Matt Lancashire's New Farm Ray White office takes the state's number 1 spot
He sold Brisbane's most expensive property for $18.48 million in 2016.
Lancashire has said the new world of technology has been a "game changer" for his business, as well as real estate in general.
"Digital with social media has been a huge game changer where we can now target purchasers anywhere around the world," Lancashire says.
"Any state, and suburb, professions, age, demographics, locations, it's actually been such a big game changer for my business and also for real estate."
Lancashire takes anyone who follows him on Instagram through some of Brisbane's finest homes.
"Nothing beats selling a property for a client for a record price," he says.
Lancashire's move to real estate came in 2006 when he landed his first job with agent cum auctioneer Heasley Cush, who helps run the New Farm office.
He believes his apprenticeship as an electrician helps gives him an edge.
"I was a sparky but a very bad one!" he recalled to The Australian last year.
"One of the things I have on some of my competitors is that I have a thorough understanding of how construction works," he said.
"It's definitely a skill set which sometimes you can't learn unless you have been in the industry yourself."
Lancashire says his principals are simple, to get the best possible price for his vendor.
"I do have a reputation, especially in the high end of being the agent to sell with and not to buy through and that's something I take very seriously and I think about it every day."
He says there's only the one thing he would change about real estate.
It's about how easily agent licences can be obtained.
"I believe they give away licences way too easily, hence why real estate agents have a really bad name," the Ray White New Farm principal believes.
"You can get your real estate licence in three days and do it by correspondence in Queensland.
"I don't think that's the way it should be, I think they should regulate who comes into the industry and should do more testing around it because when dealing with one's most valuable asset it's looked over too easily.
"I believe that realestate agents do have that bad name because there are cowboys in the market."
The Ray White network has been asked to confirm the baton change details from Double Bay to New Farm.
