How Deicorp is shaping Sydney’s housing future with transport-oriented apartment developments

Transport Oriented Developments (TODs) are generating significant buzz across Sydney. The acronym has been a new strategy implemented by the NSW Government to encourage, and increase, housing density near key transport hubs.

While TODs are the in thing, veteran developer Deicorp has long prioritized developments close to both established transport networks and future transport hubs.

Robert Furolo, Deicorp’s Executive Manager for Corporate Communications, says that connectivity to transport is a top priority when assessing development sites.

"We have over 1,500 apartments in various stages of planning, and all located not just within a kilometre of public transport, but just a few hundred metres away," Furolo explains.

"It’s essential for our future buyers that we offer excellent connectivity to the rest of Sydney, whether we're five or 40 kilometres from the city—the criteria remain the same."

Founded in 1999 by Fouad Deiri OAM, Deicorp has been a major player in Sydney's property market for over two decades. However, in the last five years, the company has ramped up its focus on addressing Sydney's housing supply issues. Currently, Deicorp has over 3,350 apartments under construction across Greater Sydney—a number set to grow in 2025 as the company embarks on some of its most exciting developments yet.

In 2024, the iCIRT-rated builder-developer completed more than 1,500 apartments across several key projects in Zetland and Castle Hill.

While completing projects is central to Deicorp’s business, it’s their ongoing contribution to alleviating Sydney’s housing shortage—and their ever-growing pipeline of new developments—that has many industry peers taking notice.

In addition to last year's completions, Deicorp ventured into new markets, demonstrating their ability to succeed in different locations, provided the site meets the needs of the end buyer. In 2024, they launched three new projects in these markets: Melrose Central in Melrose Park, Marquet & Mary in Rhodes, and Cosmopolitan in Parramatta.

Melrose Central is one of Deicorp’s largest developments to date—a $700 million, mixed-use project featuring just under 500 apartments. This development will be the heart of the Melrose Park precinct, with six buildings designed by Turner Studio sitting atop a five-level podium.

The podium will house a 30,000 sqm shopping centre anchored by a Coles supermarket, along with specialty stores, wellness facilities, and retail and hospitality venues. The site is directly in front of the future Melrose Park light rail stop. Sales were brisk at its launch in August, with significant numbers achieved through CBRE.

Marquet & Mary marked Deicorp’s first development in Rhodes. The soaring 42-level, 274-apartment tower, designed by FK Australia, is located opposite Rhodes Station, while their Parramatta project Cosmopolitan will bring over 600 apartments across two towers on Hassall Street, on the doorstep of the Robin Thomas Light Rail station.

2024 also saw the completion of Downtown, part of Deicorp’s major revitalization of Zetland. This project was also Deicorp’s first completed development with Latent Defects Insurance.

With a significant footprint in central Sydney through Hyde Metropolitan and the redevelopment of the Polding Centre, Deicorp is also active in the fast-growing Hills Showground Precinct in Castle Hill, right next to the newly opened Metro station.

Looking ahead to 2025, Deicorp will continue its momentum, adding several thousand apartments to its construction pipeline. Later this year, they will begin their largest development to date—Kings Bay Village in Five Dock. Located near Parramatta Road, bus stops, and the future Five Dock Metro station (set to open in 2032), Kings Bay Village will deliver nearly 1,200 apartments to Sydney’s undersupplied housing market. The development will feature six towers sitting atop a commercial, retail, and community podium, with a central plaza running between the towers.

Furolo is excited about the project’s significance for both Deicorp and the local Canada Bay area.

“Every conversation we have—whether with industry professionals or potential investors—everyone is asking about the timeline for Kings Bay Village,” Furolo says.

“The precinct will offer everything. Of the 1,200 apartments, 15 percent will be set aside for affordable housing—an integral part of our ethos that we’ve been committed to for several years now.”

The scale of Kings Bay Village means it will contribute 23 percent toward Canada Bay Council’s goal of delivering 5,000 new homes by 2029.

Deicorp hopes to secure approval for the project in mid-2025, after which they will begin clearing the site and undertaking land remediation.

Furolo highlights that Deicorp’s competitive edge lies in their ability to act quickly once approvals are in place.

"Once we secure approval, we waste no time," he says. "We immediately begin preparing the site for construction. During the planning and design phase, we assess the market, so we already know there’s demand for this type of product in this location. This allows us to deliver housing supply consistently across Greater Sydney."

In 2025, Deicorp will again expand into new areas, with its first development on the Lower North Shore. Falcon & Alexander in Crows Nest will rise 22 levels from the corner of Falcon and Alexander Streets, near key transport links. The building will offer 188 one, two, and three-bedroom apartments, 15 percent of which will be affordable. Furolo anticipates the project will be especially popular with downsizers in the area.

Additionally, Deicorp will break ground in Macquarie Park, another hot development zone. They have plans for a 17-level tower with 180 apartments, designed by DKO, just 300 metres from the Macquarie Park Metro station and shopping centre.

Deicorp’s Chairman, Fouad Deiri, stresses the importance of connecting housing to transport infrastructure.

“Being able to provide affordable homes for essential workers in such a prime location makes these projects all the more meaningful,” Deiri says.