First look exclusive: HSN submit plans for $23 million Woollahra apartment development

First look exclusive: HSN submit plans for $23 million Woollahra apartment development
Joel Robinson June 20, 2024PLANNING ALERT

Rafi Assouline's HSN Property Group is set to develop a striking new apartment development in Woollahra.

HSN, who has its own building arm, is seeking to develop a seven-level building at 370 Edgecliff Road, a site that had previously been earmarked for a new development by TOGA.

The new $23 million development, near the Wolper Jewish Hospital and Matt Moran's The Chiswick, will comprise just 19 two and three-bedroom apartments, four of which will be reserved as affordable housing.

Currently on the site is a three-level, 16-apartment building.

PBD Architects has drawn up the plans for the building that "aims to blend with the existing streetscape of Edgecliff Road, incorporating heritage-style elements with a contemporary approach characterised by a symmetrical design, grounded columns, natural stone and zinc for the façade to create a timeless aesthetic."

Designed to meet the needs of medium-sized families and downsizers from the local area, the north-facing apartments range from 105 sqm to 191 sqm.

The landscape design, by Danger Barin Smith, reflects the ecological character of Woollahra, using a mix of species to provide privacy and seasonal shading. 

A concierge lobby will enhance residents' sense of community and security.

HSN Property Group will also employ sustainable initiatives, including using energy-efficient appliances, and low-maintenance materials, and providing on-site facilities for recycling and rainwater reuse. 

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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