will soon launch Queen Square, on its prime gateway site in Campbelltown. The abandoned Brands on Sale outlet at 22-32 Queen Street will become a new community with around 558 apartments across five buildings. The two-hectare site will also comprise an Eat Street with retail and hospitality spaces and over 4,000 sqm of publicly accessible space, including a two-level community building with an auditorium, kiosk, and multi-purpose spaces.

Many developers stick to what they know, sticking to safer, more familiar paths. Hrsto, however, has a different approach. In 2022, Andrew and the team stepped out of their comfort zone, acquiring a prime development site in Gosford, the gateway suburb to the Central Coast. For a developer that had exclusively focused on Sydney’s western suburbs, this was a significant jump—not just geographically, but also in the execution of a new type of development. “We were probably biting off more than we could chew,” Andrew jokes.

Andrew explained that they approached the Gosford project somewhat blindly, as the approved plans included a hotel component—an area ALAND hadn’t previously ventured into. But Andrew and his team returned to the company’s core values: if they did right by the buyer and the community, the rest would fall into place.

“Gosford proved to be a really interesting test for us as a business, pushing us to branch out and take on something we hadn’t done before, in a region we hadn’t developed in,” Andrew says. Fast forward two years from site acquisition, and the two-tower development, Archibald by ALAND, is nearing completion. With 99% of the apartments already sold, the project is one of the best-selling apartment developments the Central Coast has ever seen.

Archibald by ALAND includes 327 apartments and a 130-room hotel to be run by IHG VOCO, as well as ground-floor hospitality and a rooftop sky bar. During the development and construction phase, Hrsto has also established another new capability for ALAND: an internal hotel management arm.

“A mixed-use hotel and apartment development is now very much something we can run end-to-end, and manage both components of the development well into the future,” Andrew says.

Having seen such success in their first Gosford project, they are now moving ahead with their second: Amalfi by ALAND, on Mann Street, which will feature around 506 apartments and 9,530 sqm of retail space.

ALAND’s 2025 development pipeline is as robust as ever, with the diversified developer planning projects across traditional build-to-sell, build-to-rent, co-living, student accommodation, hotel, and hospitality sectors.

“2025 is shaping up to be a massive year for us,” Andrew says.

“We’re taking on new challenges, pushing the boundaries, diversifying our offering, and delivering projects that set a new standard in the industry. I’m excited to see the hard work of our team come to life, and to continue contributing to the communities we serve.”