Sydney off the plan apartments

As a developer who has been one of the biggest contributors to the Sydney housing market for over two decades, it would be easy for ALAND Founder Andrew Hrsto to rest on his laurels.

Founded in 2002 by Hrsto from his kitchen table, <a href="https://www.urban.com.au/developers/aland">ALAND</a> has delivered over 4,000 apartments in the last 22 years, predominantly focused around Sydney’s west, with a further 1,300 currently under construction.

But there’s no slowing down for Hrsto, who remains as hands-on in the business as he was two decades ago when it was just him and a small team of two — who are still part of ALAND today. Now, with over 6,000 apartments in planning and 200 employees across the development and construction sectors, ALAND’s workforce is only expected to grow as the company looks to venture into different market segments.

“First and foremost, our whole company ethos is to look after people,” Hrsto says, referring to both his staff and the buyers of ALAND apartments.

“The obligation is to the buyers, and that has been the foundation of our business from day one. We knew if we did that, then every other element would fall into place.”

Catching up with Andrew recently, he shared a story of a founder who isn’t just “on the tools” metaphorically, but literally. His daily routine involves speaking with local councils, engaging with the community, interacting with apartment buyers, and occasionally donning a hard hat on site.

“We’re a community-focused developer,” Andrew says.

“It was never in our DNA to be anything different. It wouldn’t make sense to us to build something that wasn’t in line with what the community wanted.”

After five years in planning and project management, Hrsto decided to take the leap.

“It was in the late 2000s that we went full end-to-end, handling both development and construction,” Andrew says.

They soon expanded their scope, bringing building management into the fold.

“When we develop, we’re in that building for life,” Andrew adds.

ALAND is well known for delivering more than just buildings — it creates precinct-style communities.

“We started developing multi-stage projects just before COVID, and that allowed us to really plan the whole process. It gave us more room to work with, considering the size of the development site. It enabled us to look beyond just a building and create a community that serves not only our future residents but the whole local area.”

This approach is evident in their multi-stage masterplan for <a href="https://www.urban.com.au/buildings/amber-the-gladstone-village-stage-2-228-pitt-st-merrylands">Gladstone Village</a>, where ALAND is delivering over 1,000 apartments to <a href="https://www.urban.com.au/developments/merrylands-nsw-2160">Merrylands</a>, just outside Parramatta.

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In addition to three buildings offering a mix of one, two, and three-bedroom apartments, Gladstone Village features significant public amenities: a large grass park, an outdoor gym, a kids’ playground with a water play zone, a games area with table tennis tables, a life-sized chess board, and barbecue and alfresco facilities. Residents will also have private access to a rooftop pool, yoga lawns, outdoor cinemas, and a private forest walkway with a dedicated pet zone.

“Gladstone Village really typifies what we want to achieve and are continuing to execute in 2025,” Andrew says.

“While we’re building homes for Western Sydney, there’s more to development nowadays. You have to contribute to the wider public, and that’s what we try to do with every masterplan we put our name to.”

Nearby, ALAND will soon launch Queen Square, on its prime&nbsp;gateway site in&nbsp;<a href="https://www.urban.com.au/developments/campbelltown-nsw-2560">Campbelltown</a>.

The abandoned Brands on Sale outlet at 22-32 Queen Street will become a new community with around 558 apartments across five buildings. The two-hectare site will also comprise an Eat Street with retail and hospitality spaces and over 4,000 sqm of publicly accessible space, including a two-level community building with an auditorium, kiosk, and multi-purpose spaces.

<img alt="Queen Square, ALAND" data-entity-type="file" data-entity-uuid="ca46834e-3f49-4be7-b851-4e1135c0c53b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-01-21%20at%2010.27.09%E2%80%AFAM.png?VersionId=I8Lyc1N5NcWg2vLLZp3yeZaGDQ6EmHv2" />

Many developers stick to what they know, sticking to safer, more familiar paths. Hrsto, however, has a different approach.

In 2022, Andrew and the team stepped out of their comfort zone, acquiring a prime development site in <a href="https://www.urban.com.au/developments/gosford-nsw-2250">Gosford</a>, the gateway suburb to the Central Coast. For a developer that had exclusively focused on Sydney’s western suburbs, this was a significant jump—not just geographically, but also in the execution of a new type of development.

“We were probably biting off more than we could chew,” Andrew jokes.

It’s with tenacity and a willingness to learn that ALAND continues to go from strength to strength.

Andrew explained that they approached the Gosford project somewhat blindly, as the approved plans included a hotel component—an area ALAND hadn’t previously ventured into. But Andrew and his team returned to the company’s core values: if they did right by the buyer and the community, the rest would fall into place.

“Gosford proved to be a really interesting test for us as a business, pushing us to branch out and take on something we hadn’t done before, in a region we hadn’t developed in,” Andrew says.

Fast forward two years from site acquisition, and the two-tower development, <a href="https://www.urban.com.au/new-apartments/archibald-by-aland-108-donnison-street-gosford">Archibald by ALAND</a>, is nearing completion. With 99 per cent of the apartments already sold, the project is one of the best-selling apartment developments the Central Coast has ever seen.

“We didn’t quite realise how important this building and this site were to the local community,” Andrew says.

“We’ve had locals, who haven’t bought in the building, come up to us and say how transformative this development is for the area and how important it is to the wider community. It’s that kind of feedback that makes you keep going.”

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Archibald by ALAND includes 327 apartments and a 130-room hotel to be run by IHG VOCO, as well as ground-floor hospitality and a rooftop area. During the development and construction phase, Hrsto has also established another new capability for ALAND: an internal hotel management arm.

“A mixed-use hotel and apartment development is now very much something we can run end-to-end, and manage both components of the development well into the future,” Andrew says.

Having seen such success in their first Gosford project, they are now moving ahead with their second: <a href="https://www.urban.com.au/new-apartments/amalfi-by-aland-50-70-mann-street-gosford">Amalfi by ALAND</a>, on Mann Street, which will feature 506 apartments and 9,530 sqm of retail space.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-aland-reveals-latest-gosford-mixed-use-development-amalfi-by-aland">First look: ALAND reveals latest Gosford mixed-use development, Amalfi by ALAND</a>

ALAND is also venturing into the build-to-rent sector. They have acquired the final three buildings in Skyview, the five-tower <a href="https://www.urban.com.au/developments/castle-hill-nsw-2154">Castle Hill</a> development that had been partially completed by the troubled developer, Top Place.

ALAND will now focus on the most advanced building, which is around 80 per cent complete, undertaking remediation works before offering the apartments for rent. They will then shift their attention to the final two buildings, which were little more than holes in the ground at the time of acquisition.

ALAND’s 2025 development pipeline is as robust as ever, with diversified developer planning projects across traditional build-to-sell, build-to-rent, co-living, student accommodation, hotel, and hospitality sectors.

“2025 is shaping up to be a massive year for us,” Andrew says.

“We’re taking on new challenges, pushing the boundaries, diversifying our offering, and delivering projects that set a new standard in the industry. I’m excited to see the hard work of our team come to life, and to continue contributing to the communities we serve.”

ALAND is well known for delivering more than just buildings — it creates precinct-style communities

Joel Robinson

The story behind ALAND, one of Sydney’s most prolific apartment developers

Deicorp has secured planning approval to incorporate 48 affordable apartments into its landmark Marquet &amp; Mary mixed-use tower in the heart of Rhodes.

The $463 million Rhodes project was approved as a State Significant Development Application (SSDA), using the Infill Affordable Housing provisions to increase the overall apartment numbers and provide much-needed housing for essential workers.

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Deicorp founder Fouad Deiri said Deicorp is working with one of Australia’s leading community housing providers to manage the 48 affordable housing units at <a href="https://www.urban.com.au/new-apartments/marquet-mary-rhodes-1-9-marquet-street-rhodes-nsw-2138">Marquet &amp; Mary</a>.

“With its superb location in the heart of <a href="https://www.urban.com.au/developments/rhodes-nsw-2138">Rhodes</a> and on the doorstep of Concord Hospital and Rhodes Station, this was the perfect site to increase the number of apartments and include housing for key and essential workers.”

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The approval paves the way for the construction of Marquet &amp; Mary, 274 apartments designed by FK Australia. The apartments will sit atop a four-level podium that will include 3,796 sqm of retail and commercial space, a community rooftop terrace and garden, and a residential courtyard.

FK Partner Craig Baudin said the project marks a significant step towards increasing density in well-connected middle ring locations while ensuring the inclusion of affordable family homes.

"Being among the first projects submitted to the State Government under the SSD affordable uplift pathway is an exciting milestone, showcasing how well-designed, medium-density housing can enhance urban centres and provide much-needed homes for families in Sydney.

“We saw this project as an opportunity to complete a key missing part of the Rhodes Town Centre, and create a connected and amenity-rich new community layered with lush communal gardens through the podium levels. A core focus of our design was placemaking and integrating this new landmark tower to the vibrant retail life of the town centre."

[smartcode_project:default project_id=141515 project_image_fid=287862]

Recognised by an independent judging panel when awarding FK the project following a design excellence competition in 2023, FK’s design was praised for the provision of a public plaza at the southern entrance and fine-grain design of the ground plane.

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Deicorp founder Fouad Deiri said Deicorp is working with one of Australia’s leading community housing providers to manage the 48 affordable housing units at Marquet & Mary

Deicorp add affordable housing to the mix at Marquet & Mary, Rhodes apartment development 

Sekisui House Australia and joint venture partner Hankyu Hanshin Properties is soon to launch Dawn, the fifth stage of its multi-billion dollar Melrose Park masterplan.

The <a href="https://www.urban.com.au/new-apartments/dawn-melrose-park-bundil-boulevard-melrose-park-nsw-2114">368 contemporary apartments</a> sit parkside, with views overlooking the soon to be renamed central park in Melrose Park. GroupGSA has designed the apartments to take in as much of the natural surroundings as possible.&nbsp;

There are one, two and three-bedroom apartments on offer, as well as luxury penthouses with private rooftop terraces.

Dawn’s prime location close to the future Melrose Park High School, Parramatta Light Rail Stage 2 connection and <a href="https://www.urban.com.au/developments/melrose-park-nsw-2114">Melrose Park</a> Town Centre as well as extensive parklands, will make it a popular choice with purchasers.

Edward Crawford, Senior Sales and Operations Manager, Apartment &amp; Mixed-Use Developments at Sekisui House Australia, says demand for Dawn has been strong, with many prospective buyers waiting for this stage to be released.

“Our early marketing efforts are focused on encouraging early registrations, as we know buyers are eager to secure the best park-side apartments, particularly those at the most competitive price points," Crawford says.

"As an emerging hotspot and masterplanned community, Dawn and Melrose Park offer buyers the opportunity to be part of a thoughtfully designed neighbourhood with an exciting future.”

<img alt="Dawn" data-entity-type="file" data-entity-uuid="8c46828b-d580-4dc6-9fad-273fc706df83" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-25%20at%209.15.23%E2%80%AFAM.png?VersionId=uPyUEhB8jt_wCVYBNbXCKV.TRDJfrTlf" />

The first wave of demand has been for larger three-bedroom park-side apartments, with expectations that interest in one-bedroom apartments will intensify as the marketing campaign shifts to emphasising product and pricing. Dawn will also feature a separate ‘Penthouse Collection’ campaign launching later in 2025.

Dawn’s contemporary residences all have secure basement parking. Pricing starts at $639,000 for a one-bedroom apartment up to $1.399 million for three-bedrooms.

Apartment sizes cater to a broad range of buyers including one-bedroom apartments ranging from 51 to 62 sqm, two-bedroom apartments from 75 to 80 sqm, three-bedroom apartments from 96 to 119 sqm, and penthouse residences from 121 to 123 sqm plus private rooftop terraces between 80 to 100 sqm.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="97a01737-c6e5-41fe-804c-0429614fb4ae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-25%20at%209.15.28%E2%80%AFAM.png?VersionId=YIVbkZBFOfBTnrlSf_0twUP6kJeuWTow" />

The development’s commitment to high-quality design and functionality is evident in its features including Bosch appliances, smart home technology such as smart locks, remote-controlled lighting and window coverings, ducted air conditioning, stone benchtops and Parisi tapware.

Buyers will also have customisation opportunities such as upgrading to Miele appliances, timber flooring and feature lighting over kitchen islands.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="111134d8-d7b6-4e1a-b3a6-c74766d46dcb" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-25%20at%209.15.33%E2%80%AFAM.png?VersionId=jIS_YTNZlZL_JEZkVABdJ9QDJv76ojPL" />

Dawn is designed to complement the broader Melrose Park urban renewal project, which integrates green spaces, transport infrastructure and community assets to create a sustainable, connected neighbourhood.

GroupGSA’s architectural vision for Dawn emphasises nature, sustainability and connection. Residents will enjoy exclusive rooftop community facilities, including private rooftop gardens, outdoor recreation areas with barbeque and dining zones, landscaped podium parks and internal courtyard gardens.

In addition, Central Park spanning nearly two hectares will feature barbeque and picnic areas, children’s play zones and walking tracks, set to open around the same time Dawn residents move in. The town centre is also expected to open doors soon after.

Dawn presents a compelling proposition for first home buyers, downsizers and investors, with strong prospects for future capital growth. The strategic location, premium finishes and comprehensive amenities make Dawn an attractive option for those seeking long-term value and lifestyle benefits.

Construction of Dawn is set to commence in 2025, with completion anticipated by mid-2027.

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Edward Crawford says demand for Dawn has been strong, with many prospective buyers waiting for this stage to be released



Sekisui House Australia to launch Dawn in Melrose Park's $5 billion community

National developer Goldfields has appointed&nbsp;ULTRA Building Co to construct its Chatswood apartment development, <a href="https://www.urban.com.au/new-apartments/the-bryson-of-chatswood-871-877-pacific-highway-chatswood">The Bryson</a>.

CEO of <a href="https://www.urban.com.au/developers/goldfields-group">Goldfields</a>, Lachlan Thompson, said ULTRA Building Co has been appointed to build the&nbsp;luxury residential and mixed-use building&nbsp;and will play a leading role in meeting growing demand for premium apartments, retail and office space in <a href="https://www.urban.com.au/developments/chatswood-nsw-2067">Chatswood</a>.

“We have been impressed by ULTRA Building Co and the quality of their work, most recently completing the Balmoral Collection (Mosman), 1788 Double Bay (Double Bay) and Akoya (North Sydney),” Thompson said.

“The ULTRA team has extensive experience across the residential and commercial sectors. We have been working collaboratively with the project team to ensure this project gets off the ground without compromise. Partnering with such a high-calibre builder, and one with a 4-star iCIRT accreditation to bring our vision for The Bryson to fruition, is something we are very proud of.”

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Founder and Managing Director of Goldfields, Marco Gattino, said the commencement of Goldfields’ high-rise tower in Chatswood represents the beginning of the developer’s plans to build a long-term Sydney presence.

“Goldfields has a solid track record of delivering quality building projects across the residential and commercial sectors and we are excited to bring that experience to the Sydney market," Gattino said.

"With demand for well-located real estate remaining strong, Sydney’s luxury residential market has performed well, and we see this trend continuing.”

Gattino said Chatswood is one of the mosy dynamic suburbs in Sydney's&nbsp;Lower North Shore, one of Australia’s most sought-after places to live and work and.

"[Chatswood] is home to great shopping, fine dining, and superb road and rail links. Ensuring the inner urban lifestyle is accessible to all is important to Goldfields and we’re&nbsp;proud to be providing local purchasers with the opportunity to buy into the premium end of the Sydney apartment market.”

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Goldfields’ footprint continues to expand in Australia’s other capital cities with major projects in Brisbane (88 Robertson Street) and Melbourne (The Raleigh) currently underway.

Adrian Sicari, Managing Director of ULTRA Building Co, said the ULTRA team is delighted to be working with Goldfields on the development of this iconic addition to Chatswood’s skyline.

“The Bryson development will supercharge the Chatswood CBD by bolstering economic activity, job creation, and retail and commercial space in this increasingly significant activity centre,” Sicari said.

Construction is forecast to be completed by Q4 2026.

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Designed by Make Architects and delivered by Fraser and Partners,&nbsp;The Bryson will incorporate a mix of one, two and three-bedroom and full 360-degree penthouse apartments, each with open plan living spaces, balconies, European&nbsp;appliances, luxury finishes, and&nbsp;lush garden zones.

A pool terrace complete with rooftop gardens, outdoor furniture, barbecue facilities and an outdoor fireplace will further enhance the urban resort feel and strike a balance between city living and quiet retreat.

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[smartcode_project:default project_id=21170 project_image_fid=210265]

Integrating into the vibrant public realm of Chatswood is a ground floor retail offering that acts as a threshold between the&nbsp;neighbourhood and the private residences above. Strata office suites will be located on level two and three.

Chatswood has a burgeoning activity centre that is home to&nbsp;corporate headquarters, prestigious schools, fine dining, disparate cycling routes, natural parkland and sporting grounds, and good proximity to public and private transport corridors.

The Bryson is within walking distance of&nbsp;Chatswood Railway Station (and its recently opened and expanded M1 Line from Chatswood to Sydenham), Sydney’s renowned&nbsp;Victoria Avenue retail precinct, and the region’s three major retail hubs – Chatswood Chase, Westfield Chatswood, and the Mandarin.

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Founder and Managing Director of Goldfields, Marco Gattino, said the commencement of Goldfields’ high-rise tower in Chatswood represents the beginning of the developer’s plans to build a long-term Sydney presence.

Goldfields appoints ULTRA Building Co to deliver The Bryson, Chatswood apartment development

Transport Oriented Developments (TODs) are generating significant buzz across Sydney. The acronym has been a new strategy implemented by the NSW Government to encourage, and increase, housing density near key transport hubs.

While TODs are the in thing, veteran developer <a href="https://www.urban.com.au/developers/deicorp">Deicorp</a> has long prioritized developments close to both established transport networks and future transport hubs.

Robert Furolo, Deicorp’s Executive Manager for Corporate Communications, says that connectivity to transport is a top priority when assessing development sites.

"We have over 1,500 apartments in various stages of planning, and all located not just within a kilometre of public transport, but just a few hundred metres away," Furolo explains.

"It’s essential for our future buyers that we offer excellent connectivity to the rest of Sydney, whether we're five or 40 kilometres from the city—the criteria remain the same."

Founded in 1999 by Fouad Deiri OAM, Deicorp has been a major player in Sydney's property market for over two decades. However, in the last five years, the company has ramped up its focus on addressing Sydney's housing supply issues. Currently, Deicorp has over 3,350 apartments under construction across Greater Sydney—a number set to grow in 2025 as the company embarks on some of its most exciting developments yet.

In 2024, the iCIRT-rated builder-developer completed more than 1,500 apartments across several key projects in <a href="https://www.urban.com.au/developments/zetland-nsw-2017">Zetland</a> and <a href="https://www.urban.com.au/developments/castle-hill-nsw-2154">Castle Hill</a>.

While completing projects is central to Deicorp’s business, it’s their ongoing contribution to alleviating Sydney’s housing shortage—and their ever-growing pipeline of new developments—that has many industry peers taking notice.

In addition to last year's completions, Deicorp ventured into new markets, demonstrating their ability to succeed in different locations, provided the site meets the needs of the end buyer. In 2024, they launched three new projects in these markets: Melrose Central in Melrose Park, Marquet &amp; Mary in Rhodes, and Cosmopolitan in Parramatta.

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<a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2114">Melrose Central</a> is one of Deicorp’s largest developments to date—a $700 million, mixed-use project featuring just under 500 apartments. This development will be the heart of the Melrose Park precinct, with six buildings designed by Turner Studio sitting atop a five-level podium.

The podium will house a 30,000 sqm shopping centre anchored by a Coles supermarket, along with specialty stores, wellness facilities, and retail and hospitality venues. The site is directly in front of the future Melrose Park light rail stop. Sales were brisk at its launch in August, with significant numbers achieved through CBRE.

<a href="https://www.urban.com.au/new-apartments/marquet-mary-rhodes-1-9-marquet-street-rhodes-nsw-2138">Marquet &amp; Mary</a> marked Deicorp’s first development in Rhodes. The soaring 42-level, 274-apartment tower, designed by FK Australia, is located opposite Rhodes Station, while their <a href="https://www.urban.com.au/new-apartments/cosmopolitan-by-deicorp-parramatta-34-hassall-street-parramatta-nsw-2150">Parramatta project Cosmopolitan</a> will bring over 600 apartments across two towers on Hassall Street, on the doorstep of the Robin Thomas Light Rail station.

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[smartcode_project:default project_id=141515 project_image_fid=287863]

2024 also saw the completion of Downtown, part of Deicorp’s major revitalization of Zetland. This project was also Deicorp’s first completed development with Latent Defects Insurance.

With a significant footprint in central Sydney through Hyde Metropolitan and the redevelopment of the Polding Centre, Deicorp is also active in the fast-growing Hills Showground Precinct in Castle Hill, right next to the newly opened Metro station.

Looking ahead to 2025, Deicorp will continue its momentum, adding several thousand apartments to its construction pipeline. Later this year, they will begin their largest development to date—Kings Bay Village in Five Dock. Located near Parramatta Road, bus stops, and the future Five Dock Metro station (set to open in 2032), Kings Bay Village will deliver nearly 1,200 apartments to Sydney’s undersupplied housing market. The development will feature six towers sitting atop a commercial, retail, and community podium, with a central plaza running between the towers.

Furolo is excited about the project’s significance for both Deicorp and the local Canada Bay area.

“Every conversation we have—whether with industry professionals or potential investors—everyone is asking about the timeline for Kings Bay Village,” Furolo says.

“The precinct will offer everything. Of the 1,200 apartments, 15 percent will be set aside for affordable housing—an integral part of our ethos that we’ve been committed to for several years now.”

The scale of Kings Bay Village means it will contribute 23 percent toward Canada Bay Council’s goal of delivering 5,000 new homes by 2029.

Deicorp hopes to secure approval for the project in mid-2025, after which they will begin clearing the site and undertaking land remediation.

Furolo highlights that Deicorp’s competitive edge lies in their ability to act quickly once approvals are in place.

"Once we secure approval, we waste no time," he says. "We immediately begin preparing the site for construction. During the planning and design phase, we assess the market, so we already know there’s demand for this type of product in this location. This allows us to deliver housing supply consistently across Greater Sydney."

In 2025, Deicorp will again expand into new areas, with its first development on the Lower North Shore. <a href="https://www.urban.com.au/new-apartments/falcon-alexander-8-alexander-street-crows-nest">Falcon &amp; Alexander</a> in Crows Nest will rise 22 levels from the corner of Falcon and Alexander Streets, near key transport links. The building will offer 188 one, two, and three-bedroom apartments, 15 percent of which will be affordable. Furolo anticipates the project will be especially popular with downsizers in the area.

Additionally, Deicorp will break ground in Macquarie Park, another hot development zone. They have plans for a 17-level tower with 180 apartments, designed by DKO, just 300 metres from the Macquarie Park Metro station and shopping centre.

Deicorp’s Chairman, Fouad Deiri, stresses the importance of connecting housing to transport infrastructure.

“Being able to provide affordable homes for essential workers in such a prime location makes these projects all the more meaningful,” Deiri says.

In 2024, the iCIRT-rated builder-developer completed more than 1,500 apartments across several key projects in Zetland and Castle Hill

How Deicorp is shaping Sydney’s housing future with transport-oriented apartment developments

As a developer who has been one of the biggest contributors to the Sydney housing market for over two decades, it would be easy for ALAND Founder Andrew Hrsto to rest on his laurels.

Founded in 2002 by Hrsto from his kitchen table, ALAND has delivered over 4,000 apartments in the last 22 years, predominantly focused around Sydney’s west, with a further 1,300 currently under construction.

But there’s no slowing down for Hrsto, who remains as hands-on in the business as he was two decades ago, when it was just him and a small team of two — who are still part of <a href="https://www.urban.com.au/developers/aland?referrer=ALAND">ALAND</a> today. Now, with over 6,000 apartments in planning and 200 employees across the development and construction sectors, ALAND’s workforce is only expected to grow as the company looks to venture into different market segments.

“First and foremost, our whole company ethos is to look after people,” Hrsto says, referring to both his staff and the buyers of ALAND apartments. “The obligation is to the buyers, and that has been the foundation of our business from day one. We knew if we did that, then every other element would fall into place.” Catching up with Andrew recently, he shared a story of a founder who isn’t just “on the tools” metaphorically, but literally.

His daily routine involves engaging with the community, interacting with apartment buyers, and occasionally donning a hard hat on site. “We’re a community-focused developer,” Andrew says. “It was never in our DNA to be anything different. It wouldn’t make sense to us to build something that wasn’t in line with what the community wanted.”

After five years in planning and project management, Hrsto decided to take the leap. “It was in the late 2000s that we went full end-to-end, handling both development and construction,” Andrew says. They soon expanded their scope, bringing building management into the fold. “When we develop, we’re in that building for life,” Andrew adds.

ALAND is well known for delivering more than just buildings — it creates precinct-style communities.

“We started developing multi-stage projects just before COVID, and that allowed us to plan the whole process. It gave us more room to work with, considering the size of the development site. It enabled us to look beyond just a building and create a community that serves not only our future residents but the whole local area.”

This approach is evident in their multi-stage masterplan for Gladstone Village, where ALAND is delivering over 1,000 apartments to Merrylands, just outside Parramatta.

[smartcode_project:default project_id=7642 project_image_fid=283648]

In addition to three buildings offering a mix of one, two, and three-bedroom apartments, Gladstone Village features significant public amenities: a large grass park, an outdoor gym, a kids’ playground with a water play zone, a games area with table tennis tables, a life-sized chess board, and barbecue and alfresco facilities. Residents will also have private access to a rooftop pool, yoga lawns, outdoor cinemas, and a private forest walkway with a dedicated pet zone.

“Gladstone Village really typifies what we want to achieve and are continuing to execute in 2025,” Andrew says. “While we’re building homes for Western Sydney, there’s more to development nowadays. You have to contribute to the wider public, and that’s what we try to do with every masterplan we put our name to.”

Nearby, ALAND will soon launch <a href="https://www.urban.com.au/new-apartments/22-32-queen-street-campbelltown">Queen Square</a>, on its prime gateway site in Campbelltown. The abandoned Brands on Sale outlet at 22-32 Queen Street will become a new community with around 558 apartments across five buildings. The two-hectare site will also comprise an Eat Street with retail and hospitality spaces and over 4,000 sqm of publicly accessible space, including a two-level community building with an auditorium, kiosk, and multi-purpose spaces.

<img alt="ALAND" data-entity-type="file" data-entity-uuid="2cf8c06c-065d-4c1e-a94b-7b0e3cc3e4a6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-20%20at%2010.47.24%E2%80%AFAM.png?VersionId=o9vRFRY0cmHdHDS5nJDBPEr1xI107X9d" />

Many developers stick to what they know, sticking to safer, more familiar paths. Hrsto, however, has a different approach. In 2022, Andrew and the team stepped out of their comfort zone, acquiring a prime development site in Gosford, the gateway suburb to the Central Coast. For a developer that had exclusively focused on Sydney’s western suburbs, this was a significant jump—not just geographically, but also in the execution of a new type of development. “We were probably biting off more than we could chew,” Andrew jokes.

Andrew explained that they approached the Gosford project somewhat blindly, as the approved plans included a hotel component—an area <a href="https://www.urban.com.au/developers/aland">ALAND</a> hadn’t previously ventured into. But Andrew and his team returned to the company’s core values: if they did right by the buyer and the community, the rest would fall into place.

“Gosford proved to be a really interesting test for us as a business, pushing us to branch out and take on something we hadn’t done before, in a region we hadn’t developed in,” Andrew says. Fast forward two years from site acquisition, and the two-tower development, Archibald by ALAND, is nearing completion. With 99% of the apartments already sold, the project is one of the best-selling apartment developments the Central Coast has ever seen.

<a href="https://www.urban.com.au/new-apartments/archibald-by-aland-108-donnison-street-gosford">Archibald by ALAND</a> includes 327 apartments and a 130-room hotel to be run by IHG VOCO, as well as ground-floor hospitality and a rooftop sky bar. During the development and construction phase, Hrsto has also established another new capability for ALAND: an internal hotel management arm.

[smartcode_project:default project_id=134670 project_image_fid=208153]

“A mixed-use hotel and apartment development is now very much something we can run end-to-end, and manage both components of the development well into the future,” Andrew says.

Having seen such success in their first <a href="https://www.urban.com.au/developments/gosford-nsw-2250">Gosford</a> project, they are now moving ahead with their second: <a href="https://www.urban.com.au/new-apartments/amalfi-by-aland-50-70-mann-street-gosford">Amalfi by ALAND</a>, on Mann Street, which will feature around 506 apartments and 9,530 sqm of retail space.

ALAND’s 2025 development pipeline is as robust as ever, with the diversified developer planning projects across traditional build-to-sell, build-to-rent, co-living, student accommodation, hotel, and hospitality sectors.

“2025 is shaping up to be a massive year for us,” Andrew says.

“We’re taking on new challenges, pushing the boundaries, diversifying our offering, and delivering projects that set a new standard in the industry. I’m excited to see the hard work of our team come to life, and to continue contributing to the communities we serve.”

Inside the success story of one of Sydney’s most prolific apartment developers

Over the past decade, <a href="https://www.urban.com.au/developers/princeton">Princeton Financial Services</a> has been working quietly behind the scenes as a very successful, fully integrated fund management, lending and development business.

But in recent years, with a trophy penthouse in <a href="https://eurangibondibeach.com.au/">Eurangi</a> Bondi Beach approaching completion, Princeton is establishing itself as a more recognised name in the new residential development market.

Established in 2012 by current directors George Gadallah and Craig Anderson, Princeton's journey began four years earlier, after the 2008 global financial crisis shook the world.

Gadallah, an executive at St George Bank at the time, had a lightbulb moment.

"The GFC eradicated the non-bank lending sector altogether," Gadallah recently told Urban.

"At the same time, capital was reduced by the banks, who now considered lending to the development sector as a risk, so they largely exited the sector. The big banks were focusing on buying regional banks, as Westpac did with St George, and the monopoly of the Big Four as we know it now started to form."

In 2012, Gadallah and Anderson launched a Commercial Real Estate Debt (CRED) fund, a segment with no competition. It was, in fact, one of the first CRED funds since the GFC.

"We took the learnings from what had come before and deployed them in a sustainable business model," Gadallah says.

Fast-forward eight years, and the market became crowded. Gadallah had worked through development cycles since the mid-1990s and identified an opportunity to pivot into residential development.

They acquired development sites across a wide range of Sydney metro suburbs, from Campbell Parade on the dress circle <a href="https://eurangibondibeach.com.au/">Bondi Beach</a> to a warehouse in Balmain that will be one of the last warehouse conversions in the Balmain village.

Gadallah says every development Princeton delivers will be of a standard that is well above its peers in its respective market.

"We're taking the same level of finish from our $20 million Bondi Beach penthouse to areas that haven't had that level of quality before," Gadallah said.

"We engage some of the country's best architects and interior designers, creating bespoke buildings in areas they've never really designed anything in before. This is the unique offering we want to take to different suburbs across Sydney."

While understanding the drivers in the property industry, Princeton has been an early adopter of Resilience Latent Defects Insurance. This new policy protects buyers from structural defects on new apartment buildings for up to 10 years.

"We are committed to providing certainty to our purchasers by utilising the best-in-class products that provide peace of mind and warranties for any defects," Gadallah says.

Princeton's current portfolio includes the luxury Eurangi in <a href="https://eurangibondibeach.com.au/">Bondi Beach</a>, The Llewellyn Series in Balmain, a unique collection of warehouse homes, <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque&nbsp;</a><a href="/developments/rockdale-nsw-2216">Rockdale</a>, 58 apartments with LDI, and Sydney Park Terraces, a recently completed set of only eight bespoke terraces in <a href="https://www.sydneyparkterraces.com.au/">St Peters</a>.

Princeton is also due to launch two other projects to market in the second half of this year.

On Princeton's geographic spread of new development, Gadallah says they won't be tied to developing in one location.

“We focus on developing unique assets in high demand, high amenity locations. If a site and our unique lending metrics fit that criteria, we’ll look at it.”

Princeton's decade-long evolution from commercial fund to luxury off the plan apartment developer

TOGA has been a synonymous name in Sydney’s new development industry since its founding in the early 1960s. As one of the city’s most notable builder-developers, the company has left its mark with landmark projects across the Eastern Suburbs and all the way to Macquarie Park. A key philosophy for <a href="https://www.urban.com.au/developers/toga-group">TOGA</a> is fostering a sense of community within its apartment developments.

"We focus on bringing residents together, creating more than just a place to live," says Tony Falas, TOGA's Executive General Manager – Sales &amp; Property Management. “As a developer, TOGA puts a major emphasis on convenience."

"We actively seek opportunities that not only allow us to benefit from surrounding amenities, but also to create new ones that serve both the wider community and our residents, providing them with ultimate doorstep convenience. Our aim is for buyers to proudly say, ‘We live above it’ when referring to the popular restaurants or cafes below."

A prime example of TOGA’s approach is its recently completed Surry Hills mixed-use precinct, <a href="https://www.urban.com.au/buildings/surry-hills-village-redfern-6-14-baptist-street-redfern-nsw-2016">Surry Hills Village</a> (SHV).

[smartcode_project:default project_id=9302 project_image_fid=306319]

The retail and dining precinct, Wunderlich Lane, on the ground level has already become one of the talk-of-the-town spots. TOGA handpicked the hospitality tenants for this destination at the corner of Crown Street, where Surry Hills meets Redfern. Among the standout venues are Regina La Pizzeria by the Lumi Dining Group, Island Radio by House Made Hospitality, and Olympus Dining—owned by the same team behind the renowned Apollo restaurants in Potts Point.

“We took a lot of inspiration from Boheme Bondi when planning SHV,” Falas says. “At Boheme, residents take the lift directly down to Harris Farm and Lulu. I’m sure those living at SHV are already enjoying the vibrant offerings at Wunderlich Lane—some of the best food and hospitality Sydney has to offer, right on their doorstep.”

[smartcode_project:default project_id=9302 project_image_fid=306320]

There are only 122 apartments and townhouses in SHV, and most were snapped up quickly when the project first launched. Only a handful remain, with the penthouse recently selling for $7.375 million—one of the highest sales in the Surry Hills/Redfern area.

While SHV is a rare, once-in-a-decade opportunity—due to its unique size and location—TOGA’s placemaking efforts continue to be evident in its other developments across Sydney. The developer is currently working on The Kensington, located on Anzac Parade, where apartments sit above seven planned hospitality venues and retail stores, directly across from a light rail stop and within walking distance to the growing UNSW and Randwick health precinct.

[smartcode_project:default project_id=110959 project_image_fid=307651]

“The site where The Kensington sits is more suited to a traditional shop-top housing development,” Falas says. “But with seven retail spaces, we’re giving back a lot of space, offering a diverse mix of amenities that residents will love.”

TOGA is selective in choosing retail tenants, often opting to lease spaces to hospitality operators rather than sell them.

"By retaining control of the retail offerings, we can ensure that our buyers have access to high-quality services,” says Falas. "We’re not interested in tacky convenience stores or laundromats; that doesn't elevate the living experience for our residents."

[smartcode_project:default project_id=110959 project_image_fid=307654]

<a href="https://www.urban.com.au/new-apartments/the-kensington-147-151-anzac-parade-kensington">The Kensington</a>, being built by the iCIRT-rated DASCO, will feature 142 one, two, and three-bedroom apartments—particularly popular with those in the medical and academic fields due to its proximity to Randwick's health precinct and UNSW. Investors are also eyeing the apartments, knowing they’ll likely attract quality tenants from these sectors and see strong capital growth in a limited supply area.

Another development currently under construction is <a href="https://www.urban.com.au/new-apartments/macquarie-rise-122-herring-road-macquarie-park">Macquarie Rise</a> in <a href="https://www.urban.com.au/developments/macquarie-park-nsw-2113">Macquarie Park</a>, where TOGA has once again pushed boundaries with an activated ground plane that blends nature and landscaping with more doorstep amenities.

“We’re creating a Macquarie Rise Village—a village green at the base of three towers that will combine nature with increased convenience,” Falas explains. “There will be several retail spaces, handpicked by TOGA, as well as a softening of the streetscape on Herring Road with extensive lawns and alfresco spaces.”

[smartcode_project:default project_id=89243 project_image_fid=242695]

With higher density compared to developments like SHV and The Kensington, Macquarie Rise is designed to offer an exclusive community experience. Club Rise will feature a heated pool set amid lush landscaping, a gym with a yoga room, a resident lounge with communal dining areas, a karaoke room, and a bookable private dining room.

TOGA’s community-building approach has expanded to <a href="https://www.urban.com.au/developments/marrickville-nsw-2204">Marrickville</a>, where they’ve recently completed <a href="/buildings/wicks-place-marrickville-186-victoria-road-marrickville-nsw-2204">Wicks Place</a>—a development of 272 apartments above a cafe-centric precinct and a new green park, both of which are key features of the inner west’s culture.

[smartcode_project:default project_id=27691 project_image_fid=308947]

Only a few one and two-bedroom apartments remain in the building, which is located in the Victoria Road Precinct. This area was recently rezoned by the Inner West Council, and several developers are now planning large mixed-use projects that will continue to transform the once industrial zone into a more vibrant community, comparable to the neighbouring Newtown.

A prime example of TOGA’s philosophy of building communities is its recently completed Surry Hills mixed-use precinct, Surry Hills Village



TOGA's vision for building vibrant new community precincts across Sydney

When the development team at Scion was offered the opportunity to acquire an apartment project in Lane Cove North that was half-built, they had to be sure they knew what they were getting in for.

It was the first time the developer, which has its own building arm, was taking over a building that had already commenced construction.

[smartcode_project:default project_id=136108 project_image_fid=303412]

Their minds were set at ease instantly when they were told the development had Latent Defects Insurance and had undergone the technical inspection service program by reputable industry experts since commencement. Sebastian Jabbour, Director of Operations at Scion, says it gave the team confidence to take on the project.

“Because we weren’t the developer who had brought on Latent Defects Insurance, we weren’t fully aware of all the benefits that came with LDI,” Jabbour says.

“It was remarkable how thorough the building inspections by the Technical Inspection Service were. It meant we had a third party ratifying the part of the build process we weren’t a part of - which was really the driver in us getting involved in the project.”

Scion is approaching completion of The Sterling, the first development in Lane Cove North with LDI. The 50 one, two and three-bedroom apartments which start from $750,000.

[smartcode_project:default project_id=136108 project_image_fid=303417]

Jabbour says he was also surprised as to how much impact it had on buyers, a sentiment echoed by Mark Bernberg, Ray White Projects Western Sydney Managing Director.

“We’ve got purchases who are literally buying because of LDI,” Bernberg says.

Scion’s experience with Latent Defects Insurance has seen them take it out on their upcoming new development, Chatham West Ryde, which will also be the first new apartment project in West Ryde with LDI.

[smartcode_project_cta:default project_id=136108]

Sebastian Jabbour says he was also surprised as to how much impact it had on buyers, a sentiment echoed by Mark Bernberg, Ray White Projects Western Sydney Managing Director.

Sterling success: How LDI boosted confidence for Scion and its buyers in Lane Cove North

When builder-developer GWH gets into the planning phase of its next apartment development, they always look for ways to elevate the lifestyle of their residents as much as possible.

<a href="https://www.urban.com.au/new-apartments/era-newcastle-124-126-bull-street-newcastle-west-nsw-2302">ERA Newcastle</a>, their latest tower, is no different.

They partnered with the renowned architecture firm <a href="https://www.urban.com.au/architects/fender-katsalidis-architects">FK Australia</a>, the team behind some of Australia's tallest and most impressive buildings, to offer residents more than just four walls, but a lifestyle that enhances everyday living.

They focused on the three R's: Rest, Relax, Rejuvenate.

[smartcode_project:default project_id=135096 project_image_fid=309978]

This commitment is clear with over 2,000 square metres of exclusive resident facilities at the new development in Newcastle West, which consists of two towers with a total of 281 apartments.

Shared amenities across the two towers include a central swimming pool atop the podium level, surrounded by lounge areas, barbecues, and alfresco dining, all set amid extensive landscaping.

Adjacent to the pool area, there will be a fully equipped gym with a dedicated fitness studio for classes and yoga, as well as a dry sauna.

[smartcode_project:default project_id=135096 project_image_fid=309976]

While the focus was on the "three R's," another key pillar in the lifestyle push was community.

Each tower features its own private rooftop terrace, designed to foster a sense of community and engagement among residents. These all-weather function areas include alfresco spaces, barbecue facilities, and private seating nooks. Each rooftop offers panoramic views across Newcastle’s harbour, coastline, and city skyline.

[smartcode_project:default project_id=135096 project_image_fid=309977]

<a href="https://www.urban.com.au/developers/gwh">GWH</a> has already begun construction on ERA Newcastle through its in-house construction arm, GWH Build, with completion expected in late 2027.

The mix of one, two, and three-bedroom apartments has already attracted interest from a variety of demographics, including first home buyers and investors drawn to the one-bedroom apartments, as well as local downsizers and rightsizers leaning towards the larger three-bedroom apartments.

[smartcode_project_cta:default project_id=135096]

While the focus was on the "three R's," another key pillar in the lifestyle push was entertainment

Sydney off the plan apartments

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