Exclusive: Braxton and Rebel Property Group lodge plans for boutique apartment building in Marrickville
Allen Linz's Rebel Property Group and developer Braxton Capital, led by Andrew Donnelly, are teaming up again to deliver a striking block of apartments in Sydney's Inner West.
The duo have lodged plans for a 51-apartment building at 37-47 Farr Street, ideally located at the quiet end of Farr Street, while still being in touching distance of Marrickville's bustling foodie and brewery scene.
Donnelly says architecture firm PBD created a design that complemented the rich heritage of the area.
“We were fortunate to be given the opportunity to develop one of the first residential sites in the brand new Victoria Road Precinct,” Donnelly told Urban.
“Collaborating with award winning PBD Architects led to creating a design that mingled with a suite of contemporary, yet sympathetic design features. The result is a character-filled mix of one, two and three-bedroom residences in one of the most coveted residential locales in Sydney’s Inner West.”
Linz and Donnelly picked up the Farr Street site midway through last year, but managed to expand the project by securing the adjoining site just before Christmas.
Having already filed their development application for the apartments, they put together a plan for a pocket park for the community, with plans by Arcadia Landscaping featuring integrated seating, barbecues, an outdoor gym, yoga area, and a playground.
The pocket park at 37 Farr Street designed by Arcadia
"We're at the quiet end of Farr Street, so a small park to benefit both future residents of our project, as well as the local community, felt apt for the site," Donnelly says, adding that the aim is to deliver the same type of pocket parks that you'd see in Notting Hill or Kensington in London.
The Farr Street site is located within the Timber Yards Sub-Precinct of the Victoria Road Precinct which was recently rezoned by the Inner West Council. The park at 37 Farr Street will act as a true site link to Victoria Road which is envisaged to be a street full of a new food and beverage scene, as well as supermarkets and services.
Linz and Donnelly are doubling down on Marrickville, which Donnelly says they feel is an underutilized market for a very different type of product.
Across Victoria Road on Faversham Street, Rebel and Braxton, in partnership with prominent Sydney developer TOGA, are creating 34 industrial workspaces, 24 drive-up storage units, and retail space, located opposite TOGA's under construction Wicks Place residential project which will bring 272 apartments to the area when completed.
The industrial space by Braxton, Rebel and TOGA
"We're introducing a high amenity workspace for locals to enjoy," Donnelly says, adding that while they are deemed "industrial units", really they are more commercial spaces for small businesses.
"It's very much about the decentralization of the office. A lot of people don't want to head into the city anymore, but nor do they want to work from their kitchen bench or even home office anymore. We're developing a bridge between the two, working closer to home but not from your home."
There's been uptake already from tradies, e-commerce companies, and architects in particular.
The industrial space by Braxton, Rebel and TOGA
Donnelly says Marrickville, as well as the likes of Alexandria and Five Dock, allow the opportunity to develop similar industrial/commercial developments within residential communities, and they'll continue to look to these markets for further development.
Braxton and Rebel recently further bolstered their 2023 pipeline, securing a site in Lane Cove where they are planning a townhouses project.
While developing everywhere from residential to industrial and commercial, Donnelly says Braxton's ethos to development is simple: deliver beautiful places for people to work or live.
